CREATIVE DIGITAL MARKETING AGENCY FOR HOSPITALTY. We attract, convert, and retain.

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1 CREATIVE DIGITAL MARKETING AGENCY FOR HOSPITALTY We attract, convert, and retain.

2 Customers may forget what you said - but they will never forget how you made them feel. Carl W. Buehner 02

3 ABOUT US OUR MISSION We love the nation of Thailand, and we want to see it move into prosperity. Research conducted throughout the region shows that agriculture and other industries do not bring sustainable growth to every area within Regional Thailand. Those regions rely on local and international tourism, with domestic and international travellers bringing THB 1.2 billion in This number is expected to grow by 6.7% pa to THB 2.7 billion by While some of this includes flights, and much is spent in tourist areas, a percentage of this goes to hotels and leisure areas and less currently touristed areas. By developing your online presence, your websites will generate more bookings and more tourism for the region you love. By reducing dependence on online travel agencies, more baht goes directly to you. The ROI that our clients receive is then fed back into the region through staff wages, hotel upkeep, food and your own expenditures and investments. While finances are further distributed into the local economy through leisure activities outside the hotel, we choose to focus on the success of you, our local clients, because your families and communities are directly benefited by your success. 03

4 OUR SERVICES DIGITAL MARKETING / WEB DEVELOPMENT / SOCIAL MEDIA MARKETING / DESIGN & BRANDING We are a client-focused learning platform providing online solutions for hotel owners, allowing our clients to benefit their community by managing their own online presence to provide the best ROI for their marketing budget. 04

5 OUR SERVICES WEB DEVELOPMENT 05 HOTEL WEB DESIGN Your hotel website needs to attract, convert and retain online viewers. Yuhina Digital s hotel websites combine high-end beautiful design with high- performance e-commerce. By creating a modern, simple and seamless user experience, our designs are tailored to increase direct bookings to your hotel. RESTAURANT WEB DESIGN Your restaurant website needs to attract & convert online viewers. Yuhina Digital s restaurant websites combine high-end beautiful design with attractive photos of your dishes. By creating a modern, simple and seamless user experience, our designs are tailored to increase your brand awareness and social presence.

6 OUR SERVICES DIGITAL MARKETING DIGITAL STRATEGIES Through developing a strategic vision for online projects based on your goals and the needs of your audience, our digital marketing consultants are able to create multichannel, measurable strategies. PAY PER CLICK When it comes to Pay Per Click advertising, ROI is the name of the game. Our PPC management approach is all about reaching your target audience for the right cost and then ensuring that they convert. CAMPAIGN PLANNING SEARCH ENGINE OPTIMIZATION 06 Your digital marketing can be more cost effective and more efficient what you need is a joined-up approach. Our digital campaign planning service will help you develop a cohesive strategy. To achieve search engine success, you need a user focused approach based on legitimate SEO strategies while keeping up with the latest algorithm updates. That s where we come in.

7 OUR SERVICES DIGITAL MARKETING SOCIAL MEDIA MARKETING Social Media Marketing is an ever expanding part of the digital marketing mix with advanced targeting on Facebook, Twitter, Instagram, and more, you can reach your target audience in more places than ever. CONTENT MARKETING Content can be tailored to engage your target audience throughout the buying cycle. From research, to creation, to implementation, we deliver efficient, effective content marketing for our clients. 07

8 OUR SERVICES BRANDING BRANDING STRATEGY A solid Brand Strategy is what makes your hotel or restaurant stand out form your competitors. We create strategies that not only make you stand out from the crowds but convert audiences into customers. LOGO DESIGN If you are not seeing the conversion rates you think your business deserves, changing something as simple as your logo can be exactly what your company needs. We will work to create an attractive logo that improves brand recognition with existing customers and captures initial interest from potential customers. BRANDING STATIONARY PRINT DESIGN 08 Your branding is what identifies you, and having a consistent brand image by use of name, symbol, colours and design can combine to differentiate you from others. As a top digital agency and graphic design company, our experts are able to understand the goals of your print design, and create a design that aligns accordingly and tells your brand story.

9 OUR SERVICES INDEPENDENTLY OWNED Our packages are tailored to fit any size hotel, with or without an existing marketing budget. But our best fit are small to medium independently owned hotels, whose marketplace agility and flexibility matches our own. WHY CHOOSE YUHINA HIGH QUALITY We work best with well designed, boutique hotels whose attention to detail and commitment to excellence already makes their service stand out. We bring the spotlight, you bring the shine. COMMUNITY FOCUSED We love this country and are committed to developing your hotel and region. We work best with like-minded hoteliers, those who exercise wisdom in their business practices to allow their profits to benefit their region by building a good and stable foundation according to the Sufficiency Economy expounded by His Majesty the King, Bhumibol Adulyadej. RESULT DRIVEN We like to make things happen, finding solutions and using hard work and our experience to overcome problems. We love working with professionally minded, goal oriented hotels who want to succeed. 09

10 OUR CLIENTS WHO WE HAVE WORK WITH It has been a pleasure working with these clients. We consider ourselves fortunate to have been part of the exciting growth these hotels have enjoyed as we worked together to identify problems, creating solutions and generating profit. We look forward to being a part of your story, and bringing success to you and your region. 10

11 11 The team at Yuhina Digital were great. My hotel has been fully booked ever since we hired them. They came up with some great marketing plans and the results were phenomenal. TESTIMONIAL Khemchart Somjaiwong, Owner of Rachawadee Hotel

12 CASE STUDIES RACHAWADEE HOTEL / BRENNERS -PARK HOTEL/ INDIAN BY NATURE / CAVEMAN BASE 12

13 CASE STUDY THE PROBLEM Rachawadee Hotel is faced with the following issues; OTA s taking all bookings from customers leaving loss of profit, no website online presence, no online bookings forms and no digital marketing strategies. The Rachawadee Hotel in Khon Kaen needed a fresh new look to their website. Our job was to rebrand Rachawadee Hotel and create an easy online booking website for visitors. OUR SOLUTIONS We created special discounts and offers guests can use at the hotel to persuade them to book directly through the website. We created a voucher based system where guests who book directly through Rachawadee Hotel receive a hotel voucher that they can use at the hotel. We improve Rachawadee s online presence on social media and searchengines. CONCLUSIONS We improved direct bookings by 19% within a 3 month period, persuaded members to sign up at Rachawadee s website and gained over 200% increase of organic website traffic using digital marketing strategies such as SMO & SEO. 13

14 CASE STUDY THE PROBLEM Brenners Hotel wanted to market themselves to a high end customer base who are willing to spend over $200 p/night. Their old website did not speak luxury and communicate to their desired target audience. Brenners Hotel in Germany requested a redesigned luxury website/shop that attracts high end customers. OUR SOLUTIONS We decided to give Brenners a new rebrand and design it accordingly to their target market using elegant colors, text and content. We would also use online digital strategies to reach their target market using SMO and SEO. CONCLUSIONS We increased non brand search traffic by 87%, conversation rate by 57% and revenue by 68%. 14

15 CASE STUDY THE PROBLEM Indian By Nature wanted to attracted a new audience to taste their delicious home made recipes. Our mission was convincing Indian By Natures target audience to travel 10 minutes from Pattaya central to Indian By Nature Indian By Nature is Pattaya s number one Indian restaurant and has won many prestigious awards. OUR SOLUTIONS We decided to give Indian By Nature a new website that spoke luxury and is easy to make online reservations. Along with marketing campaigns and conversion ad strategies, we managed to build custom audiences using Facebook pixel. CONCLUSIONS We increased non brand search traffic by 47%, conversation rate by 27% and revenue by 38%. 15

16 CASE STUDY THE PROBLEM Although Caveman Base attracted customers all over Sukhumvit, the problem was that customers were only playing games and not purchasing food. Situated in the center of Ekkamai, Caveman Base combines international food and alcohol with board games. OUR SOLUTIONS We created a website and ad campaigns targeting upper class residence of Sukhimvit that would spend money on food and drinks at Caveman Base. Using Facebook pixel, we created great custom and look a like audiences. CONCLUSIONS We increased non brand search traffic by 22%, conversation rate by 37% and revenue by 67%. 16

17 CONTACT TIMOTHY ROSS managing Director Soi Intrawat 9, Bangramad Talingchun, Bangkok 16