Winning Strategies for Driving Growth in a Disruptive Retail Age. Are you equipped to rise to this challenge?

Transcription

1 Winning Strategies for Driving Growth in a Disruptive Retail Age Are you equipped to rise to this challenge? Learn from world-renowned leaders, influencers and authors of the #1 Bestseller The Shopper Marketing Revolution Mike Anthony and Toby Desforges LIVE!! ENJOY EARLY BOOKING DISCOUNT TAKE ACTION NOW!

2 Join us for a high-impact half-day seminar in a city near you Mike and Toby will share brand new thinking about the impact of the disruptive retail environment on shopping behaviour, how new growth opportunities can be identified and the winning strategies that can deliver this growth. Are these trends impacting your business? E-commerce is growing and proliferating into many sub-channels Organic growth rates have slowed and margins continue to be under pressure Shopper behavior and channel dynamics are shifting rapidly Want to experience step change in your business? You will be able to identify growth opportunities and develop shopper focused strategies to deliver sustainable growth through applying a 5 step total marketing approach. HIGHLY RELEVANT FOR management and members of brand marketing, retail marketing, trade marketing, shopper marketing, category management, buyers, and customer and sales teams - and anyone who wants to change the way they market to shoppers forever. Learn the five step total marketing model Shift to a shopper focused approach Identify growth opportunities Develop shopper focused strategies Deliver growth & competitive advantage BOOK NOW!

3 About Mike and Toby MIKE ANTHONY TOBY DESFORGES Mike s life-long love affair with the global CPG industry, has given him incredible insight into every sphere of the field. Passionate about sharing unique thinking and powerful solutions, he is a globally recognised author, international speaker, business leader and blogger. Co-founding successful global management consultancy Engage, has led him to serve over 100 corporations; 50+ in the top 250 consumer goods companies globally. Co-author of The Shopper Marketing Revolution with Toby Desforges. With over 25 years of experience working with leading international consumer goods companies, Toby is a globally recognised expert in Shopper Marketing and Customer Development. He is a celebrated international keynote speaker, business leader and blogger. He is also the co-author of The Shopper Marketing Revolution, co-founder of global management consultancy, Engage, and operating consultant across Europe, Middle East, Africa and Asia-Pacific. What people say about Mike and Toby I had the privilege of working with Mike when he was Toby is a very unique individual, bringing together very selected to be the keynote speaker and consultant at our strong strategic capabilities, width and depth of annual Customer Conference themed "The Science of Consumer Goods experience, passion for the role of Shopping". Mike was an inspiration and our customers truly shopper behaviour and insights and the ability to appreciated his professionalism and expertise in the field of deliver his message in a clear, concise, energetic and Shopper Marketing. inspirational way. Cass Le GM L Oreal John Knox - MD Indigo Brands GET A FREE COPY WHEN ATTENDING ANY ONE OF OUR SEMINARS IN A CITY NEAR YOU Paco Underhill CEO, Envirosell Inc. Author of Why We Buy: The Science of Shopping It is elegantly written and comprehensive, and for those on the fast track of modern business, it is a must-read. World-class pedigree in developing and delivering shopper marketing, trade marketing, sales and the digital learning solutions

4 AVAILABLE PACKAGES EARLY BOOKING DISCOUNTS APPLY! BOOK NOW! Contact us today to discuss our innovative be part of the tour with us custom packages WANT TO BE PART OF THE TOUR WITH US AS A SPONSOR OR HOST? WANT AN EXCLUSIVE WORKSHOP OR SESSION FOR YOUR COMPANY? hello@shoppermarketingexperts.com OUR VALUED STRATEGIC PARTNERS shoppermarketingexperts.com

5 Join hundreds of professionals and brands signing up to our revolutionary, powerful & practical shopper focused approach from the experts Developed with global shopper marketing experts and authors Toby Desforges & Mike Anthony. Relevant, engaging course content that contains best practice examples and real world case studies. A SIMPLE, CONNECTED & ENGAGING LEARNING EXPERIENCE 1 Understand consumer priorities drivers of brand growth 2 3 Cut through complexity of diverse channels - define new channel structures and prioritize to maximize shopper influence and business profits Understand the role shoppers play - segment, identify and understand target shoppers Includes the Revolutionary Five Step Total Marketing Model to help companies improve Performance Improved shopper focussed solutions Innovative and disruptive thinking and ideas Individual and team growth shoppermarketingexperts.com 4 Identify priorities by brand - create integrated marketing strategies to drive changes in consumer and shopper behaviour 5 Identify what activity is necessary and where Define trade investment frameworks, route to market and key customer engagement strategies Enhanced business performance