Key event details. Awards gala dinner: Friday, 09 November 2018 Venue: Shangri-La Hotel Singapore

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2 Key event details Awards gala dinner: Friday, 09 November 2018 Venue: Shangri-La Hotel Singapore

3 About the Awards Marketing magazine s Marketing Excellence Awards was first launched in 2012 to celebrate the very best that Singapore s marketing communications services industry has to offer. The awards is in its seventh edition this year. This year, the prestigious awards presentation and gala dinner will be held at Shangri-La Hotel on 09 November Entries are open to organisations based in Singapore, and their marketing campaigns/projects/initiatives must be carried out in Singapore for the Singapore market, or for a regional/global market that includes Singapore. There are 33 contestable categories. Entrants will be judged across 33 categories with Gold, Silver and Bronze awards in each category. The most successful winner across all categories will be awarded the esteemed title of Marketer of the Year.

4 Award categories 1.Excellence in Advertising 2. Excellence in B2B Marketing 3. Excellence in Brand Awareness 4. Excellence in Brand Strategy 5. Excellence in Consumer Insights/Market Research 6. Excellence in Content Marketing/Native Advertising/ Branded Content 7. Excellence in Corporate Social Responsibility 8. Excellence in Customer Engagement 9. Excellence in Data-Driven Marketing 10. Excellence in Digital Marketing 11. Excellence in Direct Marketing 12. Excellence in Event Marketing 13. Excellence in Experiential Marketing 14. Excellence in Government Sector Marketing/Community 15. Excellence in Integrated Marketing (B2B) 16. Excellence in Integrated Marketing (Consumer) 17. Excellence in Launch Marketing 18. Excellence in Loyalty Marketing 19. Excellence in Marketing Communication/Public Relations 20. Excellence in Marketing Innovation 21. Excellence in Marketing to a Female Audience 22. Excellence in Marketing to a Male Audience 23. Excellence in Media Strategy 24. Excellence in Mobile Marketing 25. Excellence in Out-Of-Home Advertising 26. Excellence in Performance Marketing 27. Excellence in Print Advertising 28. Excellence in Search Marketing 29. Excellence in Retail/Shopper Marketing 30. Excellence in Social Media Marketing 31. Excellence in Sponsorship Activation 32. Excellence in TV/Video Advertising 33. Excellence in Viral Marketing 34. Marketer of the Year (Not for entry)

5 Why be a judge? We understand that time is valuable, but we believe that associating yourself and your organisation with the Marketing Excellence Awards will yield tangible (and intangible) benefits By judging the entrants work in the areas of Challenge, Strategy, Execution and Outcome, you will gain great insight into the current practices and quality of marketing in the industry and keep up to date on the key accounts, campaigns and future business plans of the organisations. You and your brand will be associated with a reputable awards that celebrates marketing excellence. This will leave a lasting, positive impression and add credence to you and your brand. Be featured on our webpage and the awards booklet. Be mentioned on the awards night, or in other featured content in Marketing magazine. Be featured with your brand across our various marketing and promotional channels in the build up to the Marketing Excellence Awards. You will be privy to some of the best marketing strategies, campaigns and practices you would otherwise not have the opportunity to learn about. Strengthening your position as an expert/thought-leader in the marketing industry. Be our guest, along with your fellow judges, at the Marketing Excellence Awards Gala Dinner on 09 November 2018.

6 Judging timeline Entries open: 26 June 2018 Entries close:24 August 2018 Judging commences: 17 September 2018 Judging ends: 24 September 2018 Awards night: 09 November 2018

7 Judging process Judging is done completely online during the judging period. You can view the entries via a unique and secured HTML link which will be ed to you before the judging period begins. You will input your scores on a form which you can return via at anytime before the judging deadline. To ensure flexibility, judging can be done at your own pace anytime, anywhere as long as it is within the judging timeframe. There will between 20 to 25 judges expected to take part in the panel. You will have one week to go through an estimated 50 to 60 entries, amounting to approximately 10 hours in total.

8 Thank you Thank you once again for considering this request to assist us in celebrating marketing excellence in Singapore, by sharing your wisdom and imparting your experience by being a part of the judging panel. Kindly confirm your involvement with Kher Yin, Events Producer kheryinc@marketing-interactive.com / For more information on the awards, please visit: