Accelerating Business Agility with Dell Boomi

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1 Accelerating Business Agility with Dell Boomi Brett Stineman Director of Product and Partner Marketing, Dell Boomi Supratik Chaudhuri Head - Digital Services for Utilities, Tata Consulting Services Patrick Dennis Pre-Sales Manager, Dell Boomi

2 The Digital Imperative Driving All Businesses 78% of companies say that Digital Transformation is critical to their success.* Why? Understand customer needs to deliver more value Improve collaboration to accelerate innovation Deliver new products-services to grow revenue and profit * Embracing Digital Technology, MIT Sloan Management Review & CapGemini Agility to adapt to changing markets and competition Increase operational efficiency to move/act/respond faster

3 Achieving Business Agility Requires IT Modernization Key digital initiatives that businesses are implementing to become more agile: Shift to Cloud Best of Breed Applications Multi-Channel Interaction Communities Connected Products

4 Enterprises are looking at Cloud as providing the Transformation platform Hybrid cloud has emerged as the dominant cloud architecture in the Enterprise IT landscape with around 50% share Ability to integrate across on premise, public, private and hybrid will be the biggest challenge ipaas will be the go-to strategy for integrating this complex environment

5 The Challenges that Come with Digital Transformation We want to launch a new cloud service for our business partners. We need to automate this process now! We re using a new application, how can we get it to work with? We are spending more time maintaining than creating. We need a way to manage all these integrations. The backlog keeps getting bigger! Lines of Business IT The implementation and use of enterprise SaaS often entails breaking existing business processes and building new ones. It can also force unanticipated integration with on-premises infrastructure and solutions. Gartner, Solution Path for a Public Cloud SaaS Adoption Framework, K. Davis & B. Pray, Dec 19, 2016

6 So Many Connections & So Little Time and more! IT Impact Current solutions not built for growth of end points in the digital business Traditional architectures aren t built for rapid change and evolution Traditional integration technologies require expensive, specialized resources Coding-based methods require significant time and resources to maintain Speed Cost Business Impact New initiatives cannot be made available at the pace the business requires Business users continually waiting for rollout of new features and capabilities Unscalable cost model as the number of endpoints grows to meet business needs Personnel and budget are overly focused on maintenance instead of innovation

7 Put ipaas at the Center of Your Digital Strategy Integration and integration technologies are foundational elements to the connection element of digital business success, and they can be a source of business value and competitive advantage. Gartner, Emerging Technology Analysis: Integration Platform as a Service, B,Bhullar, M. Pezzini, F. Biscotti, Aug. 8, 2016 Cloud Infrastructure Cloud Applications Integration Platform as a Service Business Partners Business Divisions On Premises Systems Customers

8 Futureproof your IT landscape Cloud Integration is the interface that makes your IT landscape antifragile Antifragile IT INPUT RESULT Speed Cost Antifragile IT is not merely resilient, its utility is actually higher when your environment is more volatile.

9 Customer Example: ipaas for Business Agility About the Client Leading UK Water Utility Delivering water to around 2.5 Million households and over 100,000 business customers Currently pursuing a strategic 3.5bn capex program to modernize its infrastructure and customer service Business Challenge Prioritize investments that have bigger impact Keep asset health quality high Planning entry into retail market Improve customer service by redesigning the entire customer experience Reduce cost of operations and plan to minimize cost of future spend Cloud Program Strategy Reduce IT cost of operations by leveraging cloud and align with the future strategy of gradual migration of on-prem, public and hybrid cloud Provide stable IT platforms to support future business initiatives Establish a clear business-driven strategy for data and application integration which will improve the IT service capability for internal users Set up a fast, effective and responsive approach in IT that can meet business demands Simplify the Integration landscape by reducing the number of products

10 Program Roadmap AS IS Integration Usage New Capabilities Identified Product Selection Migration & New Development TO- BE Integration Requirement Evaluation Criteria / Matrix Defined Platform Set-up & Architecture Defined Design Methodology & Patterns Standards & Principles Exception & Error Management

11 Benchmarking the ipaas solution Technology Deployment & Governance Product Info & Ecosystem Core Integration & Transformation Connector Base Tool Maturity Mobile & IOT integration capabilities Scalability & Enterprise Fit API Management Support for B2B, EDI, MFT etc. Drag & Drop features Analytics Deployment Models Monitoring & Administration Error Monitoring Data Security and Governance Security Features Application Lifecycle Management Ease of Testing Version Control TCO Innovation Roadmap Availability of skills Crowdsourcing features Community Management Ecosystem of technology and services partnerships Utilities future-ready capabilities

12 Business Agility Solution Delivered Services Current State Maturity Assessment & Requirements Analysis Product Evaluation & Recommendations Complexity integration flows 6 separate tools being used on-premise for integration ~20 players in the ipaas market including incumbent Implementation Comprehensive design patterns / Governance / and factory model set-up Key Deliveries Current State Assessment Tool Evaluation Future State Assessment Implementation Roadmap Functional Requirements Business case Benefits 33% Opex cost savings Rationalized 6 tools into 2 tools to cater to all integrations 25% faster time to market Support the changing IT Landscape Key benefits around operational reporting and BAU support Improved operational resiliency and availability.

13 The Boomi Advantage for Business Agility

14 Boomi Delivering a Digitally Connected Business Single platform to move, manage and govern data across the enterprise. Simplifies complex environments by offering a 100% PaaS solution. Monitor & manage your hybrid integration landscape globally from a single pane. Ease of use dramatically accelerates time-to-value. Business agility achieved through a modern integration approach to digital transformation challenges.

15 How Boomi Accelerates Business Agility Unified Platform: multiple integration capabilities with a common UI, centralized management and monitoring Team-based: collaborative environment with configuration vs code approach to increase productivity and visibility Boomi Atom: patented runtime engine that can be deployed in cloud or onpremises environments Crowd-source Intelligence: automated implementation assistance based on the best practices of the Boomi community True PaaS: single-instance, multi-tenant architecture ensures every customer has access to the latest updates and innovations

16 A History of Innovation Cloud-based, self-service EDI/B2B solution Predictive assistance for proactive client outreach Pre-packaged integration packs Boomi Suggest: integration mapping suggestion engine Boomi Resolve: crowd-sourced error resolution API Management solution added to Boomi platform Expanded deployment options (Docker support) Distributed integration architecture Cloud connector SDK Cloud-based, real-time integration broker Trust site for deployed integrations Boomi Assure: crowd-sourced regression testing 100% Cloud Master Data Management solution added to Boomi platform Certified on Dell Edge Gateway (IoT) Enabling Edge Analytics (patent pending) LEGEND Patented

17 To Support the Broadest Range of Integration Needs Supported Deployments Supported End Points Atom Cloud (Boomi Hosted) Public/Private Cloud On Prem Systems SaaS IaaS/PaaS On Premises Gateway Device Mobile Apps (JSON) Things (MQTT) Big Data (Hadoop) App Integration Data Integration Data Hub B2B (EDI) APIs Supported Patterns Integration Specialists (via Boomi Build UI) Ad Hoc Integrators (via Boomi Process Library) Supported Constituents Citizen Integrators (via Boomi Integration Packs)

18 Boomi Connects Your Business, However You Need it Connected Cloud-to-Cloud Data Data Proven connectivity to over 200 applications and 1,000 unique endpoints, in the cloud and on-premises. Boomi Atom Cloud Data Encrypted metadata Modern Hybrid Data Legacy Hybrid Traditional Middleware Data Data

19 Customer Example: ipaas for Business Agility About the Client Multinational European Utility Global operations in 30+ countries subsidiaries Organized along 4 strategic Lines of Business Significant M&A in its past history as it reorganized itself around strategic themes Business Challenge Multiple M&A had resulted in a complex organization with fragmented IT and silos of data and information Sharing of data across offices was cumbersome because of the multiplicity of technologies involved leading to lower productivity, higher costs and data inaccuracy. Cloud Program Strategy Transform a complex, inefficient and legacy integration environment into a modern, lean & future proof platform with a lower cost of ownership. Goal of maximizing usage of cloud solutions to enable digital transformation with a SaaS-first approach to cloud adoption Phase-wise approach to transforming the legacy inconsistent architecture to a hybrid landscape

20 Strategic Use Cases 1. SaaS to SaaS 2. SaaS to On-Premise application at Corporate HQ 3. Saas to On-Premise application at Local Business Unit 4. Corporate HQ to On-Premise application at Local Business Unit 5. On-Premise application at Local Business Unit to On-Premise application at Local Business Unit SaaS App #1 SaaS App #2 Program Objectives: App #1 Data TX App #1 1. Implement a Proof of Concept (PoC) to assess Dell Boomi suitability and establish business case File Transfer Dell Boomi 2. Deliver first phase of solution implementation & deployment, which was setting-up Enterprise cloud integration platform App #2 Local Office App #2 Corporate HQ 3. Ensure a proper error handling mechanism

21 Business Agility Solution Delivered Services Complexity Current State Maturity Assessment & Requirements Analysis Total integration flows globally. Current scope : Analysis of 40+ integration needs for Client Unit. Custom tools being used on-premise for integration with SaaS,Cloud and On premise apps Existing P2P app New Supplier Portal Implementation Comprehensive design patterns / Governance / and factory model set-up Key Deliveries Boomi Platform Build Web services implementation Error Handling Framework definition P2P to SAP Interface rewrite Lift & Shift of Legacy File-based transfer Portal Interface Build App #1 Data TX Value Delivered Real time expenses and procurement capabilities Efficient integration solution compared to legacy Support the changing IT Landscape and cloud strategy Huge benefits on financial, AP and indirect expenses reporting File Transfer Dell Boomi SAP Financials solution App #2 Future Roadmap Portfolio of 4-5 projects lined up for the next 1 year for Client Potential global implementation in next 3-5 years Local Office Data Schema Error Handling Framework Corporate HQ

22 Boomi Products and Services

23 One Platform to Accelerate Business Agility Workflow Automation Improve the effectiveness of any business process Application Integration EDI Management API Management Master Data Management Connect your systems with unprecedented ease. Manage your trading partner transactions in the cloud. Create, publish and manage APIs through their entire lifecycle. Align and improve data across all your applications. Boomi Platform Single instance, multi-tenant cloud environment to move, manage, govern and orchestrate data in a hybrid IT world.

24 Boomi Demonstration

25 Applications Integrated Salesforce Benefitfocus Concur Anaplan NetSuite Magento Eloqua UltiPro Active Directory DocuSign SQL Server Zuora Warehouse Xactly Every time a new enterpriserelated integration process is needed, Dell Boomi has proven it could scale to meet the demand while maintaining the security our business requires. Long Lam Director, Enterprise Architecture, DocuSign Applications Integrated Salesforce Tomax Retail.net Oracle E-Business Suite 3 rd -party Logistics Providers Dell Boomi is our tool of choice any time we need to implement integrations between applications. Grant Gouldon Senior Applications Manager, Kelly-Moore Paints Applications Integrated Salesforce Zuora e-commerce site Dell Boomi is enabling our ability to sell our services online in a no-touch environment, an essential goal for our growth. Mike Brown Director of Platform Services, Avalara

26 Boomi Accelerates Business Agility Move, manage, govern and orchestrate data across all your applications Implement faster with a configuration-based UI Deploy and monitor integrations in the cloud and on-premises Boomi the #1 Integration Cloud Continual innovation available through a true PaaS solution

27 A Leader in The Forrester Wave Forrester Wave : ipaas For Dynamic Integration, Q3 16 Forrester Wave : Hybrid Integration For Enterprises, Q4 16 Source: Forrester Wave : ipaas For Dynamic Integration, Forrester Research, Inc., Q3 16, and Forrester Wave : Hybrid Integration For Enterprises,, Forrester Research, Inc., Q4 16 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

28 and the Gartner Magic Quadrant Gartner Magic Quadrant for Enterprise Integration Platform as a Service, Worldwide, Analyst(s): Keith Guttridge, Massimo Pezzini, Elizabeth Golluscio, Eric Thoo, Kimihiko Iijima, Mary Wilcox, 30 March 2017 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Dell Boomi. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

29 Dell Boomi The #1 Integration Cloud 23 Patents Awarded/Pending 230+ Partners Billions of integration processes transacted annually 5,300+ Customers 130+ Fortune 500 Companies 94% Renewal Rate

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31 Appendix Product Slides and Customer Stories

32 Boomi AtomSphere Power All Your Integrations Across Your Hybrid IT Landscape Configuration-based, visual interface for rapidly implementing integrations. Visual, drag-and-drop data mapping with crowd-sourced suggestions, based on patterns from millions of previous customer implementations. Pre-built connectors to facilitate connectivity with the most popular applications and cloud services. Easy deployment between multiple environments to support your software development lifecycle. Centralized management to monitor the health and activity of all deployed integrations.

33 Workfront Business Challenge Business Workfront s Challenge finance team needed a scalable approach In move for updating from QuickBooks product and to pricing Oracle fields EBS for in its finance ERP, software, seamless streamlining integration the with sales-order Salesforce entry CRM process, was and needed gaining control over the provisioning of its Reduction software of solution data errors Keep IT application costs manageable Solution Solution Dell Boomi AtomSphere gave Workfront the flexibility Deployment of Dell Boomi as their integration it needed to update its product and pricing information, solution by integrating its ERP, finance, CRM, HR, and Integration of price lists, customer contact expense-management systems, without costly information, product details & order and quote and time-consuming coding information Benefits Results Almost Integrated immediate quote-to-cash time to value process to recognize 90% revenue decrease sooner in data errors 10% Increased reduction sales-order in IT application processing costs capacity by 500% 40% decrease in staff hours required Improved timeliness of onboarding for services engagements Applications Integrated Salesforce NetSuite Ultimate Software Concur Because of AtomSphere s flexibility, someone with a nontechnical background can make changes to our integrations on the fly. William Jolley Corporate Information Systems Team Lead, Workfront

34 Boomi EDI Comprehensive EDI Integration in the Cloud Drag-and-drop interface to configure trading partner profiles and processes. Supports EDI standards and connectivity options. Powerful data transformation capabilities to-from EDI documents. Full acknowledgement and error handling with the ability to automatically or manually resend documents that were not successfully transferred. Optional EDI Managed Service provides complete management of your EDI transactions.

35 First Source Business Challenge As First Source grew, it needed a way to improve the speed and quality of its order processing Solution First Source deployed AtomSphere with EDI integration capabilities, to keep the business safe and running smoothly around the clock Application Integrated Oracle JD Edwards Trading Partners Cracker Barrel The Fresh Market Bed Bath & Beyond Benefits Increased their ability to manage orders in real time with 100% accuracy Shortened the order-to-cash process Automated their internal reporting process Improved sales forecasting accuracy By receiving an order electronically through Dell Boomi EDI, we are able to process the order extremely quickly with 100% accuracy. Kelley Parkes Director of Technical Operations, First Source

36 Boomi API Management Designed to Manage APIs through Their Entire Lifecycle Rapidly create and publish any endpoint as an API. Publish APIs for use on-premises or in the cloud. Define usage policies and authentication methods to control access to deployed APIs. Use the Boomi API Gateway to mediate between externally available APIs, inner APIs and integration processes. Manage APIs and associated application integrations in a unified platform.

37 [Insert Avalara Customer Name] [Insert short description of Customer Use Case] Accelerating Digital Transformation with a unified Boomi Platform Business Challenge High-touch, high-cost customer provisioning Challenge #1 Challenge #2, or more info on challenge CRM and #1billing Lack of resources to integrate e-commerce with Solution Solution Describe why Boomi was selected Further detail Boomi API Management with RESTful APIs and integration with Zuora and Salesforce Results Benefits Provide key benefits delivered view of the product catalog Highlight key metrics and results achieved Improved customer experience with a single Offered new options for customers such as metered usage billing Applications integrated: Salesforce Zuora e-commerce site Dell Boomi is enabling our ability to sell our services online in a no-touch environment, an essential goal for our growth. Mike Brown Director of Platform Services, Avalara 37 Dell Boomi Internal Use Confidential

38 Boomi Master Data Management A Data Quality Hub for All Your Applications, in the Cloud or On-premises Simplify data synchronization across multiple interconnected applications. Model data domains through a visual, no-coding experience to define validation, enrichment and matching rules. Rapidly design integration processes in AtomSphere, enabling data to flow between MDM and source systems. Centralize approval processes & integration patterns to enforce data governance policies. Easily steward your data to resolve duplicates, fix data entry issues, identify and correct erroneous data.

39 CPG Merchandising Services Company Cloud-First IT Transformation to help scale business Business Challenge Overcome the data challenges of extensive point-to-point integrations and an inefficient data mastering process. High upfront CapEx investment of traditional MDM Solutions. Solution Advanced algorithms and fuzzy matching on Boomi MDM to manage previously manual data stewardship tasks. Flexibility to develop custom data models that cover their clients and vendors. Benefits Eliminated 40,000 duplicate records and improved accuracy Cleansed 800,000 legacy location records Processing ~1.2 million MDM records with plans to grow to 8-10 million records as new domains are added. Applications integrated: Force.com apps Birst Gigwalk Remedy MS Azure

40 Announcing Boomi Acquisition of ManyWho (March 2017) Build workflow applications with clicks, not code Drag-and-drop workflow configuration. Applications work across all devices and can be embedded in existing applications (e.g. Salesforce). Dynamic forms builder for engaging user interaction. Connectors for popular cloud applications or use AtomSphere for advanced integrations. Centralized management to monitor the health and activity of all deployed applications. 100% API-based developer toolkits and frameworks for easy extension and customization. NEW! Supports wide range of business processes including on-boarding, approval processes, call guides

41 [Insert Customer Name] Investment Management Co. (UK) [Insert short description of Customer Use Case] Transforming financial services with workflow automation Business Challenge Challenge internal processes #1 Challenge #2, or more info on challenge Solution #1 Solution Describe why Boomi was selected Further detail Results Benefits Provide key benefits delivered Highlight with minimal key metrics requirement and for results coding. achieved 41 Business Challenge Rapid growth raised $13B in < 1 year Needed automation to handle client-facing and Salesforce stores all customer and client data across their entire portfolio ManyWho drives the process orchestration backbone for their entire business, from client on-boarding to new hire IT provisioning. Ability to manage/maintain all workflow applications using drag & drop configuration, Workflow applications can be delivered on desktop and mobile devices, while ensuring strict security requirements. Dell Boomi Internal Use Confidential