Leveraging Social Media in a Business Environment: Beyond Branding 2011
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1 Leveraging Social Media in a Business Environment: Beyond Branding 2011 Presented by: Carisa Miklusak, CEO
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6 What Should I do?
7 1 The Foundation of Emerging Media
8 Context & Frame of Reference Social Media What Does it mean to you?
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12 The Reallocation of Authority A PLACE FOR EDUCATION, COLLABORATION AND ENTERTAINMENT where voice and opinions can be heard, debated and commented upon. The Open Dialog Marketplace
13 The Evolution of Communication 38 Yrs 50 M TV 13 Yrs 50 M 4 Yrs 50 M 3 Yrs 50 M ipod < 1 Yr 200 M Radio Internet Facebook Integration of Old Media & New Media
14 Emerging Media In a Broader Context What does it mean to your business? industry? clients?
15 Organizational Presence Delegate Authority Control Vs. Participate Influence carisamiklusak
16 2 Social Media Impacts on the Business Landscape
17 Emerging Media Trends 1. Opportunity identification 2. Decision making behavior 3. Research and development Is What Which the Tweet: company investment type bank I of really will investments I m insights give wish considering that can the are I I could most lending gain investing learn popular from terms about in this right socially I blog? need? banking now? options responsible? online at night
18 Global Social Media Usage
19 North American Usage 33.8 Population Internet FB LI TW 25 *In Millions Sources: emarketer.com, physorg.com, dnf.ca
20 Creating Value: C3 Values Collaborative Creative Class Transparency Humanism Authenticity Freedom Speed
21 Capitalizing on New Media Values
22 Business Applications Immediate Opportunity Marketing & Sales Operations Customer Service Investor & Public Relations Research & Development Recruitment/ Culture
23 Opportunity in Action R&D Customer Service
24 Regulations IIROC Guidance Notice MR0281 Crowdsourced FINRA Issuing Rule FINRA Originated Conduct yourself as you would offline Retention and retrieval Static vs. live communication No e-endorsing or favorable lending practices Have a corporate policy
25 The Blurring Line: Global Consumer/B2B Personal Vs. Vs. Local Professional Vs. Recruitment
26 3 Practical Implementation
27 Social Media Strategy Listen Participate Create
28 Listen Who: Employees, investors, customers, interest and community groups and other stakeholders ACTION ITEM #1 Set up Alerts on a search engine of your choice. What: Channels, topics, sentiments, influencers, opportunities, compliance/ Legal concerns -OR- Set up a free account on How: Listening tools like Google Alerts and Hootsuite Hootsuite.
29 Participate ACTION ITEM #2 Join a LinkedIn or Facebook Group, or follow a Twitter List, and participate in a conversation. Share a resource, quote an article, or ask a question.
30 Create: Content Theory ACTION ITEM #3 What Problem Can You Solve? Post a neutral status update on Facebook, Twitter or LinkedIn about a recent Education industry development. Collaboration Entertainment Include a supporting link to an informative (not opinionated) article.
31 Response Strategy Capitalize on Negative Comments in the Social Sphere
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33 Response Strategy Capitalizing on Positive Comments in the Social Sphere
34 Social Influencers
35 Measurement & ROI KPIs The Cost of No Action RISK MITIGATION Web Analytics Sentiment Insights Action Statistics Offline Metrics Bottom Line Impact
36 Questions & Comments
37 Connect Carisa Miklusak, CEO carisamiklusak
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