What is USA TouchPoints?
|
|
- Brook Cummings
- 6 years ago
- Views:
Transcription
1 May 2012
2 2 What is USA TouchPoints? Rich multidimensional study of consumers daily lives Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message receptivity High quality measurement of all media from a single sample Identifies the sequence of media exposure in the full context of daily lives Innovative foundation for fusing other data sources
3 3 USA TouchPoints Syndicated Study Methodology Ascribed to 21,000+ respondents of GfK MRI s Survey of the American Consumer TM Administration: Performance rates checked, participant compliance ensured (calls made to participants if needed), monitoring flags analyzed GfK MRI Respondents USA TouchPoints Diary National probability sample of 2,000 adults from GfK MRI Sample Training call scheduled within 24 hours of recruitment Participants: Entries collected over 10 days Incentive, Thank Yous Data Editing Rules Applied Recruitment & Training Survey After the Survey
4 4 What s Measured? Data Is Captured Every 30 Minutes Over 10 Days
5 5 Key Benefits of USA TouchPoints Opportunity to increase advertising ROI by placing ads when and where consumers are likely to be receptive to the message Who they re with What they re doing Media Where they are How they feel What they buy, own, use When activities occur What kind of people they are 5 In the right mood, with the right people, doing the right things, in the right place
6 6 While Consumers Are Away From Home, They re Also Doing Things That Are Critical To Marketers Look! Buy! They re Using Media And Being Reached By Messages They re Socializing And Influencing Other People They re Shopping and Making Purchasing Decisions
7 7 The Importance Of Being Away From Home To Consumers Lives
8 8 Away From Home Consumer Definitions Traveling Car or truck Motorcycle Airport Airplane Bicycle Walking Food Service Quick service restaurant Restaurant or bar Outside Outdoors away from home Public Transportation Bus Subway or train Boat or ferry Retail Grocery store Other store or mall Gym Gym or health club
9 9 Most Americans interact every day with away from home places & vehicles
10 Americans Are Away From Home Average Day % 80 Avg. Day Reach (%) % Away From Home * Reported time: 6AM-12AM *Also includes Away From My Workplace
11 Away From Home Has A Large Impact on Consumers Days Average Day On the average day, you can reach 86% of consumers Away From Home* Other 11 Reported time: 6AM-12AM *Also includes Away From My Workplace
12 12 Peak Time for Away From Home Is During the Afternoon Away From Home* By Time Of Day A-3P 3P-7P Avg. Day Reach (%) A-10A Peak 7P-12A 10 0 *Also includes Away From My Workplace
13 Different Demo Groups Have Similar Patterns For When They re Away From Home While Away From Home* By Time of Day 30 A A $75K+ A W Avg. Day Reach (%) *Also includes Away From My Workplace
14 Americans Are Away From Home on Weekday And Weekend a Similar Degree 100 Away From Home* 80 88% 82% Avg. Day Reach (%) Weekday Weekend 14 Reported time: 6AM-12AM *Also includes Away From My Workplace
15 Away From Home Patterns Vary Dramatically On The Weekdays And Weekends 35 Away From Home* By Time Of Day - Weekday A A $75K+ A W Away From Home* By Time Of Day - Weekend A A $75K+ A W Avg. Day Reach (%) Avg. Day Reach (%) *Also includes Away From My Workplace
16 16 Afternoon Is The Peak For Away From Home On Both Weekdays And Weekends Away From Home* By Time Of Day 40 Weekday Weekend 30 Avg. Day Reach (%) * Away From Home: represents also Away From My Workplace
17 17 Most Americans interact every day with away from home places & vehicles and their away from home opportunities vary by Place
18 18 Consumer Definitions Of Away From Home Traveling Car or truck Motorcycle Airport Airplane Bicycle Walking Food Service Quick service restaurant Restaurant or bar Outside Outdoors away from home Public Transportation Bus Subway or train Boat or ferry Retail Grocery store Other store or mall Gym Gym or health club
19 19 Travel Dominates Away From Home Experiences Share of Consumers Away From Home* Public Transport 2% Outside 11% Gym 4% Public Transport 2% Share of Time Away From Home* Food Service 10% Gym 3% Outside 10% Food Service 16% Traveling 48% Traveling 62% Retail 13% Retail 19% Reported time: 6AM-12AM *Also includes Away From My Workplace
20 Different Places Have Different Reach By Demographic Away From Home* by Demo % A$75K+ A18-34 W18-64 Avg. Day Reach (%) % +18% % Traveling Retail Food Service Outside Gym Public Transportation Reported time: 6AM-12AM *Also includes Away From My Workplace
21 21 On Weekends, Away From Home Experiences Shift 100 Total Away From Home* Weekday Weekend 100 Away From Home* Weekdays vs. Weekends Weekday Weekend % Avg. Day Reach (%) % +10% +27% Weekday Weekend 0 Reported time: 6AM-12AM *Also includes Away From My Workplace Traveling Retail Food Service Outside Gym Public Transportation
22 22 While Away From Home, There Are Distinct Primetimes To Different Places Avg. Day Reach (%) 10 5 Traveling Outside Public Transportation Food Service Retail Gym 0
23 23 While Away From Home, There Are Distinct Primetimes To Different Places The staggered nature of Primetimes suggests multiple placements are most effective for maximum consumer exposure Primetime Coverage by Place Traveling Outside Public Transportation Food Service Retail Gym AM PM
24 24 Travel Opportunities Have Four Peaks On The Average Day Four Prime Times Traveling A-3P 3P-7P Avg. Day Reach (%) A-10A 7P-12A
25 25 Outside And Public Transportation Opportunities Have Distinct Primetimes Outside Public Transportation A-3P 3P-7P Avg. Day Reach (%) A-10A 7P-12A 2 0
26 26 Mid-Day Is Retail Primetime; Gym Peaks Slightly Mid-Morning And After Work Retail Gym 25 3P-7P 20 10A-3P Avg. Day Reach (%) A-10A 7P-12A 0
27 27 Unsurprisingly, Food Service Primetime Is Lunch/Dinner Food Service A-3P 3P-7P Avg. Day Reach (%) P-12A 4 2 6A-10A 0
28 28 Most Americans interact every day with away from home places & vehicles and their away from home opportunities vary by place offering valuable proximity to important consumer activities
29 29 While Consumers Are Away From Home, They re Also Doing Things That Are Critical To Marketers Look! Buy! They re Using Media And Being Reached By Messages They re Socializing And Influencing Others They re Shopping and Making Purchasing Decisions
30 30 Media Use, Socializing, And Shopping Are The Most Common Consumers Activities While Away From Home 50 % of People Engaged In Other Activities While Away From Home* * Away From Home: represents also Away From My Workplace Reported time: 6AM-12AM
31 31 Media Use, Socializing, And Shopping While Away From Home Have Different Time of Day Patterns Using media Away From Home Socializing Away From Home Shopping Away From Home 10 8 Avg. Day Reach(%)
32 32 OOH Marketplace Opportunities
33 33 OOH Marketplace OOH offers scale, impact, creativity and targeting Effectively and efficiently surround your audience Variety of vehicles increases options Strategic alignment whether in primary or secondary role with other media Stronger emotional touchpoint to messaging
34 34 Marketplace Definitions Of OOH Billboards Car or truck (driver) Car or truck (passenger) Outside away from home Motorcycle Alternative Quick service restaurant Restaurant or bar Gym or health club Grocery store Hotel or motel Transit Walking Bus Subway or train Bicycle Boat or ferry Airport Airplane Car or Truck Street Furniture Bus Walking Other store or mall
35 35 Consumer Are Exposed To A Variety Of Away From Home Places
36 36 OOH Media Average-Day Potential Reach 100 Weekday Weekend Avg. Day Reach (%) Billboards Alternative Transit Street Furniture Billboards Alternative Transit Street Furniture Reported time: 6AM-12AM
37 37 OOH Potential Media Opportunities Can Supercharge Media Plans
38 38 Adding OOH To Other Media Can Potentially Increase Reach By Up To 300% % +68% +316% +212% +45% 80 Avg. Day Reach (%) Total OOH TV Live Total OOH + TV Live Internet Total OOH + Internet Mobile App/Web Total OOH + Mobile App/Web Social Total OOH Networking + Social Networking Radio Total OOH Media + Radio Reported time: 6AM-12AM
39 39 Adding Billboards To Other Media Can Potentially Increase Reach By Up To 300% % +65% +303% +203% +41% 80 Avg. Day Reach (%) Billboards Live TV Billboards + Live TV Internet Billboards + Internet Mobile App/Web Billboards + Social Mobile Networking App/Web Billboards + Social Networking Radio Billboards + Radio Reported time: 6AM-12AM
40 40 TV And Billboards Impacts Reach Throughout The Day 50 Billboards + Live TV 40 Avg. Day Reach (%) Billboards Live TV Billboards +Live TV 10 0
41 41 Billboards And Internet Together More Than Double Afternoon Reach 30 Billboards + Internet 25 Avg. Day Reach (%) Billboards Internet Billboards + Internet 5 0
42 42 Adding Billboards to Mobile App/Web Increases Reach by 300% 30 Billboards + Mobile App/Web 25 Avg. Day Reach (%) Billboards Mobile App/Web Billboards + Mobile App/Web 5 0
43 43 Adding Billboards to Social Networking Increases Reach by 200% 30 Billboards + Social Networking 25 Avg. Day Reach (%) Billboards Social Networking Billboards + Social Networking 5 0
44 44 Billboards And Radio Increases Afternoon Reach By 70% 30 Billboards + Radio 25 Avg. Day Reach (%) Billboards Radio Billboards + Radio 5 0
45 45 Strategic Addition of Alternative To Other Media Can Potentially Increase Exposure By Up To 148% % +22% % Avg. Day Reach (%) % +100% 20 0 Alternative TV Alternative + TV Internet Alternative + Internet Mobile Alternative + Mobile App/Web Social Networking Alternative + Social Networking Radio Alternative + Radio Reported time: 6AM-12AM
46 46 Adding Alternative To Live TV Increases Exposure 50 Alternative + TV 40 Avg. Day Reach (%) Alternative TV Alternative + TV 10 0
47 47 Alternative Adds 30% Reach To Internet 20 Alternative + Internet 15 Avg. Day Reach (%) 10 Alternative Internet Alternative + Internet 5 0
48 Alternative Supplements Flat Media Reach Throughout The Day Alternative + Mobile Avg. Day Reach (%) Alternative Mobile App/Web Alternative + Mobile App/Web
49 49 Alternative Supplements Flat Media Reach Throughout The Day Alternative + Social Networking 10 8 Avg. Day Reach (%) Alternative Social Networking Alternative + Social Networking 0
50 50 Alternative Adds 20% Reach To Radio 20 Alternative + Radio 15 Avg. Day Reach (%) 10 Alternative Radio Alternative + Radio 5 0
51 51 Adding Transit To Other Media Increases Reach % % +298% +200% +41% Avg. Day Reach (%) Transit* Live TV Transit* + Live TV Internet Transit* + Internet Mobile App/Web Transit* + Mobile App/Web Social Transit* + Networking Social Networking Radio Transit* + Radio
52 52 Adding Transit To Live TV Increases Exposure 50 Transit + Live TV 40 Avg. Day Reach (%) Transit Live TV Transit + Live TV 10 0
53 53 Adding Transit To Internet Increases Exposure 20 Transit + Internet 15 Avg. Day Reach (%) 10 Transit Internet Transit + Internet 5 0
54 54 Transit Adds Almost 300% Reach To Mobile App/Web 10 Transit + Mobile App/Web 8 Avg. Day Reach (%) 6 4 Transit Mobile App/Web Transit + Mobile App/Web 2 0
55 55 Transit Adds 200% Reach To Social Networking Transit + Social Networking 10 8 Avg. Day Reach (%) 6 4 Transit Social Networking Transit + Social Networking 2 0
56 56 Adding Transit To Radio Increases Exposure 20 Transit + Radio 15 Avg. Day Reach (%) 10 Transit Radio Transit + Radio 5 0
57 57 Adding Street Furniture To Other Media Can Potentially Increase Reach By Almost 100% % % +14% Avg. Day Reach (%) % +66% 20 0 Street Furniture Live TV Street Furniture + Live TV Internet Street Furniture + Internet Mobile App/Web Street Social Furniture + Networking Mobile App/Web Street Furniture + Social Networking Radio Street Furniture + Radio Reported time: 6AM-12AM
58 58 Adding Street Furniture To Live TV Increases Exposure 50 Street Furniture + Live TV 40 Avg. Day Reach (%) Street Furniture Live TV Street Furniture + Live TV 10 0
59 59 Street Furniture Adds Over 20% Reach To Internet 20 Street Furniture + Internet 15 Avg. Day Reach (%) 10 Street Furniture Internet Street Furniture + Internet 5 0
60 60 Street Furniture Almost Doubles the Reach To Internet 10 Street Furniture + Mobile App/Web 8 Avg. Day Reach (%) 6 4 Street Furniture Mobile App/Web Street Furniture + Mobile App/Web 2 0
61 61 Street Furniture Compliments Social Networking Reach 10 Street Furniture + Social Networking 8 Avg. Day Reach (%) 6 4 Street Furniture Social Networking Street Furniture + Social Networking 2 0
62 62 Street Furniture Adds Over 15% Reach To Radio 20 Street Furniture + Radio 15 Avg. Day Reach (%) 10 Street Furniture Radio Street Furniture + Radio 5 0
63 63 Consumers Experience OOH Media In Very Positive Mindsets
64 Emotional Index Of OOH Audiences To Live TV % of OOH Audience Index to TV 120 Confident Relieved Index 100 Happy Hopeful Angry 80 Bored Reported time: 6AM-12AM
65 Emotional Index Of OOH Audiences To Radio % of OOH Audience Index to Radio 140 Relieved Excited Loving 120 Hopeful Happy Confident Index Reported time: 6AM-12AM
66 A Higher Percentage Of Billboard Audiences Feel Positive Compared To Live TV Audiences 30 % Confident % Excited % Bored % Sad 15% of Live TV Audiences are Bored only 9% of Billboard audiences are! Billboards Live TV Reported time: 6AM-12AM
67 Emotional Index Of Billboard Audiences To Live TV % of Billboard Audience Index to TV 120 Index To Live TV Index 100 Excited Confident Happy Sad Bored 67 Reported time: 6AM-12AM
68 Billboards Have Higher Percentage Of Its Audience Feeling Happy Than Radio % Happy % Hopeful % Excited % Relieved % Loving 68% of Radio Audiences are Happy while 72% of Billboards Audiences are Happy Billboards Radio Reported time: 6AM-12AM
69 Emotional Index Of Billboard Audiences To Radio % of Billboard Audience Index to Radio Loving Hopeful Index To Radio Excited Relieved Happy Confident 80 Bored Reported time: 6AM-12AM
70 Alternative Has Far Fewer Percent Of Its Audience Feeling Negative Than Live TV % Frustrated % Bored % Overwhelmed % Worried % Angry % Sad Only 5% of Alternative audiences are bored vs. 15% of Live TV audiences who feel the same way Alternative Live TV Reported time: 6AM-12AM
71 Emotional Index Of Alternative Audiences To Live TV % of Alternative Audience Index to TV Index To Live TV Index 80 Frustrated 60 Overwhelmed Angry Worried Bored Sad Reported time: 6AM-12AM 71
72 Alternative Audience Is Also Less Negative Than Radio Audience 30 % Frustrated % Bored % Overwhelmed % Worried % Angry % Sad Only 8% of Alternative audiences are frustrated vs. 16% of Radio audiences who feel the same way Alternative Radio Reported time: 6AM-12AM
73 Emotional Index Of Alternative Audiences To Radio % of Alternative Audience Index to Radio 120 Index To Radio 100 Happy Index Overwhelmed Worried Angry Bored Sad Frustrated Reported time: 6AM-12AM
74 Fewer Transit Audiences Are Frustrated And Bored Than Live TV Audiences 30 % Confident % Frustrated % Bored % Overwhelmed % Angry % Sad 14% of Live TV Audiences feel frustrated compared to 10% of Transit Audiences Transit Live TV Reported time: 6AM-12AM
75 Emotional Index Of Transit Audiences To Live TV % of Transit Audience Index to TV 120 Index To Live TV Index 100 Confident 80 Overwhelmed Sad Angry Frustrated Bored Reported time: 6AM-12AM
76 Fewer Transit Audiences Are Frustrated And Bored Than Radio Audiences 30 % Relieved % Loving % Frustrated % Overwhelmed 16% of Radio Audiences feel frustrated; 11% of Transit Transit Radio Reported time: 6AM-12AM
77 Emotional Index Of Transit Audiences To Radio % of Transit Audience Index to Radio 120 Index To Radio 100 Loving Relieved 80 Overwhelmed Frustrated Reported time: 6AM-12AM
78 Street Furniture Audiences Are Far Less Bored Than Live TV Audiences % Frustrated % Bored % Overwhelmed % Worried % Angry % Sad Only 6% of Street Furniture audiences are Bored vs. 15% of Live TV audiences who feel the same way Street Furniture Live TV Reported time: 6AM-12AM
79 Emotional Index Of Street Furniture Audiences To Live TV % of Street Furniture Audience Index to TV 120 Index To Live TV 100 Index 80 Overwhelmed Frustrated 60 Angry Worried 40 Sad Bored 79 Reported time: 6AM-12AM
80 Street Furniture Audiences Are Far Less Bored Than Radio Audiences 30 % Frustrated % Bored % Overwhelmed % Worried % Angry % Sad 20 Only 6% of Street Furniture audiences are Bored vs. 8% of Radio audiences who feel the same way Street Furniture Radio Reported time: 6AM-12AM
81 Emotional Index Of Street Furniture Audiences To Radio % of Street Furniture Audience Index to Radio 120 Index To Radio 100 Index Angry Overwhelmed Worried Sad Frustrated Bored Reported time: 6AM-12AM
82 82 OOH Offers Strategic Cross-Platform And Promotional Opportunity With Other Media Within The Same Half-hour
83 83 OOH Media Are Strategic Additions To Radio And Mobile To Complement Messaging 100% % of OOH Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 61 20% 0% 29 Radio Mobile Talk Mobile Text/App/Web Live TV s Internet Reported time: 6AM-12AM Note: The US Census Bureau estimates that the average commute time is 25.1 minutes.
84 84 Billboards Are Strategic Additions To Radio And Mobile To Complement Messaging 100% % of Billboards Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 63 20% 0% 28 Radio Mobile Talk Mobile Text/App/Web Live TV s Internet Reported time: 6AM-12AM Note: The US Census Bureau estimates that the average commute time is 25.1 minutes.
85 85 Increase Of Mobile Usage Within The Same Half-hour For The Younger Group 100% % of Billboards Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 56 20% % Radio Mobile Talk Mobile Text/App/Web Live TV s Internet A18-34 Reported time: 6AM-12AM Note: The US Census Bureau estimates that the average commute time is 25.1 minutes.
86 86 Radio And Mobile Are Used Most Commonly Within The Same Half-hour While Consumers Are Exposed To Billboards % of Billboards Audience Also Using Other Media In the Same Half-hour, HHI$75K+ 100% 80% 60% 40% 71 20% % Radio Mobile Talk Mobile Text/App/Web s TV Live Internet HHI$75K+ Reported time: 6AM-12AM
87 Billboards Are Strategic Additions To Radio And Mobile To Complement Messaging % of Billboard Audience Also Using Other Media in the Same Half-hour 100% 80% 60% 57% 40% 20% 0% 21% 17% AM/FM Mobile Talk Mobile Text/App/Web W % 9% 8% Live TV Internet Reported time: 6AM-12AM Note: The US Census Bureau estimates that the average commute time is 25.1 minutes.
88 88 Radio Is Used, Within The Same Halfhour, With OOH Alternative 100% % of Alternative Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 20% 0% Radio Mobile Talk Mobile Text/App/Web Reported time: 6AM-12AM 6 4 Live TV s Internet
89 89 Increase Of Mobile Usage Within The Same Half-hour For The Younger Group 100% % of Alternative Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 20% 0% Radio Mobile Text/App/Web Mobile Talk Live TV Social Networking s A18-34 Reported time: 6AM-12AM
90 90 Radio Is Used, Within The Same Halfhour, With OOH Alternative % of Alternative Audience Also Using Other Media In the Same Half-hour, HHI$75K+ 100% 80% 60% 40% 20% 0% Radio Mobile Talk Mobile Text/App/Web TV Live s Internet HHI$75K+ Reported time: 6AM-12AM
91 Radio Is Used, Within The Same Half-hour, With OOH Alternative % of Alternate Audience Also Using Other Media in the Same Half-hour 100% 80% 60% 40% 20% 22% 0% AM/FM 14% Mobile Text/App/Web 12% 11% 4% 4% 3% Mobile Talk Live TV Internet Print W18-64 Reported time: 6AM-12AM
92 92 Radio And Mobile Talk Are Used, Within The Same Halfhour, With OOH Transit 100% % of Transit Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 20% 0% Radio Mobile Talk Mobile Text/App/Web Print Internet s Reported time: 6AM-12AM
93 93 Within The Same Half-hour Usage Of Mobile Text/App/Web, Social Networking Get Bigger For The Younger Group 100% % of Transit Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 20% 0% 31 Mobile Text/App/Web Mobile Talk Radio Social Networking Internet s A18-34 Reported time: 6AM-12AM 9
94 94 Radio And Mobile Talk Are Used, Within The Same Halfhour, With OOH Transit % of Transit Audience Also Using Other Media In the Same Half-hour, HHI$75K+ 100% 80% 60% 40% 20% 0% 32 Radio Mobile Text/App/Web s Mobile Talk Print Internet HHI$75K+ Reported time: 6AM-12AM 11
95 95 Radio Is Used, Within The Same Halfhour, With OOH Street Furniture 100% % of Street Furniture Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 20% 31 0% Radio Mobile Talk Mobile Text/App/Web s TV Live Internet Reported time: 6AM-12AM
96 Radio And Mobile Talk are Used, Within The Same Half-hour, With OOH Transit % of Transit Audience Also Using Other Media in the Same Half-hour 100% 80% 60% 58% 40% 20% 0% 20% 16% 7% 12% 4% 8% AM/FM Mobile Talk Mobile Text/App/Web Live TV Internet Print W18-64 Reported time: 6AM-12AM
97 97 Increase Of Mobile, Within The Same Halfhour, For The Younger Group, While Exposed To Street Furniture 100% % of Street Furniture Audience Also Using Other Media In the Same Half-hour 80% 60% 40% 20% % Radio Mobile Text/App/Web Mobile Talk Social Networking Internet s A18-34 Reported time: 6AM-12AM
98 98 Radio Is Used, Within The Same Halfhour, With OOH Street Furniture % of Street Furniture Audience Also Using Other Media In the Same Half-hour, HHI$75K+ 100% 80% 60% 40% 20% 35 0% Radio Mobile Talk Mobile Text/App/Web s Print Internet HHI$75K+ Reported time: 6AM-12AM
99 Radio Is Used, Within The Same Half-hour, With OOH Street Furniture % of Street Furniture Audience Also Using Other Media in the Same Half-hour 100% 80% 60% 40% 20% 24% 17% 17% 6% 5% 5% 4% 0% AM/FM Mobile Text/App/Web Mobile Talk Live TV Internet Print W18-64 Reported time: 6AM-12AM
100 100 Summary Of OOH Marketplace 1. OOH offers scale, impact, creativity, and targeting 2. Variety of vehicles available increases the ability to surround your audience consistently throughout the day 3. OOH allows for tactical and strategic additions to traditional media plans 4. Stronger emotional congruence to messaging and environmental context 5. OOH lends itself to strategic alignment with other media in primary or secondary role
What is USA TouchPoints?
May 2012 What is USA TouchPoints? Rich multidimensional study of consumers daily lives Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message
More informationWhat is USA TouchPoints?
May 2012 2 What is USA TouchPoints? Rich multidimensional study of consumers daily lives Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message
More informationMarch OOH and Today s Mobile Consumer
March 2015 OOH and Today s Mobile Consumer OOH S WEEKLY REACH OF 99% TOPS EVERY OTHER MEDIUM 10 99% 96% % of Population Reached 9 84% 8 7 6 69% 75% 5 4 3 15% Any OOH Media Television AM/FM Radio Print
More information11 - Radio s Proximity to the Purchase
11 - Radio s Proximity to the Purchase Retail PPM beacons may one day show radio s power to drive sales. The concept of installing beacons at retail locations to demonstrate the relationship between radio
More informationOUT-OF-HOME ADVERTISING STUDY NIELSEN ON LOCATION REPORT 2016 EDITION. Diane Williams Senior Media Research Architect Nielsen
OUT-OF-HOME ADVERTISING STUDY NIELSEN ON LOCATION REPORT 2016 EDITION Diane Williams Senior Media Research Architect Nielsen nielsen OUT-OF-HOME ADVERTISING STUDY STUDY 2016 edition 2016 edition Welcome
More informationPlace Based Advertising. Webinar January 13, 2009
Place Based Advertising Webinar January 13, 2009 Introduction Overview of the Place-based media space with a focus on digital out-of-home (DOOH) media. Why is DOOH growing now? Who are the major players?
More informationDiane Williams Senior Media Research Analyst Arbitron Inc
Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Arbitron Out-of-Home Advertising Report 2013 1 Table of Contents Introduction... 2 Methodology... 2 Terms
More informationJCDecaux N O R T H A M E R I C A
JCDecaux N O R T H A M E R I C A Global Presence JCDecaux North America s parent, JCDecaux, is the No.1 Outdoor Advertising Company in the world reaching 300 million people every day across more than 50
More informationOut of Home Advertising
Out of Home Advertising OOH Value Proposition In a world of clicks, likes, and page views, Out of Home advertising ( OOH ) is more of a core media buy than ever before. OOH is the real thing. It can t
More informationThe Outdoor Advertising Experts
The Outdoor Advertising Experts Who We Are Billboard Connection is an advertising agency that specializes in out-of-home media. We help advertisers and advertising agencies of all sizes tap into the huge
More informationWho we are. Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER
Who we are Sharing Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER Our mission Sharing Britain s Love of Radio with advertisers Radio is the 2 nd biggest medium % of time spent with
More informationEngaging People. with Digital Out-of-Home Media
Engaging People with Digital Out-of-Home Media Engaging People with Digital Out-of-Home Media Digital Out-of-Home Media Awareness & Attitude Study United States 2007 T O P L I N E S U M M A R Y This summary
More informationThe Mobile Hub Understanding the role of mobile in decision making. December 2014
The Mobile Hub Understanding the role of mobile in decision making December 2014 Research objectives To map the current and future role of mobile and tablets in the purchase cycle across the entertainment,
More informationDriving Influence and Purchase in a Multichannel World
Driving Influence and Purchase in a Multichannel World John Ross President, Promotion Network Radha Subramanyam President of Insights, Research and Data Analytics We Need to Fundamentally Rethink Data
More informationNorth Sound Media. Classiccountrykxa.com Everettpost.com Krko.com
North Sound Media Classiccountrykxa.com Everettpost.com Krko.com 425-304-1381 Effective: 5/15/2017 North Sound Media County Coverage Snohomish County Skagit Island OVER 1 MILLION PEOPLE! *There are over
More informationTABLE OF CONTENTS TOC TOC
TABLE OF CONTENTS 1. TV Overview... 3 Trends.... 4 Growth of TV Penetration: 1950-2013... 6 Channels Available per Home: 1950-2012.... 7 Growth of National TV Ad Spending: 1950-2012... 8 Number of Advertised
More informationRethinking Retail: for MARKETERS
Rethinking Retail: for MARKETERS More than 80% of consumers plan to shop this Memorial Day weekend, the 4th most popular holiday for shopping. $486: the surprisingly high average shoppers reported they
More informationA Day in the Life: An Ethnographic Study of Media Consumption. Dedicated to representing the highest standards in Internet publishing.
A Day in the Life: An Ethnographic Study of Media Consumption Dedicated to representing the highest standards in Internet publishing June 2006 A study conducted by the Center for Media Design, Ball State
More informationLearning Objectives 17/03/2016. Chapter 13. Support Media
Chapter 13 Support Media Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives To examine
More informationReaching Today s Health Care Consumer
CONSUMER ENGAGEMENT Reaching Today s Health Care Consumer Digital Marketing Best Practices Cheryl Haas Managing Director, Audience Rx 2 3 Today s HEALTH CARE Consumer 4 Digital Usage 280M INTERNET USERS
More informationWho we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers
Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to
More informationWho is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits.
Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits. Let the Today Network help you build awareness with grocery buyers. Today listeners
More informationWhy advertise with out of home?
Why advertise with out of home? OUT OF HOME ADVERTISING Lamar specializes in advertising formats that target consumers while they are away from home. Our versatile range of products offers blank canvas
More informationCONTACT. New 2018 MEDIA KIT. 1 of 15
New 2018 MEDIA KIT 1 of 15 ABOUT Metro Media Partners is the largest out-of-home media provider in Fort Wayne, IN. From downtown to every outlying area, our diverse portfolio includes hundreds of static
More informationOOH UPDATE & OVERVIEW FOR A LANDSCAPE OF POSSIBILITIES
OOH UPDATE & OVERVIEW CONFECTIONARY CATEGORY SPEND (2016 JAN-OCT VS. 2017 TO DATE) Down 41.5% Down 25.3% Down 19.4% Down 31.7% Down 37.2% OOH Spend Up 29.1% Source: Nielson November 2017 ROADSIDE 6 Sheets
More informationW5 on Ethnography. What is Ethnography? Why Use Ethnography?
Ethnography Ethnographic marketing research helps organizations remain abreast of consumer relationships with brands, products, and services through in-context interviews and observations. It is an ideal
More informationEngaging Elusive Targets
Engaging Elusive Targets The Elusive Audience 2007 Nielsen Ad Share 81% Paper, 41.5% TV, 39.3% Mag, 7.4% Radio, 6.2% OOH, 5.7% Consumers will continue to look for less interrupted media experiences, and
More informationToday s Newspaper Audience Print & Online
Today s Newspaper Audience Print & Online How does your newspaper audience compare to the national average? What is the trend in adults reading print vs. digital? What categories of business are ripe for
More informationAlways On: Out of Home Lives 2014
Always On: Out of Home Lives 2014 FEPE Conference, Vienna 5 June 2014 Aims and questions In a world of increasingly Mobile Living, how is Out of Home influencing people? Where does it now sit in the media
More informationMcGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
12 Evaluation of Print Media McGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Classifications of Magazines By Content Consumer Magazines Farm Magazines Business Magazines Professional
More informationOUTSMART Why Out-of-Home is a clever investment
OUTSMART Why Out-of-Home is a clever investment Program Introduction Econometric Methodology Econometric Global Results Australian Case Studies Summary Overview of Econometric Methodology BrandScience
More informationEngaging Elusive Targets
Engaging Elusive Targets The Elusive Audience 2007 Nielsen Ad Share 81% Newspaper 42% Television 39% Mag 7% Radio 6% OOH 6% Consumers will continue to look for less interrupted media experiences, and advertisers
More informationMaking the move to Mobile Analytics. Services to Identify Consumer Travel Patterns Any Time, Any Day, Any Where
Making the move to Mobile Analytics Services to Identify Consumer Travel Patterns Any Time, Any Day, Any Where Today s Presenter Michele Sexsmith Senior Vice President & Practice Leader Retail, Media &
More informationElements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies
Elements of a Successful Marketing Plan Part 2 Outbound Marketing Strategies 4 Main Considerations 1. Identify your marketing strategy 2. Understand which tactics will help you achieve your marketing goals
More informationClick and Deliver Future of Deliveries Research Ipsos MORI and The RAC Foundation (Oct-Nov 2016)
Future of Deliveries Research Fieldwork dates: 28 th October 1 st November 2016 All figures in percentages Data have been weighted to the known offline population profile Data have been additionally calibrated
More informationPublic /Private Partnerships: Presented by: Jawauna Greene
Public /Private Partnerships: Great Tools for Expanding Transit Marketing Presented by: Jawauna Greene Public / Private partnerships are an important option that can be utilized in times of economic uncertainty
More informationCUEBIQ FOOTFALL ATTRIBUTION BENCHMARKS THE ADVENT OF ACCURATE LOCATION-BASED METRICS FOR TODAY S MARKETER
CUEBIQ FOOTFALL ATTRIBUTION BENCHMARKS THE ADVENT OF ACCURATE LOCATION-BASED METRICS FOR TODAY S MARKETER INTRODUCTION USING LOCATION-BASED ANALYSIS TO SOLVE MARKETER S ATTRIBUTION ISSUES Marketers today
More information5 Steps to Align Your Message Across Consumer Touchpoints. Delivering the right message, on the right screen, to the right people.
5 Steps to Align Your Message Across Consumer Touchpoints Delivering the right message, on the right screen, to the right people. Step 1 Know Your Brand s Value Proposition Between consumers limited attention
More informationPersonal / Home Assistants. WILL THE SHOPPER - specify the brand specify the retailer OR ASK FOR - best overall price most reliable delivery etc?
Personal / Home Assistants WILL THE SHOPPER - specify the brand specify the retailer OR ASK FOR - best overall price most reliable delivery etc? 2 Dominant firms and alliances + + Approximately 50 % of
More informationADVERTISING PRINCIPLE ADVERTISING AND MARKETING
PRINCIPLE AND MARKETING ADVERTING vs MARKETING At first glance, marketing and advertising seem to be different terms to describe the same thing - - getting a product or service sold. In actual fact, although
More informationAPPENDIX C. TECHNICAL MEMORANDUM #2: Transit Survey Analysis
APPENDIX C TECHNICAL MEMORANDUM #2: Transit Survey Analysis This page intentionally left blank. Table of Contents Page 1 Introduction... 1 Key Findings... 1 2 Survey Responses... 2 Respondent Demographics...
More informationTECHNICAL MEMORANDUM #2: Transit Survey Analysis
TECHNICAL MEMORANDUM #2: Transit Survey Analysis Lawrence Transit COA August 2016 This page intentionally left blank. Table of Contents Page 1 Introduction... 1 Key Findings... 1 2 Survey Responses...
More informationBrand Data Fuels Programmatic
Brand Data Fuels Programmatic 1 With programmatic taking an ever-greater share of digital budgets, advertisers need to be aware that the lack of brand data in the automated systems that increasingly determine
More informationALBION FLATS DEVELOPMENT EXISTING TRAFFIC CONDITIONS AND POTENTIAL IMPACTS
EXISTING TRAFFIC CONDITIONS AND POTENTIAL IMPACTS FINAL REPORT SEPTEMBER 2010 TABLE OF CONTENTS 1.0 INTRODUCTION 1 2.0 EXISTING TRAFFIC CONDITIONS 2 3.0 FUTURE TRAFFIC CONDITIONS 3 4.0 POTENTIAL IMPACTS
More information5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY
5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY It seems like a no-brainer to plan campaign messaging and creative around the audiences the product or service will be most relevant to;
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationPHILADELPHIA. Summer 2017
PHILADELPHIA Summer 2017 PHILADELPHIA, PA Market Details Events like Pope Francis visit and the Democratic National Convention in the recent past have helped to throw Philadelphia into the spotlight. Boasting
More informationMOTORING AND OOH INSIGHTS FOR A LANDSCAPE OF POSSIBILITIES
MOTORING AND OOH INSIGHTS 2017 AGENDA 1. Motoring trends and the OOH market 2. Why OOH? 3. Case studies 4. Opportunities to innovate 5. Talon Packs MOTORING TRENDS AND OOH MARKET TOP 10 OOH CATEGORIES
More informationMcGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
13 Support Media McGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Support Media Various other media used to deliver marketing communications and to promote products and services.
More informationClick here to advance to the next slide.
Click here to advance to the next slide. Chapter 14 Advertising Section 14.1 Advertising Media The Main Idea Businesses must find ways to reach potential customers. Advertising is one type of promotion
More informationWISCONSIN CONSUMER MEDIA USAGE RESEARCH STUDY. Scarborough 2013
CONSUMER MEDIA USAGE RESEARCH STUDY Scarborough 2013 THE RESEARCH The market research study consists of 1,000 interviews from adults in Wisconsin. 850 interviews were conducted on a random-digit dial basis
More informationTHE IPA TOUCHPOINTS INITIATIVE IN PRACTISE
Worldwide Readership Research Symposium 27 Session 5 Paper 27 THE IPA TOUCHPOINTS INITIATIVE IN PRACTISE Belinda Beeftink, IPA INTRODUCTION: The IPA TouchPoints Initiative is one of the most talked about
More informationSummer TV. Sun-Soaked Opportunities. A Special Report from THE MEDIACENTER
A Special Report from THE MEDIACENTER Sun-Soaked Opportunities Whether you re a retailer, business owner, consumer or a TV advertising account executive, summer is always that special season when the living
More informationGAMBLING INSIGHTS AND OPPORTUNITIES IN OOH
GAMBLING INSIGHTS AND OPPORTUNITIES IN OOH JULY 2017 SECTOR TRENDS A QUICK OVERVIEW OF THE GAMBLING INDUSTRY It is a 13.8billion industry consisting of varying sectors arcades, betting, bingo, casino,
More informationDigital Video Viewers And Brand Connection. April 2018
Digital Video Viewers And Brand Connection April 2018 Context: The Rise of Direct Brands In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain,
More informationSME DIRECT! Point of Purchase Digital Billboards. Increase Business Sales Up to 70% More.
Point of Purchase Digital Billboards. Increase Business Sales Up to 70% More. Applications Suitable to: Retail, Banks, Credit Unions, Hotels, Entertainment Venues, Health Care, Transport, Corporate Communications,
More informationcommuting Transport Calculator
commuting Mass Transport Calculator Guide June 2009 TABLE OF CONTENTS 1.0 INTRODUCTION 3 2.0 DIFFERENCES BETWEEN GREEN STAR RATING TOOLS 3 3.0 HOW THE CALCULATOR WORKS 3 3.1 Definition of Terms used in
More informationMEASURING EFFECTIVENESS AND THE VALUE OF CONTEXT IN OOH
MEASURING EFFECTIVENESS AND THE VALUE OF CONTEXT IN OOH NICK MAWDITT NEW FORMATS, NATIONAL NETWORKS, NEW LOCATIONS KEY LOCATIONS ARE DIGITAL ONLY BRANDS USING OOH - DOMINANT BRANDING MULTIPLE EXPOSURES
More informationSession Two Building Demand Promotions, Marketing and Customer and Consumer Trends and Expectations
Session Two Building Demand Promotions, Marketing and Customer and Consumer Trends and Expectations New Zealand and Australia Avocado Grower s Conference 05 20-22 22 September 2005 Tauranga,, New Zealand
More informationBeyond Demographics. Targeting Likely Consumers through Psychographic Traits. Steven Millman, Chief
Beyond Demographics Targeting Likely Consumers through Psychographic Traits Steven Millman, Chief Scientist @stevenmillman The challenge Although the depth and breadth of data have exploded in recent years,
More informationGet some serious air with North American
Get some serious air with North American FOR 27551Z FINANCIAL PRT PROFESSIONAL 5-18 USE 4350 ONLY. Westown NOT TO Parkway BE USED FOR West CONSUMER Des Moines, SOLICITATION IA 50266 NorthAmericanCompany.com
More informationIt s My Airport Marketing Campaign Debrief
It s My Airport Marketing Campaign Debrief EXECUTIVE SUMMARY Objectives Heighten awareness of the airport and the role it plays in the lives of travellers and as an important piece of travel infrastructure
More informationLSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14
LSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationPress Release. Johannesburg, 2 June Primedia Outdoor s ABC for OOH Creative
Press Release Johannesburg, 2 June 2017 Primedia Outdoor s ABC for OOH Creative Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their
More informationThe. on In- House Advertising and Avoiding the. Vicki C. Gavalas Georgia Department of Transportation
The on In- House Advertising and Avoiding the Vicki C. Gavalas Georgia Department of Transportation In-house advertising or not? Benefits Savings Control Pitfalls Knowing your limitations ID-ing target
More informationTRANSPORTATION FACTS. OUR CUSTOMERS: Travel Patterns
OUR CUSTOMERS: Travel Patterns TRANSPORTATION FACTS The more than 6.5 million people in the Commonwealth have many reasons to travel and several ways to get to their destinations. A recent statewide survey
More informationText & Mobile Marketing
Text & Mobile Marketing Build YOUR mobile customer database 3 Drive sales by sending offers, promotions and updates DIRECTLY to YOUR customers in seconds 3 customer response to create VIP Clubs, loyalty
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationLSCU MEDIA PLAN JACKSONVILLE FINAL 5/15/14
LSCU MEDIA PLAN JACKSONVILLE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationTravel Demand Modeling At NCTCOG
Travel Demand Modeling At NCTCOG Arash Mirzaei North Central Texas Council Of Governments For University of Texas at Arlington ITE Student Chapter March 9, 2005 Agenda Background DFW Regional Model Structure
More informationCity of North Miami Beach 90 th Anniversary Birthday Bash SPONSORSHIP OPPORTUNITIES
City of North Miami Beach 90 th Anniversary Birthday Bash SPONSORSHIP OPPORTUNITIES City of North Miami Beach 90 th Anniversary Birthday Bash SATURDAY, OCTOBER 1st 8:00 PM 11:00 PM V.I.P. (opens at 7:00
More informationNewspaper Media Drive Vehicle Sales (Annotated AdWest Version)
Media Drive Vehicle Sales (Annotated AdWest Version) December 2014 AdWest Introduction As you will see in the following s Canada presentation newspapers remain highly impactful throughout the automobile
More informationYour go-to media partner
Your go-to media partner Amplify Understanding audiences beyond demographics and providing brands with a powerful platform to connect is our passion. We connect brands to people, through solutions that
More informationCopyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Copyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Learning Objectives Describe some of the changes in the new media environment Outline the major marketing
More informationVehicle branding: Maximize the value of your FLEET!
Vehicle branding: Maximize the value of your FLEET! Executive Summary and Introduction Businesses today face a major promotion challenge: finding new ways to break through in cluttered messaging environments
More informationAMB339: ADVERTISING CAMPAIGN
AMB339: ADVERTISING CAMPAIGN Media Strategy Report Name: Jenny Chan Student number: n8738254 Due Date: 13 October 2016 Table of Contents Introduction... 1 Exploration of Media Channels... 1 Online... 1
More informationNew research from PPA Marketing
New research from PPA Marketing Targeting Influentials New research from PPA Marketing Categories: Clothes Alcoholic Drinks Cars Food (for home) Financial Services Pharmaceutical/Chemist Products Household
More informationBest Practices: Advertising and Marketing
Ad Dynamics Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose
More information2014 AUTOMOTIVE BUYER INFLUENCE STUDY
ABIS-14 2014 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % 2011
More informationIMC PLAN AVEENO BABY MONDAY JANUARY Humber College Brent Barr. Agency: C.A.M.E.L. Marketing Corp.
IMC PLAN AVEENO BABY MONDAY JANUARY 22 2018 Humber College Brent Barr Agency: C.A.M.E.L. Marketing Corp. Report by: Andrea Colina, Marta Didyk, Camila Osorio, Lervin Pacheco and Erin Robinson. CONTENTS
More informationImproving Online Ad Effectiveness Research
Wednesday, 4.00 5.00pm Improving Online Ad Effectiveness Research MODERATOR: Simon Booth, Technical Director, Tangozebra PANELISTS: Nick King, Director of Research, Diffiniti Laurence Bour, Head of Research,
More informationRetails News - Retails Insights - Retail Updates MEDIA KIT
Retails News - Retails Insights - Retail Updates MEDIA KIT THE NEWS THAT MAKES YOU LOVE WHERE YOU WORK. 1 INTRODUCTION Retail News is a place where retailers can come for all their advice, daily news and
More informationThe Nordic Hub Branding and Product Launch in China. Design and Sustainability
The Nordic Hub Branding and Product Launch in China Design and Sustainability THE NORDIC HUB - Background Chinese Market This Chinese market evolving rapidly and this change also reveal a number of opportunities.
More informationAction Plan for. A Retail Strategy and
A Retail Strategy and Action Plan for Downtown Morristown N. David Milder DANTH, Inc. Presented to the Morristown Partnership November 10, 2010 Downtown Morristown is a Regional Commercial Center It s
More informationA DESCRIPTION OF THE GENERATION
Why is it worth it? is a study focused on mature people, who make up 29% of the population of Poland, the group with the highest incomes, the most purchasing parity and decision-power. A DESCRIPTION OF
More informationMILITARY BASE POSTERS
MILITARY BASE POSTERS Sample military base posters pictured are located on Shaw Air Force Base. Military base posters are able to provide great coverage throughout many locations including: shops, dining
More informationsmartphone or mobile app other (please explain)
Condensed Operating Plan PT Board Form 9 About this Form: Use this form to summarize information in your application package.! Note: This form does not replace public need indicators, business plans, financial
More informationKROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER?
KROGER AND PERSONALIZATION: A GROCERY RETAILER BECOMING A MEDIA PLAYER? 2018 KROGER ALWAYS STARTS WITH THE CUSTOMER 2,800 STORES IN 35 STATES 60MM+ Households 1 OUT OF 2 HOUSEHOLDS IN THE US Confidential
More information2014 AUTOMOTIVE BUYER INFLUENCE STUDY
ABIS-14 2014 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR ALL BUYERS 71 % 75 % 79 % 2011
More informationCity of Driggs 2010 Retail Trade Area Analysis
City of Driggs 2010 Retail Trade Area Analysis Introduction The 2010 Retail Trade Area Analysis for the City of Driggs compares supply and demand for a variety of retail sectors and gives information on
More informationIntegrating Marketing Communications to Build Brand Equity. Emran Mohammad
Integrating Marketing Communications to Build Brand Equity Emran Mohammad The New Media Environment Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip
More informationSURVEY ON EMPLOYER WELLNESS PROGRAMS AMONG SMALL- AND MID-SIZE COMPANIES
SURVEY ON EMPLOYER WELLNESS PROGRAMS AMONG SMALL- AND MID-SIZE COMPANIES Conducted by Healthy Weight Commitment Foundation for YourWellnessAdvantage, a workplace wellness resource for small- and mid-size
More information2017 DIGITAL MEDIA KIT. mediamaxnetwork.com
2017 DIGITAL MEDIA KIT GO LOCAL Hundreds of local markets. Best-in-class media. One partner. Businesses rely on MediaMax to target their audience and leverage world-class media to deliver their message
More informationTargetSpot Digital Audio Benchmark and Trend Study, A Parks Associates white paper developed for
TargetSpot Digital Audio Benchmark and Trend Study, 2012 A Parks Associates white paper developed for Foreword By Research By A Paradigm Shift FOREWORD The explosive growth in Digital Audio over the past
More informationInternet Radio Advertising Impact Study A Parks Associates white paper developed for
Internet Radio Advertising Impact Study A Parks Associates white paper developed for Forewords Provided By: A Paradigm Shift foreword No advertising medium exists in a vacuum. As marketers increasingly
More informationHi, I am Saša Djunisijević, Founder of The Whiteboarder. Years
Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.
More informationNews Digital Media Insight Report
Based on the survey findings of 12,903 News Digital Media users online between May 20 and June 16 2008 July 2008 Introduction News Digital Media has grown rapidly over the past two years. We are now consumers
More information2016 Media & Creative Plan Review. February 29, 2016
2016 Media & Creative Plan Review February 29, 2016 2016 Media Plan Review 2016 Media Objectives 1. Begin state-wide awareness with a multi-tiered media mix of TV, video, online display, radio and out-of-home
More informationTrueTouch SM Power personalized campaigns across channels
TrueTouch SM Power personalized campaigns across channels Understand what to say, where to say it and how to make purchasing easier for your customers Personalizing your content and media mix to mirror
More information