Media Pack and Partnerships 2017/2018

Transcription

1 Media Pack and Partnerships 2017/2018 The leading news publication for wills and probate professionals

2 1,900+ newsletter SUBSCRIBERS 8,531 average page views PER MONTH top ranked WILLS AND PROBATE NEWS PUBLICATION on Google 5,277 average visitors PER MONTH membership ORGANISATION automated SUBSCRIPTION FREE weekly NEWSLETTER 1,200+ TWITTER followers

3 What we do Today's Wills & Probate is the voice of wills and probate professionals, private client solicitors and will writers. Today s Wills & Probate is a trade journal. It offers must-read content covering the law relating to wills and probate, as well as the business of estate planning. As a niche publication, it is primarily read by people involved in the wills and probate industry. Our Google Analytics figures demonstrate that our readers frequently return to keep up-to-date with the latest news. The site offers a number of opportunities for you to advertise your products and services to a wide range of wills and probate professionals across the UK. Exposure on Today s Wills & Probate will ensure that your products or services will a have significant impact. Today s Wills & Probate is completely independent of regulators and is, therefore, able to adopt a balanced editorial position. Today s Wills and Probate content includes: Breaking news Exclusive interviews Guest writers Useful tools Articles archive Latest comment and opinion Events Practical advice on running a private client will writing business

4 Forward Features 2017/2018 DECEMBER 2017 GDPR Important requirements to have in place. JANUARY 2018 Consumer reviews The upsides and downsides. FEBRUARY 2018 Money laundering and risk in wills and probate MARCH 2018 Price comparison The true differences in what consumers pay. APRIL 2018 Marketing to your existing database Earn more from each client. MAY 2018 Complaints handling Practical advice on how to handle complaints. Partnership opportunities We will be holding exclusive Editorial Board Meetings, as well as partnering with a range of businesses to cover and publicise these topics. For further information, please contact Rachel Booth on rachel.booth@solvelegal.co.uk 5,277 average visitors per month 8,531 average page views per month 1,900+ newsletter subscribers

5 Newsletter Today s Wills & Probate publishes a weekly newsletter every Friday to those who have opted in to subscribe. As we have become more recognised and influential within the industry, our subscriber numbers have risen significantly. The statistics below show not only the level of readership the Today s Wills & Probate newsletter has gained, but also the level of engagement we receive from subscribers. In addition, display advertising from our website is selected at random to feature within the newsletter. This provides brands with even further exposure to a growing database of solicitors and will writers. +33% +50% OPEN rate CLICK rate When compared to Q1 2016, Today s Wills and Probate now receives % more visits +2.5x more unique visitors +50% more pages viewed

6 Our Partners Some of our advertisers: When looking for a digital marketing platform to promote our brand and services, it was clear that Today s Wills & Probate had addressed a key gap in the legal services sector for wills and probate. Their approach to identify customer segments and generate interesting content means that we are targeting the right customers with key messages. The team provide great support in advertising and editorial planning, whilst working with us to ensure we are happy partners. It is great working with a supplier that goes above and beyond to ensure you get results. Colin Blears, Risq Ventures Limited

7 Display Advertising & Rates 2017 Button 125 x 125 pixels 120 plus VAT per month Button adverts feature on all pages across the website (excluding Partner pages). Each time a page is refreshed, adverts are set to display randomly in one of the three advert blocks. Up to 20 adverts can be displayed at any one time on each web page. All adverts will be featured in our weekly newsletter. Please note animated adverts aren t guaranteed to work. 125 x x x x x x 125 Articles can be submitted to Today s Wills and Probate and will be featured in the Partner News section. Payment is required in advance. Ad Specifications 125 x 125 pixels JPEG, PNG, GIF

8 Display Advertising & Rates 2017 Banner 380 x 80 pixels 250 plus VAT per month Two adverts will appear at any one time, with the selection being made at random. Articles can be submitted to Today s Wills and Probate and will be featured in the Partner News section. Payment required in advance. Ad Specifications 380 x x x 80 pixels JPEG, PNG, GIF

9 Display Advertising & Rates 2017 Rectangle 336 x 280 pixels 200 plus VAT per month Display advertising in unique position to the right of newsfeed. Two adverts will be displayed at any one time on each web page. Articles can be submitted to Today s Wills and Probate and will be featured in the Partner News section. 336 x 280 Payment required in advance. Ad Specifications 336 x 280 pixels JPEG, PNG, GIF

10 Display Advertising & Rates 2017 Leaderboard 546 x 70 pixels 3,500 plus VAT per year 546 x x 70 Display advertising in prime position at the top and bottom of the web page. Four adverts will be displayed at any one time, two in both the header and footer. Articles can be submitted to Today s Wills and Probate and will be featured in the Partner News section. Payment required in advance. Design Specifications 546 x 70 pixels JPEG, PNG, GIF

11 Who we are Chris Harris Karen Babington Rachel Booth Chris is the Managing Director and coowns Today s Wills & Probate alongside Karen Babington. Having qualified as a solicitor, Chris previously worked as a legal services director for over 10 years. Throughout his career, he has gained vast experience within niche areas of law and is recognised by many as an established industry leader. As co-owner, Karen drove the impetus for the publication as she could see the gap in the market for high quality, thought leading news in the sector. This led to the launch of the publication in October She has over 20 years experience in the legal market and founded her own consultancy in Karen s aim for the publication has always been to share industry news and knowledge within the profession, while maintaining editorial balance. Rachel is the Account Director and manages the partners and advertisers on Today s Wills & Probate. As well as holding a CIM Qualification in Professional Marketing, Rachel provides a key link to the legal profession. She brings expert business knowledge having gained experience working as a fee earner in a range of legal sectors.

12 Who we are Lisa Watts Georgia Owen Jonathan Coyle Lisa is a Consultant who assists in the acquisition and management of partners and advertisers on Today s Wills & Probate. Having worked in publishing and communications for over two decades, Lisa has gained vast knowledge in effective public relations and communication, with the legal sector being one of her specialist areas. Georgia is the Content Executive and will be your primary contact when submitting your latest news. While studying for an LLB at the University of Liverpool, Georgia gained experience working within retail, as well as social media management. She later went on to work for a local newspaper, before starting at Today s Wills & Probate. Jonathan is the Head of Marketing and manages the team who provide full-service marketing to the legal sector. On starting his career, Jonathan undertook and achieved both a Certificate and Diploma from the Chartered Institute of Marketing. He has since gained vast knowledge of managing both B2B and B2C campaigns.

13 Additional Services Let us be your outsourced marketing resource. Content Generation Corporate Identity & Branding Website Design & Development We know how to generate fresh and unique content ideas and write in a way that will attract and engage the attention of any selected audience. Continual recognition and maintaining consistency are key to growing positive brand awareness. You will be seen as professional legal service providers if your corporate visual elements are well executed. We have the expertise to design, build and host bespoke websites that give your prospective clients the best first impression, as well as hold information that your clients and associates require. Strategy Graphic Design Marketing We can help you build a recognisable brand and ensure you are getting the most out of your existing client strategy, as well as driving new business through effective lead generation. Visual elements are significant within a successful marketing strategy, as this is what instantly differs you from other will writing providers. We can help you project key messages innovatively and distinctly. Inform, attract and engage in an instant. Regular correspondence with your clients and market show that they are valued - this is something we can help you achieve. Event Management Social Media Marketing Customer Relationship Management Being seen and heard amongst peers and consumers is the best way to appear proactive. Gaining the best return on investment from networking opportunities can have a great impact. Interact, problem-solve and discover influencers with our help. Find out what people are talking about and aim to get involved in relevant discussion by sharing your valuable knowledge. We can set up a system that lets you capture contacts automatically and allow you to see exactly how your sales efforts are making a difference. Video Marketing Search Engine Optimisation Pay-Per-Click Advertising Impact your market with engaging, shareable content that is readily accessible - created by us from your specifications. Visual communication is proven to be the preferred medium for consumers to gain knowledge. Let us improve your search engine ranking and increase the chances of your target market finding your will writing services. Invest in online visitors who want to find your website. Differentiate yourself as the firm to visit for the information and services they need. We can help you win work. Contact us today for an initial chat.

14 For further information on partnership opportunities, contact: Rachel Booth on Karen Babington on Lisa Watts on As a news publication, we are always interested in new ideas, suggestions and alternative ways of working together. We are keen to promote... News stories Comment from experts Industry events Training material Exclusive interviews Broader services to wills and probate professionals Today s Wills & Probate c/o Solve Legal Suite 5 Wright House 67 High Street Tarporley Cheshire CW6 0DP W E info@todayswillsandprobate.co.uk