Publishing Specialists

Transcription

1 Publishing Specialists Maverick provides strategic consulting and operational outsource services for the publishing industry. Comprised of publishing specialists with expertise across all areas of print and electronic information, Maverick can help you achieve your strategic and business goals. Our consultants, marketers and technologists each have up to 30 years experience in the industry and have lived through all the various stages of digital evolution, from pre-internet to the current day multi-format delivery platforms and the impact of social media. successful solutions - all tailored to your individual strategic or business needs and with a strong focus on ROI. As today s technologies present ever more exciting opportunities to create and distribute your content, Maverick can be on hand to provide the guidance, support and assistance you need to help navigate your way through this dynamic and changing landscape. We apply practical experience and pragmatism to quickly analyze business situations and deliver

2 Strategy Maverick provides top level strategic consulting to help you develop the most effective approach for your business. Whether you need support in developing your electronic publishing strategy from scratch, advice on adapting your existing publishing strategy to meet changing market needs or support and advice with e-distribution solutions, we can help. Some examples of areas where we already provide support include: Business clarity in the digital space: Developing and generating a common understanding of what digital means to your business. Market intelligence: Helping you to analyse and understand the industry, including competitor analysis. Partner Evaluation: Reviewing strategies and options for partnering and outsourcing including platform providers, content production and conversion. Emerging business models and pricing strategies: Developing new business models and pricing strategies for next generation products and services. Branding Development and Marketing: Strategic advice with regards to marketing, branding and positioning as well as efficient marketing methodology to achieve the best results.

3 Technology and Content We provide support and assistance through all stages of your product or platform development process. From helping develop your future digital roadmap, writing your RFP and choosing your technology partners, to providing ongoing project management or custom build solutions, we make sure that you will get the most value for your money whilst achieving your strategic objectives. Outsourced RFP writing: We will work with you to create a specific list of product requirements and parameters from which a comprehensive RFP can be generated. Vendor List Generation and Selection: From the final RFP, we can advise on a suitable vendor list and manage the vendor selection process from start to finish, including vendor communications, presentations, scoring, assistance with contract negotiation and the final vendor choice. Project Management: Our project management services include a wide range of activities from site development, site design, solution architecting and technology partner management, to managing the various content development processes. We will also develop and implement an effective transition plan to ensure that your own staff are trained in all aspects of the site prior to the end of our involvement in the project. Content Production and Administration: We can oversee wide-ranging content production processes on your behalf, including workflow analysis and conversion support, to determine and deliver the most favourable content formats. This can also include content generation, typesetter management and the coordination of any relevant third parties. Website, Wireframe and Site Map Design and Development: From developing your wireframes and sitemaps, to designing and implementing your graphical user interface; from ongoing solution architecting and build administration to bespoke electronic product development; our support services help you deliver the best possible platform for all content types including ebooks, ejournals and multi-format content. Technical review and technical writing services: To support your products and platforms still further, our technical writing experts can also provide technology scoping documentation, product support and maintenance documentation, system analysis reports as well as internal and customer facing training manuals.

4 strategic marketing pricing PR objectives publishers orientation customers stra research Mar management satisfy concept science & technology company media support education internet information retail anticipating competitive methods Marketing Our marketing services offer a range of activities that can be carried out independently or in combination to create the most effective solutions for all your branding and marketing needs. All activities are conducted with an eye on increasing your revenue and maximising your ROI. Strategic marketing: We create top-level strategic marketing plans at global or regional level. Key areas can include brand development, pricing, product / market positioning, and competitor analysis. We ensure that, wherever necessary, all initiatives are fully integrated into your existing business or sales segmentation plans and strategies. Copywriting: We have in-depth experience of writing white papers, ghost written articles, case studies, data sheets, brochures, newsletters, presentations and web copy to help you deliver your market messaging effectively and with as much market impact as possible. psychology strategies targeting produ academic satisfaction services activity social publicity business relationships produc targe economics branding quality medicine copywri selling activities institutions service Marketing Communications and Campaigns: profitable clients products We develop comprehensive and targeted campaign plans and then execute these to ensure that your marketing messages are delivered effectively to your target audience. Creative: From concept to production, we can design and produce all your marketing materials including promotional literature, newsletters (both print and online), exhibition graphics and websites to ensure that your company and product brands make the most impact. PR & Media Support and Outreach: With our network of media contacts, we can develop and execute effective PR strategies and campaigns so that you achieve maximum coverage across all of the key trade, commercial and online press. technologies m

5 t satisfying media creative tegy sales promotion market goals commincating brandin items objective social markets placement value ting ethics needs solution keting arket research ebooks customer wants communication indentifying positioning segmemntation relation advertising partners publication Market Research: Our market research services are designed to provide you with the intelligence you need to inform strategic decisions. From market sizing and market potential to market penetration and from customer satisfaction to test marketing new products, we provide customised programs using a range of methodologies including online, telephone and face to face surveys. All projects include a full report and recommended strategies to help you act on results quickly and focus your sales and marketing effort on the areas where you will achieve the best results. developing search engine optimisation process demand distribution Social Media, Search Engine Optimisation and Search Engine Marketing: We provide advice and guidance as to how you can use social media appropriately and effectively, including evaluating your existing social media marketing activities and new campaign development. Through search engine optimisation and search engine marketing, we can make your product sites work harder too, ensuring that your content is as accessible and discoverable as possible.

6 Publisher Relations We can support and advise you on all aspects of pricing, licensing, contract negotiation, rights management and business development. Acting either as your fully outsourced publisher relations team or working alongside your own staff, we can offer solutions to help you cope with the increasing complexities of today s publishing environment. Our publisher relations services include: Electronic publishing strategy development and execution Pricing, licensing and rights management Integration and migration strategies with existing product lines and services Publisher business development to help you reach the widest possible audience for your publications and products Legal advice and support including contract development

7 Sales Strategy Development and Representation Services Developing and maintaining an effective customer base is a time consuming process. For smaller publishers in particular where budget may not extend to the employment of a sufficient sales force, Maverick s representation services can provide the perfect solution. With more than 25 years experience in selling directly to Academic, Corporate, Government and Public Libraries, we can represent you at both the institution and consortia level to achieve the sales targets and customer exposure you need. Our representation services include: Developing suitable sales strategies that meet your organisation s needs, including: Market research to identify key sales development regions and opportunities Identifying the right sales channels and partners Lead generation and research Results driven sales representation and key account management National and international Consortia sales analysis, development or negotiation Distributor identification and management including contract negotiation and legal support

8 Contact Us For further information about how Maverick can help you, please contact: Martin Marlow, Principal and CEO, E: T: +44 (0) Michael Margotta, Head of Business Development, E: T: Maverick Outsource Services Ltd, 40 West Street, Corfe Castle, Dorset BH20 5HD, UK.