Marketing campaign Google Adwords + Facebook + Instagram

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1 Techniza Marketing campaign Google Adwords + Facebook + Instagram Erick Padilla President Techniza

2 Facebook is the largest and most powerful social network. What is Facebook? Facebook is a free service that allows people to connect on the Internet, currently has just over 2 billion users making it the largest social network in the world. This large number of users are products of the enormous acceptance it has had, and the accessibility facilities offered in a visionary way, such as access to the platform from mobile terminals, which has allowed this network to grow very fast in a very short time. The main utility of this social network is to share resources, impressions and information with people you already know (friends or family). Although also today is the way to maintain a close relationship with customers of your business.

3 What is Facebook ADS? It gives you the possibility to segment very closely and adjust your ads for the ideal client: Facebook has all kinds of information about its users, from its age, and musical tastes, to its socio-economic level and culture, reaching its zip code and other more complex criteria. Absolute Viralization of Ads: Facebook allows your ads to expand more and more among the friends of your fans, which is very favorable since, as you should know, a recommendation is much stronger when it comes from someone outside the company. It is very economical since you only pay for the clicks or impressions obtained: So, if you manage to make an adequate segmentation and write an attractive advertisement, you will be able to show your ads to people really interested in them, making an even greater profit. It gives you the possibility to interact with users: Through games, sweepstakes, contests or simple surveys with options, so you can know their interests and use them in favor of your company. You can measure the results obtained: Thanks to the detailed reports that Facebook delivers, which gives you the possibility to optimize more and more the campaign and increase its performance.

4 How does Facebook ADS work? Well, Facebook Ads works in a similar way to Google AdWords. First you must do the campaign, make the ad groups and finally create the ads. These can be text, graphics or videos and can be displayed both in the news section and column on the right on computers, andinthe news sectionofmobilephones. Ads in News Right column Instagram Mobile ads

5 What will we do for you? Really everything, since you should not worry about anything.

6 Creation of Fan Page If you already have it, we will review it and optimize it with images, information and, above all, give it an optimal creation.

7 Instagram creation We will create it with a business profile as well as link it to your Fan Page.

8 Creating campaigns for followers loyal to your brand

9 Ads of Services or Products Images, slide galleries, text and videos Photos Video Carousel Slideshow Canvas Abierto

10 Formulas To get Leads Leads = Potential customers Every 3 days we will send you the Leads obtained through the created forms.

11 Constant monitoring of your campaign, as well as the optimization of your ads and obtaining leads.

12 Google Adwords

13 What is it Google Adwords Google AdWords is Google's online advertising program that allows you to reach new customers and grow your business. With AdWords you can choose where to post your ads, set the right budget and measure the impact of these. There is no minimum investment commitment, but there are recommended amounts for each type of business.

14 With Google AdWords, you can reach users while searching for words or phrases (which we call keywords) or browse websites on topics related to your business. An ad can appear on Google and on the websites of its partners. With cost-per-click (CPC) bids, you will only be charged when a user clicks on one. Your ads are displayed users click Connect with your Company next to relevant content

15 Adwords Reach users at the precise moment they are looking for what you offer. The ad is shown to people who are already interested in the types of products and services offered. In this way, these users are more likely to take some action. You can choose where the ad appears: specific websites and specific geographic areas (states, cities or even neighborhoods). The Google Display Network (GDN) alone reaches 80% of Internet users in the USA.

16 Adwords Budget Control With cost-per-click (CPC) bids, you will only be charged when a user clicks on your ad, and not when it appears. You can select different bidding options. We will recommend an appropriate investment for your type of business and the projection you want to achieve and you will never be charged more than that amount. There is no minimum mandatory investment, but one recommended, to optimize your campaigns.

17 Example: Suppose you have a bicycle repair shop near the center of Little Rock. We can set up your ads so that only you can see the clients in your location and the users who live in it or are here to visit and are also looking for a bicycle repair shop near Little Rock in Google search. In this way, users can see your ad and click on it to connect with your company.

18 What does the Google Adwords campaign include?

19 Google Adwords POTENTIAL LEADS We generate leads through ads and keywords

20 Google Maps If you do not have a Google account, my company will do it for you, creating it in a correct way and linking it to Google Adwords.

21 We will conduct an investigation of the digital market, analyzing the offer and demand of your products or services against your competition. In this way we will generate potential keywords and really attractive ads. In addition, we will monitor and optimize the campaign 3 times a week. As well as launch special campaigns, for example, holidays, good order, products in stock, among others.

22 Erick Padilla Phone: (714) Office: (501)