Cloud Computing. Leveraging The Cloud For Your Business

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1 Cloud Computing Leveraging The Cloud For Your Business

2 Agenda Introduction Cloud computing landscape Enterprise issues Emerging / high-growth company opportunities 1

3 Actionable Strategies Firm Overview Boutique consulting firm Focused on key items on the executive agenda Unique perspective of solution offerings and thought leadership Solutions drive performance improvement and lower TCO Unique SME, domain knowledge and capacity to deliver end-to-end solutions for clients Global delivery capabilities Americas New York headquarters Washington D.C. branch EMEA Alliances Bucharest, Romania Jeddah, Saudi Arabia London, U.K. Madrid, Spain Prague, Czech Republic Asia-Pacific Joint Venture Beijing Guanzhou Shanghai Sichuan Tokyo 2

4 Solutions Map Actionable Strategies has three areas of focus: Global Strategies Business Excellence Enabling Technologies Strategies formed in concert with thought leaders experienced in global markets Capital Supply Operational and organizational foundations for self sufficient growth Market Intelligence Product and Service Development Demand Generation Budgeting and Program Management Capital Allocation / Management Partnerships Product Lifecycle Management Governance and Executive Management Strategic Planning Best Practices Automation and Electronic Products Applications Organization / People Networks Technonology Metrics / Measures Processes Data Operations and Processing Risk Management and Compliance Market Feedback Service Delivery Models Value Chain Management Touchpoints, Distribution and Channels Customer Relationship Management Regulatory and Compliance Customer Support Pragmatic execution with a path to a sustainable global footprint Current and Future Customer Base Agility in thought, planning and execution 3

5 Speaker Background Double major in Finance and Management from Wharton Business leadership roles Sales Marketing Operations Client services Technology/process experience Lean and Six Sigma Green Belt Agile software development Global teams including technology and operations at Thomson Software-as-a-Service offerings as CTO at ADP Prior roles Jeffrey A. Wu CEO Actionable Strategies CEO of Claritas (launched multiple SaaS businesses) VP Business Development at software companies Mergent International, Computer Concepts in addition to Thomson Financial 4

6 Strategic Landscape Technical advances have enabled technology providers to deliver their products in service form Fast and ubiquitous network connectivity Virtualization of hardware to reduce costs Off-the-shelf technologies that enable multi-tenancy Cloud providers operate at different levels of complexity from basic infrastructure to entire business processes Cost models are attractive Services are generally well delivered Gartner Group predicts 20% of organizations will have no IT assets within 2 years 5

7 Established Models / Cautions Functionality designed for the Web Customization and integration Client support Service level management Elastic cost model Information security Business continuity Governance (IT, operations, data) Compliance Early adopters have unearthed the major risks and the market will adopt the cloud over the next several yeas 40% 35% 30% 25% 20% 15% 10% 5% 0% Source: InformationWeek Analytics Cloud GRC Survey 6

8 Successful Cloud Computing Promised and measured SLAs are generally higher Web access, when secured, eases deployment and broadens availability (except for untethered users) Financial results are compelling but cost models can vary across providers Service providers have lower change management costs Compliance is typically more difficult, sometimes driven by perception Satisfaction with Cloud Solutions Sub-par in comparison, 13% Equal to inhouse, 51% Better than same app, 36% Source: InformationWeek Analytics 2010 GRC Cloud Survey 7

9 Top Ten Enterprise Issues Cost containment (board level issue) * IT bypass Resistance (perpetuating status quo) Culture (e.g., perceived risk) Governance across clouds (including public / private) Regulatory / Compliance * Data governance * Information security (including BCP) * Onboarding / Self provisioning Monitoring / SLAs * * Issues critical to High Growth Companies 8

10 Operating Efficiencies Elimination of capital expense Direct alignment of cost to required capacity Cost elasticity enabling bursting and cost retraction Linear scalability Ubiquitous access Self provisioning and other self-service 9

11 Partnering in The Cloud Varying levels of business integration from bundling / resale, depending on: Customer / market segment ownership Partner / channel model Technical architecture Service delivery model Delivering a service fulfills all or part of an end-to-end process e.g., extending the core salesforce.com platform Technologists can act as an intermediary in bringing tradition-bound processes to the Cloud; examples Strategy / Policy Deployment Check deposits Timesheets, expense capture 10

12 Driving Investor Value Preservation of capital, notably in development infrastructure Linear expense growth Elastic cost model Mitigation of scalability risk Venture and early stage investors understand and are interested in the Cloud model Opportunities with investor portfolio companies 11

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