SOCIAL MEDIA CONTENT PRODUCER, EVENTS

Transcription

1 Job title: Reports to: Position purpose: Responsible for: Key challenges Key result areas SOCIAL MEDIA CONTENT PRODUCER, EVENTS Social Media Content Producer Marketing and Communications Manager, Events To increase the number of event participants, fundraisers and fundraising revenue from an established portfolio of fundraising activities/events Supporting the development and execution of marketing strategies to support major fundraising activities including major events. Competitive external environment for fundraising. Social Media, content & digital Relationship management Reporting and administration Values A. ORGANISATION DIMENSIONS General Manager, Social Media Content Producer, Events Position dimensions: Change as required or delete if not required Budget: As per each event Staff Numbers: 0 Geographical Spread/Breadth ACT / NSW / VIC / TAS Other: Mandatory Training Requirements 1

2 B. JOB REQUIREMENTS Key result area 1 Social Media, content & digital Key tasks: Identify and execute elements of the social media plans to optimise engagement of participants in our fundraising activities, events and services department Manage strategic approach to developing online and social media, including by developing and implementing an online and social media strategy. Source, produce and distribute relevant, timely and engaging content (including multimedia) for use on website and social media pages. Manage and monitor social media pages, including by creating and editing content for posting. Create digital communications campaigns that promote the work of MS Analyse effectiveness of digital channels and reach of social media and make recommendations to enhance these and about uptake of other emerging technologies and channels. Work collaboratively to ensure synchronised approach taken to traditional and social/online content within Marketing & Communications Team. Work collaboratively with other units across MS to assist with digital promotion and marketing. Develop, implement and analyse social media campaigns, provide insights and learnings to the business and continue to drive optimization and growth. Establish and supervise community management model in local markets, ensuring strong community service, positive sentiment and brand experiences for our community Develop and maintain strong relationships with key social media influencers and key platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube. Social media content is on brief and delivered to agreed timelines. Social media, content & digital outputs are delivered to deadlines and on budget. Event participant sales are in line with forecast. Social media strategies are developed and implemented in accordance with the marketing plan. Reporting is conducted to analyse success of campaigns with support from Marketing Communications Manager, Post event surveys and other methods of insight gathering are conducted with actionable outcomes Each piece of content has a clear call to action with a pathway back to the MS organisation. Staying up to date with technology and changes in the social media landscape 2

3 Key result area 2 Relationship management Key tasks: Identify, develop and nurture the MS Community and manage key relationships including ambassadors, agencies, internal and external stakeholders Identify, develop and nurture the MS community on social media pages to support marketing activities for major events, event participants and fundraisers, with support from Marketing & Communications Manager and wider internal team where applicable Manage relationships with external agencies to develop and execute social media plan. Develop strong internal relationships with Service Innovation, Events and Customer Engagement teams to generate story ideas, research and produce content. With the assistance of the MS Ambassador Program Co-ordinator manage event ambassadors including celebrity ambassadors, MS ambassadors, event fundraisers, MS community members and other key stakeholders on social media. Increase levels of engagement on social media pages with increased followers. Achieving targets across all events via social media & digital marketing. Agency relationships assist to achieve KPI s A good understanding of MS Services and strong communications around how funds raised help people living with multiple sclerosis Ambassadors stories are used in each campaign to educate customers on multiple sclerosis Key result area 3 Reporting and administration Key tasks: Work with Marketing Communications Manager, Customer Engagement and MS Advisory Councils to identify unmet content needs and fill the gap. Develop a strategy to grow subscribers and engagement for all key social media channels, with a particular focus on event registration Post event surveys and other methods of event analysis are conducted to provide feedback to internal and external stakeholders for improvements Social media & digital campaigns are reported on to evaluate their effectiveness with support from the Marketing Communication Manager Ensure clear goals and outcomes are defined for each channel in line with organisational strategy; regularly assess channels against these. Participate in team planning for services & events and associated activities Assist to manage budgets, process invoices for social, digital & content. Collaboration between internal teams is conducted Strategies are in place to grown channels Channels are regularly reviewed for effectiveness and recommendations are made for continuous improvement. Social media reports are circulated to internal stakeholders with key recommendations Budgets are met and invoices are processed in a timely manner Marketing insights and research is captured and analysed. 3

4 C. PURPOSE AND VALUES REQUIREMENTS Key result area 4 Values Key values: Actively support MS purpose, value, service promise and strategic vision Operate in line with MS policies, procedure and practices Positively and constructively represent the organisation to external contacts at all opportunities Behave in a way that contributes to a workplace that is free of discrimination, harassment and bullying behaviour at all times Ensure the health, safety and welfare of self, co-workers and others Follow all reasonable directions given by the organisation Support and empower other MS team members Support, promote and show sensitivity to diversity in the work place Actively support MS Reconciliation Action Plan Values are adhered to and demonstrated in daily practice Values form an integral part of the way employees conduct their presence in the workplace Behaviour is in alignment with Culture, Service Promise & Foundation behaviours D. ENVIRONMENT AND WORK ACTIVITIES DIMENSIONS All physical requirements of this role must take into account rest periods and the appropriate use of equipment supplied. MS team members are required to comply with the organisation s policies and procedures governing health and safety including manual handling. Element Key activity Frequency (insert) Work Manage demanding and changing workloads and competing priorities environment Work in a team environment Work in different geographic locations Work office hours with the possibility of extended hours Work on weekends and evenings Work in an open plan office Work in buildings which may be two or more-storied Work between a number of house units on the same site Going outside of site into community Sit at a computer or in meetings for extended periods Manual handling Undertake manual handling (e.g. lifting, pulling, pushing, moving, transferring, digging, twisting, restraining, supporting) of equipment, people or materials which would be of varying weight and size.* 4

5 *Lifting equipment is provided as applicable People Liaise with customers (clients) and service recipients contact Provide personal care to residents, respite clients and other customers Liaise with government, non-government, community & profit-making organisations Regularly Liaise with medical & allied health professionals Liaise with external customers/stakeholders Regularly Liaise with internal customers (other MS team members, volunteers) Regularly Administrative Undertake administrative tasks, which include computer work, letter and report writing (eg. tasks Financial reports, Executive papers), spreadsheet use, participating in meetings and concentrating for long periods of time. Use technology including computer, printer & photocopier, scanner, Skype, mobile phone, fax and (Outlook), Word, Excel and PowerPoint Transport Drive vehicles transporting people or goods possibly over long distances and in all traffic and weather conditions. Drive vehicles to and from Events Use public transport including trains, buses, trams and taxis Other Free on-site parking Fee-based on-site parking Long-term street parking Public transport stop/s near office Mandatory Manual Handling training Medication Administration Infection Control Food Safety First Aid/CPR Emergency & Evacuation E. EMPLOYMENT SCREENING REQUIREMENTS must be completed prior to commencing employment National Police Check (to be carried out by MS) International Police Check if lived overseas for longer than 12 months in the last 10 years (to be provided by the applicant) Right to Work in Australia (Certified copy of Passport/Visa to be provided by the applicant) Disability Worker Exclusion Scheme check (Victorian Residential Workers only) Working with Children Check (if required for role) 5

6 F. SELECTION CRITERIA Essential: Relevant Bachelor's degree in Business, Communications, Marketing or related field preferred Digital and social media expertise and experience required Feel for graphics/ illustration, creative approach and the passion for storytelling Ideally a minimum of 3-4 years of marketing related experience (preferred focus digital, advertising or content marketing) Proven content production experience, in both print and digital channels, including an excellent understanding of social media & digital Ability to work effectively both independently and collaboratively within fast paced, diverse cross functional teams Demonstrated decision making and time management skills with strong attention to detail Highly developed interpersonal and communication skills (verbal and written) Project management experience and a strong ability to set priorities, establish process or drive improvements on existing methods Desirable: Previous experience working at a not-for-profit Strategic thinker G. APPROVAL Manager s Name: Darshan Parmar Approval date 31 July 2017 Employee Acknowledgement signature date 6