Session 507. Prepared by: Gary Gordhamer GE Power & Water Tariq Farooq Brain Surface Kirby McCord US Cellular Arup Nanda Starwood Hotels Kai Yu - Dell

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1 Session 507 Prepared by: Gary Gordhamer GE Power & Water Tariq Farooq Brain Surface Kirby McCord US Cellular Arup Nanda Starwood Hotels Kai Yu - Dell REMINDER Check in on the COLLABORATE mobile app

2 Gary Gordhamer Senior DBA GE Power & Water 23 years of IT experience 22 years with Oracle (6.x up to 11g) Worked in many different industries including healthcare, manufacturing, utilities, banking, and printing Your host / moderator for this linkedin.com/in/ggordhamer/ Associate Editor

3 What is this session about? Infrastructure architecture! Often we have to make decisions based on standards Why are those standards set? How do they impact the overall IT organization? What are the long term impacts? Panel type discussion with Q&A from the audience We will use a fictional company as a framework for our discussion A panel of seasoned IT veterans

4

5 Agenda Introduction to our company simulation BYTE our fictitious company How to play along Meet our CTO s in the making Introductions Review the models Q&A from the audience / panel Review our current standings Change / Challenges 20 challenges, cover as many as we can Open Q&A Final thoughts / wrap up final scores

6 Who will be our CTO? (In alphabetical order) Tariq Farooq Industry recognized for his knowledge of Virtualization and Engineered systems Arup Nanda Sought after as the expert in all things enterprise data, and data technologies Kirby McCord Extensive background in corporate IT managing tight budgets, changing demands and supporting extreme uptime Kai Yu Recognized expert in infrastructure designs, and standards

7 Tariq Farooq CEO/Founder, BrainSurface Oracle Technologist for 20+ years: Architect, Author, Speaker, Blogger, Forumizer & Community Organizer Focus Areas: IT Architecture, Core DBA/DMA, RAC, Exadata, EBS, Fusion Apps, Virtualization, Cloud Computing Co-Author: Expert Oracle RAC 12c Currently authoring multiple books on Exadata, E-Business Suite and Building Oracle Database Clouds Oracle Certified Professional DBA, ias, E-Business Suite Founder of BrainSurface a Collaborative Social Networking, IT Knowledge ConnectSpace for the Oracle, Java & MySQL domains; catering FREE services to thousands of signed-up linkedin.com/in/brainsurface brainsurface.com/blogsurface/

8 Kirby McCord Lead Infrastructure Architect at US Cellular Oracle OCP since Oracle 7 days Member of the IOUG Conference Committee Infrastructure Track Member 2011 Infrastructure Track Lead 2012 Engineered System Manager 2013 & 2014 IOUG Collaborate Speaker 2012 & 2013 Oracle OpenWorld Speaker 2013 Contributor to IOUG s Exadata Tip Booklet

9 Arup Nanda Director - Principal Database Architect Starwood Hotels & Resorts Worldwide, Inc. Oracle DBA for 20 years and counting Coauthored 5 books Written 500+ published articles Presented 300+ sessions Training Seminars in 22 countries Oracle ACE Director Member, Oak Table Network Editor, SELECT Journal Member, Board of Directors of Exadata SIG Oracle's DBA of the Year, 2003 Oracle's Architect of the Year, facebook.com/arupknanda arup.blogspot.com

10 Kia Yu Senior Principal Engineer and Technologist Dell Oracle Solutions Engineering Lab 19+ years with Oracle technology Oracle ACE Director Focused on Oracle systems such as RAC, Virtualization, Cloud Solutions, and EBS Former president and active member of IOUG Oracle RAC SIC Presented over 90 times at Oracle technology conferences 2011 OAUG Innovator of Year award and the 2012 Oracle Excellence Award: Technologist of the Year: Cloud Architect by Oracle Magazine Co-author of Apress book Expert Oracle RAC12c kyuoracleblog.wordpress.com

11 Some Disclaimers (for our session) CLOUD = will specifically mean anything that is moved to an external hosting company (assumes capacity on demand) VIRTULIZATION = The sharing of technology resources (storage, hardware, servers, etc ) There are risks with using external companies (for example, possible litigation for loss of PCI data) These costs can be very high ($ Millions) We will not be debating the specific merits or risks of this, it may come up in conversation, but it is not the focus of our discussion Lets have a good spirited, and friendly discussion

12 B.Y.T.E. Our model company

13 BIT + BYTE = BYTE Byte Young Technologies Enterprises Due to a recent merger of Byte Incorporated Technologies (BIT) plus Byte Young Technologies Enterprises and the explosive use of wireless bytes, we (BITYE) are now the largest byte manufacture in the US. The two previous companies both have a number of legacy data centers that are small and showing their age. The management team has agreed that in order to grow we need new IT infrastructure to support the growing manufacturing company. Company has two primary manufacturing sites located at each coast of the US, along with about 20 distribution / warehouses scattered throughout the US. BLOTI employees about 1,700 people with about 400 contractors and has a gross annual revenue of about $750M As CTO you must set a direction for the infrastructure design and standards for the company, as well as basic staffing plans

14 BYTE What we do Manufacturing company Internal development of hardware and software Internal engineering Contracted field support team Shipping and logistics handled internal and with external partners IT Software used to manage ERP Finances ERP Manufacturing CRM - Customer support Engineering Product design Product testing Source code control Mostly managed by internal IT resources

15 Manufacturing system primer ERP Enterprise Resource Planning (Build and ship) Parts, suppliers, shipments, inventory, orders PLM Product Lifecycle Management (What to build) Product design, testing, specifications, diagrams (CAD / CAM) ALM Application Lifecycle Management (Software needed) PLM for software (Source code control, testing, requirements) Finance (GL, AP, AR) (money coming and going) General Ledger, Accounts Payable, Accounts Receivable CRM Customer Relationship Management (who we sell to) Sales leads, support tickets, service Web Portal (how to contact us) On-line store, on-line support, marketing Middleware SOA BPL (to tie it all together)

16 We need your help! Audience participation is mandatory Question the designs Place your coins towards your favorite design Cheer us on (be excited) Be open minded, and light hearted

17 BYTE CTO Challenges Currently hosting Mixture of technologies 500 Windows Servers 40 UNIX servers 120 Linux servers 4 SAN frames 8 NAS systems 4 Tape libraries Critical Platforms 4x Manufacturing ERP (Oracle) 2x Planning ERP (Oracle) 2x Finance ERP (Oracle) 4x PLM systems (3DS) 2x CRM systems (SAP, Oracle) 2x document management (EMC) 2x BI platforms (Oracle + SAP) Numerous middleware (Oracle, IBM, SAP) 2x Web Portal / e-commerce (IBM) 3x Microsoft Exchange / Outlook 5x Microsoft SharePoint ~30 product development platforms (IBM, Microsoft, other )

18 Two existing data centers

19 IT Budget Management is willing to make a large investment to make changes Willing to do a complete remap of finances Drop existing equipment and invest in new equipment where needed One-time large cash infusion IT Budget (current)* Software Support $4,000, Hosting $500, Services $500, Software Procurement $3,000, Infrastructure Lease $2,750, Infrastructure Support $1,250, Facilities $750, Telecommunication $1,500, Total $14,250, *Note: Excluding people

20 Choices for the CTO Infrastructure Cloud hosted services Engineered systems Virtualization / Private cloud Traditional physical servers Staff Employees Contractor staff augmentation Service oriented contracts Drivers Adaptable Growth Reliability Reduce cost (overall)

21 The CTO simulation model

22 Review CTO Designs You Bet Your Datacenter

23 What will we be looking for in a design? Technology Benefits Reliability Speed of adoption Agility Elasticity Performance Cost Staffing Experience Capabilities Reliability Execution skills Retention Cost

24 Design Reviews CIO describes their design We review some high-level information Diagram Cost model Staffing model We look for some simple capabilities in the model Growth / expandability Adaptability Training / Staffing Audience questions

25 Specific first questions for each design Do you believe your new model will require a new staff, staff retraining, or possibly staff outsourcing? How would your model respond to a large increase in server or application demand? (new ERP system, etc ) How would your model respond to a decrease in server or application demand? (consolidation of an ERP system, etc )

26 Designs 1-4

27 Designs #X Kirby Highly virtualize traditional model Key Components 1 Virtual Servers 2 Virtual Networks 3 Commodity building blocks

28 Designs #X Kirby Highly virtualize traditional model Guiding Principles 1.Minimize Delivery Patterns Example, 2 DB patterns, 1 RAC, 1 standalone Linux and windows Retire SAN, migrate to Network storage 2.Use Commodity Hardware Fast, cheap, replaceable Be willing swap out servers before depreciated to take advantage of hardware advances Assume hardware will fail, plan around it. 3.Focus on Delivering Strategic Items good, outsource the rest as appropriate Exchange is not strategic, not cost effective to run Data is strategic, control in house or through trusted partners Disaster Recovery is an insurance policy 4. Virtualize everything. Networks, servers, storage, tapes

29 Designs #X Kai Heterogeneous model utilizing external Cloud service and internal IT virtualized infrastructure for application/database consolidation of 1. Control Leverage external Systems cloud service offering: Outsourcing selective applications to external cloud service, such ERP, finance, middleware apps to leverage the expertise of the cloud service provider. Need to find the proper Cloud services providers Things to consider: security, high availability and cost saving 2. Leverage virtualized IT infrastructure for applications consolidation Various virtualization solutions for business applications and middleware Provide virtualized infrastructure for DEV and test environments. Servers, storage virtualization. 3. Consolidating Oracle databases for various business applications Leverage latest Oracle 12c multitenant database architecture Based on Oracle RAC architecture and DR for HA 4. HA and cost effective IT Infrastructure Based on cost effective open and commodity hardware Consolidation enables the cost effective high availability architecture design Leverage the latest server and storage technology for optimized performance

30 Designs #X Kai and Design of Control Systems

31 Designs #X Kai and Design of Control Systems

32 Audience questions

33 Market Forces

34 How does each CTO model react to change? We will have 20 surprise market forces that each CIO will have to react to To be unveiled at the session We will also take questions and suggestions from the audience

35 Please complete the session evaluation on the mobile app We appreciate your feedback and insight This box will have simplified instructions about how to complete the session evaluation online

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