MEDIA KIT & BEST PRACTICES

Transcription

1 MEDIA KIT & BEST PRACTICES

2 ADVERTISER REQUIREMENTS MINIMUM ASSET DELIVERY PER CREATIVE (CLICK OUT AD): Recommended to drive purchases. THUMBNAIL IMAGE Image Size (minimum): 1000 x 563 File Type: JPG, PNG, GIF File Size (maximum): 10mb * See image cropping in the media kit for guidance Headlines provided by advertiser lorem ipsum dolor sit amet Ad from Brand Name ADVERTISEMENT HEADLINE Headline Limit: 65 characters * See best practices in the media kit for guidance DESTINATION URL ADVERTISER DISPLAY NAME How your brand or product name will display (e.g. Ad by ADVERTISER NAME )

3 ADVERTISER REQUIREMENTS ADDITIONAL CONTENT OPPORTUNITIES + SPECS Recommended to drive brand awareness, deeper engagement, and purchases. Create a more engaging ad by layering your content into the experience. Each piece of creative requires Click Out Ad minimum asset delivery and optional content outlined below. VIDEO AD Video quality: At least 720p (HD Preferred) File type: MP4 (Preferred), YouTube URL, or Instagram URL File size (maximum): 512mb Custom CTA & URL: Optional ARTICLE / INFOGRAPHIC (TEXT, IMAGES, VIDEO) Article title (can be the same as the headline) In-content copy file type:.doc,.docx,.txt, or URL Images: Image Size (minimum): 1000 x 563 File Type: JPG, PNG, GIF File Size (maximum): 10mb Image Ratio: 3:2 Video YouTube URL or Instagram URL URLs for hyperlinked text Custom CTA & URL: Optional GALLERY / CAROUSEL Images and text for each card: Number and order of cards File Type:.doc,.docx,.txt with formatting notes if necessary Images: Image Size (minimum): 1000 x 563 File Type: JPG, PNG, GIF File Size (maximum): 10mb Image Ratio: 3:2 URLs for each image and/or card (if different from custom CTA) Custom CTA & URL: Optional

4 IMAGE CROPPING (THUMBNAILS) 1:1 4:3 16:9 CROPPING SAMPLE Thumbnail images will be cropped (as shown to the left) depending on the placement it will run. Most of the placements have 16:9 proportions but others may be cropped. Make sure all the important elements of the image are within the 1:1 safe area. 16:9 4:3 1:1

5 BEST PRACTICES HEADLINES Headlines are the most important assets in capturing a user s attention and determining how a they will react to a piece. Below are a few key attributes you should apply when thinking about your headline: Brand Mention Alert Words Context Words Stay Away from Passive Language *Please visit if you want to measure the effectiveness of your headline. VISUALS Choose bright colors Match emotion of image to experience trying to sell Use familiar imagery to trigger memory or recognition Create emotional collections Relevancy and Authenticity CALL TO ACTION All non-ga websites are compliant with COPPA and CARU guidelines. COPPA and CARU are applicable to: An FTC legislation that governs collection of personal information on child-directed websites. A Self-regulatory program to promote responsible children s advertising. Advertising primarily directed to children under 13 years of age in any medium is not deceptive or misleading, and is safe and appropriate. Examples of acceptable CTA language: See More Now Available Shop Now General Audience Sites Only Learn More Click Here

6 PLACEMENTS BLOG ROLL Sites included: Oh My Disney, Disney Style, Disney Family, and Babble POPULAR POST Sites included: Oh My Disney, Disney Style, and Disney Family

7 PLACEMENTS FEATURED POST Sites included: Babble SLIDER GALLERY Sites included: Disney.com

8 PLACEMENTS VIDEO STREAM Sites included: Disney.com GAME STREAM Sites included: Disney.com LOL Portal

9 AD EXAMPLES VIDEO AD ARTICLE WITH VISUALS GALLERY / CAROUSEL

10 FAQS WHAT IS A NATIVE AD? A native ad is an ad experience that follows the natural form and function of the user experience on any given platform. The ad has a similar visual design of the editorial content in which it is surrounded by. HOW DOES THE SELF-SERVICE MODEL WORK? After advertiser submits information via the CO/OP Native Form an Account Manager will be in touch via within 1 business day. The DCPI Account Manager will be the dedicated lead for all pre and post-sale campaign related items and will work with the advertiser to assist with the media plan, creative assets, ad approvals, product reservation, reporting and billing. HOW ARE DISNEY S CO/OP NATIVE PLACEMENTS PRICED OUT? Disney will be using a blended CPE. This will be calculated against the overall engagement delivery per unit. Below is the marketplace standard formula for calculating a cost per engagement: HOW DOES DISNEY MEASURE ENGAGEMENTS? CAN I THIRD PARTY SERVE MY NATIVE AD? DO YOU ACCEPT ANY THIRD PARTY TRACKING? CPE ( Total Ad Spend = ) Number of Engagements Cost Per Engagement All user interactions will count towards engagements such as clicks, video plays, social shares, comments and likes. Not at this time. Currently Disney is only site serving native creative out of their DoubleClick ad system. At this time we are not accepting any third party tracking pixels.

11 FAQS WHAT ARE THE AD COMPONENTS? Thumbnail: The creative image associated with the ad Headline: The creative s headline or body. We currently have a character max of 65 Brand Name: Call out of the advertiser promoting the content. Advertiser branded content will be labeled as ADVERTISMENT FROM followed by the brand name *We will be accepting :15 and :30 video files effective April 1st WHAT SIZE ASSETS WORK BEST? A spec size 1000 x 563 or larger will work best for all ad placements. For more information in regards to asset and spec guidelines, please reference the CO/OP Native Media Kit. WHAT OTHER CREATIVE TYPES ARE AVAILABLE? Disney is open to many flexible layouts cross device. Interested in formats such as galleries, infographics and widgets? Let your Account Manager know and we will work with you on possible solutions. IS A/B TESTING ALLOWED? Yes. Disney is able to A/B test an advertiser s creative to monitor which has higher engagements. WHEN AND HOW WILL REPORTING BE DELIVERED? Reporting will be delivered bi-weekly. During initial campaign conversations, advertisers can share which day of the week works best for metric delivery. Reporting will be supplied in an excel spreadsheet. DO YOU PROVIDE SCREENSHOTS? Screenshots will be supplied for every unique creative type across the sites that are booked. Screenshot delivery may take up to 72 hours.

12 FAQS WHAT IS THE OVERALL TIMING TO GET CREATIVE LIVE ON SITE? There is a 5 day turn around once assets are delivered. WHAT IS THE INVOICING AND PAYMENT PROCESS? The dedicated Account Manager will ask for all billing information during initial conversations. Invoices will be sent monthly by Disney upon completion of first month s delivery. All invoices will have directions for payment submission. Invoicing and payments will back into IAB payment terms under section III. PAYMENT AND PAYMENT LIABILITY. ARE THERE ANY ADVERTISING GUIDELINES WE NEED TO TAKE INTO CONSIDERATION? All creative is subject to Disney approval. Ads will be reviewed to ensure compliance across both Disney brand guidelines as well as federal regulations

13 CONTACT Form: To be considered for our CO/OP Native Advertising program, please complete our CO/OP Native Ads form which is posted here Once completed, an Account Manager will be in touch via within 1 business day. For any additional questions about our CO/OP Native Advertising opportunities, please contact CoOp.Native.Ads@disney. com and an Account Manager will contact you within 1 business day.