Department of Marketing Office: (405) College of Business Home: (405) Oklahoma State University Fax: (405)

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1 MARLYS J. MASON Department of Marketing Office: (405) College of Business Home: (405) Oklahoma State University Fax: (405) A Business Building Stillwater, OK ACADEMIC POSITIONS Assistant Professor of Marketing, College of Business, Oklahoma State University, 2001 to present Visiting Lecturer, Department of Marketing, David Eccles School of Business, University of Utah, EDUCATION Ph.D., Marketing, (Public Policy as allied field) University of Utah, 2001 M.B.A. (with Marketing emphasis), Minnesota State University, Mankato, 1994 B.S., Business Administration (Marketing major, Economics minor), Minnesota State University, Mankato, 1991 AWARDS, HONORS, AND RESEARCH GRANTS Business Student Council Professor of the Month, 2002 Marriner Eccles Graduate Research Fellowship in Political Economy, 2000 ($10,000) David Eccles Doctoral Research Scholar Award, 2000 ($2,000) Association for Consumer Research/Sheth Foundation Dissertation Grant for Public Purpose Consumer Research, 2000 ($1,500) Susan G. Komen Breast Cancer Foundation Grant, 1999 ($4,000) Best Student Paper Award at the 1999 Advances in Health Care Research Conference Public Policy and Marketing Consortium Fellow, 1999 University of Utah Graduate Research Travel Award, 1999 ($500) Best Student Paper Award at the 1998 Marketing and Public Policy Conference American Marketing Association Consortium Fellow, 1998 PUBLICATIONS Journal Articles

2 Mason, Marlys J., Debra L. Scammon and Robert Hueffner (2002), Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care, Journal of Public Policy & Marketing, 21 (Spring), Pavia, Teresa and Marlys J. Mason (2001), Exploring Water Consumption Using a Continuum Perspective: The Case of the American West, Academy of Marketing Science Review, 1 (10). Mason, Marlys J. and Debra L. Scammon (2000), Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation, Journal of Public Policy & Marketing, 19 (Spring), Mason, Marlys J. (1998), Drugs or Dietary Supplements: FDA Enforcement of DSHEA, Journal of Public Policy & Marketing, 17 (Fall), Conference Proceedings Scammon, Debra, Marlys Mason and Dan Fuller (2002), Health Report Cards: Do Enrollees Experiences Impact Plan Performance? in Advances in Health Care Research, Granzin, Kent L., Marlys J. Mason and Kenneth Bahn (2000), Personal Investment Theory: A Tool for Segmenting Markets in Devising Marketing Strategy, in Proceedings of the Academy of Marketing Science Conference. Mason, Marlys J. and Debra L. Scammon (1999), Consumers and Nutritional Supplements: Could This be Me? This is Me! in Advances in Consumer Research, vol. 26, ed. E. Arnold and L. Scott, Provo, UT: Association for Consumer Research, Granzin, Kent L. and Marlys J. Mason (1999), Motivating Participation in Exercise: Using Personal Investment Theory, in Advances in Consumer Research, vol. 26, ed. E. Arnold and L. Scott, Provo, UT: Association for Consumer Research, Mason, Marlys J. (1998), Dietary Supplements: Who's Minding the Store, in Marketing and Public Policy Conference Proceedings, vol. 8, ed. A. Andreason, A. Simonson and N.C. Smith, Chicago, IL: American Marketing Association, Mason, Marlys J. and Teresa Pavia (1998), The Disruption of the Consumer Life Cycle By Serious Illness: The Case of Breast Cancer, in Advances in Consumer Research, vol. 25, ed. J. Alba and J. Hutchinson, Provo, UT: Association for Consumer Research,

3 Mason, Marlys J. (1998), Health Report Cards: Enhancing their Usefulness to Consumers, in Advances in Health Care Research, ed. J. Hair and E. Wilson- Woodside, Madison, WI: Association for Health Care Research,

4 RESEARCH IN PROGRESS Under Review Pavia, Teresa and Marlys J. Mason, Consumer Adjustment to Crisis and Sustained Uncertainty: The Reflexive Relationship of Consumer Behavior and Adaptive Coping, Manuscript under second review (invited revision) at Journal of Consumer Research. Granzin, Kent L., Marlys J. Mason and Lois Haggard, An Interactionist Model for Investigating Quality of Life: A Structural Equation Analysis of Patterns of Influence Manuscript under second review (invited revision) at Journal of Macromarketing. Papers in Development Dueling Messages: Consumer Perceptions of Product Claims and Risk Disclosures in an Environment of Altered Regulation Manuscript undergoing final edits. Targeted for Journal of Public Policy & Marketing Special Issue on Conceptualizing, Assessing and Managing Risk: Public Policy Perspectives. Consumer Comprehension and Motivation in a Complex Information Environment: Understanding Risk Disclosure Effects in Context Data collection and analysis complete. Manuscript being developed. Targeted for Journal of Consumer Research. Research in Development Investigating the Effects of Social Marketing Efforts: A Problematic Fit Between Messengers, the Message, and Receivers Perceived Identity Associations (with Joshua Wiener and Tom Brown; funding provided by the Oklahoma Office of Tobacco Use Prevention) Phase one: statewide survey data analysis complete. Phase two: qualitative data collection in progress. Phase three: experiment tentatively scheduled for Fall Discrepant vs. Ambiguous Messages: Individuals Behavioral Reactions and Attitudes Toward Sources Conceptualization in progress. Experimental pretests being designed. PROFESSIONAL PRESENTATIONS The Unintended Consequences of Mandated Disclosures: The Case of Dietary Supplements and Vulnerability to be presented at the 2003 Marketing and Public

5 Policy Conference, Washington, DC. Also organized and chaired the special session. The Unintended Consequences of Anti-Smoking Efforts on Teen Segments, to be presented with Joshua Wiener at the 2003 Marketing and Public Policy Conference, Washington, DC. Health Report Cards: Does the Market Respond to Comparative Service Information? presented at the 2002 Marketing and Public Policy Conference, Atlanta, GA. Serious Illness and Consumer Vulnerability: The Case of AIDS and Breast Cancer, presented at the 2000 Marketing and Public Policy Conference, Washington, DC. Gaps and Opportunities in Community Services: Political, Practitioner and Patient Perspectives, presented to the Community Profile and Needs Assessment Board, Susan G. Komen Breast Cancer Foundation Salt Lake City Affiliate, Information Everywhere: Who Do Skeptics Believe? presented at the 1999 Association for Consumer Research Conference, Columbus, OH. Product Decisions in a Complex Information Environment, presented at the 1999 Marketing and Public Policy Conference, South Bend, IN. Also organized and chaired the special session. Satisfaction with Health Care Among the Chronically Ill: Lessons for Care, presented at the 1999 Association for Health Care Research Conference, Breckenridge, CO. Consumers and Nutritional Supplements: Could This be Me? This is Me! presented at the 1998 Association for Consumer Research Conference, Montreal, Canada. Also organized and chaired the special session. Motivating Participation in Exercise: Using Personal Investment Theory, presented at the 1998 Association for Consumer Research Conference, Montreal, Canada. Dietary Supplements: Who's Minding the Store, presented at the 1998 Marketing and Public Policy Conference, Washington, DC. The Disruption of the Consumer Life Cycle By Serious Illness: The Case of Breast Cancer, presented with Teresa Pavia at the 1997 Association for Consumer Research Conference, Denver, CO. PROFESSIONAL SERVICE

6 Co-chair of the 2004 Marketing and Public Policy Conference Representative on the American Marketing Association s Marketing and Society SIG Board, 2001 Member of the 2000 Marketing and Public Policy Conference Program Committee Reviewer for the 2000 American Marketing Association Summer Educator Conference Reviewer for the 1999 Marketing and Public Policy Conference Selected Member of College of Business PhD Advisory Board, Secretary of the American Marketing Association Doctoral SIG, PROFESSIONAL MEMBERSHIPS Association for Consumer Research American Marketing Association Marketing and Society SIG TEACHING EXPERIENCE Managerial Strategies in Marketing Dean recognition for excellent instructor appraisal on student satisfaction surveys. Marketing Research Marketing Management Consumer Behavior Principles of Marketing SELECTED PUBLIC SERVICE Co-chair and analyst for a Community Profile and Needs Assessment for the Susan G. Komen Breast Cancer Foundation, Salt Lake City Affiliate Analyst on the Financial Vulnerability and Health Outcome Research Project for the Pharmaceutical Organ Transplant Team at University of Utah Hospital Analyst on Pharmaceutical Compliance Evaluation for the Patient Education Program at University of Utah Hospital SELECTED BUSINESS EXPERIENCE Marketing Manager, Association Management Center Healthcare Division, Chicago, IL, Responsible for development, implementation and monitoring of marketing and promotional strategies for clients.

7 Managed $600,000 marketing budget related to implementation of client marketing plans. Initiated marketing research projects including surveys, focus groups, and interviews. Instituted website marketing, launched new product campaigns, advised on pricing policies, developed promotional copy, and liaison to directors on marketing issues. Public Relations and Development Manager, Good Samaritan Healthcare, Jackson, MN, Managed all aspects of marketing, promotions, and public relations. Planned and implemented capital fundraising campaign. Organized volunteer boards, wrote press releases, created advertising copy, and represented organization in media and community events. Marketing Coordinator, Thomson Legal Publishing, NYC, NY,

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