ICO MARKETING CONSULTING

Transcription

1 1 ICO MARKETING CONSULTING

2 2 ICO GROWTH MARKETING If you re getting ready to launch your ICO and are looking to take your growth to the moon, we are here; ready and geared up to help you expertly. Our team will formulate the best possible course for your ICO and will implement digital marketing and growth-hacking strategies to achieve your goals in the crypto market. Our expertise in blockchain technology and ICO growth enables us to tailor the ideal ICO marketing solution for your cryptocurrency venture.

3 LUNAR MARKETING STRATEGY We offer unparalleled ICO marketing services that's tailored to your company s needs. Strategic Outreach Airdrop Campaign We strategize with your team on outreach establishing key partnerships in both blockchain and your niche space. Stratifying and identifying the target audience is critical to effective marketing. We develop an extensive airdrop campaign in collaboration with prominent cryptocurrency communities to maximize exposure with cryptocurrency enthusiasts. Community Management Publications and PR We work to optimize the health of your Telegram channel & subreddit, engage with the community, and develop community rapport in anticipation of the ICO. We directly engage blockchain, financial technology, and business media outlets to address a larger, more casual audience. Events and Tradeshows Paid Advertising We our always monitoring the pulse of the cryptocurrency world and maintain a presence in staple tradeshows and events. We find that directly engaging in face-to-face interaction with the target audience yields strong results. We identify the most optimal avenues for paid advertising whether it s through coin listing sites, ICO review sites, or LinkedIn ads. With all these services, we ll be providing a quantifiable structure in which you can track progress over time through established KPIs, weekly reports, and growth overviews. 3

4 STRATEGIC OUTREACH 4 We reach out and establish key partnerships in the broad cryptocurrency community as well as your niche space. We will provide Hyperbridge with dedicated resources to execute outreach activities while maintaining a clear line of YouTube Influencers Outreach - Outreach to cryptocurrency video blogs, ICO reviews, and market analyses pages communication with the Hyperbridge team on current campaigns status and next steps. Media Outreach - Outreach to the top financial technology, business, and blockchain media outlets Niche Outreach - Establish partnerships with the top indie game developers and reviewers Social Media Outreach - Acquire users from various social platforms such as LinkedIn, Twitter, Telegram, and Slack Community Outreach - Gain mass exposure through blockchain/crypto/ico forums, subreddits, and telegram groups

5 AIRDROP CAMPAIGN 5 Airdrops are targeted distributions of cryptocurrency tokens to users that aid in meeting pre-defined goals Generate Lead Database LEAD GENERATION Through airdrops, ICOs can generate valuable leads. In exchange for your free tokens, we direct users to a landing page to complete online forms which provide valuable information about them including contact and demographic information that would be key to conducting marketing and analytics. Reward for Loyal Customers REWARDS SYSTEM By giving positive reinforcement to participants in your ecosystem, you build a community that is likely to help spread the word about your project. Friends tell friends, and those friends tell more friends. On top of traditional airdrops, we can create referral system airdrops, where participants are rewarded for spreading the word. Create Awareness and Exposure TOKEN AWARENESS The cryptocurrency community thrives on word of mouth. Through targeted campaigns, you increase awareness to network builders. Metcalfe s law states that a network is as strong as its total number of users squared. This is why building a large community with good reputation is key in the cryptocurrency community.

6 6 COMMUNITY MANAGEMENT We work to optimize the growth of your community, and develop rapport in anticipation for the ICO. Telegram Growth Telegram Rapport Subreddit Engagement Airdrop Campaigns We growth-hack your Telegram We hire community managers to Establish a campaign to optimize We establish airdrop campaigns channel, making it a top avenue for get rid of FUDders and get the your subreddit s growth and use it to incentivize people to join and building brand awareness, and members of your Telegram as a channel for skyrocketing participate in your community. keeping your fans in the loop. community hyped for the ICO. engagement and increasing buzz.

7 PUBLICATIONS AND PR Feature story development and pitching to position the company in the appropriate media. STEP 1 Consult on the development of publications CONSULTATION specifically in the crypto and ICO space as well as your targeted niche: indie game development. We work with you to develop newsworthy topics that best position Hyperbridge in the media, We take you through the entire process: composition and publication of press releases on all relevant platforms including Reddit, Steemit, Medium, LinkedIn, and more. STEP 2 STORY DEVELOPMENT Position the story in different ways Using our market analyses, we approach your publications and press releases from various story angles in order to achieve the most extensive media coverage. We also work with you to get the latest developments and updates of your company out to the mass audience. STEP 3 Get featured to gain extensive and targeted coverage MASS EXPOSURE your story to our established contacts within the crypto space & leading non-industry We reach out to your specific niche s biggest media influencers and companies. We also pitch publications in order to acquire extensive coverage in the media. 7

8 EVENTS AND TRADESHOWS We single out the most relevant events based on your corresponding industry and optimize for leads. Lunar Digital Assets will identify industry specific cryptocurrency events that Hyperbridge can take part in. We can help guide Hyperbridge through conferences, trade shows, and industry events and supply boothing and show material. Our team will assist in messaging and design for brochures and marketing materials, identify and supply the appropriate promotional product items needed and the trade show booth background and/or tablecloth, make sure printing is done properly and that the branding is consistent across the booth in general. We will employ techniques to increase booth traffic and reach out to interested parties post-event with an effective marketing campaign to convert booth traffic. Another alternative is to hold Hyperbridge s own reception at a local venue following conference hours. 8

9 PAID ADVERTISING We find the most optimal avenues for advertising to get your project seen by the right audience. Cryptocurrency Market Data Sites Get top ad space on the leading market data sites such as CoinMarketCap, Cryptocompare, Onchain.fx, and others. Cryptocurrency & Business Publication Sites Get your content featured on the most prominent blockchain and business outlets such as Crypto Coin Nation (CCN), CoinDesk, Forbes, Inc, and Entrepreneur. ICO Review Sites Have your project reviewed by popular ICO review companies such as ICOBench and CryptoBriefing. Blockchain & Cryptocurrency Podcasts Have your ICO mentioned on the latest episodes of the top cryptocurrency podcasts including Unchained, Bad Crypto Podcast, CoinMastery, and others. 9

10 KEY PERFORMANCE INDICATORS (KPIs) Track your marketing progress with measurable data showing improvements. With KPIs, Hyperbridge will be able to see growth with quantifiable progress over time. This actionable data along with weekly meetings, will ensure the marketing team is meeting the desired milestones and making adjustments along the way where necessary. Hyperbridge can choose which KPIs are most important to their project, and additionally, bi-weekly growth reports will be sent to the Hyperbridge team. PERFORMANCE INDICATORS Number of Unique Impressions Social Media Followers Telegram/Subreddit Members Airdrop Signups Website Traffic Impression-to-Lead Conversions Cost per Impression ICO Ratings Other KPIs as-needed 10

11 ICO MARKETING PACKAGE 11 We created a specially tailored package to suit your ICO marketing needs. Publications & PR Meetings 2 articles per week Kick-off consultation meeting PR feature on 3 top tier publications and 2 medium tier publications * Weekly marketing meetings PR feature on 1 high-level podcast* Bi-weekly growth reports 1 press release bi-weekly Established KPIs and analytics to monitor growth Initial Service Fee: Monthly Fee: Success Fee: ASK US ASK US 2% of Raised Funds Outreach Community Management Events YouTube influencers ** Telegram & subreddit growth Find the ideal events for your company ICO listing sites ** Plan and design marketing Plan and execute airdrop material in preparation campaign for booth Crypto market data sites** (i.e. Cryptocompare - $50k for 450k blast) Crypto podcasts and news outlets ** (i.e. Bad Crypto Podcast - $5k-$10k for episode ad space) Telegram management Execute plan for increased traffic to booth Implement growth-hacks on social media platforms Marketing campaign to convert the traffic from the booth * Optional Service. More information detailed on next slide, Top-Tier Publications. ** Paid outreach cost varies from service to service. Each service will be approved by the Hyperbridge representative before work is performed.

12 TOP-TIER PUBLICATIONS 12 By crafting a good story and maintaining a professional image, we have had great success in having our previous clients projects featured on publications like Forbes, Entrepreneur, CNBC, MarketWatch, Wall Street Journal, and more. Some of our top-tier contacts in media include publications shown below. Forbes Inc Entrepreneur Bloomberg CNET MarketWatch Engadget ZDnet Digital Trends Fast Company Fortune Wall Street Journal MONEY Mashable MarketWatch Financial Times The Next Web PC Magazine CNBC Reuters CNET Ars Technica Business Insider Gizmodo The Verge Digital Trends USA Today Recently Featured Clients VideoCoin, Entrepreneur Ontology, Business Insider GEAR Token, Inc.com APEX Token, The Merkle MOVA, Coin Central PITCH Live, Forbes Bitcoin Real Estate, Mashable OPTIONAL PACKAGES FOR PRIME PR PLACEMENTS: Package 1 - $12k - 1 top tier, 2 medium Package 2 - $20k - 2 top tier, 2 medium Package 3 - $27.5k - 3 top tier, 2 medium, 1 podcast (such as Entrepreneur.com official podcast, Wharton FinTech Podcast and more). Delivery Timetable: Package 1 - four weeks, Package 2 - six weeks, Package 3 - eight weeks THIS IS A GUARANTEED SERVICE. Full refunds are given in the event of no placements. Partial refunds are given for partial placements. So far our clients have seen a 100% success rate in placements, as we carefully vet the companies that we offer this service to.