How To Crash Your Competitors In 30 DAYS

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1 How To Crash Your Competitors In 30 DAYS Presenter: Date: Location: Diana Esparza April 16, 2014 Ottawa, Canada

2 Diana Esparza Contents 1. Introduction 2. Online Marketing Basics 3. Websites, Blogs, and SEO 4. SMM: What You Need to Know Before You Start 5. Facebook 6. Twitter 7. LinkedIn 8. YouTube 9. Contact Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change. Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

and marketing systems, governance structures, and decision-making processes.

3 Visit my blog at: about Diana Esparza International Trade, Marketing and e-business Professional Over 10 years of experience in sustainability and technology Put in place best-practice sales and marketing systems, governance structures, and decision-making processes. Goal to assist organizations in the development of eco-innovative business strategies, methodologies, and expertise to assertively penetrate into new markets. Diana believes in using the power of technology to help organizations to implement solutions that enable them to increase productivity, reduce cost, and become more profitable in a sustainable way!! "Increase Reach, Velocity and Profitability" SEE RESUME HERE

Online Marketing Convert 0 Basics 0 0 Attract 1 2 3 THE ART AND SCIENCE OF LEVERAGING THE INTERNET TO GET YOUR MESSAGE ACROSS SO THAT YOU CAN MOVE PEOPLE TO TAKE

4 Online Marketing Convert 0 Basics 0 0 Attract THE ART AND SCIENCE OF LEVERAGING THE INTERNET TO GET YOUR MESSAGE ACROSS SO THAT YOU CAN MOVE PEOPLE TO TAKE ACTION. THE ACT METHODOLOGY It s about using the right tools, with the right triggers, within a proper marketing framework Transform ü ATTRACT ü CONVERT ü TRANSFORM

5 attract The Act Methodology: Main goal: Drive traffic to your site BOD Brand \ Outcome \ Differentiator

6 If your brand could be summed up in ONE WORD, what would it be? What s the outcome YOU help clients achieve? What makes you INHERENTLY different from your competitors? BOD?

7 convert The Act Methodology: Consumption of Valuable Content + Time CLIENT Best Conversion Tool: YOUR WEBSITE

8 transform The Act Methodology: People, specially strangers crave social proof MIMICRY Transform past successes into NEW ATTENTION

Tools that Transform Social Media is Built on Social Proof

leverage social proof to attract more prospects!

9 Tools that Transform Social Media is Built on Social Proof Social media platforms are a great way to showcase past and present success stories. By letting the customers speak for themselves, you can leverage social proof to attract more prospects! Case Studies Solution Testimonials Clients White Papers Products Videos, Audio, Pictures Clients, Products, Employees

10 Method A)ract? Convert? Consumer or Customer Transform? Social Media Marke-ng Yes Yes: consumer, Not customer Website/blog/Podcast Yes Yes: consumer, and customer Yes Yes Marke-ng No Yes: consumer, and customer Yes Online Tactics Giveaway on site to build list Search Engine Op-miza-on (SEO) Yes Yes: consumer No Yes Yes: consumer, and customer Video Yes Yes: consumer, and customer No Yes

11 Your CULTURE is Your BRAND Tony Hsieh

Blogs, SEO Websites Social media, blogging, search engine optimization, and email marketing are powerful ways of developing online leads for most business.

It s expected It s efficient It converts Educate BLOG Do you NEED a blog?

Blogsites, Content Management Systems (Joomla Wordpress) Market Sell A Website has impeccable DESIGN, STRUCTURE, CONTENT, OPTIMIZATION, MAINTENANCE SEO Biggest

12 Blogs, SEO Websites Social media, blogging, search engine optimization, and marketing are powerful ways of developing online leads for most business. HOWEVER, it s your Company s website where your prospects makes a buying decision and the sale actually takes place! WEBSITE Is Your Website EMS? It s expected It s efficient It converts Educate BLOG Do you NEED a blog? Content is King Heart of every good website Educate, Expertise, credibility You don t need a blog, but you do need fresh content on an ongoing basis. Blogsites, Content Management Systems (Joomla Wordpress) Market Sell A Website has impeccable DESIGN, STRUCTURE, CONTENT, OPTIMIZATION, MAINTENANCE SEO Biggest challenge to website owners Google displays sites it believes are authoritative and relevant. They measure relevance by analysing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes.

13 Social Media Marketing Checklist Visibility + Credibility = Social Media Success! A good BOD A Website Content Capture System Blog 90% 100% 80% 95% 80%

14 Perfect Post HOW TO CREATE THE If you re going to slay your competitors on social media, you need to figure out what kind of content works best for each social network so no efforts are wasted..

15 Social Media Marketing TECNOLOGIES I USED LinkedIn Twitter Facebook YouTube THE PLACE WHERE PROFESSIONALS GO B2B Platform 147M members users from 170 industries Showcase expertise Ultimate online Rolodex Interactive online resume THE PLACE FOR CREATORS & COMMUNICATORS B2B & B2C Platforms 225M users Showcase expertise and identity Attract attention and create expert platform instantaneously Have and use your own personal name HAPPY HOUR B2C Platform 650M active users Showcase own identity Attract consumers and build relationships over time Never push products or services INTERACTIVE WEB ECO-SYSTEM B2C and B2B Platforms Over 800M visitors per month Over 4 billion videos are viewed a day Showcase own identity/expertise Attract consumers and push products and services Edutainment ALL ABOUT BUSINESS ALL ABOUT THE DIALOGUE ALL ABOUT FRIENDSHIPS ALL ABOUT YOU

16 LinkedIn Quick Wins Make sure your profile is written so that people can find you. Check out your home page for u p d a t e s f r o m y o u r connections, and comment on, share and like them. Get stuck into a Group. Answer a question. Endorse or recommend a connection. All About Business.

Twitter Quick Wins Write tweets between 120 and 130 characters for the most click-throughs. Place links 25% of the way through your tweet for the best click-through rate.

17 Twitter Quick Wins Write tweets between 120 and 130 characters for the most click-throughs. Place links 25% of the way through your tweet for the best click-through rate. Tweets with the words RT, please, and check have higher click-through rates than those without. Write tweets with more action verbs, and fewer nouns to get more clicks Tweet on Friday, Saturday, and Sunday for the best clickthrough rate, and later in the day instead of the morning. All About the Dialogue.

18 Facebook Quick Wins Post tons of photos -- they get the most likes and shares. Photos also get a lot of comments, but text updates get slightly more. Posts that are either very short, or very long have a higher percentage of likes. Long posts also tend to have more shares -- the sweet spot is between 400 and 500 characters. Show some personality! Posts with self-referential words, like I and me tend to get more likes. Posts published on Saturdays and Sundays receive a higher percentage of likes than those posted during the business week -- and Thursday is the lowest day for generating likes! Content posted later in the day get more likes and shares -- likes peak around 8PM EST, while shares peak around 6PM EST. Happy Hour.

Pinterest Quick Wins Descriptions about 200 characters long are repinned the most. Find content spins around words like quotes, products, DIY, inspiration, books, and ideas.

19 Pinterest Quick Wins Descriptions about 200 characters long are repinned the most. Find content spins around words like quotes, products, DIY, inspiration, books, and ideas. These words are the most frequently pinned on Pinterest. Content that is liked gets repinned more often than content with lots of comments -- so replicate your content that gets liked! Make your images tall! Taller images get more repins. All About the Visuals.

20 Recap

I worked with the management team to hone the One Step to Go Green Mission, embodying the company s well-established and

With this message of corporate social responsibility as the blueprint, I built a comprehensive Marketing Strategy that

posts and more. For more information, please visit www.bmi-ind.

21 I worked with the management team to hone the One Step to Go Green Mission, embodying the company s well-established and ongoing goal of providing sustainable services. With this message of corporate social responsibility as the blueprint, I built a comprehensive Marketing Strategy that included a new website design, social media strategy, brochure, informative articles, tip sheets, brochures, s, blog posts and more. For more information, please visit Case Study BMI BMI delivers facility services with an innovative and customer-centric approach. Introducing new ways of integrating people, processes and technology, BMI delivers full complement of facility solutions for forward-thinking organizations. Louis Lemieux, CEO

22 Call To Action 1. Formalize your brand strategy. 2. Put together a comprehensive marketing plan. 3. Take a critical look at your current website. 4. Set benchmarks Google Analytics; Alexa How did you hear about us? SEO Ranking 5. Make a decision on time investment. 6. RELAX! 7. Set up your accounts. 8. Take some time learning the tools and the lingo. 9. SHARE 10. CARE Don t Be AFRAID and Experiment with Your Marketing Mike Volpe

Sources www.hubspot.com The Zen of Social Media Marketing by Shama Kabani www.marketngzen.

23 Sources The Zen of Social Media Marketing by Shama Kabani 3 Ways to Use Social Media to Spy on Your Competition /02/3-ways-to-use-socialmedia-to-spy-on-your-competition/ Don t Be AFRAID and Experiment with Your Marketing Mike Volpe

Keep in touch contact http:// www. dianaesparza Mailing Address Ottawa, Ontario, Canada Contact Info Phone: +1.613.255.

24 Keep in touch contact www. dianaesparza Mailing Address Ottawa, Ontario, Canada Contact Info Phone: Web: Social Media.me Facebook.com//ecomemarketing Twitter.com/dianaesparzab Plus.google.com/dianaesparza Linked.in/dianaesparza

25 Social Media How To Crash Your Competitors In 30 DAYS Presenter: Date: Location: Diana Esparza April 16, 2014 Ottawa, Canada

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