INTEGRATING MONEY, MISSION, AND MEDIA. Changed Lives Change the World

Transcription

1 INTEGRATING MONEY, MISSION, AND MEDIA Changed Lives Change the World

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3 SHARED, COLLABORATIVE, AND ON DEMAND: THE NEW DIGITAL ECONOMY 72% of Americans have used shared or ondemand services 15% of Americans have used a ride-hailing app like Uber and Lyft 11% of Americans have used home-sharing platforms like AirBNB and VRBO Crowdfunding sites used by 22% of adults Percent of adults familiar with digital economy terms: Crowdfunding 39%, Sharing Economy 27%, Gig Economy 11% Source: Pew Research, Shared, Collaborative, and On Demand: The New Digital Economy (May 2016)

4 WHY DO PEOPLE GIVE TO CROWDFUNDED PROJECTS? Source: Pew Research, Shared, Collaborative, and On Demand: The New Digital Economy (May 2016)

5 Giving is based on a relationship. To the extent that social media and other digital tools help establish and continue to connect folks in life-giving relationships, that absolutely supports connections of financial gifts. Similarly, using social media tools can help continue that relationship, to report back and be transparent about what the gifts are doing and change this gift from an abstract, I give to this organization, to something more personal through telling stories through social media, to understanding my gift to the organization helps support this particular story that I see on their Facebook page. -Adam J. Copeland, interview in Click2Save Reboot

6 The relationship, then, is mediated through this technology, but then I have the opportunity to invite others into it and then inviting them to give is taking a step on the relationship journey. It s saying: I already have these connections with these organizations or nonprofits or things that I care about and I m asking you to participate with me in them and help us create something new. There s this thing we want to exist in the world. Do you want to see it to? If so, let s create it together. We need you to be part of this project and because of your gift it will become a more fulfilling and better end goal as a result. Congregations don t do that well. Everything is already established. The cherry is already on top of the budget. But we invite people to support the mission rather than inviting them to help develop a process. -Adam J. Copeland, interview in Click2Save Reboot

7 AN ETHNOGRAPHY OF DIGITAL MINISTRY Click2Save Second Edition

8 IT S A HUMBLE WALK Since I don t have an office or physical structure, it is the place where I am most present. People know where to find me. It s either by Facebook, , or text. It s all technology based and I would have never dreamed that would be my most consistent presence as a pastor. But it really is how it happened and continues to happen. -Rev. Jodi Houge, Humble Walk Lutheran Church Source: Click2Save Reboot: The Digital Ministry Bible (2017)

9 CROWDFUNDED CREATIVITY $9,000 raised in 32 days on Kickstarter campaign, with a video shot on a smartphone Artists got to write songs. Our studio people got to do what they are created to do. We get to give it all away. And, we got to invite others along in the process. -Rev. Jodi Houge, Humble Walk Lutheran Church Source: Adam J. Copeland, A broader appeal: How crowdfunding inspires creative ministry (Christian Century, May 2015)

10 ST. LYDIA S DINNER CHURCH We re using social media and technology to advance what we re doing as a community, and yet a lot of what we do on Sunday night is really countercultural in terms of its engagement with technology. In some ways we re engaging with a high-tech, modern world, and in other ways when you walk into our space, it s completely pretechnological. -Rev. Emily Scott, St. Lydia s Dinner Church Source: Click2Save Reboot: The Digital Ministry Bible (2017)

11 ST. LYDIA S DINNER CHURCH The [2013] campaign raised over $33,000 from 263 funders. Everyone felt like they had a role to play, and the energy and excitement of the campaign was contagious. A campaign like this builds community in a serious way, she said. A few days into the campaign, I realized that I wasn t the only one refreshing my browser every few minutes to see when the donations were coming... it was an exciting thing that the community could participate in, and it built a lot of ownership. -Rev. Emily Scott, St. Lydia s Dinner Church Source: Adam J. Copeland, A broader appeal: How crowdfunding inspires creative ministry (Christian Century, May 2015)

12 TRINITY PLACE SHELTER When the boilers at Trinity Lutheran Church of Manhattan/Iglesia Luterana Trinidad in Manhattan died on the coldest day in New York City in twenty-five years, the congregation turned to the crowdfunding site CrowdRise for help. Trinity Lutheran has been home to Trinity Place Shelter, a transitional shelter for LGBTQ youth for over ten years. It was not just a matter of how they were going to keep the building warm once a week for worship but providing warmth each and every night for their guests. This approach helped them connect with a wider range of supporters beyond the congregation. The socially networked nature of the crowdfunding site allowed the passionate supporters of Trinity Place Shelter to share the need with their friends and to raise funds themselves through the site to help Trinity meet its goal. In the end, they raised over $41,000, well beyond their goal, and replaced the boilers. Source: Click2Save Reboot: The Digital Ministry Bible (2017)

13 FINDING SANCTUARY Today, in this day and age, people hold a lot of conflicting belief systems. People are really comfortable holding all sorts of paradox and tension together. One parishioner shared with me that the space that Sanctuary has created has never made her feel the pressure to convert. She never feels that the belief system that she brings into this place is somehow silly or inferior. -Rev. Mark Huber, Sanctuary Church, Marshfield, MA sanctuarymarshfield.org Source: The Digital Cathedral: Networked Ministry in a Wireless World

14 CHURCH SHARES Long story short - our average giver is 1) young 2) hasn t ever actively given to a religious organization 3) has little theological background around stewardship, etc. Shares help us both define expectations and participation while also opening up an entry point for stewardship and generosity conversations. -Rev. Mark Huber, Sanctuary Church, Marshfield, MA sanctuarymarshfield.org

15 THE GIFT ECONOMY Although I m in charge fundraising and communication, 95 percent of my job is figuring out how to give away the brothers wisdom.... How do we connect and give people wisdom that feeds them? If you understand you truly live in the gift economy and you re truly giving away God s gift for the sake of God s love, then it flows back. -Jamie Coats, Director, Friends of SSJE Source: The Digital Cathedral: Networked Ministry in a Wireless World

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18 Stewardship + Evangelism + Branding

19 Changed Lives Campaign for UDLC BRANDING GUIDELINES QUICK REFERENCE NOTES The logo should appear with no less than 1/4 of white space around the artwork. The logo should not appear smaller than 1.5 wide in print. The logo should appear full-color whenever possible, but may also be single-color using one of the four primary brand colors below, reverse (white) or grayscale. If additional color files are needed for special projects, please contact One Mile Creative. The logo uses Alternate Gothic No. 3 and Blooming Elegant Regular fonts. The script font should not be used elsewhere in publications. Instead, use the sans serif font to establish brand in printed and promotional materials. BRAND PALETTE UDLC Blue CMYK: 90 / 46 / 38 / 12 RGB: 0 / 107 / 128 Web: #006b80 FRESH GREEN CMYK: 75 / 0 / 75 / 0 RGB: 41 / 180 / 115 Web: #29b473 GOLDEN CMYK: 0 / 35 / 85 / 0 RGB: 250 / 175 / 64 Web: #faaf40 BRICK RED CMYK: 18 / 100 / 91 / 8 RGB: 190 / 30 / 45 Web: #be1e2d BRAND FONTS Alternatore Gothic No. 3 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Blooming Elegant Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ a project of

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21 The Reddings

22 The Jacobs

23 Call to Action

24 udlc.org

25 udlc.org/changedlives

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28 Pledge Packet Letter

29 QUESTIONS, COMMENTS, OBSERVATIONS Integrating Money, Mission, Media