ESRI. Business Analyst. Scalable Online, Desktop, and Server Solutions. Current Location Proposed Location 2. Proposed Location 1

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1 ESRI Business Analyst Scalable Online, Desktop, and Server Solutions Current Location Proposed Location 2 Proposed Location 1 The Geographic Advantage

2 Proposed Site ESRI Business Analyst Improve Your Location and Customer Targeting Decisions You can improve your location-related decisions within a single department or across your entire organization with ESRI Business Analyst products. Business Analyst merges ESRI s demographic and business data, detailed maps, and advanced spatial analytics with your own data to help you make better, more accurate decisions about your business, customers, and marketplace. Business Analyst can help you Determine the best locations to open, close, or remodel. Identify optimal geographic areas for your products and services. Define where to market your products and services. Tailor your marketing messages to reach your best prospects. Develop your most profitable sales and service territories to grow revenue and reduce costs. Business Analyst products are available in a variety of formats including an online solution for basic analyses, a comprehensive desktop solution for professional analyses, and a server solution for enterprise deployments. View potential sites for a new location and analyze industry expenditure and consumer segments for each potential site. Major Shopping Center Map 9200 Spain Rd NE Latitude: Albuquerque, NM June 5, 2007 Longitude: Market Profile Proposed Location 100 S Wacker Dr 100 S Wacker Dr 100 S Wacker Dr Latitude: Chicago, IL Chicago, IL Chicago, IL Radius: Source: 4.0 miles Directory of Major Radius: Malls, 8.0 miles Inc. Longitude: Radius: 1.5 miles 2000 Total Population 77, ,233 1,986, Group Quarters 4,771 19,360 49, Total Population 100, ,658 2,023, Total Population 105, ,387 2,047, Annual Rate 1.04% 0.39% 0.24% 2000 Households 44, , , Average Household Size Households 55, , , Average Household Size Households 58, , , Average Household Size Annual Rate 1.02% 0.38% 0.19% 2000 Families 14,468 99, , Average Family Size Families 17, , , Average Family Size Families 17, , , Average Family Size Annual Rate 0.21% -0.27% -0.33% 2000 Housing Units 50, , ,888 Owner Occupied Housing Units 33.6% 30.2% 33.2% Renter Occupied Housing Units 53.9% 59.2% 58.0% Vacant Housing Units 12.5% 10.6% 8.8% 2007 Housing Units 63, , ,600 Owner Occupied Housing Units 37.6% 32.7% 34.9% Renter Occupied Housing Units 49.4% 55.4% 54.7% Vacant Housing Units 12.9% 11.9% 10.4% 2012 Housing Units 67, , ,531 Owner Occupied Housing Units 37.9% 32.8% 35.0% Renter Occupied Housing Units 48.7% 54.6% 54.0% Vacant Housing Units 13.5% 12.6% 11.0% Reports and maps from Business Analyst help you understand your market and your customers by providing information about demographic attributes, consumer spending patterns, and businesses in a specific trade area. Analyze and compare proposed store sites to your existing store site to minimize cannibalization. Median Household Income 2000 $56,439 $43,031 $37, $72,305 $55,058 $47, $87,283 $66,740 $56,754 Median Home Value 2000 $244,071 $225,425 $157, $369,193 $341,437 $242, $468,822 $427,936 $311,447 Per Capita Income 2000 $49,841 $32,318 $20, $62,244 $41,142 $26, $79,721 $52,659 $32,765 Median Age Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2007 and 2012.

3 Business Analyst Online Business Analyst Online SM provides a fast and efficient way for you to analyze a geographic market and evaluate potential business locations. Quickly generate print-ready reports and maps of demographics, consumer spending, traffic counts, lifestyle segmentation, or consumer behavior for any geographic area such as rings, drivetime areas, ZIP Codes, counties, or custom areas that you specify. Select from over 50 preformatted PDF or Excel reports and maps. You can also quickly create your own custom comparison reports. Use the market research tools to help you focus on the right location. Create customized, color-coded maps and analyze your competitors using the latest information from Bing business search. Since Business Analyst Online is hosted by ESRI, you always have access to the most current data and software without having to worry about data and software updates Summary Population Households Families Demographic and Income Comparison Profile Proposed Location Latitude: S Wacker Dr Longitude: Chicago, IL Site Type: Rings Radius: 1 Miles Radius: 3 Miles Radius: 5 Miles 2000 Summary Population 26, , ,537 Households 14, , ,685 Families 4,541 59, ,992 Average Household Size Owner Occupied Housing Units 6,915 50, ,624 Renter Occupied Housing Units 7,752 91, ,060 Median Age Average Household Size 2009 Summary Owner Occupied Population Housing Units 38, , ,419 Renter Occupied Housing Units Median Age Households 20, , ,394 Families 6,153 64, ,943 Average Household Size Owner Occupied Housing Units 10,159 60, ,759 Renter Occupied Housing Units 10,770 99, ,635 Median Age Summary 2009 Summary Population 44, , ,075 Households 24, , ,286 Families 6,960 65, ,924 Average Household Size Owner Occupied Housing Units 11,844 63, ,731 Renter Occupied Housing Units 12, , ,555 Median Age Trends: Annual Rate Population 2.79% 0.74% 0.25% Households 2.9% 0.86% 0.33% Families 2.5% 0.31% -0.13% Owner Households 3.12% 1.09% 0.48% Median Household Income -0.16% 1.08% 1.55% Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and To learn more, visit ESRI On-demand reports and maps from Business Analyst Online. Order at or call /05/2009 Page 1 of 7 Business Analyst Online API Business Analyst Online comes with an API, so you can embed customized versions of Business Analyst Online in your own Web site for economic development, site evaluation, and more. The Demographic and Income Profile report shows trends in household demographics and income. Dominant Tapestry Site Map Latitude: W MENDENHALL ST Longitude: BOZEMAN, MT Site Type: Rings Rings 1, 3, 5 Miles To learn more, visit Source: ESRI 2009 ESRI On-demand reports and maps from Business Analyst Online. Order at or call Page 1 of 2 Analyze how far your customers have to drive to get to your store. The Dominant Tapestry Site Map classifies U.S. residential neighborhoods by demographic and socioeconomic characteristics based on ESRI s Tapestry segmentation system.

4 Business Analyst Desktop Business Analyst Desktop is the must-have tool for professional analysts who need to understand their customers and markets, perform detailed site analyses, measure store network performance, analyze cannibalization, or optimize territories. When you leverage the comprehensive spatial analysis and modeling tools in Business Analyst Desktop with the extensive demographic and business data included in the product, you can uncover patterns, trends, and opportunities in your customer and sales data that were previously unrevealed. Using Business Analyst Server, you can publish information and analyses from Business Analyst Desktop throughout your organization. All departments can now make more accurate decisions based on the same information, thereby saving time and money. Grow your retail potential for a specific trade area to attract new customers. To learn more, visit Create a probability map based on the Huff model that shows where your customers are most likely to live. Identify expansion and market opportunities that your competitors missed.

5 Business Analyst Segmentation Module Business Analyst Segmentation Module, an optional extension to Business Analyst Desktop, employs ESRI s Tapestry Segmentation geodemographic market data to accurately segment, analyze, and target your customers. Segmentation Module can also append valuable information to your customer records, enabling you to better identify the types of people that are your best customers and where you can find more like them. The comprehensive consumer survey data included in Segmentation Module helps you better understand what your best customers buy, what their leisure activities are, and the types of media that will effectively reach them. To learn more, visit This detailed map at the block group geography level illustrates the areas of Manhattan where listening to talk radio is popular. Core Index: This index on the report indicates participation in the particular activity by core customers in a market area. Numbers above 100 represent high participation; numbers below 100 indicate that the activity isn t popular with this group. Developmental Index: This index on the report indicates participation in the particular activity by developmental customers in a market area. Numbers above 100 represent high participation; numbers below 100 indicate that the activity isn t popular with this group. Overall Index: This index is a combination of participation by all customers in a market area profile compared to the U.S. average for all Tapestry segments. The average index is 100; numbers above 100 indicate the activity is popular with both groups. Numbers below 100 represent less participation. Segment and analyze your customers using ESRI s Tapestry market segmentation. Determine which segments are most prevalent and target your marketing message and product mix to better reach them. Segment Number and Name: 05 Wealthy Seaboard Suburbs LifeMode Summary Group: High Society Urbanization Summary Group: Metro Cities I Description: Married, upper middle class, professional management

6 Business Analyst Server Business Analyst Server will enable your organization to manage, share, and publish critical location-related information across the enterprise. When you apply the data, mapping, and spatial analysis tools in Business Analyst, your organization can quickly create custom Web applications, enabling your staff to easily view, analyze, and share data about your stores, customers, competition, or areas where you do business. Built on a standard IT stack, Business Analyst Server integrates easily with your existing CRM, financial, and supply chain management systems and enterprise workflows. Share information and standardized workflows across your organization so you can make more accurate and consistent location-related decisions. To learn more, visit Use Serve Author Information Trade Areas Decide Evaluate Predict Reports Segmentation Analysis ESRI s Geocoding Technology Business Analyst products give you the ability to quickly geocode large files of customer addresses and the flexibility to customize address locators. Address ESRI s geocoding engine is one of the industry s fastest and most accurate. The geocoding technology relies on two key components: the address locator and the underlying reference data. The address locator allows you to define the methodology your locator service uses, and the underlying reference data service provides the information from which geocoding results are derived. Composite s Business Analyst uses a composite locator that passes an address from the highestpriority locator to the next until a suitable match is found. Address Coder Demographic Data Site Characteristics Markets and Territories Customer Data Performance and Sales Data Competitor Data Address Points The ESRI Business Analyst Server Approach Street Ranges ZIP+4 ZIP Code City/State City Obtain true representations of your trade area by color-shading your customers according to the stores they visit. Premium * Standard Consistent and repeatable business processes can be created with the workflow framework. * Includes all locators that are in the Standard version of Address Coder.

7 Site Type: Radius Radius: 1.5 miles Radius: 4.0 miles Radius: 8.0 miles Total Businesses: 198, , ,127 Total Employees: 2,476,198 1,816,685 1,890,433 Total Residential Population: 99, ,357 2,027,976 Daytime/Nighttime Population Ratio: Businesses Employees Businesses Employees Businesses Employees Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent Agriculture & Mining % 1, % % 6, % 1, % 5, % Construction 5, % 27, % 5, % 62, % 11, % 51, % Manufacturing 5, % 76, % 5, % 299, % 7, % 210, % Transportation 3, % 45, % 2, % 27, % 6, % 95, % Communication 2, % 18, % % 6, % 1, % 17, % Electric, Gas, Water, Sanitary Services % % % 1, % % 1, % Wholesale Trade 6, % 41, % 6, % 70, % 7, % 62, % Retail Trade Summary 43, % 624, % 30, % 324, % 43, % 305, % Home Improvement % 2, % 1, % 20, % 1, % 8, % General Merchandise Stores % 75, % 1, % 54, % 1, % 9, % Food Stores 2, % 15, % 3, % 43, % 5, % 32, % Auto Dealers, Gas Stations, Auto Aftermarket % 9, % % 5, % 3, % 47, % Apparel & Accessory Stores 9, % 97, % 2, % 18, % 3, % 11, % Furniture & Home Furnishings 2, % 23, % 3, % 27, % 3, % 20, % Eating & Drinking Places 11, % 331, % 10, % 103, % 14, % 134, % Miscellaneous Retail 13, % 69, % 7, % 51, % 9, % 40, % Finance, Insurance, Real Estate Summary 25, % 309, % 16, % 154, % 20, % 168, % Banks, Savings & Lending Institutions 3, % 84, % 3, % 41, % 5, % 44, % Securities Brokers 5, % 45, % 2, % 24, % 2, % 24, % Insurance Carriers & Agents 1, % 42, % 1, % 26, % 4, % 34, % Real Estate, Holding, Other Investment Offices 14, % 136, % 9, % 61, % 8, % 65, % Services Summary 83, % 1,007, % 63, % 796, % 85, % 864, % Hotels & Lodging 1, % 246, % % 20, % % 19, % Automotive Services 3, % 24, % 2, % 12, % 5, % 26, % Motion Pictures & Amusements 4, % 27, % 2, % 26, % 4, % 50, % Health Services 11, % 65, % 10, % 315, % 13, % 210, % Legal Services 9, % 59, % 9, % 55, % 9, % 57, % Education Institutions & Libraries 2, % 137, % 3, % 96, % 3, % 198, % Other Services 51, % 447, % 34, % 269, % 47, % 301, % Government 2, % 254, % 1, % 63, % 1, % 102, % Other 18, % 70, % 8, % 3, % 7, % 4, % Totals 198, % 2,476, % 142, % 1,816, % 195, % 1,890, % Source: Business data provided by InfoUSA, Omaha NE Copyright 2007, all rights reserved. ESRI forecasts for Proposed Site Latitude: Spain Rd NE Longitude: Albuquerque, NM Site Type: Drive Time Drive Time: 15 minutes Source: Directory of Major Malls, Inc. Total Major Shopping Centers 6 Total GLA 3,549,935 Total Stores 338 Major Shopping Center Name and Address Type and Number of Stores Distance from site Year GLA in in miles Open square feet Wyoming Mall 2.3 SE ,829 Wyoming & Menaul Blvds. Albuquerque, NM Enclosed, 33 Stores Anchors: John Brooks Grocery, Valley Furniture, Steinmart Montgomery Plaza 2.76 SW ,000 San Mateo & Montgomery Blvd. Albuquerque, NM Open, 29 Stores Anchors: Burlington Coat Factory, Ross Dress For Less, Walgreens Coronado Center 2.82 SE ,160,556 Louisiana & Menaul Blvds. Albuquerque, NM Enclosed, 150 Stores Anchors: Sears, Macy's, Foley's, JCPenney Winrock 3.1 SE ,550 Louisiana Blvd. NE & I-40 Albuquerque, NM Enclosed, 110 Stores Anchors: Dillard's, Oshman's SuperSports USA, Toys R Us, Bed, Bath & Beyond Renaissance 4.22 SW ,000 I-25 & Montgomery Albequerque, NM Open, 16 Stores Anchors: Office Depot Mesa del Sol 6.71 SW ,000 Rael & Interstate 25 Albuquerque, NM N/A, 0 Stores Anchors: None Data Note: n/a means data was not reported. GLA = Gross Leasable Area. Source: Directory of Major Malls, Inc. ESRI Data Business Analyst products are bundled with extensive, industry-leading banking, business, consumer spending, crime, demographic, retail, segmentation, and street data as well as aerial imagery. You can integrate this data into your analysis projects and combine it with your own customer and sales data to compare the performance of existing stores or understand the demographic makeup of customers in your trade area. Updated Demographics Current-year estimates and five-year projections ESRI s own demographic updates provide details about the U.S. population, households, income levels, home value, age, race, and more. Tapestry Segmentation U.S. neighborhoods classified into 65 key segments ESRI s geodemographic market segmentation system classifies U.S. neighborhoods into 65 distinctive segments based on socioeconomic and demographic composition. Consumer Spending Based on the Consumer Expenditure Survey (CEX) Identify changes and significant trends in consumer spending and buying habits. Data includes current-year total and average amount spent on retail goods and services such as apparel, entertainment, food, household, insurance, and investments. Business Locations and Business Summary From Infogroup The Business Locations database provides company name, city, state, ZIP Code, sales, square footage, number of employees, and more, for more than 12 million businesses in the United States. The Business Summary data provides information about the total number of businesses by SIC and NAICS industry classification as well as total sales and number of employees. Major Shopping Centers From the Directory of Major Malls (DMM) Use information about existing major U.S. shopping centers with an approximate gross leasable area (GLA) of 225,000 square feet or more. Variables include the center address, size and physical design, and anchor stores. Household Budget Expenditures Proposed Location Latitude: S Wacker Dr, Longitude: Chicago, IL Site Type: Ring Radius: 1.5 Miles Demographic Summary Population 102, ,897 Households 56,214 62,602 Families 18,277 19,871 Median Age Median Household Income $75,288 $75,957 Spending Average Potential Amount Index Spent To t a l Percent Total Expenditures 150 $102, $5,738,801, % Food 156 $12, $691,580, % Food at Home 154 $7, $393,920, % Food Away from Home 159 $5, $297,659, % Alcoholic Beverages 175 $1, $56,537, % Housing 160 $32, $1,809,460, % Shelter 165 $25, $1,448,460, % Utilities, Fuel and Public Services 142 $6, $360,999, % Household Operations 139 $2, $116,888, % Housekeeping Supplies 143 $1, $58,386, % Household Furnishings and Equipment 131 $2, $159,483, % Apparel and Services 116 $2, $163,461, % Transportation 148 $15, $861,087, % T r a v e l 148 $2, $153,995, % Health Care 131 $4, $277,571, % Entertainment and Recreation 148 $4, $270,120, % Personal Care Products & Services 150 $1, $60,240, % Education 165 $2, $116,642, % Smoking Products 164 $ $40,718, % 1 Miscellaneous 157 $2, $116,101, % Support Payments/Cash Contributions/Gifts in Kind 140 $3, $190,626, % Life/Other Insurance 121 $ $32,947, % Pensions and Social Security 149 $10, $562,951, % Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. 1 Miscellaneous includes lotteries, pari-mutuel losses, legal fees, funeral expenses, safe deposit box rentals, checking account/banking service charges, cemetery lots/vaults/maintenance fees, accounting fees, miscellaneous personal services/advertising/fines, finance charges excluding mortgage & vehicle, occupational expenses, expenses for other properties, credit card membership fees, and shopping club membership fees. Source: Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI forecasts for 2009 and Business Summary by SIC Codes 100 S Wacker Dr 100 S Wacker Dr 100 S Wacker Dr Proposed Location Chicago, IL Chicago, IL Chicago, IL Major Shopping Center Street Data High-quality, nationwide street data from Tele Atlas Street data for the United States for routing, drive-time analysis, and address geocoding is included. Aerial/Satellite Imagery High-resolution imagery from i-cubed and DigitalGlobe Details of properties, neighborhoods, and towns put your analysis projects in the proper visual context.

8 About ESRI Our Focus Contact ESRI Since 1969, ESRI has been helping organizations map and model our world. ESRI s GIS software tools and methodologies enable these organizations to effectively analyze and manage their geographic information and make better decisions. They are supported by our experienced and knowledgeable staff and extensive network of business partners and international distributors. A full-service GIS company, ESRI supports the implementation of GIS technology on desktops, servers, online services, and mobile devices. These GIS solutions are flexible, customizable, and easy to use. ESRI software is used by hundreds of thousands of organizations that apply GIS to solve problems and make our world a better place to live. We pay close attention to our users to ensure they have the best tools possible to accomplish their missions. A comprehensive suite of training options offered worldwide helps our users fully leverage their GIS applications. ESRI is a socially conscious business, actively supporting organizations involved in education, conservation, sustainable development, and humanitarian affairs GIS-XPRT ( ) Phone: Fax: info@esri.com Offices worldwide ESRI 380 New York Street Redlands, California USA Copyright 2010 ESRI. All rights reserved. ESRI, the ESRI globe logo, Address Coder, ArcGIS, ArcInfo, ArcMap, Business Analyst, Business Analyst Online, The Geographic Advantage, StreetMap, and are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners. G39764 ESRI2/10dh Printed in USA