Social Media for Planning. Beth Offenbacker, Ph.D. APA Arkansas Webinar February 1, 2011

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1 Social Media for Planning Beth Offenbacker, Ph.D. APA Arkansas Webinar February 1, 2011

2 Agenda Context and Uses of Social Media Examples Costs, Benefits and Tradeoffs Key Questions

3 Uses of Social Media An Ever-Expanding List Cellphones, Smartphones, PDAs Texting Video, Photos, Audio Apps & Devices Keypad Polling GIS-based Tools Computer Simulations / Animations Specialized Applications Virtual Worlds Games P2 Databases Web-based Websites and Blogs Social Networking Sites Crowdsourcing Mapping Tools Mash-ups Webinars Chat Rooms You Tube Podcasts Wikis Traditional Conference Calls Videoconferencing

4 Quick Poll

5 Technology Survey of Virginia Planning Offices 273 responses from 99 different jurisdictions Only 27% of planning offices use social media to share planning information with the public 12% of respondents do not use technology Source: Akers, Dustin; Christopher Chop; Harvey Clark; Lauryn Douglas; Allison Lohrenz; William Long; Ashley Prout; Nick Scheuer and William Sutton. Technology in the Planning Process: Survey Results. Virginia Tech Urban Affairs and Planning Program, Blacksburg, Va.

6 Overall, our survey revealed a low level of technology in Virginia s planning offices. We found that although there is high GIS and Google Earth usage, other technologies such as Adobe Creative Suite, social media, blogs, and other visualization tools are underutilized. Low frequency usage could be due to a variety of reasons such as expense or various office policies that restrict usage. -- Technology in the Planning Process: Survey Results, 2010.

Technology Survey of Virginia Planning Offices Source: 2010.

7 Technology Survey of Virginia Planning Offices Source: Akers, Dustin; Christopher Chop; Harvey Clark; Lauryn Douglas; Allison Lohrenz; William Long; Ashley Prout; Nick Scheuer and William Sutton. Technology in the Planning Process: Survey Results. Virginia Tech Urban Affairs and Planning Program, Blacksburg, Va.

8 Finding the Emergent Expertise Source: The Online Dialogue Brainstorm Guide. The Collaboration Project/NAPA.

9 BART Survey Source: Appendix C: Public Participation Survey Results. Bay Area Rapid Transit.

10 BART Survey Source: Appendix C: Public Participation Survey Results. Bay Area Rapid Transit.

14 Who Uses Cellphones Six in ten American adults are now wireless internet users, and mobile data applications have grown more popular over the last year. Use the internet, or instant messaging on a cell phone. Two in five adults (40%) do at least one of these using a mobile device, an increase from the 32% of adults who did so in African-Americans and year olds lead the way in the use of cell phone data applications, but older adults are gaining ground Most common uses (non-voice) Take a picture 76% Send or receive text messages 72% Source: Mobile Access 2010, Pew Internet and American Life Project, July 2010

17 Who Uses Twitter Of Twitter's active users, 37 percent use their phone to tweet. ( Twitter User Statistics REVEALED, Huffington Post, 4/10/10) Slightly more women use Twitter than men: 53% to 47% ( Data Shows: On Twitter, Women are More Social, Hubspot, 5/25/10) Women tweet 12% more than men ( Data Shows: On Twitter, Women are More Social, Hubspot, 5/25/10) "Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook." ( Twitter Usage in America, Edison Research. April 2010)

18 Top Locations of Twitter Users Source: Hubspot, May 2010, State of the Twittersphere Report -

EngagementHQ by Bang the Table. Source: 2010. Butteriss, Crispin.

23 EngagementHQ by Bang the Table. Source: Butteriss, Crispin. Presentation at Social Media Primer: Which Social Media Tool is the Best Fit for My Engagement Process and How Should I Use It?

25 Next Step Design: Utah

26 Type in the Chat Window: What is the TOP challenge you experience in using social media?

27 Costs, Benefits and Tradeoffs Organization $$, including staff time Sustainability over time Keeping pace Sunshine laws Community Can enhance reach Diversity and inclusion Learning curve Tool Functionality Reporting

28 Key Questions 1. Know the technology What are its limitations/weaknesses and its strengths/opportunities? How can you maximize the latter and minimize the former? How have other people successfully/unsuccessfully used it?

29 Key Questions 2. Know the project goal Is the technology a good match for your goal? In what ways will you engage people, actively and passively? How will you harvest the information you gain? How will you use that information? What criteria will you use to evaluate the successful use of the technology? How does this criteria relate to your evaluation criteria for your project overall? How does the project fit into your agency s overall strategic plan?

30 Key Questions 3. Know your stakeholders Who already uses/might use this technology? How important is their involvement to your project? How can you help people effectively use the technology? How does the technology complement other ways you re engaging people?

32 Beth Offenbacker, Ph.D. Chief Learning Officer, PublicDecisions Post-Doctoral Associate & Richmond Program Coordinator, Virginia Tech Website: Blog: Facebook, LinkedIn

STATISTICS Cheat Sheet

STATISTICS Cheat Sheet Social Media Statistics There are more than 2 billion active social media users 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).