Televerde Brand Book. Our Story. And We re Sticking To It

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1 Televerde Brand Book Our Story And We re Sticking To It

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3 To Our Valued Family of Employees & Stakeholders Two decades as a best-in-class Demand Generation and Teleservices provider you d think we d be content to rest on our laurels. But that s not in our DNA. Televerde is charging into the future by expanding into more international markets, adding new technology partners, and innovating our products and services. And because society s ways of consuming information have radically changed, so too must our approach to delivering revenue results. Our dedicated, caring, innovative and passionate people have always been the key to our success. As we move forward, we will embrace our roots, while creating new opportunities for you and for our organization as a whole. Televerde will always be a high-energy, results-oriented organization. Only now, the way we present ourselves will reflect our ability to exceed expectations. Our new brand displays our confidence in the future and our own unique way of ensuring success. These next few pages will show you where we re headed. As we speak with one solid, consistent voice, the World will hear us. C mon along. James H. Hooker PRESIDENT & CEO

4 The power of brand-building. The Televerde brand is synonymous with growth. We create opportunities for our employees, accelerate revenue for our clients and build strong communities where we live and work.

5 The almighty brand. So often we hear about the importance of it. But why all the fuss? The brand has a lot of power. It is the essence of who we are and how we represent ourselves to our clients. It is our competitive advantage. Many critical elements combine to create the brand words, logos, culture, values, style, and solutions. Everything we say and do plays a role in shaping the brand. The brand is also the emotional cornerstone of an organization. Inside the company, a brand guides effective decision-making and ensures consistency across all communication channels. Outside, a brand helps consumers decide whether or not to work with us. That s big.

6 It s our people and our innovation that drives results. Our three value pillars are part of our culture, based on our vision, mission and core values.

7 01. People Culture of Service We aren t just business people, we re relationship and people-driven. Our team of trained experts is dedicated to client success and satisfaction. We are the best in the business. 02. Innovation Unique Delivery We leverage the right balance of experience, process, technology and innovative ideas to develop and deliver solutions. We stay on top of industry best practices and are continuously improving for complex environments. 03. Results Performance Driven and Strategic We re in this together. Televerde is a strategic partner, vested in our clients growth, and we prove it with measurable business impact tied directly to revenue.

8 Our personality is in everything we do. Every brand has a personality. Our personality traits, just as with people, are what make us unique and help us connect with others. It s who we are, and it frames everything we do.

9 Dedicated Curious, to solve problems with ingenuity Caring Courageous and grounded, working towards a common goal Innovative Challenging the status quo, to make everything better Passionate Spirited and energetic to deliver results

10 Consistency is key when talking to the world. What we say and how we say it should be consistent in all communications in our daily interactions with each other, as well as those with our customers.

11 What s the message? And how do we share it? When talking about Televerde, a few ideas to keep in mind:» We are a sales and marketing solutions company built with people and technology.» We are confident in our ability to deliver results.» We speak simply and directly and never overcomplicate things with techno-babble or jargon.» We understand that getting to the finish line requires ingenuity and perseverance.» We seek to always get better and better at what we do.» We are professional, yet friendly. We like to smile at work.» We care about the success of our clients, as well as the success of each employee and the local community. Our 30 Second Pitch: Televerde is a global sales and marketing solutions provider dedicated to acquiring new business and accelerating revenue for our clients. We are a strategic partner for our clients, providing the planning and execution for end-to-end engagement programs along the marketing funnel and sales pipeline. Televerde delivers marketing technology services, strategic engagement planning, data intelligence, demand generation, teleservices and inside sales solutions.

12 How do we look? At Televerde, success is achieved when human interaction is coupled with technology. Our look mixes clean and modern elements with personal, warm ones. Combined, these elements tell the bigger story that is Televerde. The Meaning Behind The Brand Identity The new mark embodies the idea that success is achieved when human interaction is coupled with technology. Upon first glance, a staircase represents the human element and Televerde s focus on the personal development of our employees, as well as their focus on achieving success for clients. A closer look reveals arrows. This element represents a dynamic, upward moving technology organization, driving revenue and perpetual innovation. The new identity combines these elements to tell one story. Our story of growth. To complete the identity, our new tagline clearly and simply tells our customers how we can help their business. Logotype Tagline Logomark

13 The Power of Color Graphic Elements Primary Primary Primary Secondary Secondary Secondary Secondary Secondary Marketing Technology Inside Sales Client Success Strategic Engagement Planning Data Intelligence Our refreshed primary color palette reflects the energy of the company. Orange and yellow are vibrant and alive, while the fresh forest green represents our commitment to growth. The secondary color palette adds confidence and leadership to our new image. Demand Generation & Teleservices Our graphic style is about clear communication. It is direct and professional, technical and innovative. More Than Just Letters Photography Aa Corporative Sans Regular Medium Bold Aa Elena Regular Bold Typography plays a vital role in communicating the brand personality. Our primary typeface is sans serif Corporative Sans. We selected this typeface for its modern, clean style. A complimentary typeface, Elena can be used when an accent is needed. Televerde is a company of people who care about making a difference for clients. Our photography is impactful and modern. It combines the technical nature of our industry, while highlighting the importance of human connection in business. Complete brand guidelines are available at televerde.com/brandguidelines. For assistance in creating communications, please contact the marketing department at branddesk@televerde.com.

14 Our new brand is only as good as the energy behind it. You are our Brand Ambassadors. When we speak with one voice, our message will be heard. So let s rally behind it, nurture it, grow into it and watch with pride as it resonates with our customers. Use the guidelines in this book to present our story, communicate our spirit and help us grow.

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16 televerde.com 4636 E. University Drive, Suite 150, Phoenix, AZ USA or