Resolving the Technical and Business Challenges of Getting Connected to the Internet of Things

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1 Resolving the Technical and Business Challenges of Getting Connected to the Internet of Things MAY 6-7, 2015 HYATT REGENCY SANTA CLARA SANTA CLARA, CA BEFORE-DURING-AFTER MARKETING IMPACT 100% dedicated Internet of Things conference and media program Includes conference + exhibits and online, digital and print lead generation marketing Internet of Things DevCon is a 12 month marketing program and event Allows you to connect directly with embedded design engineers and managers developing IoT technologies and applications

2 Advantage Engineering LLC J. Scott Gardner President and Principal Analyst Advantage Engineering LLC 2011 Advantage Engineering LLC Page 1 DIRECTED BY INDUSTRY-LEADING ANALYSTS & EDITORS MARKUS LEVY Co-chairman of the Internet of Things Developers Conference. He is also the founder and president of EEMBC and the chairman of the Multicore Developers Conference. Mr. Levy was previously a senior analyst at In-Stat/MDR and an editor at EDN magazine, focusing in both roles on processors for the embedded industry. Levy began his career in the semiconductor industry at Intel Corporation, where he served as both a senior applications engineer and customer training specialist for Intel's microprocessor and flash memory products. CHRIS A. CIUFO is editor-in-chief for embedded content at Extension Media, which includes the EECatalog print and digital publications and website, Embedded Intel Solutions, and other related blogs and embedded channels. He has 29 years of embedded technology experience, and has degrees in electrical engineering, and in materials science, emphasizing solid state physics. He can be reached at cciufo@extensionmedia.com. CONFERENCE COVERAGE Adopting legacy industrial connectivity solutions Communication gateways Differentiating Greenfield and Brownfield Embedded cloud computing Semiconductor technologies of the future for IoT Making money with the Internet of Things Networking, LTE equipment, and Femtocells Security Ultra-low power microcontrollers Over 1,200 Pre-qualified attendees to the 2014 Internet of Things Developers Conference TARGETED IoT AUDIENCE & READERSHIP BREAKDOWN BY PURCHASING RESPONSIBILITY Purchasing Authority or Influence: 96.8% YES / 3.2% NO Authorize or Influence Purchase of IC s and Semiconductors 90.6% Authorize or Influence Purchase of System Boards 83.9% Authorize or Influence Purchase of Software 92.4% 12 MONTH ONLINE The IoT and M2M website at will be aggressively promoted for a year (including advertising on major search engines). # of Months 12 Total # of Annual Visitors 54,756 NEWSLETTER BROADCASTS TO EECATALOG IoT AUDIENCE! Four issues of IoT & M2M Quarterly will showcase program participants. Number of broadcasts: 4 Subscribers: 29,324 Avg. # of Monthly Visitors 4,563 Projected Actual Viewers (per broadcast): 5,037 Projected Actual Viewers (annual): 20, % Design Engineering 18.4% Engineering Management 12.9% Embedded Developers 11.4% Systems Architects 11.1% Executive Management 5.2% Other 4.1% Systems Integrators REACH YOUR TARGET AUDIENCES ACROSS ALL MEDIA FORMATS! Events Print/Digital Online Blasts Newsletter White Paper/ Lead Gen White Paper August 2011 Low-Power Processors: When Performance Matters VIA Nano TM X2 compared to Intel Atom TM

3 2015 Bronze Sponsors 2015 Platinum Sponsors 2015 Gold Sponsors 2015 Silver Sponsors EXHIBIT FLOORPLAN Exhibits: May 6-7, 2015

4 INDUSTRY SPONSORS $30,000 $20,000 $12,000 $6,000 PLATINUM GOLD SILVER BRONZE # Available Executive Keynote Listen to the CTO 20 minute presentation Two One One One Panel Participation Exhibit Space 10x20 10x10 Premium Tabletop Tabletop or Mezzanine or Mezzanine Conference Passes (for Staff) Website Links and Logos Logos on Show Guide/Engineers' Guide Registrant List One dedicated blast to 30,000 IoT/M2M subscribers. Logos on pre-show and post-show promotion BEFORE-DURING-AFTER MARKETING CREDIT $10,000 $5,000 $2,500 $0 CONFERENCE/EXHIBITION EXHIBIT SPACE A LA CARTE SPONSORSHIPS BONUS SPONSORSHIPS MISCELLANEOUS 10x20 $5,950 Executive Keynote $10,000 Lunch Sponsor $7,500 Registrant List $5,000 (30 min) Poster Sessions $5,800 10x10 $2,950 CTO Talk $5,000 Cocktail Party Sponsor $5,000 Conference Pass $795 Tabletop $1, minute technical presentation or 12 minute $2,500 Session Video Recording (6 months Inquire Mezzanine $2,950 Tabletop product presentation Panel participation $2,000 on website) Refreshment Sponsor $3,000 BEFORE-DURING-AFTER MARKETING OPTIONS Engineers' Guide to IoT & M2M Print and Digital Distribution to over 45,000 qualified readers PREMIUM AD SPOTS PRODUCT BRIEFS/DATA SHEETS/ADVERTORIALS Back Cover $4,000 Full Page Data Sheet $1,250 Inside Front Cover $3,500 Full Page Ad or Advertorial $2,000 Page 1 $3,500 Digital Edition Sponsor $3,500 Opp TofC/Intro $3,000 WEBSITE ADVERTISING - EXCLUSIVE Interactive Showcase Position EXCLUSIVE Spotlight On Ad Position Leaderboard s $120 cpm Large Rectangle $135 cpm Large Pop-Under $350 cpm Standard Pop-Under $450 cpm MONTHLY NEWSLETTER Platinum Sponsorship (2 positions) Gold Sponsorship (4 positions) DEDICATED BLASTS $300/CPM / 15,000 minimum list $1,500 per issue $950 per issue EXCLUSIVE Push Down Expandable Skyscraper $130 cpm Video Placement $1,950 (6 months) Conference LEAD GENERATION White Paper (6 months) $1,500 IOT DEVCON CONTACTS MARKUS LEVY Conference Chair markus.levy@iot-devcon.com CLAIR BRIGHT Vice President, Sales x15 cbright@extensionmedia.com SABRINA STRAUB Sales Manager sstraub@extensionmedia.com

5 Event and Media Program Registration Participating Company: Address: City: State: Zip/Postal: Country: Event Primary Contact: Job Title: Phone: Ext: Company URL: Billing/Invoicing (if different than above) Bill to company: Address: City: State: Zip/Postal: Country: Billing Contact: Phone: Ext: Billing Contact Billing Fax: PO number: 2015 Sponsorships/Key Industry Supporters Refer to media kit for full description Platinum $30,000. Includes: Executive Keynote. Two 20-minute presentations. Panel participation. 10 x 20 ft exhibit space. Logo on pre-show (including website), on-site promotions, and on Show Guide/Engineers Guide. Conference registrant list. Six staff conference passes. One dedicated blast to 30,000 subscribers. Before-During-After Marketing Credit: $10,000. Gold $20,000. Includes: Location Choice Location Choice Listen to the CTO speaker slot. One 20-minute presentation. Panel participation. 10 x 10 ft exhibit space. Logo on pre-show (including website), on-site promotions, and on Show Guide/Engineers Guide. Conference registrant list. Five staff conference passes. One dedicated blast to 30,000 subscribers. Before-During-After Marketing Credit: $5,000 Silver $12,000. Includes: Location Choice 1 One 20-minute presentation. Premium position tabletop or mezzanine exhibit space. Logo on pre-show (including website), on-site promotions, and on Show Guide/Engineers Guide. Four free conference passes. Conference registration passes. After Marketing Credit: $2,500. Bronze $6,000. Includes: Location Choice 1 One 20 minute presentation or panel participation. Tabletop exhibit space or mezzanine tabletop exhibit space. Logo on pre-show (including website), on-site promotions, and on Show Guide/Engineers Guide. Three free conference passes. Exhibit Space 10 x 20 - $5,950 Tabletop - $1, x 10 - $2,950 Mezzanine Tabletop - $2,950 Location Choice 1

6 Event and Media Program Registration Additional Conference/Exhibition Opportunities Total from Page 1 $ A la Carte and Bonus Sponsorships Executive Keynote (30 min): $10,000 CTO Talk: $5, minute technical presentation or 12 minute product presentation $2,500 Panel participation: $2,000 Lunch Sponsor: $7,500 Poster Session Sponsor: $5,800 Cocktail Party Sponsor: $5,000 Session Video Recording (6 months on website): Inquire Refreshment Sponsor: $3,000 Miscellaneous Conference Registrant List: $5,000 Conference Pass: $795 Total 2015 Sponsorship and Conference/Exhibition 2015 MARKETING OPTIONS WEBSITE ADVERTISING - EXCLUSIVE Spotlight On Ad Position # of months: Start Date: EXCLUSIVE Interactive Showcase Position # of months: Start Date: EXCLUSIVE Push Down Expandable # of months: Leaderboard s $120 cpm Large Rectangle $135 cpm Skyscraper $130 cpm Large Pop-Under $350 cpm Standard Pop-Under $450 cpm Video Placement $1,950 (6 months) IoT Website /Video Start Date: MONTHLY NEWSLETTER Platinum Sponsorship $1,500 per issue (2 positions) Months: Gold Sponsorship $950 per issue (4 positions) Months: DEDICATED BLASTS $300 per thousand/15,000 minimum Number Purchased: LEAD GENERATION White Paper (6 months) $1,500 Number White Papers: Start Date: Total 2015 Marketing $ Total Amount of Participation $ Payment should be made to: Extension Media, th Street, San Francisco, California I understand that our participation must conform to the terms and conditions provided by the Internet of Things Developers Conference. Signed: Terms: All conference invoices must be paid in full prior to the event date. There is a 90-day cancellation policy for the Internet of Things Developers Conference. Notification must be made 90 days prior to the event. The advertising agency/advertiser are jointly liable for the payment of all invoices. Publisher assumes no responsibility for any errors which may appear in ads; advertiser/agency will indemnify and hold the publisher harmless from any loss or expense resulting from claims or suits based on contents of ads. Advertisers will be presumed to have read this rate card and agreed to its conditions without any further agreement or notice. Publisher reserves right to assign delinquent accounts to collection services. Date, venue and event hours are subject to change. It is mutually agreed that in the event of cancellation of this conference due to acts of God, government regulation, disaster, strikes, civil disorder, damage to the facility or environs, major construction at the facility, or some emergency making it inadvisable, illegal, or impossible to provide accommodations and/or meeting facilities, or the attendees to reach the meeting site in the foregoing circumstances, this agreement will be cancelled and Extension Media will determine an equitable basis for the refund of such portion of the sponsor, exhibit and speaking fees as is possible, after due consideration of expenditures and commitments already made. The Internet of Things Developers Conference Event and Media Program is presented by: Date: Fax completed orders to All exhibit space and sponsorships are on a first come first serve basis.

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