UPDATE: This promotion has been extended through June 30, 2010.

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1 DATE: APRIL 1, TO: FROM: PROMOTION: TYPE: DIGITAL MAMMOGRAPHY PRODUCTS RESELLERS LIDA D AMBROSIO The Sony FilmStation GREAT GIVE-A-WAY OFFER END-USER REBATE UPDATE: This promotion has been extended through June 30, Sony Medical is pleased to announce an exceptional, one-of-a-kind promotion for the Sony FilmStation Mammography Dry Film Imager UP-DF750. From July 15, 2009 through June , any customer that purchases a UP-DF750 is eligible to receive ALL of the following rewards at no additional cost: Sony Bravia 32 LCD Proven to be a successful offer, we have found there are several ways medical professionals can use a Sony Bravia television. This beautiful LCD makes a great addition to any breast imaging center, hospital, or outpatient facility patient waiting area. This offer is valued at a suggested list price of $600. Two Year Limited Warranty The extended warranty plan is a very attractive offer, valued at over $4,000. The two year warranty gives end-users an additional peace of mind and allows for worry-free use of the product. Most important it eliminates out-of-pocket expenses for warranty repairs. All repairs will be performed by Sony Certified Professional Repair Facilities and coverage begins from the date of purchase. The extended service warranty is a two-year parts and labor warranty with exception of thermal head which is covered for three years or 50,000 prints, whichever comes first. But wait there s more

2 Page Two Sony Go Green Recycle Program: At Sony, we are committed to making recycling products as easy as it is to purchase them. Sony Electronics Inc. has implemented a recycling program that makes it simple to dispose of electronics in an environmentally safe way. With the Sony Go Green recycling program, we offer a service where unwanted/old imagers can be picked up and recycled at designated locations nationwide. During this promotional period we are offering this service at no additional charge to you or the end user. Sony s green initiatives go way beyond recycling - the UP-DF750 is a great example of the environmentally responsible manufacturing policies Sony has in place. From silver halied-free dry film, to an energy efficiency product and low maintenance end users can be sure they are purchasing a product with envirmental responsibility in mind. End User Redemption: No program has ever been easier for you or the end-user! Sony has set up a one stop portal outlining how the end user will receive their free incentives at ( All you need to do is help us promote this program to your customers and make sure if they do purchase you remind them to hold on to their invoice, UPC product code label(s) from the box(es) and serial number and send them to the site. Details on Redemption: SONY BRAVIA LCD and 2 YEAR LIMITED WARRANTY: TO RECEIVE the Sony Bravia television and 2 year limited warranty by mail your end-user customer must purchase a FilmStation Dry Film Mammography imager during the promotion period. The end user must complete the online claim form at and mail in a copy of their purchase invoice and entire original UPC to the address listed on page 4 NO later than 30 days after the end of the promotion. The Sony FilmStation GREAT GIVE-A-WAY Offer Page Three Sony Go Green Recycle Program To RECEIVE the Complimentary Recycling Service call and be prepared to fax or your proof of purchase (dealer invoice) to Fax: or GCConnex@dbschenker.com.

3 TERMS AND CONDITIONS: END USER PROMOTION The Sony FilmStation GREAT GIVE-A-WAY Offer PROMOTION PERIOD: July 15, 2009 through June 30, 2010 Eligible Products: PRODUCT UP-DF750 FilmStation Mammography Imager UPDF750/TNB FilmStation Mammography Dry Film Imager INVENTORY CLASS A & B A QUANTITY ANY ANY PREMIUM ITEM PER PURCHASE (SUGGESTED LIST PRICE SHOWN BELOW) TV = $599.99** Two year Warranty = $4,200** Recycle= $150.00** TV = $599.99** 2 year Warranty = $4,200** Recycling service = $150.00** **Suggested list price is subject to change without notice TO RECEIVE the Sony Bravia TV and two year UP-DF750 Extended Warranty by mail: 1. End user customer must purchase a UP-DF750, UP-DF750.B or UPDF750/TNB during the promotion period. 2. End user customer must fill out online claim form at 3. End user must send printout of completed on-line form, entire ORIGINAL UPC product code label(s) from the box(es) of the UP-DF750, UP-DF750.B or UPDF750/TNB and copy(ies) of purchase invoice(s) from reseller to Sony Award Headquarters Offer B PO Box White Bear Lake, MN TO RECEIVE the Complimentary Recycling Service: 1. Call to schedule an appointment to have your old imager removed. 2. Be prepared to fax or your proof of purchase (dealer invoice) to Fax: or GCConnex@dbschenker.com. Please see terms and conditions at for details on models eligible for complimentary pickup and recycling. Backorder/Future Order: Eligible product(s) must be ordered by and shipped to end user customer within the promotion period to qualify for the rebate. Mixing of Promotions: This program may be combined with other end user promotions from Sony. Quantity: Limit one rebate per eligible product purchased. Submission Deadline: All claims must be entered online and required backup documentation submitted and postmarked no later than 30 days after the end of the close of the promotion period or they will be rejected. Claim Dispute: Disputes for rejected claims must be submitted within 30 days of postmark date of claim rejection notice. To dispute a claim, end user must call the toll free number provided on the website. In the event of any questions or interpretation of the terms and conditions of this promotion, the decision of Sony will be final.

4 Page Four TERMS AND CONDITIONS CONTINUED: Claim procedure: The Sony Bravia TV and two year Extended Warranty claim procedure is a two step process: 1. End user must complete online claim form no later than 30 days after the end of the promotion at 2. End user must send printout of completed on-line form, entire ORIGINAL UPC product code label(s) from the box (es) of the eligible models, and copy (ies) of purchase invoice(s) from the Sony Authorized Reseller or Resellers of Sony Authorized Distributor to Sony Award Headquarters at the following address, postmarked no later than list date 30 days after the end of the close of the promotion period. Sony Award Headquarters Offer B PO Box White Bear Lake, MN Other Terms & Conditions: CLAIMS WILL NOT BE PROCESSED OR CONSIDERED RECEIVED UNTIL THE BACKUP PAPERWORK HAS BEEN SUBMITTED. For premium delivery, please allow 8-10 weeks following postmark of properly completed submission. All claims must be submitted online within 30 days of promotion end date and all supporting paperwork for claims must be postmarked within 30 days after promotion end date (July 31, 2010). Submission must include serial number and copies of dated purchase receipt/invoice and original eligible product UPC code, and must be mailed to provided address. Limit one premium item and UP-DF750 2 year extended warranty per product purchased to end-users (not for resale). Premium will not be delivered to P.O. Boxes. Receive complimentary pick up and recycling of one (1) old/used film imager, not to exceed 600 pounds, from the following manufacturers (SONY, AGFA, CARESTREAM, KODAK, FUJI, AYCAN, CODONICS and others). Recycling limited to one old/used film imager per purchase of UP-DF750 FilmStation Dry Film Mammography Imager and at customer's request. Sony will absorb the cost of picking up and properly disposing of one old/used film imager. The Dealer or end-user may schedule the pick up and recycling service by calling Be prepared to fax or your proof of purchase (dealer invoice) to Fax: or GSCConnex@dbschenker.com. Offer is not transferable. Sony reserves the right to request additional information to validate a claim, making it subject to U.S. postal regulations. Offer void where prohibited, taxed or restricted by law. Sony is not responsible for claims or premium items lost, damaged, or delayed in transit unless Sony has been negligent. Submitted materials become Sony property and will not be returned. Products for which premium is claimed may not be returned (limited warranty claims excluded). Sony reserves the right to substitute products of greater or equal value or cash equivalent in fulfillment of this offer. Offer valid only in the continental United States, excluding Alaska, Hawaii, and territories. Offer is valid on refurbished, open-box, or returned products, or demonstration products. Sony reserves the right to modify or cancel this offer at any time.

5 Page Four TERMS AND CONDITIONS CONTINUED: Change/Cancellation: Sony may change or cancel this promotion at any time. Please contact your Sony account manager with any questions that you may have about this promotion. Good Selling! LIDA D AMBROSIO MARKETING MANAGER RADIOLOGY Broadcast and Business Solutions Company