Physicians Practice and the UBM Medica Healthcare Management Network

Transcription

1 Physicians Practice and the UBM Medica Healthcare Management Network

2 delivering Improving the effectiveness of healthcare through information and education unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world serving communities through electronic databases, web sites, journals, magazines, mobile applications, live conferences and meetings, and more providing comprehensive, integrated communicationsolutions for the pharmaceutical, medical device, technology, hospital and related industries.

3 2.4 million Unique Touchpoints home of the journal ONCOLOGY Across 45+ Sites, 3 Journals, and 6 Mobile Apps with a qualified database of 500,000 healthcare providers across multiple specialties

4 who we are For 25 years, Physicians Practice is the leading resource for healthcare providers and practice administrators on non-clinical issues in healthcare such as technology, coding, billing, reimbursement, payer relationships along with all needed information for the changes around healthcare reform. We are an award-winning, recognized healthcare brand with (4) 2013 ASHPE Awards for editorial excellence and achievement in healthcare publishing including Best Website.

5 why today? In a recent survey of Physicians Practice readers, we asked our audience to name their biggest challenges over the next six to twelve months leading into 2014.

6 Overall, what are the primary challenges our readers and visitors are having in their practice?

7 our reach Print Publication: Circulated to 50,000 US physicians and their office staff, published 10x/year. View latest issue(s). Social Media Facebook, Twitter, and LinkedIn reaching over 14,000 in social media. (Click icons to view) Pricing: $2,500 per post (goes to all social media accounts) ipad App / Tablet Edition Launched in May 2013 and published 3x, this will expand to 6x in View latest issue(s). Physicians Practice Digital Network: and other leading healthcare management sites 250,000+ page views/month 80,000+ unique visitors/month 75,000+ registered users in opt-in database Total reach of over 1,000,0000 page views per month within our UBM Medica Network including industry partner sites

8 solutions P in print Since 1989, providing physicians and their practice administrators with solid, how to practice management advice to facilitate efficiencies in the practice and improve patient care. Reaching 50,000 practicing physicians nationwide with 10 issues/year. Additional advertising options include: Reprints Insert/outserts Syndicated content Build branding and awareness in the marketplace through the leading practice management journal, Physicians Practice. Mailing lists Bellybands Tip-ons

9 solutions D digital

10 home of the journal ONCOLOGY Intelligent Content Unit (ICU) Super-sized ad unit serves as a site within a site, showcasing assets such as videos, white papers, social content feeds, and interactive polls 300x600 Includes up to 5 tabs/ assets and 1x ad build $200 CPM ($10,000 minimum buy) Wallpaper banner 1280x1050 (150x1050 on both sides of site, with 980 px gap) $135 CPM Banner Ads Grab the attention of our site visitors through ROS banner ads Leaderboard Pushdown Interstitial Banner Served once a day to each unique visitor, this banner allows your message to stand out from competing ads on the site Mobile Ad Units Ad served to visitors of our site through a variety of mobile devices. Formats are expandable (upward). Top Leaderboard 728x90 (expands to 728x270) 640x x50, 300x50, 216x36, 168x28 728x90 $135 CPM $120 CPM $100 CPM Rectangle 1 300x250 $90 CPM Skyscraper 1 160x600 $90 CPM Rectangle 2 300x250 $80 CPM Bottom Leaderboard 728x90 $70 CPM

11 E-Newsletters / E-Blasts E-Blasts/E-Newsletter Pricing (per send Net rates) Advertorial E-Blast (supplied HTML) $6,000 Rectangle (300x250) $2,000 Text #1 $1,500 Text #2 $1,125 Reach our list of over 80,000 opt-in subscribers E-BLASTS/E-NEWSLETTER SCHEDULE Tuesdays Wednesdays Thursdays Fridays Saturdays Highlights from the Blog Advertorial E-Blast Physicians Practice PEARLS Best of Physicians Practice/Advertorial E-Blast Advertorial E-Blast Advertorial E-Blasts Available on Wednesday, Friday, and Saturday advertorial e-blasts offer exclusive messaging targeted to our subscriber list for the day. Vendor supplies HTML and subject line.

12 Network Extend your reach through our network of partners in healthcare management P h y sicians New s Digest in Healthcare Management manage my practice Medic Exchange highlight health

13 Electronic Health MedCity News Network in Healthcare Management Reporter M monthly Unique Monthly Gross Impressions Partner Site visitors Page Views Available ElectronicHealthReporter.com 12,000 20,000 80,000 HighlightHealth.org 3,000 4,500 13,500 HITConsultant.com 18,000 84, ,000 ICD9Data.com 630,000 4,500, ,000 ManageMyPractice.com 24,000 41, ,000 MedCityNews.com 481, ,000 2,600,000 MedicExchange.com 110, ,000 1,100,000 PhysiciansNews.com 8,000 28,000 84,000 Totals 1,278,000 5,587,500 4,321,500 Over 1 million monthly page views

14 Tablet Edition Build awareness through the expanding tablet medium Published 6x in 2014 Features Best Of Content from Physicians Practice (articles, blogs, and columns) Audio/Video Assets Liberal use of Hi-Res Images Pricing: $7,500 net per issue ($45,000 annually) Leverage existing print or tablet-friendly online creative, or supply tablet-optimized assets including video hotspots. 728x90 mobile banner ad units (tiles/leaderboards) Full-page ads between articles with URL integration to sponsor s own content, such as: n Sponsor audio/visual assets n Registration form or digital BRC

15 webinars Engage your target audience, build brand awareness, and generate leads through one of the Physicians Practice webinar programs: Live Webinar + Archive Product Announcements Ask-the-Expert series Press centers Town halls Corporate updates On-Demand Webinar Expert presentations Featured products Service line presentations live + 3 month Archive On-Demand 6 months Guaranteed Response Supplied $21,000 $15, leads UBM Medica-supplied $25,500 $19, leads Include UBM Medica-supplied content by one of our experts for an additional fee. Programs include: Audience development Lead generation Metrics and reporting

16 CUSTOM RESEARCH OPPORTUNITIES Do you know what physicians think? We do, and can help you gather the information you need. EHRs digital resources policy brand healthcare policy technology awareness healthcare salary drugs awareness staffing With 40+ years of market experience, UBM Medica US has access to more than 500,000 healthcare professionals online whether you re looking to reach primary care practitioners, nurses, medical office administrators or other medical specialists. If you need immediate insights into the minds, attitudes, and desires of this audience whether creating new products, validating your research, investigating market opportunity or other qualitative and quantitative needs, we can provide custom research at an affordable price. Let us deliver the insights you need from physicians and healthcare professionals, when you need them. Survey support Quick turn-around Basic program pricing: $10,000 (1-20 button questions, 200 responses) Premium program pricing: $12,500 (20+ button/open-ended questions, 200 responses)

17 maximize at all stages in the purchasing cycle contextual links FeatureLink TM complements your existing marketing mixby generating efficiencies that: Extend your Reach Improve your Relevance Increase conversions Drive Growth Pre-qualified targeting, qualified audience, semantic targeting Time saving tactics, no keyword selection/bidding In-house production, let us put your campaign together for you Search engine benefits, continuous optimization Reporting, that gives you live metrics 24/7 Pricing: $1,000 net/month your potential FeatureLink TM is powered by state-of-the-art semantic indexing and ad matching technology that scans publisher content on PhysiciansPractice.com to understand concept and context more like humans The program displays highly contextual ads adjacent to news and features based on their relevancy, optimizing response from your target audience when they are most receptive. FeatureLink TM gives you the best of text + display.

18 Whether your goal is lead generation or brand awareness, Physicians Practice offers a variety of turn-key programs to meet your needs. supplied asset lead generation Leverage your pre-existing materials with a dedicated landing page on the Physicians Practice site. No-risk programs are performance-priced based on views to your landing page. Supplied materials could include presentation decks, white papers, case studies, video programming and podcasts. Traffic drivers will appear on PhysiciansPractice.com and where appropriate, on relevant sites across the UBM Medica. Dedicated s will drive additional traffic to the landing page. Pricing starts at $50 per lead Physicians Practice offers a variety of additional customized digital solutions available to fit any objective and budget. Contact your account representative to explore options and customization. A comprehensive resource on a single topic, drawing on content from Physicians Practice, as well as from across the web. Programs have 3-month minimum and includes audience development tactics to drive traffic to the topic center. Exclusive (entire banner roadblock and 6 content links) $7,500 net/month Multi-sponsored (banner and content links) Position #1 (780x90 and 3 content links) $5,000 net/month Position #2 (300x250 and 2 content links) $3,000 net/month Position #3 (160x600 and 1 content link)$2,000 net/month Help practices navigate their most critical management concerns. Programs start at 6-months, with 150 leads guaranteed. Custom content created by Physicians Practice on a topic of your choice. This enduring resource will be promoted throughout the UBM Medica PCP audience and will be gated after the first viewed page of content for lead generation. Pricing starts at $15,000 net

19 event marketing Align your company with Physicians Practice to provide objective, topic-specific news and developments leading up to, and during major industry events Total Conference Package Banners Rotated on Physicians Practice for 2 months (60,000 impressions) E-Newsletters Banner placement in of our weekly e-newsletters Advertorial E-Blast Your content, blasted to our database of nearly 75,000 Lead Generation Package 100 leads to a gated supplied asset posting on Physicians Practice. Sponsored Video Segment/Custom Video 3-5 minute professional video featured on dedicated conference page with full licensing rights. Can be utilized as a stand-alone option ($3,500 net, stand alone) Three Options: $10,000 net Four Options: $12,500 net Five Options: $15,000 net Conference Reporter Sponsor coverage from HIMSS or MGMA Your sponsorship will include banners and sponsored content links on: updates for pre-show and daily conference coverage Pos 1: 728x posted assets Pos 2: 300x posted assets Pos 3: 160x posted asset A dedicated conference page on Physicians Practice.com for 3 months $12,000 net $10,000 net $8,000 net

20 NEW LIVE EVENTS IN 2014 SPRING EVENT: May 2-3, 2014, Newport Beach, CA FALL EVENT: September 19-20, Philadelphia, PA DATES CITIES 2UNIQUE OPPORTUNITIES WHY SPONSOR PRACTICE Rx? EXPERTISE EXPERIENCE EXPOSURE or over 25 years, Physicians Practice has delivered timely, practical practice management advice to a loyal base of physicians and practice administrators across the country. Your sponsorship of Practice Rx will align you with THE trusted source of practice management information within the healthcare community in addition to providing you with access to key decision-makers looking for solutions to better their practice. Key topic areas In-depth presentations and thought-provoking discussions will address key challenges faced by private practices all over the country, including: REIMBURSEMENT TECHNOLOGY BILLING/CODING ISSUES HEALTHCARE REFORM STAFFING Brought to you by

21 Sponsorship of East or West Conference (per event) Thought Leadership Benefits Exclusive Speaking Engagement - thought leadership/topic session Panel Presentation - hosted by Physicians Practice Gold $10,000 4 opportunities available per conference X 2014 SPONSORSHIP LEVELS Silver $5,000 4 opportunities available per conference X Bronze $3,750 Lead Generation Benefits Tabletop in Conference networking area X X X Conference passes for company representatives Select target marketing to maximize attendance from pre-identified job titles/specialties X POST CONFERENCE Full lead list with contact details for Conference attendees X X deployed on your behalf to Conference attendees X Branding Benefits AT THE CONFERENCE Ability to distribute promotional collateral or seat drop X X X Logo on all conference directional signage X Logo on Conference Guide, listed with sponsor level X X X Page Ad in Conference Guide X PRE-CONFERENCE MARKETING Logo on Conference Brochure, mailed to key attendee prospects X X Logo on Conference campaigns, hyperlinked to your website X Logo on Conference website, hyperlinked to your website X X Company profile on Conference website 100 words 50 words 50 words Exclusive press release distributed by PR Newswire (a UBM Company) X SOCIAL MEDIA Included in social media outreach for the conference X X Vendor-supplied social media postings 3 1 ADDITIONAL BRANDING OPTIONS THAT CAN BE ADDED TO ANY PACKAGE One Conference Both Conferences Conference Delegate Bags $8,000 $12,000 Pens and Notebooks (price negotiable on whether providing pens and/or notebooks) $6,000 $10,000 Bag Insert (if bags are sponsored) Coffee Breaks, Lunch or Cocktail Networking Reception Sponsorship please consult for pricing $500 $750 12/16/2013

22 Listing Packages c Package B Package a Package Featured Listing Logo Listing Description Size 1,000 characters 500 characters NA Phone Fax Address Website Pricing/NET per listing (1 year) $599 $399 $199 Looking to expand your reach in the Buyers Guide? Post and update listings in multiple categories to reach a greater audience. How can you reach 40,000+ Buyers Each Month? Buyers Guide The Physicians Practice Buyers Guide is now offered in a comprehensive, all-digital platform, making it easier for your company to reach practices at the moment they are searching for your products. 728x90 leaderboard $5,000 net/year 160x600 skyscraper $2,000 net/year 300x250 rectangle $3,000 net/year Category Banners Increase your company s visibility with targeted branding. Supplied Resources & Lead Generation Links to your content appear in a selected category to drive guaranteed leads. 3 supplied content links 200 leads guaranteed $7,500 NET price/year $37.50/cost per lead 2 supplied content links 100 leads guaranteed $5,000 NET price/year $50/cost per lead 1 supplied content link 50 leads guaranteed $3,500 NET price/year $75/cost per lead

23 community-enhanced (social media-enabled zones) P E A R L Professional Exchanges Around Relevant Learnings Our PEARL community series offers a tiered approach to programs that include moderated discussion to emphasize collaboration and shared knowledge.

24 Activating community: The Pearl continuum PEARL hub: kol posting with moderated discussion KOL and communitysourced moderators frame the discussion with an activity asset PEARL learning series Episodic discussion forums linked by topic and theme to engage over time PEARL professional community: enduring members-only specialty destination Learning Series, joined with a steady stream of moderated blog postings relevant to the audience, ensuring an enduring specialty resource with daily content updates, site sections for topics of interest, and resources.

25 stimulate discussion: PEARL HUB content leadership from the community: thought leader learning KOL and community-sourced moderators frame the discussion with the activity asset(s); Case study follow-up puts learnings into context discussion nurturing: peer to peer learning Relevant, timely moderation stimulates peer-to-peer dialogue in a controlled environment

26 foster growth: PEARL Learning series The PEARL Learning Series increases topic knowledge and nurtures a burgeoning community through sustained learning: MOLECULAR BASIS OF PANCREATIC ONCOGENESIS Builds on theme or topic area Enhances value of program over time Allows for flexibility in content choices Reinforces sponsor s commitment to the education of HCPs working within their relevant therapeutic area Targeted Therapies PANCREATIC CANCER EPIDEMIOLOGY, RISK FACTORS, AND SURVIVAL STATS THE CHALLENGES OF DIAGNOSING PANCREATIC CANCER

27 Amplify Engagement: PEARL Professional Community The PEARL Professional Community serves as an enduring members-only specialty destination: Builds on the PEARL Learning Series with a steady stream of moderated blog postings relevant to the audience Daily content updates Site sections for topics of interest A variety of specialty-specific resources

28 PEARL guarantees content leadership from the community: thought leader learning KOL and communitysourced moderators frame the discussion with the activity asset(s); Case study follow-up puts learnings into context discussion nurturing: peer to peer learning Relevant, timely moderation stimulates peerto-peer dialogue in a controlled environment audience development Dedicated invitations, web banners and social media outlets drive participation measurement and outcomes Visitors, completions, queried behavior change through case study follow-up demonstrates activity impact

29 Eric Temple-Morris VP, Client Solutions/Sales Rocky Pedden Account Executive John J. Currid National Sales Manager Taylor Hine Account Executive