Welcome to Minne-ROC 2016

Transcription

1 Welcome to Minne-ROC 2016

2

3 The State of the Industry Dan McElroy President and CEO Minnesota Lodging Association

4 Welcome to Minne-ROC 2016

5 JENNIFER MOONEY SENIOR REGIONAL REVENUE MANAGER, CRME, MBA CSM RM - HEALTH CHECK MAINTAINING YOUR BUSINESS HEALTH LEVELS 5

6 RM MD FIND HEALTH HISTORY CREATE A HEALTH CHART CREATE A HEALTH PLAN 6

7 FAMILY HISTORY HISTORY OF HIGH BT LEVELS 7

8 LAB WORK NEED TO PULL SOME SAMPLES WHAT COMPANIES ARE YOUR REVENUE DRIVERS? 8

9 LAB WORK RUN TESTS TO MEASURE LEVELS INTERNAL INDUSTRIAL CLASSIFICATION 9

10 MY HEALTH CHART CREATE YOUR HEALTH CHART MATCH YOUR COMPANIES TO INDUSTRY WIDGET INC. WIDGETS-R-US MANUFACTURING RETAIL 10

11 MY HEALTH CHART WHAT DOES YOUR HEALTH CHART LOOK LIKE? INDUSTRY HEAVY 11

12 PRESCRIPTION PORTION CONTROL BALANCED DIET EXERCISE 12

13 RESISTING CHANGE TOO MUCH OF A GOOD THING NOT ALLOW NEW BUSINESS 13

14 HEALTH RISKS IF NOT HIGH RISK TODAY, MAY BE TOMORROW LEARN THE SIGNS OF SICKNESS 14

15 SYMPTOMS THINGS START TO FEEL DIFFERENT LATE PAYMENTS DECREASED MEETINGS 15

16 IGNORING VITALS VOLATILE INDUSTRIES CAN CAUSE 16

17 LIFESTYLE CHANGES PULSE ON GROWING INDUSTRIES 17

18 THINK MARATHON SUSTAINED ENERGY LEVELS 18

19 EXERCISE PLAN CAN BE HARD WORK MAKE IT A HABIT 19

20 HEALTH OF YOUR STATE 20

21 FEDERAL RESERVE BEIGE IS THE NEW BLACK

22 NUTRITION LABELS 10-K REPORTS d10k.htm 22

23 BUREAU OF LABOR STATISTICS 23

24 HEALTHCARE TODAY OWN YOUR OWN PLAN BE YOUR OWN INDUSTRY EXPERTS 24

25 POSSIBLE SIDE EFFECTS LEARN INDUSTRY MIX FORESIGHT TO MITIGATE RISK PURSUE NEW INDUSTRIES OF GROWTH POTENTIAL INCREASED REVENUE If you should experience any of the above side effects, seek your strategy team immediately to share your learnings and celebrate future success. 25

26 JENNIFER MOONEY THANK YOU! SENIOR REGIONAL REVENUE MANAGER, CRME, MBA CSM 26

27 Welcome to Minne-ROC 2016

28 RM I AM THE ART OF PERSUASIVE COMMUNICATION (WITH APOLOGIES TO DR. SEUSS) Delivered by Natalie Osborn and $teve Green Created by Kelly McGuire and $teve Green 28 Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

29 Welcome to Minne-ROC 2016

30 REVENUE MANAGEMENT AND MARKETING WHY CONVERGE? WHY NOW? Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

31 WHAT IS GREAT HOSPITALITY? Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

32 Smile, check. Hospitality greeting, check. Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

33 What if you don t see the guest? Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

34 INCONCEIVABLE! Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

35 Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d. Female, 35 Rm 756 Guest Loyalty Program:

36 Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d. Something is up ahead, Captain.

37 Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

38 WAIT, WHAT? Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

39 RIGHT ROOM RIGHT PRICE RIGHT TIME? RIGHT CUSTOMER Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

40 AVAILABILITY TRANSPARENCY PRICE VALUE GUEST BO PMS TEL GDS RMS/CRS Internet Booking Ratings and Reviews Mobile/IoT POS Past 80s 90s 00s 10s Now & Future Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

41 You got this! Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

42 DATA SEGMENTATION FORECASTING OPTIMIZATION Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

43 WE HAVE THE OPPORTUNITY BOOKING EXPERIENCE STAY EXPERIENCE BOOKING AGENTS DISRUPTERS HOTELS Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

44 START WITH THE DATA BOOKING AGENTS DISRUPTERS BOOKING EXPERIENCE STAY EXPERIENCE [ ] THE DATA GAP HOTELS Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

45 IDENTIFY THE VALUE OF THE CUSTOMER Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

46 LOOK FOR OPPORTUNITIES TO OVERLAP Guest Analytics Guest Centric RM Guest Preferences Marketing Optimization Campaign Constraints Data PRICE Management Revenue Management Campaign Management Promotion influenced Forecasting RM Aware Campaign Planning Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

47 MAP THE GUEST JOURNEY SEARCH DEPART offer 1 hotel app ARRIVE reception 5 ATTEND Ann Roberts, 38 VP, Marketing Frequent Flyer and Loyalty Program Member RELAX 2 upgrade social 4 mid-trip 3 theater shop dine spa Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

48 MAP THE GUEST JOURNEY DEPART offer RM SEARCH 1 RM hotel app ARRIVE reception 5 ATTEND Ann Roberts, 38 VP, Marketing Frequent Flyer and Loyalty Program Member RELAX 2 RM upgrade social 4 RM mid-trip RM 3 revenue management marketing theater shop dine spa operations Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

49 SUMMARY 1.Start with data 2.Identify the value of the customer 3.Look for opportunities to overlap 4.Map the guest journey Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

50 Copyr i g ht 2016, SAS Ins titut e Inc. All rights res er ve d.

51 Thanks for attending Minne-ROC 2016

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