#founderscircle BRAND STRATEGY

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1 BRAND STRATEGY

2 INCOME TRAINING Please write down in your notes the answer: Why are you here this week? Please be specific. I want you to share your answers with your Country Manager during the afternoon session.

3 INCOME TRAINING Please write down in your notes the answer: What reason do you give your group new people? What emotion drives you? What cause drives you? What purpose drives you? What dream drives you? What vision drives you?

4 INCOME TRAINING This is how I answer that question: Morinda s Mission is to help everyone obtain the 3 Things they want the most: Better Health Better Appearance Financial Freedom. Everything we do is focused on that mission statement. This is how Morinda transforms lives.

5 HEALTH APPEARANCE FINANCIAL FREEDOM From a consumer perspective: These things are aspirational. Everyone relates and seeks them actively. HEALTH: Health is a liberating or confining idea. Good health liberates you; poor health limits you. APPEARANCE: Self-esteem/self-confidence is tied to success in every aspect of life. If we feel good about ourselves, it shows in everything we do. FINANCIAL FREEDOM: This is a huge idea that resonates with everyone. Financial Freedom provides security, peace, confidence, optimism

6 HEALTH APPEARANCE FINANCIAL FREEDOM From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas.

7 HEALTH APPEARANCE FINANCIAL FREEDOM From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas. HEALTH: $278 Billion by 2024 Size of market by age group: (% of men and women in different age groups who regularly use Supplements): 70+ Men 68% Women 79% Men 63% Women 74% Men 69% Women 69% Men 61% Women 62%

8 HEALTH APPEARANCE FINANCIAL FREEDOM From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas. APPEARANCE: Global Skin Care Market is $121 Billion 78% of women declare that they are actively looking for new products and ideas to improve their skin.

9 HEALTH APPEARANCE FINANCIAL FREEDOM From a business perspective: These things are full of opportunity. Everyone is a customer. Everyone is looking for new ideas. FINANCIAL FREEDOM: 95% of families are not Financially Independent 57% have more credit card debt than savings

10 REALIZE FULL POTENTIAL DESIRE TO SHARE VISION PEACE OF MIND SECURITY CONFIDENCE GRADUAL ACHIEVEMENT (DOABLE) AWARENESS SURVIVAL Lifestyle Pyramid: The Path to Total Lifestyle

11 FOUNDATIONAL CONCEPTS OF NETWORK MARKETING A successful Network Marketing Business begins with a Product filling a need. People get excited about the product and the business begins. A Network is a group of buyers and sellers; consumers and business people. This Network is the source of all passive income.

12 FOUNDATIONAL CONCEPTS OF NETWORK MARKETING As a consumer, you simply purchase the product and enjoy the benefits. As a business person, you actively promote the product and encourage people to purchase the product, and look for partners to work with you. Your Network links together all buyers and sellers, and is structured like a family tree, in generations.

13 Our products are organized into Brand Families. Each family has its own story and value. This is how we help everyone feel better and look better.

14 Our story began with the discovery of Noni.

15 NONI CORNELIAN CHERRY BLUEBERRY CRANBERRY OLIVE #morindavision2016

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17 This is our classic brand that has captured the hearts of people all over the world.

18 NONI + MORINDA A RICH HISTORY Noni vinegar bottle Noni is Tahiti s gift to the world.

19 NONI + MORINDA A RICH HISTORY World Famous Tahitian Noni Juice

20 NONI + MORINDA A RICH HISTORY Tree to Bottle

21 Morinda + Tahiti NONI + MORINDA A RICH HISTORY A Perfect Partnership

22 NONI + MORINDA A RICH HISTORY Morinda knows more about noni than anyone in the world.

23 Morinda IPCs to Tahiti: NONI + MORINDA A RICH HISTORY This is the greatest cultural exchange in history.

24 FRUIT LEAF SEED RAW ELEMENTS DERIVED FROM THE NONI PLANT NOT JUST A JUICE

25 FRUIT LEAF SEED RAW INGREDIENTS DERIVED FROM ELEMENTS NOT JUST A JUICE

26 This is our classic brand that has captured the hearts of people all over the world.

27 Tahitian Noni Brand Offering This is our classic brand that has captured the hearts of people all over the world. Tahitian Noni Beverages: o Tahitian Noni Juice o N-Core Tahitian Noni Concentrates: o Original o Joint o Heart (2017) Tahitian Noni Essential Oils: o Breathe o Recover o Relax o Relief o Energize o Fortify o Peppermint o Embrace Tahitian Noni Classics: o Body Butter o Skin Supplement o Leaf Serum o Seed Oil o Oatmeal Soap o Body Balance Cream o Repel o Trim o Lavender o Tea Tree

28 Tahitian Noni Brand Offering Immediate Target: o Everyone who is using Tahitian Noni Juice Same story Complimentary Science and Results Brand Confidence This is our classic brand that has captured the hearts of people all over the world.

29 Tahitian Noni Brand Offering Potential: o Average 80% of your income today comes from Tahitian Noni Juice or Max o If every current customer of TNJ/Max began to use one Essential Oil regularly (one bottle per month), your passive income would increase by 35% This is our classic brand that has captured the hearts of people all over the world.

30 Tahitian Noni Brand Offering This is our classic brand that has captured the hearts of people all over the world. Strategic Plan 2017 o Tahitian Noni Concentrates Heart Concentrate Summer 2017 o Tahitian Noni Essential Oils Introduce the Tahitian Noni Sample Program Publish Book: How to use Tahitian Noni Essential Oils TNEO Muscle Rub Summer 2017 TNEO Spa Cyber Monday 2017

31 AGEs steal our health and energy and make us look and feel older. Managing the aging process of the body

32 AGEs steal our health and energy and make us look and feel older. GLYCATION SUGAR A.G.E.s Managing the aging process of the body Glycation causes AGEs

33 Glycation is the result of too much sugar! GLYCATION SUGAR A.G.E.s Managing the aging process of the body

34 AGEs can be accurately measured by the TrūAge Scanner Managing the aging process of the body SUGAR

35 SUGAR FLUSH Sugar Stop BURN Rapid Fuel REPAIR AGE Therapy PROTECT TNJ & Max

36 5-Day Pack 15-Day Pack FLUSH Sugar Stop BURN Rapid Fuel REPAIR AGE Therapy PROTECT TNJ & Max 30 Day Pack

37 AGE Therapy Redesigned and reformulated

38 TrūAge Brand Offering TrūAge Beverages: o Max o Extra o Pure TrūAge Core: o Rapid Fuel o Sugar Stop o AGE Therapy Gel Managing the aging process of the body AGE Therapy Suite o Hand Wash o Facial Cleanser o Daily Shampoo o Daily Conditioner o Daily Body Wash o Element Shield o Lip Balm

39 TrūAge Brand Offering Managing the aging process of the body Immediate Target: o TrūAge Scanner Events Introduce TrūAge 5-Day Detox Program o TNJ & Max Customers Introduce Sugar Stop and Rapid Fuel o Home Conversion AGE Therapy Daily Use products replace products each customer is currently using

40 TrūAge Brand Offering Managing the aging process of the body Potential: o If current Autoship customers added one TrūAge core product to their Autoship, your volume would increase by 25% o AGE Therapy Products: If converted to daily use, each customer would spend the equivalent of Autoship volume each month. Effectively doubling your Autoship volume.

41 Tahitian Noni Brand Offering Managing the aging process of the body Strategic Plan 2017 o AGE Therapy Suite Daily Intensive Moisturizer Summer 2017 o TrūAge Core In development: Improved Sugar Stop formula that will block up to 60% of sugars and starches from food we eat o TrūAge Scanner In development: Portable, smart phone driven TrūAge Scanner

42 New TrūAge Scanner Managing the aging process of the body

43 Skin, hair, and body care from the Earth s best ingredients

44 SEGMENT & FARM

45 BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU KEY 1: List Building Your primary objective is to accumulate names and contact information KEY 2: Manage the data in your list Buyers: Who buys? What do they buy? How often do they buy? Sellers: Who is earning money? Trending up or down? Advancement KEY 3: Segment & Farm We are constantly looking for opportunities to make offers to the buyers and sellers in our network

46 BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU KEY 3: Segment & Farm We are constantly looking for opportunities to make offers to the buyers and sellers in our network Segment: Break down your list into similar characteristics Farm: Reach out, make offer, follow up, refine

47 BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU KEY 3: Segment & Farm Step 1: You begin with people you know o People who are interested in the products and can become customers o People who want an income, like you

48 BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU KEY 3: Segment & Farm Step 2: Accessing new people o You identify those are interested in creating income to gain access to people that they know. o You identify customers to gain access to people they know as well Network Marketing only works when you are constantly accessing new groups of people. Each new customer gives you access to new potential customers that they know. Each new IPC gives you access to people they know. 1 person on Autoship = 1 case of TNJ + 50 followers

49 BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU KEY 3: Segment & Farm Step 3: Building a network of buying groups and selling groups o Buying groups are customers who are committed to the Morinda branded products. Each customer creates income. o Selling groups are IPCs who are actively promoting the business, marketing the products and expanding the network.

50 BUILDING A NETWORK OF BUYERS AND SELLERS WILL CREATE PASSIVE INCOME FOR YOU KEY 3: Segment & Farm KEY CONCEPT: These Groups of Buyers and Sellers are linked together through a common interest in the company, products and brand(s). These groups represent the source of all income. Managing these groups is the full extent of our business.

51 INCOME ANALYSIS BY PRODUCT CATEGORY Use this analysis to identify white spaces in your business: Tahitian Noni TN Essential Oils TrūAge Core TrūAge AGE Therapy Skin/Body Care Morinda Wellness Additional Products Total % 84.16% 1.58% 5.63% 0.41% 1.48% 4.19% 2.55% 100% You should get performance from every product. Let this report guide you to make sales goals and activity for 2017.

52 Awareness Referral Acquisition CUSTOMER ENGAGEME NT CYCLE Retention Satisfaction Conversion

53 Make the offer Awareness Expansion Referral Acquisition Make the sale CUSTOMER ENGAGEME NT CYCLE Retention Satisfaction Passive Income Conversion Experience/ Testimonial Loyalty

54 Segment Review Refine Reload SEGMENT & FARM Offering (Campaign) This process works for every offering in your business: Area Developer Limited Time Offer Products Autoship Financial Freedom Execute

55 INCOME TRAINING: LET S CREATE A CAMPAIGN Choose the Target: We want to increase sales of AGE Therapy Products Segment: Campaign: sales event, Follow up: Autoship participants AGE Therapy Gel buyers Former Defy, Te Poema, Moea customers Sugar Stop/Rapid Fuel customers Coordinate with the Morinda Home event. Take advantage of the promotions, information and support. Buyers regular contact with information, promotions, etc. Non-buyers queue them up again at the next sales event featuring AGE Therapy products.

56 INCOME TRAINING: LET S CREATE A CAMPAIGN Choose the Target: We want to increase sales of Tahitian Noni Essential Oils Segment: Campaign: is Tahitian Follow up: Autoship participants TNJ Customers If you are drinking TNJ, the only essential oil product you should use Noni Essential Oils. Use the Tahitian Noni Essential Oils Sample Program Tie into our Tahitian Noni Essential Oils Sales Events Buyers regular contact with information, promotions, etc. Non-buyers queue them up again at the next sales event featuring Tahitian Noni Essential Oils.

57 Testimonials

58 THE FLYWHEEL PRINCIPLE: STEADY SUCCESS Steps forward, consistent with Hedgehog Concept Flywheel builds Momentum FLYWHEE L Accumulation of Visible Results People line up, energized by Results Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.

59 THE DOOM LOOP Disappointing Results Reaction, without understanding DOOM LOOP No buildup; no accumulated momentum New direction program, leader event, fad or acquisition Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.

60 BUILD UP BREAKTHROUGH! DISCIPLINE D PEOPL E DISCIPLINED THOUGH T DISCIPLINE D ACTION Collins, Jim. (2001). Good to great. New York: HarperCollins Publishers Inc.

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