Survival of the Fastest

Transcription

1 Survival of the Fastest Causing a [R]Evolution in Chief Strategy Officer

2 2

3 How many digital transformation projects fail? DIGITAL TRANSFORMATION PROJECTS FAIL.

4 13% PROBABILITY OF WINNING IN A CASINO

5 Successful Businesses Focus on 4 Key Areas: Your Strategy Your Data Your Platform Your Expertise 80% of businesses have the wrong strategy in place 90% of the world s data was created in % of digital transformation projects FAIL Employees waste 19% of their week searching 5

6 Your Strategy

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8 2018 Technology Shifts Pervasive Cloud Augmented Intelligence Emerging Technologies (Voice) Blockchain Mobile First EXPERIENC E Intelligence Of Things Social 8 Security

9 ADAPTING If your industry is unpredictable and you can t change it PREDICTABILITY + - BIOTECH Real-Time Personalisation BANKING TECHNOLOGY AI-Powered Marketing FOOD PRODUCTS SHAPING If your industry is unpredictable but you can change it - Omni-Channel Commerce CLASSICAL STRATEGY If your industry is predictable but you can t change it Supply Chain Optimisation MALLEABILITY + VISIONARY If your industry is predictable and you can change it

10 HOWEVER BEAUTIFUL THE STRATEGY, WE SHOULD OCCASIONALLY LOOK AT THE RESULTS. Sir WINSTON CHURCHILL

11 IBM Watson + Wimbledon Protects Wimbledon s infrastructure from 90M attacks Serves 70M fans with personalised experiences Real-time fan insights, player stats and venue analytics Watson saves Wimbledon time and money 11

12 Your Data

13 #BIGDATA VOLUME VELOCITY VARIETY VERACITY VALUE

14 #BIGDATA SOCIAL THIRD PARTY CONSUMER INTELLIGENCE INSTAGRAM FACEBOOK TWITTER PINTEREST SNAPCHAT LINKEDIN On average only 0.5% of customer data is ever analysed even though over 30% is useful. LOCAL NEWS DEMOGRAPHICS WEATHER MARKET INSIGHTS WIRELESS LOCATION GEO SPACIAL INTERACTIONS DIGITAL INTERACTION CONSUMER PERSONA EVENT INTERACTION ADVERTISING of THINGS MACHINE SENSORS MACHINE INTERACTIONS OPERATIONS METRICS 80% UNSTRUCTURED DATA POS SCANNER DETAIL SKU LEVEL RETAIL STORE DISTRIBUTION CENTRE INTERNAL SUPPLY CHAIN INVENTORY PRICING CRM PRODUCT 20% STRUCTURED DATA

15 IBM Watson API s for Marketers Language Alchemy Language Sentiment Concept Insights Dialogue Document Conversion Language Translation Natural Language Classifier Tone Analyzer Retrieve and Rank Relationship Extraction Personality Insights Speech Vision Speech to Text Text to Speech AlchemyVision Visual Insights Visual Recognition Data Insights Emotion Analysis Tradeoff Analytics Watson Developer Cloud The Watson Developer Cloud APIs form the basis for all Watson AI-powered Solutions and each service can be used in variety of ways to solve your challenges.

16 IT S NOT ENOUGH TO DO YOUR BEST ~ YOU MUST KNOW WHAT TO DO AND THEN DO YOUR BEST. W. EDWARDS DEMING

17 Your Platform

18 2011

19 2012

20 2014

21 2015

22 2016

23 2017

24 2018

25 The AI-Powered Industry Platform Marketing Commerce Supply Chain IoT Powered by AI Security Analytics Global Ecosystem Watson Platform Understand Reason Learn Interact Data (Public, Private, Partner)

26 Transform customer engagement across your value chain with Watson Marketing Watson Commerce Watson Supply Chain One journey, one experience, complete engagement. 27

27 IBM Watson Customer Engagement Watson Marketing Watson Commerce Watson Supply Chain One journey, one experience, complete engagement. True AI-Powered Marketing Automation Platform Connects ANY Data Source via UBX Cognitive Customer Experience Analytics Real-time Personalisation Intelligent Content Tagging Supply Chain Insights Watson Assistant Embedded 27

28 TECHNOLOGY IS NOTHING. WHAT S IMPORTANT IS THAT WE HAVE FAITH IN PEOPLE, THAT THEY RE GOOD AND SMART ~ AND IF WE GIVE THEM THE RIGHT TOOLS THEY LL DO SOMETHING WONDERFUL WITH THEM.

29 Your Experts

30 We ask too much of technology and not enough of ourselves. 1. FILTERED 2. CLEAN 3. FILTERED

31 BY 2020, 30% OF WEB BROWSING WILL BE DONE WITHOUT A SCREEN BY 2027, 60% OF APP DEVELOPMENT WILL BE DONE BY NON-TECH EMPLOYEES TJW Labs

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33 IBM Watson Assistant Reads 10M Records Every Second Employees waste 19.8% of their week searching for information which helps them do their job. 33

34 AI for Business. Think of Watson more like an IA. What Watson is NOT: An employee What Watson is: A tool to empower YOUR employees

35 IF YOU WAIT UNTIL THERE S A CASE STUDY IN YOUR INDUSTRY YOU WAITED TOO LONG. SETH GODIN

36 Thank