FUTURE OF INDIAN NEWSPAPERS

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1 FUTURE OF INDIAN NEWSPAPERS A READER S PERSPECTIVE V Siva Raja VP Engineering and Projects, HT MEDIA LTD.

2 Future of Newspaper Publishing Future is ALWAYS unpredictable. News is now a part of INFORMATION. Paper is now a small part of MEDIA. Publishing is now GLOBAL SHARING V S Raja 2

3 V S Raja 3

4 V S Raja 4

5 Rapid Changes in Technology in this Decade Today Yesterday Tomorrow

6 FIRST GENERATION NEWSPAPER OWNERS. Individually owned, started with a mission. Profit was not the motive, Cross funding. Editorial Content & Editor LED setup. Fiercely independent & Credible. B & W Newspapers. 8 to 16 pages. Letterpress was the dominant processes. SECOND GENERATION NEWSPAPER OWNERS. Family owned setups Marketing led Business Strategies. Technology Driven enterprises. Expansion to multi media. High Quality color and Pagination. Low Copy Price & Cut Throat Competition. THIRD GENERATION NEWSPAPER OWNERS. Young, conversant with technologies. Newspaper, one of the many businesses. Fully adaptable to new models of business. Waiting for Transformation. Slow down in investments. Revenues from TV, Radio, digital taking off. Evolution of Newspaper Industry in the 4 decades.

7 ADVT REVENUES IN INDIA Rs.57,485 cr. in Advt. share % Change PRINT 49.3% 29.7% 19.9% TV 37.2% 47.1% 09.9% Digital 1.2% 12.7% 12.5% GOOGLE India's annual revenues were Rs 5,904 Cr. during the year upto March A significant part of Google revenue comprises of Advertising revenue.

8 DIGITAL HAS REPLACED PRINT IN 10 YEARS. GLOBAL SCENARIO: While Advertisement spend has grown, there has been a virtual replacement of print with Digital. Digital has grown by 10 times in the last 20 years.

9 INDIA has been losing advertisement revenue share at a steady rate for the last one decade. Since the market was growing, the quantum of advertising is still rising at 6-8%.

10 Digital is creating strong inroads and deep penetration into each household of India. Government s DIGITAL INDIA initiative with outlay of Rs.1.13 LAC Cr. will transform INDIA.

11 What Has Changed: Technology, Interactivity, Research, Customer Focus. Films: Digital Recording, Storage And Distribution, Multiplex/Multi Screens. Music: Focus On Predictive & Audience Research, Mobile And Streaming. Television: The Over-the-top, Virtual Reality, 4k, High Dynamic Range, & High Frame Rate Technology, Digital Transmission, Targeted Advertising, Interactive TV. Radio: Online Platforms. Out Of Home: Interactive & Digital Dynamic Screens Replace Static Outdoor. Print: (Print Innovations For Advertising And Cost Reduction). Content Management: 20 Years Old As A Concept, Only Digital Upgrades CTP: 16 Year Old No Major Change. Only Process Less & Green Technologies. Printing Processes: Year Old. Inkjet /Digital Still Not Viable Models. Logistics & Delivery: Same Model For Decades. Adaptation: To Digital Platforms, Epapers, E Advertising,

12 Readers Choice: The Key to Success Readers Will Be The Game Changers. Only They Have The Answers. The Readership In India Will Grow. Creating The Revenue Model Is The Key To Success. India Success Story Has Just Started. It Will Continue For Another 2 Decades. Literacy and Youth will drive our success. The Indian Reader Is Passionate & Has Emotional Connect With His Newspaper. Indian Newspapers Are Highly Subsidized. There Is Scope For Revenue By Reduction Of Subsidies. Powerful Content & Deep Connect Will Excite Readers And Advertisers.

13 THANK YOU V S Raja

14

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16 V S Raja 16

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