ROBERT M. LILLPOPP Marketing Media Communications

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1 Marketing Media Communications Public Relations-Government Affairs Marketing-Development-Management Specialist Rob Lillpopp is a results driven communications professional, offering 20+ years of proven ability to meet diverse and ever-changing external and internal branding, marketing and communication needs. He has conceived, created, and managed successful strategic communications, marketing, development and media relations programs. Rob has placed stories with the media on a national, regional, and local level: from small weekly newspapers to national television programs including CNN, The New York Times, Good Morning America, and The Washington Post. During his career he aided in raising the profile of his employer and obtaining funding to support those efforts. Mr. Lillpopp is an avid photographer and graphic designer, using both skills throughout his professional career.

2 Marketing Planning - Budgeting - Creating Implementing -Tracking Results My approach to successful strategic mission based marketing is driven by four principals: 1. Know your Audience 2. Listen to your Customer 3. Plan Carefully 4. Execute and Track Results Establishing effective relationships with internal stakeholders and having hands-on knowledge of marketing principals, has resulted in outcomes that enhanced my employer s mission often improving their bottom line.

3 New Media Target Audience - Web site Development Facebook - Linkedin - E-advocacy - Blogging New and Social Media have become a buzz words and are in the process of transforming the way we transfer information. Embracing and familiarizing the latest trends in new media have resulted in reaching more targeted audiences and increased market share than with traditional methods. Knowing what mix of media and when to use it has produced results that met or surpassed my employer s objectives.

4 Public Relations Goal Setting - Event Planning Audience Building - Tracking Results Know what you want to achieve. The best public relations campaigns are those that appeal to the targets basic instincts. Knowing when not to comment is as important as knowing what to say when you do. Be able to backup and track your message. Creating the right collateral, displays and visual images will leave a lasting impression.

5 Member and Team Building Relationship Building - Cross Promoting Sharing Information To achieve quality results, teamwork and mission based planning provides a quality starting point. Creating an instructive and collaborative work environment generates a spirit which helps when working with external partners. Highlighting outcomes and cross promotion with partners often creates lasting relationships, and improves results.

6 Branding Mission based - Image Building - Commitment Audience Building - Tracking Results Branding is a team sport. To keep it going you must always keep your eyes on the prize. When a brand /logo is directly tied to your mission there is a better chance of building internal buy-in and compliance. That will lead to external acceptance. Create rules and follow them - know when it is OK to break them.

7 Grants, Fundraising and RFP Development Objectives - Requirements - Style Guide Subject Matter Experts - Review Knowing who the customer is and what they want is the key to winning an RFP award- that and the lowest price. Follow a well-constructed style guide. Only provide answers that are supported by subject matter experts. Review everything to make sure you followed the rules. Submit on time. Style Guide

8 Employment History Real World Experience - Education Director of Communications, The Business Council of New York State, Inc., Albany Director of Member Communications, The Business Council of New York State, Inc., Albany Communications, Marketing and Government Relations Consultant, JPMorgan Chase Treasury Services, Chicago Director of Communications, New York State Dept. of Labor, Albany Assistant Director, Communications NYS Dept of Labor Assignment Editor, WTEN TV-10 News, Albany News Videographer, WTEN TV-10 News, Albany Additional History and References availible upon request Education Rochester Institute of Technology, Rochester, New York B.S. Degree Awarded, August 1983

9 Skill Sets Professional Training - Software Proficiencies Personal Strengths: People Oriented Strategic Thinker Listens Firsts Change Agent Positive Influence Forward Thinking Technologically Savvy Aware of Industry Trends Marketable Skills Generating development, sponsorship and membership opportunities Planning events using new and traditional media Creating internal and external marketing collateral, and reports Executing internal and external communications, public and government relations strategies Developing relationships to influence opinion and government policy Working across highly structured organizations to get results Computer Skills: Software Proficiencies include: Microsoft Office, Adobe Creative Suite CS-6, Adobe Premiere Pro CS5.5, Microsoft Digital Image Pro, Quark 7, Corel Word Perfect, and Lotus Notes Web systems - Adobe Dreamweaver, Wordpress and VoterVoice operating systems.

10 What Makes Me Go Telling Stories - Words And Images Since I can remember I have had a camera in my hand. Seeing the way a single image can change a person is a powerful thing. Being able to capture those images is another. At a young age I knew I wanted to refine my ability and master the craft of image making and sharing those stories. As a still photographer and later a television news journalist, I began to use the power and potential of the craft to influence the daily lives of viewers. Throughout my career I have captured the little things and made them bigger - the teenager lending a hand at a Habitat for Humanity project, a little girl waving a flag while marching in her first parade or the face of a missionary who climbs mountains to help those in the poorest places. Even the great moments of our age; a president wishing a new cadet well upon graduation, the hand of a governor on a mother s back after 9/11 or a defeated boxing champ returning to his home town, all these stories have a place in our collective mind. The power of words and images have lead me to a better understanding of what we as Americans put value in, what we will support and work to improve. It is finding these things and helping them grow that excite me and keep me going. The marketing, public and government relations projects and the ability to raise funds come out of focusing this power. wprofessionally, I played a lead role in launching NY CareerZone.org, a website providing guidance to students and parents on how to navigate the process of choosing a career path. I have been instrumental in the growth of public and community relations programs, having managed the publicity efforts for the I Love NY Ski campaign, High-tech New York Jobs campaign, The State of Michigan s UI Debit Card program, the Enough Already New York and Made in New York coalitions and the $1 A Day for Haiti development effort. As a founding member in the Empire Haiti Coalition that raises funding to support Episcopal schools and churches in Haiti s Central Plateau we have created a means for corporate sponsorship and institutional giving. There is nothing better than catching that unexpected spark and helping it become a blaze of light. As a professional story teller, I offer you a chance to take advantage of the work I do, to better your business and reach your goals.