The designed Fiori App will be applicable for the hospitality industry, especially event management.

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1 Story Background In order an event to be considered successful every little detail in its organization has to be polished to perfection. The catering service at an event is one of these many details, which, however, plays an important role for the final impression left in the attending guests. Planning the catering for an event can be a challenging task even for an experienced catering manager. It depends on a lot of factors including guests profile and preferences, special needs, event schedule, etc. Apart from these factors a catering manager has to consider carefully what food and beverages have to be ordered and in what quantities. Furthermore, they have to ensure that the menu they have selected fits into the event budget. If the event is of a larger scale, the whole task can become really time consuming. These aspects of a catering manager job have become my motivation to develop a Fiori App, which can support them in the planning of a menu for an event. Segmentation The designed Fiori App will be applicable for the hospitality industry, especially event management. Targeting Catering managers are the main target group of this app. It could help them with the planning of catering for events of different scale. Positioning The Fiori App we are going to develop will provide a quick and easy way for a catering manager to plan a menu for an event. The app will give an overview of the most important information about an event such as its type (conference, meeting, etc.), guests profile, location, etc. Based on these specifics they will be able to select the menu components and dishes. They will have the possibility to see if the selected menu fits in the planned budget and finally send an order for the necessary goods.

2 Persona Julia Child Improve the efficiency of planning the menu for an event 36 years old, married; College degree in food and beverage supervision; 10 years working experience; strong communication and customer service skills; passionate about food Catering Manager Managing the food and beverage provision for events Planning menus in consultation with chefs Managing the payroll and monitoring spending levels Maintaining stock levels and ordering new supplies as required Liaising with suppliers and clients An efficient way to plan a menu for an event Have the list of necessary food stocks at my finger tips Ensure menu for the event meets the guests profile Ensure that all the required products are ordered in the necessary quantities Ensure that the selected menu passes in my budget It takes a long time to organize a menu, which meets both event s profile and allowed budget It is tedious to consider all the products that have to be ordered and the quantities in which they have to be ordered Chefs, Suppliers, Clients

3 User Experience Journey Mindset What is on the Persona s mind while taking the actions of their journey? How do they feel each step of the journey? Actions What actions and activities does the Persona take while going thru the journey to achieve their goal? Touch points It s high time to start planning the menu for the IT conference in two weeks Where is the event hosted? Check my notes on the event details Call the event host for missing information I have to think out how to place the tables at the location How many people will attend the event? It is a whole day event. I will need several meals Gather details about the event location Look at the list of dishes we can offer Decide what meals are needed for the event I have to check what products do we need and contact all suppliers Do we have some of the needed products on stock? The budget we have is quite slim Decide which dishes are suitable Make an order list Call suppliers Check which products are available on stock There are so many details I have to take into account I have to instruct also the catering team what to do I will call Bob (the chef) to discuss my suggestion for a menu Voilà, I have the final menu in my hands Calculate final price, check budget Meet catering team What touch points does the Persona have? (Tools, channels, devices, conversations, and so on.) Smart phone/tablet Menu List Chef Suppliers Catering Team Stock Event Host

4 Point of View Julia, the catering manager, needs a way to quickly plan the menu for an event and make the order for the necessary products for it because she needs enough time to prepare the rest of the details for the event like tables, team, schedule, etc. Mockups Below you can find four low fidelity mockups for the menu planning Fiori app. The four screens together represent one walk through the process of a planning a menu starting from viewing the event details, selecting the necessary courses, selecting appropriate dishes and finally sending an order for the required products.

5 SAP Web IDE Prototype Please, have a look at the screenshots from my app prototype in SAP Web IDE. Starting point: Julia wants to see the details for the upcoming event IT Summit :

6 Now, based on the information she has just seen, she makes a choice for the dishes. Since the event lasts a whole day she needs several courses. There are breaks at 11 AM, 13 PM and 16 PM, which pass perfectly for breakfast, lunch and a small afternoon snack. She makes her choice after checking also the details for some of the dishes:

7 Navigation to dish details based on dish ID. After selecting the beverages, Julia can see the final menu for the event together with the total cost for it:

8 Finally she has the complete order list for the event. Here she see all the products that have to be ordered for the menu to be prepared. She can send the order to the supplier by pressing the Submit Order button: