Communication Plan. West Bengal Piped Water Supply Project (Purulia) Joint Project of. Public Health Engineering Department, (PHED)

Transcription

1 Communication Plan West Bengal Piped Water Supply Project (Purulia) Joint Project of Public Health Engineering Department, (PHED) Government of West Bengal And Japan International Cooperation Agency (JICA) i Submitted to West Bengal Submitted By Varsha Chanda

2 INDEX 1. INTRODUCTION TO THE PROJECT 3 2. BRIEF PROFILE OF PURULIA DISTRICT 4 3. WATER SITUATION 9 4. ROLE OF COMMUNICATION AND HRD 13 QUALITATIVE ANALYSIS 18 COMMUNICATION OBJECTIVES COMMUNICATION STRATEGY 21 COMMUNICATION PARTNERS 22 STRATEGIC FRAMEWORK FOR COMMUNICATION 24 AUDIENCE SEGMENTATION 26 TARGET AUDIENCE FOR IEC ACTIVITIES SUGGESTED COMMUNICATION ACTIVITIES MONITORING AND EVALUATION FRAMEWORK IMPLEMENTATION PLAN FOR COMMUNICATION 44 2

3 1. Introduction to the Project Among the United Nations Millennium Development Goals (MDGs) for the year 2015 is a commitment to reduce by half the proportion of people without sustainable access to safe water and sanitation. Research in India highlights that people are forced to use unsafe sources of water even when there is piped water supply. This is because water is either scarce during the summer months or the availability of water depends on intermittent electricity supply. The probability of contamination of water increases significantly when people use several sources. ii A study of safe water demand in rural India showed that in cases where water is available, the focus is to ensure that the source is near and accessible. The study also revealed that the PRIs usually do not receive complaints about water quality from the villagers. The queries with the PHED are also mostly about the installation of hand pumps rather than about water quality. There is very little motivation for providers to ensure safe drinking water or for populations to demand it. iii The National Rural Drinking Water Programme (NRDWP) guidelines 2013 set out an objective of supplying Safe and adequate drinking water for all, at all times in rural India. Accordingly, it sets out a goal to cover 100% of rural population by year to supply 70 lpcd - within 50 Mts horizontal or vertical distance from household. The guidelines clarify that States can adopt higher norms such as 100 lpcd. Taking a lead West Bengal Public Health Engineering Department responsible for supply of drinking water in the state has set its Vision Plan Vision Plan 2020 envisages to Provide safe, sustainable and adequate water supply to all humans and livestock by The norms and coverage of water supply set out in the 2020 vision plan documents are higher than the NRDWP The Public Health Engineering Department (PHED) has decided to implement a rural water supply project [The West Bengal Piped Water Supply Project (Purulia)] in district Purulia with support from Japan International Cooperation Agency (JICA) henceforth referred to a PHED-JICA project. The PHED-JICA project objective is : To provide safe and adequate drinking water supply to people in the Purulia Dist suffering from acute scarcity of potable water, by constructing piped water supply schemes, thereby improving health and quality of life in the district. 3

4 7. Monitoring and Evaluation Framework Behaviour Key behaviours Safe storage and handling of Drinking water Avoid dipping hands in vessels holding water Cover water storage vessels Use a tap or ladle to take out water Clean storage vessels regularly Community Ownership in Operation and Maintenance VWSC committees are formed and have representation from community VWSC is proactive and conducts meetings regularly VWSC is active and communicates regularly with the community on aspects of safe use of drinking water, water purification, judicious use of water, water and health related information Community Awareness on water borne diseases Community is aware of water borne diseases and uses water purification techniques at household level 41

5 Outputs /Processes Indicators Means of Verification Increase in X in the number of individuals who can identify the correct ways given above of storing and handling water Increased number of individuals who can make linkages between safely storing and handling drinking water and diarrhoea Number of individuals who can identify the correct ways (4 points listed above) of storing and handling drinking water Number of individuals who can make linkages between safely storing and handling drinking water and diarrhea Baseline, midline, endline surveys Impact evaluation Surveys Pre and Post Workshop Assessments Observation Increased number of individuals who can identify specific personal health risk associated with not practicing safe storage and handling of drinking water Increased number of individuals who can identify health risks for children associated with not practicing safe storage and handling of drinking water Increased number of households with covered drinking water storage vessels Number of individuals who can identify specific personal health risk associated with not practicing safe storage and handling of drinking water Number of individuals who can identify health risks for children associated with not practicing safe storage and handling of drinking water Number of households with covered water storage vessels 42

6 Increased number of households with drinking water storage vessels with a tap/ladle to take out water Increased number of people who can recall key messages from Radio/TV/Cable TV/Posters etc for water use and storage Number of people who can recall key messages from Radio/TV/Cable TV/Posters etc for water use and storage Number of people who can recall messages on safe storage and handling of drinking water from radio/tv/print/hoarding/painting Number of performances (folk theatresong/dance/drama) with safe storage and handling of Frontline workers, SHG members, Community Volunteers, Swachatadoots equipped with the knowledge and skills to motivate community members and trained to promote safe storage and use of water Number of frontline workers, school teachers and volunteers trained on use of IPC and community mobilisation techniques Number of transmission programmes organized Number of IPC support material distributed Number of printed material distributed Frontline workers, SHGs include water messaging in their plans of home visits, group meeting for community mobilisation Number of home visits by FLWs with water messages given to family members Number of group meetings conducted where people were exposed to messages/discussed safe storage and handling of drinking water 43

7 Oct-Dec Apr-Jun 2014 Apr-Jun Jan-Mar Year Qtr 8. Implementation Plan for Communication Communication Plan for PHED-JICA Purulia Project IEC Activity Purpose Outcome Materials Required Approx. Budget Lac District Level Advocacy Block Level Advocacy Block Level Advocacy with elected representatives GP Level Stakeholders' Meetings Project enrollment, shared vision among PHED, DM, NBA, ICDS and Health Deptt Project enrollment, shared vision among BDO, MO, ICDS Supervisor, CDPOs,SAE-RWS Sabhapati, with Gram Pradhans and VWSC members, Key influencers at community level Project enrollment with religious leaders, key influencers, teachers, ANM, AWW, ASHA Give key information to encourage convergence at interdepartmental level Give key information to encourage convergence at interdepartmental level Give key information to encourage convergence at interdepartmental level Build consensus for motivating community members to join in the planning process Raise awareness, give key information on issues like fluoride, water safety, and sanitation to share with Leaflets, booklets, films, Fact sheets (Approx 50 Leaflets, booklets, films, Fact sheets (Approx 70 Leaflets, booklets, films, Fact sheets (Approx 70 Leaflets, booklets, films, Fact sheets (approx ) PHED Budget Lac

8 Oct-Dec GPs / year Jul-Sep Apr-Jun Jan-Mar The village and block level IEC activities to coincide with PMU implementation plan. The activities should precede the implementation in each block by 6-10 months before commissioning. Activities from 2015 till 2019 will be similar covering an average of GPs every year. Block/GP as per PMU Implementation Plan VWSC's Village Communication Frontline (AWW, ANM, Swatchtadoots) Community capacity on water safety and sanitation Community Level IEC Community Radio Activity (where ever functional) Awareness, project brief, flouride and its ill-effects on health, identify village level animators among existing social/community workers VWSC with village animators spread awareness on flouride and its effects on health, on community participation for piped water supply Awareness on water and sanitation, Flouride and its effects on health Awareness on water and sanitation, Flouride and its effects on health, safety of VWSCs formed in the villages and animators (for community IEC) identified in each village Encourage community participation in planning and build ownership in the process. Village resource maps for water and sanitation Help community understand their village resources vis-à-vis water availability and use Frontline functionaries spread awareness on Flouride, safe water, and improved sanitation Community is aware of flouride and its ill effects, awareness on sanitation to make village ODF List blocks and villages as per PMU plan, list Saphapatis, GPs, UpGPs of those villages, develop agenda, leaflets, flip books Mapping guidelines and framework to be used by village animator; IEC material on Flouride and its ill-effects Inter-departmenmtal coordination at block level (as an outcome of Block level stakeholders' workshops) results in all frontline Block level trainers ready, communication materils prepared and available Numbers Approx Budget per Village Specific IEC Materilas Required 2 spots per day 1000 Radio scripts Wall paintings 3 per village 1500 Key messages Folk performances 1 per village 1200 Scripts Mobile vans 2 visits per village 1200 Mobile exhibitions, water testing and demonstration kits Jatras 1 per village 1200 Scripts Competitions 1 in each school in the village 500 Competition /quiz sheets Exhibition and Demonstrations 1 in each village 1500 Exhibition materials, games, IEC materials like posters, banners etc, Demonstration kits for water purification Rs lac for community 8700 per village (as above) x 10 villages x 91 Gps Rs 65 lac for all material development, and production( village level pamphlets, brochures, short films, fact sheets) Projected budget is little less than the vailable budget. However, part of Rs 50 lac earmarked for water quality related training can be utilised towards field level demonstrations on water quality

9 References in Text i Batik Paintings ii Formative Research on Hygiene, Sanitation and Safe Water, UNICEF 2003 iii Study on Why rural people in India do not demand safe drinking water, UNICEF, 2010 iv v vi envisions 46