a2x by Triton Digital! The World s First Programmatic Audio Advertising Exchange!
|
|
|
- Austin Bishop
- 5 years ago
- Views:
Transcription
1 a2x by Triton Digital! The World s First Programmatic Audio Advertising Exchange!
2 Triton Digital and Audio.Ad! Audio.Ad and Triton Digital have partnered to bring the world s first digital audio advertising exchange, a2x, to Latin America.! This partnership enables advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange.! Audio.Ad is the operating partner in Latin America for both Triton Managed-service and Self-serve buyers.! 2!
3 The World s Most Powerful Audio Tech Stack! Launched in 2006, Triton is the leading ad tech provider to the digital audio industry.! We provide audio publishers the software and technology to build audiences and revenue globally.! Publishers! Content Delivery Network! Ad Serving! Audience Measurement! In 2013, we paved the way for growth in audio advertising by launching a2x, the world s first programmatic audio advertising exchange.! Today a2x has over 150 publishers and operates in key markets around the world.! Advertisers! Direct Ad Sales! Programmatic a2x! Triton Local Network! 3!
4 We Are In A Great Position! U.S. audience has grown every quarter since 2009 with mobile driving growth! Audience Growth Driven by Mobile! Targeting and tracking is critical to campaign KPIs! Programmatic audio is at critical mass! Programmatic Audio! Targeting & Tracking! 4!
5 Audio Has the Power to Serve Many Roles in Consumers Lives! Connect Bring Back Memories Entertain Educate Community Encourage Action Soundtrack to Your Day 5!
6 LATAM Audio Brands! Costa Rica España/Latinoamérica México Brasil México Colombia Brasil Brasil México México Paraguay México Colombia México Perú República Dominicana Panama Honduras 6!
7 Global Audio Brands! 7!
8 U.S. Audience is Booming! 5,187,745! 4,789,779! 4,858,572! 4,552,265! 3,902,011! 4,154,100! 2,461,424! 3,020,445! 2,854,904! 2,746,049! 1,796,650! 1,529,951! 2,042,222! 1,177,368! 1,072,287! 1,457,794! 718,583! 622% Increase In Total U.S. Average Active Sessions (M-F 6am-8pm) Over The Past 8 Years! Q1'09! Q4'09! Q1'10! Q4'10! Q1'11! Q4'11! Q1'12! Q4'12! Q1'13! Q4'13! Q1'14! Q4'14! Q1'15! Q4'15! Q1'16! Q4'16! Q1'17! Source: Triton Digital Webcast Metrics / M-F 6a-8p
9 An Opportunity to Seize - Colombia! 9!
10 An Opportunity to Seize - Mexico! 10!
11 An Opportunity to Seize - Brazil! 11!
12 About The Exchange! Programmatic Audio! Premium Exchange! At Scale LATAM Audience! Buy behaviorally targeted audio via the Triton Digital programmatic audio ad exchange, a2x! Get access to a wide range of top-tier digital audio publishers across Latin America!! 2.1M! 8.4M! 17M! Campaign Impressions by Week Campaign Impressions by Month! Monthly Unique Listeners! Multi-Channel! Web! Mobile! Tablet! Media Players! A Global Marketplace! a2x inventory is available in key markets across Latin America! IAB DAAST Compliant! Compliant with IAB s DAAST, ensuring trustworthy digital audio ad interactions! 12!
13 Integrated DSP s! Open Auction Support! Programmatic Direct Support! Inclusive of it s Own Creative Manager! Yes! Yes! Yes! Yes! Yes! Yes! Yes! No! Yes! Yes! No! Yes! No! Yes! Yes!
14 Deep Level of Targeting! Audience! ü Age, Demo & Gender! ü 1st & 3rd Party Data! ü Retargeting! Device & Channel! ü ios/android! ü PlayStation/Xbox! ü Roku/Smart TV! ü Sonos! Location! ü Country or Region! ü US MSA & DMA! ü City & Zip! Format! ü Format Targeting! ü Program Exclusions! 14!
15 Advanced Tracking! 3rd Party Audio Tracking! (DCM, Sizmek, Atlas, Vindico, AdTech, etc.)! Triton recommends 1x1 tracker on audio and separate set of display trackers; run a 3rd party banner that will wrap creative and tracking into one package.! Exposure Attribution! (Lotame, BlueKai, exelate, Convertro, Adometry, Floodlight)! Audience Validation! (Nielsen DAR, Comscore vce)! Brand Studies! (Millward Brown Dynamic Logic, Nielsen Vizu)! 15!
16 ! Exposure Attribution! Our platform precisely measures exposure attribution to accurately attribute results and measure the effectiveness of digital audio advertising.! The exposure attribution model tracks a listener who has been exposed to an audio ad, monitoring if the user later converts using a cookie-sync for web listeners and a device IDsync for mobile.! 16!
17 Proven Results: Digital Audio Drives Lift! Advertiser: Consumer Credit Card!! Objective: Build brand and engage with two highly valued tasks at site. Track KPIs via cookie and Ad ID over a 30 day window.!! Results: When audio was added to the overall mix, they saw a 4.1x increase in engagement of the KPIs, proving that audio drives lift when in concert with other programmatic channels.! 0.060% 0.050% 0.040% 0.030% 0.020% 0.010% 4.1x! 0.000% Baseline (Premium Video and Display) Programmatic Audio 17!
18 Proven Results: 9x Increase in Page Views! Advertiser: Big Box Retail!! Objective: Drive traffic and measure intent! (KPIs: Store Locator, Shopping Cart, Online pick up in store) to push recall of retailer messaging, producing subsequent visits outside of companion banner clicks to website and KPIs.!! Results: Frequency of visits grew due to ongoing exposure of campaign and weekly retail promotions.!! Uniques grew 4x while pageviews grew 9x over four months. Resulting in targeted valued conversions to site per the KPIs.! 3,000! 2,500! 2,000! 1,500! 1,000! 500! -! 2,789! 1,407! 944! 307! 398! 109! 186! 268! October! November! December! January! Pageviews! Uniques! 18!
19 ! Creative and Technical Services! Specs & Dimensions! Audio Specs: WMA, MP3 or WAV of 15 or 30 seconds in length.! Banner Specs: GIF, JPEG, HTML/Javascript or Rich Media, with any 3rd party ad tags from approved ad servers. Use the standard click variable name clicktag.! Dimensions: Publisher display size varies, 300x250 being the most common.! Language: All creative must have language specified.! Services & Support! Reporting: Triton can provide auxiliary reporting beyond buyer DSP (as required).! Support: Triton can provide for research, reporting and audio side troubleshooting.! Contact
20 THANK YOU! 20!
Triton Digital! Programmatic Audio!
Triton Digital Programmatic Audio About Triton Digital Launched in 2006, Triton is the leading tech provider to the digital audio industry. We provide audio publishers the software and technology to build
a2x! by Triton Digital!! Australia s Leading Audio Ad Exchange!
a2x by Triton Digital Australia s Leading Audio Ad Exchange What s Inside Background - Triton & SCA Audio Landscape AU Insights & Trends a2x Overview Digital Audio Best Practices Targeting Tracking & Attribution
Marketplace Overview
Marketplace Overview About Triton Digital Launched in 2006 Now the leading technology and service provider to the digital audio industry Providing technology to build audiences and revenue Streaming CDN
Essentials of Digital Advertising Level II
Essentials of Digital Advertising Level II Course Type Duration CEUs In Person Seminar One Day (9:00-5:00) 7 Credits Seminar Overview Level II of Essentials of Digital Advertising furthers the journey
THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE MARS.MEDIA
THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE COMPANY OVERVIEW MORE EFFICIENT. MORE EFFECTIVE. MORE POWERFUL DATA-DRIVEN MARKETING SOLUTIONS. Over the years, MMG expanded its activities and
Before the Last Click: How Programmatic Media Fuels Search
Before the Last Click: How Programmatic Media Fuels Search Michelle Alfano Director, Display Media Megan Pagliuca General Manager, Digital Media Digital Media lives in a VAST space with a lot of players
Digital Audio Advertising Company Profiles
Digital Audio Advertising Company Profiles Company Description is a digital audio ad sales company, focused on developing an exclusive premium advertising platform Since its inception in 20XX, it has made
BEST PRACTICES WHITEPAPER
DIGITAL ADVERTISING FINDINGS & BEST PRACTICES WHITEPAPER TABLE OF CONTENTS 00 EXECUTIVE SUMMARY 01 KEY ITEMS TO KNOW 02 CREATIVE SIZES & FORMATS 03 MEDIA & DEVICE TYPES 04 SUMMARY EXECUTIVE SUMMARY In
MOBILE AUDIENCE INSIGHTS REPORT MAY 2015
MOBILE AUDIENCE INSIGHTS REPORT MAY 2015 Table of Contents Mobile s Role in Product & Brand Discovery... 3 Cross-Device Trends... 4 Performance by Proximity... 5 6 Mobile Programmatic Benchmark... 7 Mobile
Introduction to Sample Test
Introduction to Sample Test Congratulations on taking your first step toward earning your IAB Digital Media Sales Certification (DMSC). The following sample test provides a preview of question content,
R E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING
R E C A L L CONVERTING USERS TO CUSTOMERS WITH RETARGETING Everything you need to know about retargeting. O V E R V I E W Only 2% of web traffic converts to a sale on the first visit to a website 1. Retargeting
validated Campaign Essentials : A ConAgra Foods Case Study
ADVERTISING ANALYTICS validated Campaign Essentials : A ConAgra Foods Case Study Proving and Improving the Effectiveness of Digital Advertising validated Campaign Essentials : A ConAgra Foods Case Study
an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.
metrox digital media kit 2017 an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format. Total US Boston New York Philadelphia circulation
Client Presentation. What You Need To Know
Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content
INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE
Contents: INTRODUCTION TO THE BPA WORLDWIDE B2B MEDIA EXCHANGE 1. Introduction 2. Why Programmatic Advertising 3. Why participate in the BPA B2B Media Exchange 4. The requirements to participate 5. The
Q Quarterly Native Report
Q1 2017 Quarterly Native Report Introduction Each quarter we provide a high level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution
an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.
metrox digital media kit 2017 an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format. Total US Boston New York Philadelphia circulation
Fueling The Future of Ad Agencies
Fueling The Future of Ad Agencies Four reasons ad agencies and trading desks are building programmatic platforms 2016 Cogniance Inc. Trademarks belong to their respective owners. All Rights Reserved. 1
Introduction to Sample Test
1 Introduction to Sample Test Congratulations on taking your first step toward earning your IAB Digital Media Sales Certification (DMSC). The following sample test provides a preview of question content,
Audience Buying Across Platforms. Helen Katz, Publicis Media Caryn Klein, Time Inc.
Audience Buying Across Platforms Helen Katz, Publicis Media Caryn Klein, Time Inc. This is the old way of doing Addressable Media Mail delivered unsolicited to Helen s mailbox over 4 weeks Advertisers
TV AND VIDEO AD MEASUREMENT A Byte-Sized Overview
AND VIDEO AD MEASUREMENT A Byte-Sized Overview INTRODUCTION As long as advertising has existed, so has ad measurement. For a marketer, the most important element of most advertising campaigns is the ability
Quick Facts. Contact. Media Kit
With over 100-million users in more than 100 countries, IMVU is the largest 3D social entertainment network in the world. We offer unique, proven advertising solutions that engage audiences 13 to 35+.
The Future of Mobile Video
The Future of Mobile Video Tom Simpson Director, Programmatic & Growth, APAC AdColony 58% of all online video viewing in 2017 will occur on mobile * ZenithOptimedia forecast 2 Largest Global Mobile Platform
WHY DIGITAL? Purchase Funnel Illustrating the consumer s journey towards purchase
Digital Media Kit WHY DIGITAL? Your customers are already here It reaches all parts of the Purchase Funnel You will reach consumers throughout the day It is targeted It is results driven It is a lean-in
PLATFORM UTILIZATION
PLATFORM UTILIZATION Introducing the Platform Marketer Competencies Audience Management Platform Data Consumer Privacy & Compliance Identity Management Platforms Utilization Media Optimization Platform
WHAT IS RTB? PROGRAMMATIC+ Volume II Issue 01. What is RTB?
What is RTB? 00 What is RTB? Table of Contents What is RTB? 2 The players 3 How they all work together 5 What really happens 6 Audience targeting 8 Publisher benefits 9 Advertiser benefits 10 Industry
LSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14
LSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
.ORG. State-of-the-art advertising possibilities delivered at the right time and in the
Digital Media Kit 2015 I advertise.aarp.org/digital.org AARP.org and a growing portfolio of digital assets feature premium content, tools and activities specifically targeted to a highly engaged tech-savvy
MOBILE LOCATION AND THE TALE OF RETAIL ROI
MOBILE LOCATION AND THE TALE OF RETAIL ROI MOBILE LOCATION AND THE TALE OF RETAIL ROI MATTHEW DAVIS VP Marketing mdavis@revealmobile.com CAMERON VAN PEEBLES CMO cameron@inmarket.com MOBILE LOCATION AND
Dave Pickles. Founder and Chief Technology Officer
Dave Pickles Founder and Chief Technology Officer DSP 1.0 7 MILLION of These Every Second the entire tree DSP 1.0: Line Item Based Example Strategy Setup for Sports Advertiser Audience Geo Ad Size Bid
The Essential Guide to Account Based Advertising ABM
The Essential Guide to Account Based Advertising ABM ABM Summary Account based advertising campaigns transform traditional display advertising for B2B marketers. Account based advertising improves marketing
Certificate Program in Digital Marketing
Certificate Program in Digital Marketing Months 3 months Hours 72 hours Fees Rs. 40,000 all inclusive 1. Introduction to Digital Media & Fundamentals The media shift from traditional media to Digital Understanding
Load-on-scroll + non-scrolling placements to ensure maximum viewability.
INTRODUCTION AppNexus & MAX Exclusive programmatic access to a quality, engaged audience in a brand safe environment. QUALITY ENGAGED AUDIENCE 4.8B + monthly US display impressions, available in 45 markets
LSCU MEDIA PLAN MIAMI FINAL 5/15/14
LSCU MEDIA PLAN MIAMI FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
We are a Global Company
1 *(Comscore) We are a Global Company Global Reach * 1 1.526 Mill. UUs 2 922 Mill. UUs 19M Canada 145m USA 7m Mexico 24M Brazil 28.5M UK 11.9M France 12.7M Spain 40.5M India 2.5M South Africa 12.3M Germany
REACH NEW HEIGHTS A DIVISION OF
A DIVISION OF ABOUT US With an experience of over 6 years in the mobile User Acquisition industry, assisting to over 100 app developers worldwide to achieve their mobile marketing strategy, we have brought
Agency viewpoint on mobile
Agency viewpoint on mobile paid media @jonhook @MediaComUK What often happens in mobile Whilst this kind of information is helpful to start the conversation We need to approach mobile with as much relevant
Smart Technology: Programmatic s Promised Efficiency
Smart Technology: Programmatic s Promised Efficiency History of Advertising What is programmatic? Programmatic /ˌprōɡrəˈmatik/ adjective Programmatic buying is the process of buying media in an automated
Salesforce Advertising Index Q Salesforce Advertising Index 2015 Q3, February 2016
Salesforce Advertising Index Q3 2015 Table of Contents Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 9 10 11 12 Executive Summary Facebook CPM
The Little Black Book of Ads
The Little Black Book of Ads JOUNCE MEDIA jouncemedia.com Jounce Media s Little Black Book of Ads is your quick reference for all things programmatic. It contains descriptions of 15 fundamental concepts
FLYING HIGH WITH PROGRAMMATIC
FLYING HIGH WITH PROGRAMMATIC TODAY 1. STATE OF THE NATION - PROGRAMMATIC 2. THE KPEX OPPORTUNITY FOR ADVERTISERS 3. THE FUTURE (OR WHAT WE KNOW OF IT TODAY) IT S BEEN A MIXED LAST 6 MONTHS FOR THE DIGITAL
2017 DIGITAL MEDIA KIT. mediamaxnetwork.com
2017 DIGITAL MEDIA KIT GO LOCAL Hundreds of local markets. Best-in-class media. One partner. Businesses rely on MediaMax to target their audience and leverage world-class media to deliver their message
Digital Marketing CAPABILITIES. Copyright 2018 NXS Digital Advertising All Rights Reserved
Digital Marketing CAPABILITIES Copyright 2018 NXS Digital Advertising https://www.nxsda.com All Rights Reserved CUSTOM EMAIL MARKETING We help you define your audience and then leverage one of the most
Digital Audio Glossary of Terms
Digital Audio Glossary of Terms IAB Audio Council June 2017 Contents 2 3 4 5 6 Introduction Audio consumption on digital devices is growing, with over 13 million Australians streaming music and radio every
Programmatic Advertising from a Data Scientist s Perspective
Programmatic Advertising from a Data Scientist s Perspective OMK, 17th August 2017, Bern Gergely Kalmár Senior Consultant Digital Analytics Webrepublic AG 1 Programmatic Advertising What s in it for a
drive Automotive Marketing
Insights Download Using Multiscreen Programmatic Campaigns to drive Automotive Marketing 02 Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing Contents: Shift Into High Gear: The Power
Module 6: Putting it all together: Sample Twitter video media plans
Module 6: Putting it all together: Sample Twitter video media plans Examples are always helpful. Now that you ve learned about Twitter s video ads, it s time to put your knowledge to use and learn how
Is Your Online Streaming Profitable?
Is Your Online Streaming Profitable? 4 Questions Radio Publishers Should Ask to Make it Happen. Page 1 Saga Communications, a broadcaster with over 100 radio stations in 29 US markets is considering ending
ASX ANNOUNCEMENT. EN Strategic Plan and Key Milestones to Achieving Profitability
11 February 2019 AS ANNOUNCEMENT EN1 2019 Strategic Plan and Key Milestones to Achieving Profitability Highlights EN1 s 2019 primary objective is returning to profitability, increasing integrations, scaling
GLOSSARY LOTAME DATA MANAGEMENT PLATFORM
LOTAME DATA MANAGEMENT PLATFORM Collect Anywhere. Use Everywhere. In the fast changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the
Attitudes to Digital Video Advertising
Attitudes to Digital Video Advertising Report March 2018 CONTENT 3 Executive Summary 5 Methodology & participants 6 Introduction 7 Current Adoption 11 Objectives & Measurement 13 Digital Video Inventory
THE STATE OF MOBILE ADVERTISING - Q2, 2015
LatAm THE STATE OF MOBILE ADVERTISING - Q2, 2015 Among all of the markets in the mobile advertising space, Latin America is the fastest growing region. In the second quarter of 2015, Latin America (LatAm)
LSCU MEDIA PLAN JACKSONVILLE FINAL 5/15/14
LSCU MEDIA PLAN JACKSONVILLE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
- Empowering Real-Time Marketing -
- Empowering Real-Time Marketing - About Smart.bid is the most advanced platform in user acquisition and digital marketing. Our unique campaign management solution enables agencies and advertisers to predict
PROGRAMMATIC DEMYSTIFY DIGITAL. From the Digital Experts: An essential bite-size guide to the acronyms and underpinning of modern digital advertising.
PROGRAMMATIC DEMYSTIFY DIGITAL From the Digital Experts: An essential bite-size guide to the acronyms and underpinning of modern digital advertising. P O W E R ED B Y CONTENTS 1 - Demystify 2 - We demystify
How activating tailored audiences with Lotame can take your Twitter advertising to new heights.
How activating tailored audiences with Lotame can take your Twitter advertising to new heights. Lotame can now unleash the power of audience data through Twitter. Reaching just the right people with the
WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014
WS RESEARCH LABS INTRODUCING TIME AS AN EFFECTIVE AD METRIC JAN 2014 Research conducted using GTS: Guaranteed Time Slot. GTS is an (MRC) Media Rating Council Accredited metric. Copyright WS RESEARCH LABS
DEFINING KPIS FOR B2B MARKETERS
DEFINING KPIS FOR B2B MARKETERS MICHELLE STEWART GLOBAL MEDIA DIRECTOR MOLLIE PARKER DIRECTOR ANALYTICS AND TECH OPS WHO WE ARE MICHELLE STEWART GLOBAL MEDIA DIRECTOR MOLLIE PARKER DIRECTOR ANALYTICS AND
QUARTERLY MOBILE INDEX
QUARTERLY MOBILE INDEX Q3 2016 PubMatic s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. About PubMatic
The value of Social Media Campaigns
The value of Social Media Campaigns AGENDA 1. Introduction 2. Social Media at momondo 3. New focus for Social Media Campaigns 4. What to measure 1. Measuring the ROI 5. Attributing value to Social Campaigns
Digital Video Advertising Great opportunities and some over-promising
Digital Video Advertising Great opportunities and some over-promising Oliver Gertz, MediaCom worldwide 18. January 2017 Introduction Introduction The Content + Connections Agency We represent one third
WHO ARE WE. DMG s advertisers, publishers, and app developers are blazing. a trail to the future of digital advertising. Our patented technology
MEDIA KIT DMG 2017 WHO ARE WE DMG s advertisers, publishers, and app developers are blazing a trail to the future of digital advertising. Our patented technology gives us a transparent way to align the
RTL AdConnect, the No.1 total video sales house in Europe
RTL AdConnect, the No.1 total video sales house in Europe Total video is the new norm for creating touchpoints content Digital TV Broadcaster VOD OTT Video Sharing Platforms Social Networks Despite the
EVERYTHING COMPETES WITH. Everything
EVERYTHING COMPETES WITH Everything THE EVOLUTION OF ADVERTISING New Metrics for New Channels 1705 1850 1920 1940 1994 2000 2010 2016+ PRINT BILLBOARDS RADIO DIRECT MAIL TV DESKTOP MOBILE CONNECTED DEVICES
For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016
MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a
10/3/2011. Who Is WWE?
WORLD WRESTLING ENTERTAINMENT Acxiom Retargeting Campaign John Bancroft, VP ecommerce and Retail Marketing Bill Burkart, VP Agency Services, Acxiom Who Is WWE? WWE, Inc. (NYSE: WWE) is a publicly traded
Integrating On Air and Online for Maximum Effectiveness
Integrating On Air and Online for Maximum Effectiveness Marina Klusas Director, ComScore Media Solutions Anupam Gupta President & CEO, Mixpo Kim Woodworth Regional Vice President, Comcast Spotlight Marina
Cross-Device Methodologies: Deterministic vs. Probabilistic
Cross-Device Methodologies: Deterministic vs. Probabilistic Copyright Information Copyright 2017 LiveRamp. All Rights Reserved. Overview Cross-device refers to the various device graphs meant to join fragmented
Convert Your Site Visitors Into Active Customers GENESYS
Convert Your Site Visitors Into Active Customers GENESYS The Problem Thousands of Consumers are visiting your website. Searching, researching and viewing multiple pages and services every month. BUT, unfortunately,
Before taking this practice test, please review two important documents provided on the IAB website, at :
Introduction to Sample Test Congratulations on taking your first step toward earning your IAB Digital Media Buying and Planning Certification (DBPC). The following sample test provides a preview of question
Driving Incremental Revenue Through Enhanced Ad Reporting. Case Study April 2017
Driving Incremental Revenue Through Enhanced Ad Reporting April 2017 Introduction The digital ad ecosystem continues to get more complex, creating challenges for publishers who have to keep up with the
Google AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
Google AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
HOME TECHNOLOGY GROUP WE ARE THE SIGHTS AND SOUNDS FOR TODAY S TECHNOLOGY CONSUMER
1 HOME TECHNOLOGY GROUP WE ARE THE SIGHTS AND SOUNDS FOR TODAY S TECHNOLOGY CONSUMER 2 HOME TECH NETWORK The HOME TECH NETWORK of sites is the largest network with more influential buyers than any other
Media Capabilities Presentation
Media Capabilities Presentation 2017 - College Marketing and Media Services OnCampus Advertising 164 Canal Street, Suite 400 Boston, MA 02114 www.oncampusadvertising.com 2 Company Overview OnCampus Advertising
VISIT SANTA BARBARA. cutwater llc
VISIT SANTA BARBARA PRINT OPPORTUNITIES SUNSET MAGAZINE WHAT IS IT? Sunset is a lifestyle publication purely focused on the West Coast. It appeals to affluent audiences across print, digital and social
Who we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers
Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to
A Glossary of Mobile Advertising Terms
A of Mobile Advertising Terms Digital advertising is transforming rapidly. With new technology being developed and deployed faster than ever before, how does one keep up? In order to help marketers and
Product Line TechTarget 1
Product Line 2013 1 TTGT Branding Solutions Blend Multiple Benefits, Meet Multiple Goals Reach Target Engage Convert Spoke Brand Ext. Spoke Retargeting ROTG Display ROS Display Brand Alignment Brand Engage
A WIDEORBIT REPORT AUGUST Survey: The Future of Programmatic Radio Advertising
A WIDEORBIT REPORT AUGUST 2017 Survey: The Future of Programmatic Radio Advertising Contents Introduction and Methodology 3 Highlights 4 Programmatic Radio Activity Today 5 Ad Buyer Preferences 9 Programmatic
Merkle: Visualizing big marketing data in the cloud
Welcome # T C 1 8 Merkle: Visualizing big marketing data in the cloud Amanda Gessert Senior Director, Marketing Intelligence Merkle, Inc. A leading Customer Relationship Marketing agency 5,500 employees
CDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
GETTING ADVERTISING RIGHT!
GETTING ADVERTISING RIGHT! THE KEYS TO DRIVING SALES Attribution Accelerator Conference October 12, 2017 David Poltrack, Chief Research Officer, CBS Corporation President, CBS Vision Leslie Wood, Ph.D.,
Digital Advertising Made Easy CAMPAIGN OVERVIEW. Campaign Planner Guide CPM Cheat Sheet Smart Container Tag Reporting
CAMPAIGN OVERVIEW Campaign Planner Guide CPM Cheat Sheet Smart Container Tag Reporting Campaign Planner Guide 1 Complete Campaign Parameters The first step in creating a digital advertising strategy is
ABOUT PUBMATIC S QUARTERLY MOBILE INDEX (QMI)
Quarterly Mobile Index Q4 2015 PubMatic s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. ABOUT PUBMATIC
Remarketing. Google AdWords. What is Google AdWords Remarketing?
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
Get to the heart of the matter, the heart of your customer
Get to the heart of the matter, the heart of your customer 1 Oracle Data Cloud: We ll help you connect more deeply and effectively with customers and prospects At Oracle Data Cloud, we bring together our
AD UNITS. cross-platform ad sizes:
HOW IT WORKS Skyscraper 160 x 600 cross-platform ad sizes: AD UNITS Leaderboard 728 x 90 Mobile 320 x 50 Monster Ad 300 x 600 Audience extension allows advertisers to use audience insights and technology
THE AND MAIL. Connect with 18 million Canadians across the world s best news, business and lifestyle sites.
THE GLOBE AND MAIL Connect with 18 million Canadians across the world s best news, business and lifestyle sites. Media Kit 2018 CONNECT TO YOUR INFLUENCERS, ACROSS THE WORLD S BEST JOURNALISM Every day,
RECENT REPORTS STATE THAT THE US NATIVE ADVERTISING SPEND IS SET FOR COMPOUND ANNUAL GROWTH RATE EXPECTED GROWTH BILLION AND REACH IN 2018
Brand stories NATIVE LANDSCAPE RECENT REPORTS STATE THAT THE US NATIVE ADVERTISING SPEND IS SET FOR COMPOUND ANNUAL GROWTH RATE (CAGR) B E T W E E N EXPECTED GROWTH 2013-2018 AND REACH IN 2018 BILLION
Provides insights on relevant content development to ensure there will be sufficient assets available for the insights identified
Programmatic campaigns require a new way of thinking and doing. This 5-step framework provides a collaborative, agile process to help marketers and agencies successfully execute data-driven creative for
GET TO KNOW NATIVE FROM A PROGRAMMATIC PERSPECTIVE
GET TO KNOW NATIVE FROM A PROGRAMMATIC PERSPECTIVE TABLE OF CONTENTS WHAT IS NATIVE? 3 WHAT DOES NATIVE LOOK LIKE? 4 HOW TO BUY NATIVE 6 HOW DOES NATIVE PROGRAMMATIC WORK? 8 REAL-TIME BIDDING (RTB) 9 WHY
Viewability, Fraud & Non Human Traffic FAQ
There has been lots of talk recently about Ad Fraud, non-human Traffic, and viewability. The goal of this document is to provide some background and perspective on these issues and to set forth ABC s approach
CRM, Online Advertising and Market Technology Dictionary
CRM, Online Advertising and Market Technology Dictionary 1:st party data Data type: Data that is owned and collected by the enterprise. Examples include CRM data, Loyalty card data, website behaviour,
THE BASICS OF PROGRAMMATIC
1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How Tech Marketers Can Use Automated Digital Advertising 2 Programmatic 101 for Tech Marketers It s Not a Question of
RTB Playbook. The Real-time bidding best practice guide for marketers and agencies. powered by
RTB Playbook The Real-time bidding best practice guide for marketers and agencies powered by The Programmatic Media Play Real-time Bidding (RTB) refers to the process of buying and selling ad impressions
National Ad Solutions
Ad Solutions Intercept & Announce Smartphone Interstitial Takeover mobile screens and create a big splash for your model Smartphone Interstitial Platform: Mobile Advertiser: Tier 1 Run of Segment Segment
Table of Contents. Executive Summary Major 2014 Trends Facebook Trends Twitter Trends LinkedIn Trends Credits Appendix
Table of Contents Executive Summary Major 2014 Trends Facebook Trends Twitter Trends LinkedIn Trends Credits Appendix 03 04 06 12 13 14 16 2 Social Advertising Benchmark Report Executive Summary Social