When times are hard you need a partner you can rely on

Transcription

1 When times are hard you need a partner you can rely on The strongest partners under the sun 1

2 The strongest partners under the sun 2

3 Our goal to support our fellow professionals Together, the sky's the limit We have a wealth of experience in the market spanning over 20 years. We have been expert partners to the trade since 1991 from planning and supply to fully operational photovoltaic systems. Armed with this valuable experience, we are committed to supporting specialist installers no matter what they require even when times are tough. We are not simply wholesalers, but partners to the solar trade. We offer a diverse range of services tailored to your needs. We are dedicated to actively supporting you in acquiring new customers and therefore helping to boost the success of your company. 3

4 Our partnership: A big market with a big future A bright future The strongest partners under the sun BayWa r.e. is one of Europe's leading renewable energy suppliers. As one of the largest providers of photovoltaic systems in Germany, in the past year alone we have delivered solar PV systems with a total output of around 100 megawatts to specialist installers in Germany, Austria, Greece, Switzerland, Benelux and the Czech Republic. When it comes to the photovoltaics wholesale market alone, we are now represented throughout Europe with independent trading subsidiaries in the UK, Denmark, Italy and Switzerland. Consequently, we have established a network of wholesalers across virtually all relevant photovoltaic markets in Europe. Thanks to our size, our worldwide network of sales offices, the financial strength of BayWa AG and the know-how of BayWa r.e. in the solar energy, wind power, bio-energy and geothermal energy sectors, we are well positioned to promote the global expansion of renewable energies. As a major brand, we offer you strong support to ensure your success in the photovoltaics business both now and in the future. 4

5 Our sales argument the sun gives your customers independence from electricity prices Photovoltaics pays off now more than ever The photovoltaics business has changed. Some of your customers are now unsure about whether solar energy really pays off. High feed-in tariffs have gone by the wayside and sales are falling. As your partner, we have taken steps to work out the best way we can support you in the current difficult climate. We have developed a package of advertising material precisely targeted at answering your customers' questions. It is also designed to help you to acquire new customers. The promise to your customers is this: A photovoltaic system can help you circumvent rising electricity prices, because solar energy allows greater independence from the grid. And if your customers combine a PV system with an innovative storage solution, they will see an even more noticeable effect Electricity prices in UK 15.9 Pence Sterling / kwh 20.0 The graph on the right shows the projected electricity price rise in the UK for the next few years. However, if you produce your own photovoltaic power and consume it yourself, you will currently pay less than 11p per kwh 1 well below the current average electricity price of around 16p per kwh. To sum up: With your own photovoltaic system, electricity costs can be calculated for many years in advance which is certainly a useful customer sales argument Residential Services Industrial Source: DECC Updated Energy & Emissions Projections - September Source: Fraunhofer ISE: Study of the electricity production costs for renewable energies (November 2013) 5

6 Our approach targeted advertising... We communicate our joint message "The sun gives you independence from electricity prices" to end customers using various advertising materials tailored to your needs. The campaign revolves around the stories of real customers who share their positive experiences with photovoltaics in short, authentic films. Here we explain how to turn a prospective customer into an actual customer. Step 1: Customised advertising material Step 2: Microsite with films Rising electricity prices? Not any more! Clive and Rita Brett in Bristol Minverrum alist, cus ut qui dolupta tianisi ncturib usciaessus et essendi doluptatiam imi, quiam ime nimodignam non pra quo quat qui accumque volorem as a quo vollit. The strongest partners under the sun We supply you with ready-to-use advertising material to generate the interest of your prospective customers. You can customise the adverts, brochures, flyers, etc. with your contact details. The advertising material directs prospective customers to a website where they can view authentic customer films in which satisfied customers recount their experiences of owning a photovoltaic system. The message is simple and convincing. There is a search function on the same page with which users can immediately locate a specialist in their area i.e. you. 6

7 ... attracts customers directly to you Step 3: Your company website Step 4: Convincing sales arguments This search function takes the prospective customer directly to your website. To emphasise that you belong to the BayWa r.e. network, you are very welcome to include the BayWa r.e. logo on your website. This fosters trust among your customers. Via your website, customers find their way directly to you, so you can convince them in person that the deployment of photovoltaics is now more worthwhile than ever. With your advice and a well planned photovoltaic system, they can can protect themselves against rising electricity prices. 7

8 Our support customised for your success We kit you out Rising electricity prices? Not any more! Elignati nisciuntis eostiis porepel maximi, ipiciis quat. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. We provide you with a broad range of promotional items that you can customise with your contact details. These include brochures, advert templates, online banners, zip-up banners, product displays for exhibitions and lots more. You can find the full range in our partner catalogue. 8

9 Our promise and how it benefits you as our partner We offer you even more As a participant in our exclusive partnership scheme, you not only benefit from our support in acquiring new customers, but you can also take advantage of special advertising material. And in the subsequent process from the planning to the installation stage, we offer you lots of advantages over non-partners. STAY FLEXIBLE As a partner, you can reserve quantities with us for up to a month. ATTRACTIVE BONUS As our partner for every order over 5000 you will receive a credit voucher towards our high quality novotegra mounting system components. BUSINESS DEVELOPMENT SUPPORT We will work closely with our partners to help develop their business, typical services include attending meetings with end customers, technical and DNO support, accessing finance, arranging beneficial payment terms etc. 9 The strongest partners under the sun

10 Our services: You can count on us We focus on your needs We supply you with the best products We are local We advise you on technical planning. Our experts will select the best possible components for your specific applications; we pay attention to correct sizing and make sure all parts match each other perfectly. Alternatively you can design bespoke systems from our wide portfolio of high quality products to precisely meet your end customer s needs. You can also use our innovative Solar-Planit online configurator tool to design the novotegra mounting system, calculate wind loading and ballast requirements and generate a bill of materials. We place high demands on our range of products, which is why we only sell top quality products that you can rely on from brand-name manufacturers. Long term supply relationships with our partners ensure excellent quality control. We supply complete photovoltaic systems or individual components, exactly as you require. Our own brand, novotegra, is of course MCS 012 approved, TÜV tested, structurally secure according to Eurocode, durable and flexible. We have branches all around the world, including the UK with the head office being in Machynlleth, mid Wales. This means you always have a contact in your area. These offices are staffed by trained sales teams with many years of experience and excellent industry and technical knowledge, who are available at all times to answer any questions about planning, components and installation systems. 10

11 We can deliver straight to site We support you with commissioning We win awards With a storage area measuring over 10,000 square metres, we have enough space to ensure all our components are available at any given time. We can therefore guarantee that you will not have to wait for your chosen product. We guarantee to deliver on time within just a few days and can deliver directly to your customer's site if required. The products have been punctually delivered but our service does not end there. We also support you with on-site commissioning advice. We spend a whole day with you on site and guide you with tips on our novotegra installation system. This special service is free. In 2014, we received the "Top PV supplier" award in the wholesalers category from the independent market and opinion research institute EuPD Research. We are very proud of this achievement. The award shows that we take our work very seriously and stand for safety and reliability in a complex market. Quality and good service are particularly important to us and we have been endorsed for both. 11

12 What we offer: How to become a partner Become part of a strong network The strongest partners under the sun Membership of our partnership scheme is basically free and based on your company's sales. We are looking for long term, thriving partnerships and choose our partners carefully. If you would like to become a member of the BayWa r.e. Solar Systems partnership scheme, please do not hesitate to get in touch with us. 12

13 To sum up: The benefits for you at a glance 20 years of valuable experience Top quality products Professional sales structure Reliability and transparency Good availability of stock from our considerable warehouses in UK and Germany Comprehensive services Support with commissioning Attractive payment terms Training sessions and further education Customised advertising material for attracting new customers Financial strength Lead Generation from our Partner Programme website 13

14 Contact BayWa r.e. Solar Systems Ltd, Unit 7, Dyfi Eco Park, Machynlleth, Powys. SY20 8AX Telephone COMPANY DETAILS BayWa r.e. renewable energy GmbH Herzog-Heinrich-Strasse 9 D Munich Tel.: info@baywa-re.com Corporate design: Strichpunkt (Stuttgart/Berlin) Media design: GESSULAT/GESSULAT (Munich) Picture credits BayWa r.e. renewable energy Printed by: Druckerei Fischbach (Reutlingen) Copyright notice, September 2014, BayWa r.e. renewable energy GmbH, Munich. Subject to errors and modifications. Reprinting of this document or excerpts from it is only permitted with the prior written authorisation of BayWa r.e. renewable energy GmbH. 14

15 15

16 BayWa r.e. Solar Systems Ltd, Unit 7, Dyfi Eco Park, Machynlleth, Powys. SY20 8AX Telephone