THE GREAT BRITISH BUSINESS SHOW 2017

Size: px

Start display at page:

Download "THE GREAT BRITISH BUSINESS SHOW 2017"

Magdalene Norris
6 years ago
Views:

1 38TH THE BUSINESS SHOW2017 THE GREAT BRITISH BUSINESS SHOW 2017 THE LARGEST B2B EXHIBITION IN EUROPE 16 & 17 NOVEMBER 2017 OLYMPIA LONDON

EUROPES BIGGEST BUSINESS EXHIBITION IS HERE... WHERE ARE YOU?

25,000 business owners & senior decision makers attend the show all with the objective of improving and expanding their business, looking to

Now in our 19th year; we are Europe s premier business event combining unrivalled face-to-face networking opportunities, a world class speaking

87% said they would return to the next event 82% of visitors said they would purchase a product or service from an exhibitor as a result of

2 EUROPES BIGGEST BUSINESS EXHIBITION IS HERE... WHERE ARE YOU? THE BUSINESS SHOW IS EUROPE S BIGGEST AND BEST EVENT FOR ANYONE LOOKING TO START OR GROW THEIR BUSINESS. 25,000 business owners & senior decision makers attend the show all with the objective of improving and expanding their business, looking to find and purchase the products and services their business needs. Now in our 19th year; we are Europe s premier business event combining unrivalled face-to-face networking opportunities, a world class speaking line-up, 170 educational masterclasses and all the support a business will need for future growth. 87% said they would return to the next event 82% of visitors said they would purchase a product or service from an exhibitor as a result of attending the show 34.3m total money spent as a result of this November s Business Show 94% of visitors said the show was very useful to growing their business 85% excellent of exhibitors described visitor quality as excellent We have traditionally received a good return from The Business Show, but this time we d smashed our show target by the first afternoon! Sarah Woods, Marketing Manager, SAGE

38TH THE WHO ATTENDS? 36% Managing Directors 23% Finance Directors 11% CEO s BUSINESS SHOW2017 29% Professional & Business Services WHAT INDUSTRY?

3 38TH THE WHO ATTENDS? 36% Managing Directors 23% Finance Directors 11% CEO s BUSINESS SHOW % Professional & Business Services WHAT INDUSTRY? 15,630 visitors attended The Business Show in May % E-commerce & Internet 12% Hospitality & Catering 94% of visitors were decision makers or had purchasing power Other 14% Retail Outlet 29% E-commerce & Internet WHAT INDUSTRY? 63% of BSU visitors had started their business within the last 2 years 27% Professional & Business Services 14% Retail Outlet 14% Hospitality & Catering 8,889 visitors attended Business Startup in May 2017 Other 76% of the remaining visitors intended to launch their new business within 12 months 2250 Managing Director Finance Director 7% Marketing Directors 5% Senior Managers Total Visitors CEO Marketing Director Other Senior Manager The Business Show provides a great opportunity to meet potential new clients, conversations lead to quality contracts and business. One client alone generated nearly 50,000 of business from a chance meeting. The show provides an opportunity to raise company profile, build credibility, gather contacts and with the great support from the show team it makes for a great event and wise marketing investment k 250k - 1m 1-5m 5-20m 20m + Turnover Vicki Wusche, Business Mentor, Property Investor, Author & Speaker Wusche Investments

DOLOR SIT AMET LOREMT DOLOR SIT AMET LOREMT AMET No.

DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT No.

digital concepts and social media platforms.

4 DOLOR SIT AMET LOREMT DOLOR SIT AMET LOREMT AMET No. 11:12:2014 DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT AMET A RELENTLESS MARKETING CAMPAIGN NATIONAL TELEVISION ADVERTISING CAMPAIGN NATIONAL NEWSPAPERS NEWS NEWS DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT AMET DOLOR SIT No. 11:12:2014 The Business show advertising campaign reaches far and wide, through a combination of traditional event marketing techniques mixed with the latest digital concepts and social media platforms. 2 MILLION CAMPAIGNS AFFILIATE MARKETING CAMPAIGN Our extensive partner network and own databases means we can reach out directly to targeted audiences in specific industries with a unique and strong message. 3.2 MILLION We run multiple affiliate marketing campaigns in the weeks leading up to the show utilising targeted creative copy and adverts through our partners extensive network. 200, MILLION NATIONAL MAGAZINES 300,000 TOTAL REACH 10 MILLION+ PEOPLE

EXHIBITOR PACKAGE & COSTING There are countless marketing benefits directly over and above the obvious powerful benefits of interacting face-to-face

PRINTED & DIGITAL SHOWGUIDE You will receive a 75-word exhibitor listing in the digital show guide and a printed show guide will land on every

95 MILLION RECIPIENTS WEBSITE You will be given a dedicated page on our website to promote your products and services on our website, which receives

500,000 HITS PER SHOW STAND This is your space to personalise with your branding to stand out from the crowd and demonstrate the benefits of your

SHELL SCHEME STANDS Shell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number.

something special within that area. 415 plus VAT per square metre THE BUSINESS SHOW ADVANTAGE 2.

Give us your own HOSTED BUYER MILLION RECIPIENTS promotion/discount which we then send out to over 3 million recipients through our extensive partner

Our dedicated delegates team will ring 200 businesses which you would like to sell face-to-face to, we will invite each one to the show highlighting

5 EXHIBITOR PACKAGE & COSTING There are countless marketing benefits directly over and above the obvious powerful benefits of interacting face-to-face with over 25,000 visitors at the event itself. PRINTED & DIGITAL SHOWGUIDE You will receive a 75-word exhibitor listing in the digital show guide and a printed show guide will land on every visitors door in the lead up to the show. INCLUDED IN THE PACKAGE FOR EVERY STAND IS: PRINTED 40,000 RECIPIENTS DIGITAL 2.95 MILLION RECIPIENTS WEBSITE You will be given a dedicated page on our website to promote your products and services on our website, which receives more than 1,000,000 hits a year. 500,000 HITS PER SHOW STAND This is your space to personalise with your branding to stand out from the crowd and demonstrate the benefits of your product or service in person to the visitors. Put your brand in front of some of the hottest prospects in the UK. SHELL SCHEME STANDS Shell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number. 435 plus VAT per square metre SPACE ONLY STANDS Space only stands are just that space on the show floor, giving you a blank canvas to create something special within that area. 415 plus VAT per square metre THE BUSINESS SHOW ADVANTAGE 2.95 Membership to join our exclusive benefit platform Business Advantage packed with promotions and offers focussed on helping businesses grow. Give us your own HOSTED BUYER MILLION RECIPIENTS promotion/discount which we then send out to over 3 million recipients through our extensive partner network and pre-show marketing. Our dedicated delegates team will ring 200 businesses which you would like to sell face-to-face to, we will invite each one to the show highlighting your interest in meeting with them. SOCIAL MEDIA Our dedicated Social Media Guru s will work with you to promote your product/service across all our digital channels. 35,000 THE BUSINESS SHOW APP Your business will also be given your own page within the Exhibitor Directory on the Business Show App. So not only can visitors find out more information before they meet you, they can favourite your page to see where your Stand is located on the floorplan. To enquire about exhibiting opportunities, please call Nick Woore on or nick.woore@prysmgroup.co.uk Price does not include water, internet and possible furniture for the show

ADDITIONAL OPPORTUNITIES Our mission is to help you to achieve all

There are a whole host of opportunities available to help you

.. LANYARD SPONSORSHIP BAG SPONSORSHIP DIGITAL SHOWGUIDE ADVERT

SPONSORSHIP MASTERCLASS NETWORKING AREA SPONSORSHIP BACK PAGE OF

6 ADDITIONAL OPPORTUNITIES Our mission is to help you to achieve all your marketing and sales goals at the show. There are a whole host of opportunities available to help you achieve this. JUST A FEW IDEAS... LANYARD SPONSORSHIP BAG SPONSORSHIP DIGITAL SHOWGUIDE ADVERT LIVE DEMONSTRATION EXPERT PANEL Q&A SEAT SEMINAR THEATRE SPONSORSHIP MASTERCLASS NETWORKING AREA SPONSORSHIP BACK PAGE OF SHOW GUIDE To enquire about exhibiting or sponsorship opportunities, please call Nick Woore on or nick.woore@prysmgroup.co.uk

7 THE TEAM BEHIND THE EVENT... PRYSM ALSO RUNS: SALES INNOVATION E X P O Home to Exhibition News 2016 Best Trade Show - Farm Business Innovation - providing education, innovation, and an unparalleled level of opportunity for each event s highly-targeted visitor are PRYSM s three fundamental values when creating exhilarating events. PRYSM Group s influence is blossoming at a rapid rate, and as their events continue to break new ground and reach advanced territory, their name will stretch around the globe as being the world s most exciting exhibition organiser. Our flagship event, The Business show acts as a hub for a raft of exciting new niche market events which have launched around it and co-locate the event. This means that more and more business owners and senior decision makers are flocking to The Great British Business Show than ever before, and as more events are added, the more people come. Which makes Prysm more than just a business event organiser but a marketing channel all of its own. PRYSM IN AWARDS Best Trade Show - Farm Business Show (Exhibition News Awards 2016) Rising Star - Flood Expo (Exhibition News Awards 2015) EXHIBITION INDUSTRY TWITTER LEAGUE Busiest Trade Show Twitter - The Business Show 2nd Most Likeable Trade Show Twitter - The Business Show 2nd Rising Star Twitter Account - B2B Marketing Expo PERFORMANCE AND REHABILITATION EXPO

FIND YOUR ROUTE TO MARKET AT THE UK S KEY EVENT FOR RECRUITMENT AGENCIES

London Olympia Birmingham NEC FIND YOUR ROUTE TO MARKET AT THE UK S KEY EVENT FOR RECRUITMENT AGENCIES The Recruitment Agency Expos provide you with an essential platform for your sales and marketing strategy.