Individual Giving Lead - Rle prfile Lcatin Lndn Department Supprter and Cmmunity Partnerships Reprts t (Jb Title) Head f Supprter Engagement Salary Band B Matrix manager (if applicable) Rle definitin Cmmitted giving prgramme spnsr Cmpetency level 3 Rle purpse T prvide leadership fr individual giving and legacies teams. T be accuntable fr the delivery f a prtfli f prjects that maximises diversity, sustainability and verall net cntributin frm individuals, in line with Christian Aid s supprter engagement strategy and crprate bjectives. T lead the develpment f strategies and peratinal plans that prduce excellent cause led and data driven fundraising prpsitins reflective f Christian Aid s values; that maximise engagement and drive lng-term value acrss all individual s audiences. Wrking with prject managers frm acrss the rganisatin in a matrix mdel t ensure individual giving and legacies prjects are delivered in line with Christian Aid s Supprter Engagement Strategy and ur departmental aims. T prvide technical guidance and caching t hme team staff and prject team members in delivering prject budgets and utcmes. Key utcmes Fundraising strategies fr all Christian Aid s individual audiences deliver the verall bjectives f the Supprter Engagement Strategy, including: sustained grwth f CA s individual giving and legacies prtflis develpment f excellent, integrated supprter jurneys and effective targeting f key supprters in cllabratin with reginal clleagues acquisitin and retentin f regular givers 1
Cmpelling, cause led fundraising prpsitins that reflect Christian Aid s brand values and are delivered thrugh insight driven fundraising campaigns that maximize the benefits f a multichannel apprach, including face t face via reginal teams and Digital Senir leaders and stakehlders understand the rle f fundraising in the cntext f a ttal supprter eye view and Christian Aid s prject prtfli including, cmmunity fundraising and campaigning Individual giving and legacy managers effectively manage their direct reprts and rle mdel cllabrative leadership with ther teams within the divisin, department and rganisatin Develp management systems and behavirs that effectively evaluate perfrmance and key metrics and reprt n variances Implement apprpriate cntingency plans t ensure targets and KPIs are achieved. Christian Aid s relatinship with relevant external suppliers deliver fr prjects; are accuntable and represent gd value fr mney. Business insights drive CRM segmentatin, prfiling, reprt writing, analysis and mdelling t deliver effective and prfitable audience management and marketing planning Test and learn culture, based n cnstant mnitring f the market and t keep abreast f the regulatry bdies and relevant laws that impact n the wrk f the sectin and ensure cmpliance. Rle agility Expected natinal travel per annum Expected internatinal travel per annum Occasinal travel Up t 20 days On call/unscial hurs Yes, in event f Christian Aid respnse t humanitarian emergency. Surge capacity fr emergency respnses N In rder t respnd t ever changing demands within the envirnment, Christian Aid perates within an agile framewrk (bth in wrkfrce and peratinal) that requires frm all emplyees, a high level f respnsiveness and adaptiveness t prcesses and structures making flexibility and a prject based wrking apprach the nrm. T sustain this system, managers may/will agree further details f specific tasks and duties as part f the perfrmance agreement. Any reasnable duty may be assigned that is cnsistent with the nature f the jb and its level f respnsibility, and emplyees may be required t change the fcus f their rle frm time t time. Rle cntext Christian Aid s visin is a mvement f individuals, bringing their gifts, talents and time t impact n pverty primarily thrugh fundraising and campaigning. It is imprtant that we retain as 2
many peple as pssible t be active as individual supprters and multipliers in their church and cmmunity. We seek t wrk in partnership with ur supprters t gain a deeper understanding f the nature f pverty and wrking tgether, t take actin t tackle pverty. Supprters are dnrs, fundraisers and vlunteers, they are campaigners, lbbyist and activists; they have influence in church, schls and cmmunity, with the private sectr and gvernment. We value thse wh can give a little, and thse wh can cmmit t mre. The strategy f the Supprter and Cmmunity Partnerships department prvides the framewrk fr Christian Aid s engagement with these grups thrugh a prtfli f prjects. It is the respnsibility f the Individual Giving Lead t supprt this way f wrking by demnstrating the leadership qualities utlined in the rle prfile and by releasing their team t wrk independently n these prjects. Rle requirements Relatinships External Supprters - Maintaining strng and apprpriate supprter relatinships - including individual giving and legacies - are critical t Christian Aid s impact. Maintaining an in-depth understanding f the target market and ther relevant audiences requires a wide range f external relatinships and engagement Partners / agencies Managing third parties t deliver effective IG prjects and maximize return n Christian Aid s investment Sectr / Prfessinal bdies including, but nt limited t; Will Aid, Institute f Fundraising and Fundraising Regulatr t ensure cmpliant and high-quality fundraising practice Internal The rle wrks within a prject and matrix cntext allwing Christian Aid t becme a netwrked rganisatin in which individuals are empwered t wrk tgether n prjects with a clear utcme that relates t the rganisatinal bjectives. T be an effective leader requires a specific behaviral and cultural mindset. The Individual Giving Lead will be required t wrk with peer clleagues in a matrix management style t ensure the prjects are delivered effectively. The prfessinal team prvides peer supprt and sharing f expertise while the prject team shares wnership f the budget and prject utcmes T be successful in this they need t wrk with peer clleagues t: Define rles and respnsibilities at the start f a prject. 3
Agree perfrmance gals and metrics. Regularly review the budget and resurce allcatin fr the prject in cllabratin. If required - establish the prcess fr seeking additinal budget r resurce. Determine hw evaluatins and rewards will be decided. Decisin making The rle reprts t the Head f Supprter Engagement and is accuntable fr the develpment and delivery f individual giving and legacies strategies thrugh a prtfli f prjects. The Individual Giving Lead will be required t wrk with peer clleagues in a matrix management style t ensure the prjects are delivered effectively. The prfessinal team prvides peer supprt and sharing f expertise while the prject team shares wnership f the budget and prject utcmes. Budgetary/savings respnsibility Leading prjects that deply circa 3.7m t raise circa 37m Analytical skills This rle requires a level f analytical skills t ensure the mnitring and deplyment f staffing and activity meets the targets set. The expectatin is that this rle knws bth the numerical success f the wrk and the depth f the success. It is expected that significant creative and analytical thinking is required t assess prgress against targets and t regularly questin prcesses and ways f wrking t identify changes that will imprve perfrmance. Ability t analyze fundraising data - csts, ratis and incme t derive insight and apply t planning and frecasting. Develping self and thers Number f Direct reprts 3 Overall peple management respnsibility 11 Rle related checks Child prtectin clearance Nt required Cunter terrrism screening Nt required Persn specificatin Applied skills/knwledge and expertise Essential Prven knwledge and experience in fundraising /marketing skills Prven expertise in wrking with fundraising metrics acrss varius channels. 4
Prven experience in strategic planning, leadership and peple management, budget management and decisin making. Strng understanding f the pprtunities fr digital engagement with supprters. Understanding f high quality relatinship management. Relevant degree r equivalent qualificatin. Prven ability t plan prjects effectively and meet challenging targets cllabratively Prven experience f leading a team t wrk in a creative and cllabrative fashin, enabling gd decisins t be made and empwering them t flurish in their cntributin. Experience f caching thers. Encuraging an iterative test and learn apprach and fstering a culture f feedback. Ability t develp with clleagues, visin and purpse fr the team and translate that visin int practical wrk plans. Significant experience f negtiating and influencing within a large r cmplex rganisatin; ability t wrk crss-rganizatinally and building internal stakehlder relatinships and delivery utstanding partnership wrking. Knwledge f the charity sectr and internatinal develpment. Excellent cmmunicatin and interpersnal skills. Knwledge and understanding f the diversity f churches and church audiences and f hw t wrk in a creative partnership with them Cmfrt with ambiguity - seeking clarity rather than certainty. Experience f managing change, building trust, handling cnflict creatively. T handle unscial and n ccasin travel reginally within the U.K and internatinally in the develping wrld Desirable Prject Management & Spnsrship Experience f wrking with Agile / Lean methdlgies Prven success in matrix management mdel Sund knwledge f glbal develpment issues and thelgy with an ability t speak inspiringly n develping wrld issues. 5
Digital/IT cmpetencies required Wrd, Excel, PwerPint Intermediate Web cntent design & develpment Basic Internet based cllabratin tls and vide calling Data Visualisatin Intermediate Scial Media Intermediate Intermediate DATE CREATED 06/06/2018 6