Panasonic HIT in the UK

Transcription

1 Why Quality Matters & More is More (a value proposition) Panasonic HIT in the UK SEGEN Training, November

2 Why Quality matters EXPERTS say: All solar panels are good enough 1st Tier [Chinese] is as good as it gets You need competitive prices Guarantees are anyway useless Watt is Watt, all the rest is snake oil 2

3 Why Quality matters Are all panels good enough? From New York Times: 3

4 Why Quality matters 25 years is a long time 4

5 Why Quality matters If there is a problem... Waste of time and money...yet You need to rely on guarantee conditions and manufacturer 5

6 Why Quality matters A working system is: Malfunction means: A source of new leads word of mouth is my main lead generator Panasonic Premium Installer Sonnenkraft Unpaid work in best case, in worst case long discussion with customer and manufacturer (and cost) We spend much of our time in replacements at old sites, fortunately none SANYO Panasonic PI ESS 6

7 How do we achieve Quality? 100% own production Internal R&D 38 years experience HIT cell technology Encapsulation Soldering Potted junction box Frame technology

8 How do we achieve Quality? 100% own production Internal R&D There is full disclosure of information from wafer to panel Defective batches of products are discarded Expertise about each step is available for all departments Work conditions are 1st world less operator mistakes Logistics are fully integrated ONE COMPANY, ONE GOAL

9 How do we achieve Quality? 38 Years of experience PV development Solar panels HIT Technology HIT mass production Back contact cell production High efficiency mono production

10 How do we achieve Quality? HIT cell technology Efficiency HIT p-type c-si Long-term efficiency depends on the purity of the silicon n-type silicon 1-5% Loss Lightsoaking effect Avoids initial degradation Time Very pure silicon Reduces long-time degradation UV-filter TCO Less degradation Avoids PID (potential-induced-degradation)

11 How do we achieve Quality? HIT cell technology HIT Symmetrical sandwich Structure c-si Bifacial structure Opaque continuous metallic layer Compared to standard poly cells, mechanical stress has much less effect on cell structure, connectivity and lifetime

12 How do we achieve Quality? Encapsulation Better against humidity Only best materials Soldering Cold soldering Automatic Lead-free Potted junction box Frame technology Better protection of diodes Junction box in all directions Screwless Black anodized Flat borders (from January) Water drainage

13 Quality Why? How? Now prove it!

14 Quality how to measure it Certificates Ammonia Salt-mist corrosion Fire 6,667 ppm Severity 6 of 6 Class A

15 Quality how to measure it 3rd PartyTests TÜV sequential long Term test PID test No degradation Standard conditions + increased UV

16 Quality how to measure it Defective panel statistics Chinese (source: Solarbuyer, NYT) 5.5% Standard (source: Sunpower, 2013) 1% HIT % HIT: 0,043% of systems (3kW) with defective panels 1% of defects means: 11% of systems (3kW) has defective panel(s) 5.5% of defects means: 49% of systems (3kW) has defective panel(s)

17 More is More Performance and Efficiency

18 Relative sentivity More is More performance UV Visible light Infrared Solar Spectrum at AM 1.5 HIT Solar Cell Poly-Si Cell Mono-Si Cell a-si Cell cloudy Standard Wave length (nanometers) Better irradiation sensitivity (particularly under diffuse light conditions and on low-tilt installations) Lower ouput losses due to high temperature (>25ºC!!) (for simple benchmarking, compare ALSO NOCT performance)

19 More is More long term Efficiency HIT p-type c-si Long-term efficiency depends on the purity of the silicon n-type silicon 1-5% Loss Lightsoaking effect Avoids initial degradation Time Very pure silicon Standard UV-filter TCO Reduces long-time degradation Less degradation Avoids PID (potential-induced-degradation)

20 More is More in the real world Best Performance system in Germany 2013 (sonnenertrag.eu) Installed in 2009 (!) Solar panels from 2 generations ago (!) (even before UV-extra protection) (the best Spanish system sports also old SANYO solar panels)

21 More is More efficiency Bah, you don t need it Why efficiency?

22 More is More efficiency Psychological effect- hightech Customer increased savings/earnings Customer benefits Saved installation costs (per kwp) More turnover Installer benefits

23 More is More profit GBP Profit Analysis 46 % more 25 m² roof 3500 South facing 35º Tilt Standard HIT Standard HIT Standard HIT Standard 1) HIT 16xN kwp 6154 GBP 30% OC 2) Standard 12x250 Poly 3.00 kwp 4273 GBP 30% OC Avg. yearly savings GBP/year % Average yearly turnover GBP/year % IRR % Payback period 7 7 Prices 1,60 GBP 1,42 GBP

24 More is More futureproof Energy independency Future proof 5000kWh 3500kWh Average household Consumption 2020 Average household Consumption 2013 poly HIT PV Energy production

25 More is More costs GBP/W total panel total inverter mounting Scaffolding Labor roof DC+AC material Labor electrical HIT Poly GBP total panel total inverter mounting Scaffolding Labor roof DC+AC material Labor electrical HIT Poly

26 More is More branding Profitable More savings than standard More CO2 avoided Better reliability Branding Trustable guarantee We take care of it

27 More is More branding Industry s consolidation finished? Bosch shuts down solar business.. SOURCE: FORBES, 25th March 2013 Sunset for Suntech... SOURCE: The Economist. 30th March 2013 SolarWorld debt negotiations continue... SOURCE: PV Magazine 18 Februar 2013 PROJECT MARKET DEMANDS LOWEST PRICES GLOBAL PV MARKET NOT GROWING (EXCLUDING JAPAN) ANTI-DUMPING MEASURES IN PLACE MANUFACTURES STRUGGLE. R&D and QUALITY SUFFER. GUARANTEES AT RISK! 27

28 More is More Value of our Brand Best trainers Long experience Acrobat tested Trapez himself Net below, tested World-record of not dropping companion What is your business model? 28

29 Bonus Track Company and Product 29

30 Panasonic Solar in Europe SCE (PESEMEU) SCE - SANYO Component Europe GmbH approx. 120 employees Sales and Product Management 3 Business Areas: Mobile Energy HEV Eco Solutions (PESEMEU) HQ: Munich (GER) Subsidiaries in: Paris (FR) Bratislava (SK) SCE

31 PESEMEU Clear Sales Structure (no surprises) UK CURRENT SALES CHANNEL: PESEMEU OFFICIAL DISTRIBUTOR INSTALLER CUSTOMER STRUCTURE: - Key account management from HQ in Munich (PURCHASING / MARKETING /TECH. SUPPORT) - Direct supply from our Warehouse (Munich) or SHG STRENGTHS: - Flexible, cost-effective structure - Reliability (very quick and reliable deliveries CHALLENGES: - Lack of access to o Installers Premium Installer Programme o Final customers Distributor/Panasonic Cons.

32 Factory Transition HIT Solar modules available today in the UK are assembled in Hungary As of September 2013 our NEW VERTICALLY-INTEGRATED factory in Malaysia started production at full capacity Both factories are 100% operated and controlled by Panasonic HIT solar modules from PECMY will be made available in Q1 2014

33 PECMY New Overseas Manufacturing HUB Wafer Cell Module Current Factory (End of FY12) U.S. Factory Nishikinohama Factory Shiga Factory Nishikinohama Factory Shiga Factory To Japan 600MW 600MW New Factory Vertically Integrated Manufacturing at PECMY 300MW To Rest of the World 33

34 PECMY Overview GLOBAL PROCUREMENT WAFER PRODUCTION PROCESS CELL PRODUCTION PROCESS MODULE PRODUCTION PROCESS SHIPPING SHIPPING MONO-Si N-Type WAFER PRODUCTION PROCESS HIT CELL PRODUCTION PROCESS HIT MODULE ASSEMBLY Located at Kulim Hi-Tech Park First integrated Hi-Tech Park in VISITOR Malaysia CENTRE 36 km from & Penang Intl. Airport SHOWROOM 25 km from Penang Port The entire process, from the procurement of materials to the production of wafers, cells and modules, is designed for manufacturing products of the highest quality at a low cost

35 PECMY Reduce Environmental Impact! 200 kwp HIT PV SYSTEM EFFLUENT PURIFICATION FACILITY HIT DOUBLE INTEGRATION USE OF SOLAR MODULES WASTEWATER TREATMENT AND RECYCLYING OFFICE SHOWROOM SLUDGE TANK SLUDGE DEHYDRATOR AND DRYER USE OF NATURAL LIGHT FOR OFFICE LIGHTING 50% REDUCTION OF SLUDGE COOLING SYSTEM INDUSTRIAL FREEZER RECYCLING OF INDUSTRIAL WASTE-HEAT FOR COOLING REDUCTION FIGURES: POWER (MWh/year) 4,403.2 CO 2 (tones/year) 2,346.1 Cost (RM/year) 1,276,824 35

36 Product 36

37 HIT Solar Cell: KEY FEATURES Higher voltage - 2 electrical fields (+/- and -/--) + Higher conductivity - homogeneous junction - no recombination + More sunlight capturing - AR layer with pyramidal structure - Bifacial cell + Less degradation - UV-filter on TCO - Sandwich cell : strong/flexible - N-Type silicon wafer (no LID) Intrinsic a-si AR-layer (TCO) Rear TCO Bifacial cell a-si layer (+) n-type e e mono c-si WAFER (-) a-si layer (- -) AR cell/tab structure (1) Higher efficiency (2) Higher yield (kwh/kwp) (3) Lower degradation (2.1) Tcoeff (Pmax: -0.29%/ºC) (2.2) Better spectral sensitivity 37

38 (2) Higher yield (kwh/kwp) % more Testfield in NAGANO, Japan. DC yield results from Tilt 20 Orientation west/south-west JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC cummulative yield 0.0 HIT Standard Yield depends on a ver high number of parameters (location, tilt, orientation, local climate) For HIT in the UK expect between 3 and 10% more than with conventional modules 38

39 HIT Solar Module: QUALITY AND AESTHETICS N240 Robust Special backsheet with additional layers Salt mist corrosion test (TÜV Rheinland) Ammonia resistance test (TÜV Rheinland) Secrewless anodised frame Only 15 kg and 1.26 m²!! Easy to configure / transport / install Grounding not mandatory Dark aesthetic appearance Black frame and dark cells Anti reflection and self-cleaning glass Best roof utilisation & aesthetics

40 HIT Solar Module: A TRUE GREEN PRODUCT No toxic materials (RoHS-compliant) Cell : Pb, Cd-free TCO and soldering (FLUX) Module: Pb-free connectors and junction box Manufacturing process: Low-energy cell manuf. (HIT) Recycling WEEE-Directive-ready Founding member of PVCycle

41 Coming very soon 41

42 Product from PECMY New water drainage VBHN 240 / 245 SJ25 (tentative) NEW FRAME WITH WATER DRAINAGE At glass-level (no slope) For improved self-cleaning Particularly good for low-tilt installations (flat roofs) From Q

43 Product from PECMY New water drainage (2) VBHN 240 / 245 SJ25 (tentative) NEW FRAME WITH WATER DRAINAGE New feature: Water drainage corner keeps modules away from the dust and stain. HIT Conventional After watering Water goes off After watering Water stays After drying Only small stain remains After drying Stain remains in wide area Evaluated in 5 degree angle Even in the low-angle installation, water drainage keeps modules clean 43

44 THANK YOU FOR YOUR ATTENTION! 2013 Panasonic Eco Solutions Energy Management Europe SANYO Component Europe GmbH / All rights reserved 44

45 Join our Premium Installer Programme 45

46 Panasonic Premium Installer Programme UK PANASONIC SOLAR PREMIUM INSTALLER PROGRAMME: - > 500 accredited installers EU-wide - Direct relationship - Installer search machine and installer mico-site - Access to - Trainings (sales, technical) - Marketing material - Bonus Programme Booth support material Trainings Installer search tool

47 Contact Details UK Panasonic LED Lighting: Contact: Joe Pugh Panasonic Powertools: Panasonic SOLAR: Sales/Technical: Daniel Roca Marketing/Premium Installer Progr. Marlene Zapf Panasonic Heating & Cooling: Contact:

48 THANK YOU FOR YOUR ATTENTION! 2013 Panasonic Eco Solutions Energy Management Europe SANYO Component Europe GmbH / All rights reserved 48