INSIGHT. The Art of Gaining New Members. Marketing and Research Newsletter. Exercising the body and mind with newspapers PAGE 3
|
|
- Lewis Perkins
- 5 years ago
- Views:
Transcription
1 Exercising the body and mind with newspapers Volume 3, Issue 2 November/December 2009 PAGE 3 Healthier eaters are newspaper readers! PAGE 11 The prescription for advertising success newspapers! PAGE 13 INSIGHT Marketing and Research Newsletter The Art of Gaining New Members by Marie Elena Howe, PNA Attracting new clients to gyms and weight loss centers can be achieved through a careful combination of timing, desirable fitness program opportunities and effective advertising. Fortunately, many gyms and weight loss centers have been advertising in Pennsylvania s newspapers for years. Not surprisingly, the largest number of gym memberships comes in January and it begins to taper off in March, said Lynn Day, membership and advertising manager of Central Penn Fitness Center in Harrisburg. Then it starts up again in the beginning of April through May for people looking to get ready for summer. To help capture this audience, Central Penn Fitness Center, like many other fitness facilities, has begun offering concurrent Zumba classes for adults and children; making it as convenient as possible for both groups to participate. For those of you not familiar with Zumba, it is the latest exercise craze that combines hypnotic Latin rhythms and easy-to-follow moves to create a one-of-a-kind fitness program. It s incredible, Bark Toczek, owner of The Fitness Plaza in Allentown, said. We started with two Zumba classes per week, and now we have three per week. In January, we re going to be offering five classes per week. It s boosted our membership more than anything else. According to Zumba. com, the program is being taught in 40,000 locations in 75 countries. To help promote their facility and their services, Central Penn Fitness Center advertises on radio, in Clipper Magazine and in The Patriot-News. Day said that newspaper advertising is good for gaining exposure. We target families, so we put ads in the East and West versions of The Patriot-News, next to the football scores and cheerleader pictures, because those are the sections families are most likely to be reading. continued on page 2
2 Page 2 continued from page 1 The Fitness Plaza takes a slightly different approach to new client recruitment. Our greatest success in gaining new members comes from referrals among members. We offer a super clean facility with good services, said Toczek. Those services include free on-site babysitting, nutritional consultations, massage therapy, personal training, tanning and more. The Fitness Plaza also advertises in three phone books, area newsletters and on yellowpages.com. From the Editor As I began to compile this issue of Insight, I wanted to focus on a category of business that would be particularly active in first quarter 2010 to help get every newspaper s ad sales department off to a strong start in the New Year. I Googled top ten New Year s resolutions, and found three that appeared on every list exercise, lose weight and quit smoking. After digging a little further, I found that Pennsylvania s newspapers did an outstanding job of reaching adults who have these same aspirations. Throughout the pages of this newsletter, you will find information and statistics that demonstrate how Pennsylvania s newspapers reach adults with health and fitness goals better than any other medium across the state. Do yourself a favor print off copies of this information and share it with current or prospective advertisers that fall into these categories. We re all guilty of assuming that advertisers understand the value of newspapers, but in fact, few actually do. As newspapers fight to retain or increase their share of the advertising budget, any supporting documentation that you can provide to a client that supports the strengths of your products is only to your advantage. Good luck as you begin planning for an even more successful and prosperous Wishing you peace, happiness and the spirit of the season. Jane Hungarter Vice President of Marketing & Revenue Development Pennsylvania Newspaper Association Laurie Haines, director of marketing for the Universal Athletic Club in Lancaster, home of the Women s Weight Loss Center, said the club advertises in newspapers and Clipper Magazine as well as on the radio. The club mails a 32-page program guide fives times per year, featuring all of the programs offered as well as member success stories, to its member database and residential areas based on zip code. We do newspaper and radio advertising twice per year; every fall and early spring, around the times we have open houses. We invite the public to come in and try out everything for free, and we also have a trade show with all our departments present, Laurie said. We also advertise events and specials in newspapers throughout the year. Newspaper and radio gives us exposure to a market that we wouldn t necessarily be reaching through our program guide. Be sure to use the research and information contained in this issue of Insight to help with your sales pitch as you target gyms and weight loss centers. Show them that newspapers have the power to reach a wide range of potential customers and, combined with readers trust in the newspaper brand, advertising in our products could help them increase their membership numbers.
3 Page 3 Fit Body and Fit Mind by Jane Hungarter, PNA Pennsylvanians know that it s as important to exercise the mind by reading a newspaper as it is to exercise the abs and biceps. Based on the most recent Scarborough Research reports, Pennsylvanians who belong to a health or exercise club read newspapers more than they use any other media type. Adults 18+ who belong to a health or exercise club who have used selected media in the past week: Harrisburg/Lancaster/Lebanon/York DMA Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Mifflin, Perry and York Counties 1 Newspapers (read a daily or Sunday newspaper) 154,484 Television (watched morning or evening local news) 121,438 Radio (listened to morning drive radio) 115,770 Online (visited any newspaper Web site) 56,100 Philadelphia DMA Berks, Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia Counties 2 Newspapers (read a daily or Sunday newspaper) 520,698 Television (watched morning or evening local news) 409,352 Radio (listened to morning drive radio) 381,096 Online (visited any newspaper Web site) 216,836 Pittsburgh DMA Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Forest, Greene, Indiana, Lawrence, Venango, Washington and Westmoreland Counties 3 Newspapers (read a daily or Sunday newspaper) 266,170 Television (watched morning or evening local news) 223,508 Radio (listened to morning drive radio) 199,694 Online (visited any newspaper Web site) 96,440 Wilkes-Barre/Scranton DMA Bradford, Carbon, Clinton, Columbia, Lackawanna, Luzerne, Lycoming, Monroe, Montour, Northumberland, Schuylkill, Snyder, Sullivan, Susquehanna, Union, Wayne and Wyoming Counties 4 Newspapers (read a daily or Sunday newspaper) 122,188 Television (watched morning or evening local news) 121,720 Radio (listened to morning drive radio) 73,798 Online (visited any newspaper Web site) 31,108 Copyright 2009 Scarborough Research. All rights reserved. 1 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.; 2 Source: 2009 Release 1 Aug 08 Jan 09 Scarborough Report.; 3 Source: 2009 Release 1 Sep 08 Feb 09 Scarborough Report.; 4 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report
4 Page 4 Health/Fitness Club Industry Background The health/fitness club industry comprises a wide variety of facilities that meet consumer fitness needs through instructional exercise classes, personalized exercise programs, equipment ranging from weights to swimming pools, and/or nutritional counseling. While almost half of the clubs are commercial enterprises, nearly one-third are not-for-profit operations. Clubs operated as for-profit enterprises usually hire certified fitness experts and trainers to provide general and personalized instruction. Some centers offer pay-as-you-go plans while others require an initiation fee of several hundred dollars plus a fixed monthly payment for access to the facility. Well-known health clubs include Bally and 24 Hour Fitness. Curves is a franchise that specifically targets women. These centers must compete with non-profit organizations such as the YMCA. They must also compete with churches and schools, which might offer members and the general public access to classes such as yoga or general fitness. In addition, consumers may opt to use home-based exercise equipment or exercise by walking. While the US government routinely encourages consumers to engage in at least 30 minutes of daily exercise, many consumers claim they lack the time to exercise. Approximately 12 percent of consumers belong to a fitness center in the US. Health clubs might be able to increase membership and enrollment by working with employers and other affinity groups to offer discounted prices. If legislation is passed that allows consumers to deduct the cost of health club membership from taxes or to apply the cost to health services accounts, people might be more likely to sign up. In the United States, the industry comprises nearly 30,000 health clubs, an $18.5 billion industry, according to the International Health, Racquet & Sportsclub Association. The IHRSA also reports that club memberships increased to 44.1 million in 2007, up from 42.7 million in [Sources: Fitness Management; IHRSA; Rochester Democrat & Chronicle, Local health clubs, spas pick up more business as this year starts. Deborah Alexander, January 13, 2008.] Reprinted with permission 2009 AdMall and Sales Development Services, Inc. Attracting New Members is Key for Health/Fitness Clubs On average, consumers maintain membership at a specific health/fitness club for 3.2 years. Also, 64 percent of health/fitness club visitors/patrons are members, while 36 percent are non-member patrons. [Source: International Health, Racquet & Sportsclub Association s Profiles of Success. Reprinted in Fitness Management. February 2007.] Reprinted with permission 2009 AdMall and Sales Development Services, Inc.
5 Page 5 Looking to Reach Those Who Are in the Market for Athletic Wear or Sports Equipment? Look No Further Than Your Newspaper! by Jane Hungarter, PNA Pennsylvanians who personally purchased athletic shoes, athletic clothing or sports equipment in the past year read newspapers more than they engage with any other media type, according to the most recent Scarborough Research reports. If you are trying to reach this audience, be sure to invest a portion of your media budget in Pennsylvania s newspapers. Adults 18+ who have purchased athletic shoes, athletic clothing or sports equipment in the past year who have used selected media in the past week: Harrisburg/Lancaster/Lebanon/York DMA Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Mifflin, Perry and York Counties 1 Newspapers (read a daily or Sunday newspaper) 472,500 Television (watched morning or evening local news) 411,266 Radio (listened to morning drive radio) 367,574 Online (visited any newspaper Web site) 159,950 Philadelphia DMA Berks, Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia Counties 2 Newspapers (read a daily or Sunday newspaper) 1,306,888 Television (watched morning or evening local news) 1,186,030 Radio (listened to morning drive radio) 1,023,992 Online (visited any newspaper Web site) 505,210 Pittsburgh DMA Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Forest, Greene, Indiana, Lawrence, Venango, Washington and Westmoreland Counties 3 Newspapers (read a daily or Sunday newspaper) 825,988 Television (watched morning or evening local news) 804,924 Radio (listened to morning drive radio) 632,996 Online (visited any newspaper Web site) 285,864 Wilkes-Barre/Scranton DMA Bradford, Carbon, Clinton, Columbia, Lackawanna, Luzerne, Lycoming, Monroe, Montour, Northumberland, Schuylkill, Snyder, Sullivan, Susquehanna, Union, Wayne and Wyoming Counties 4 Newspapers (read a daily or Sunday newspaper) 413,934 Television (watched morning or evening local news) 347,644 Radio (listened to morning drive radio) 280,558 Online (visited any newspaper Web site) 103,400 Copyright 2009 Scarborough Research. All rights reserved. 1 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.; 2 Source: 2009 Release 1 Aug 08 Jan 09 Scarborough Report.; 3 Source: 2009 Release 1 Sep 08 Feb 09 Scarborough Report.; 4 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.
6 The Increasing Popularity of Yoga Who s Exercising? According to the SRDS Lifestyle Market Analyst 2008, approximately 57 percent of health/fitness club members are women and 43 percent are men. The percentage of women as club members has been increasing and might be due to the popularity of women-only clubs. Overall, the highest rate of health club membership falls in the 18 to 34 demographic, which has a 21.2 percent membership rate. Page 6 However, the Sporting Goods Manufacturer s Association reports that more than half of new club memberships are sold to consumers older than 40 individuals who want to stay fit and fight aging. This data corresponds to IHSRA s findings, and the study also indicates that for new health club members older than 55, 46 percent have never belonged to a different club. The report also identifies that consumers who take part in physical fitness/exercise activities are: Retailers should take note that yoga is a growing opportunity for the health/fitness club industry. These consumers spend approximately $6 billion annually on yoga classes and products. Approximately 72 percent are women, and 44 percent have household incomes of $75,000 and higher. Forty-four percent are ages 18 to 34, an additional 41 percent are ages 35 to 54, and the remaining 18 percent are ages 55 and older. [Source: Yoga Journal. April 2008.] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. TIP Show the advertiser how newspapers can effectively target these customers. Use audience and marketing data to support your claims. If possible, show how another advertiser used newspapers to effectively reach the same kinds of customers. Married (59 percent) Homeowners (69.9 percent) By age, these consumers are broken down as follows: 18 to percent 25 to percent 35 to percent 45 to percent 55 to percent 65 to percent percent By ethnic group, health club membership was reported as follows: White 67.7 percent Black 9.5 percent Hispanic 18.1 percent Asian 5.9 percent The same publication breaks out the market by the following income levels: Less than $20, percent $20,000-$29, percent $30,000-$39, percent $40,000-$49, percent $50,000-$74, percent $75,000-$99, percent $100, percent Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc.
7 Page 7 Peak Sales Months/Seasons For Health/Fitness Clubs CALENDAR MONTH % OF ANNUAL SALES JANUARY 12.4% FEBRUARY 9.5% MARCH 8.7% APRIL 6.9% MAY 7.8% JUNE 7.6% JULY 6.8% AUGUST 7.6% SEPTEMBER 8.4% OCTOBER 8.6% NOVEMBER 7.7% Historically, new health/fitness club memberships spike in January, remain high in February and March, and level off in April. [Source: Monthly enrollment rates from International Health, Racquet & Sportsclub Association based on the most recent statistics available.] When measuring attrition, the IHRSA found that, on average, clubs had highest monthly memberships from October through December, while more memberships were dropped in March than any other month. Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. TIP Propose ad placements that run in advance of and during this time. You might also be able to maximize sales by proposing promotions or nontraditional activites for increasing traffic during slower times. DECEMBER 7.8%
8 Page 8 Media Influencers for Health/Fitness Club Members Information/advertising from direct mail, newspapers and TV are the traditional media types that most influence U.S. adults who have been members of a health/fitness club or gym in the last year, according to the January 2009 Ad-ology Media Influence on Consumer Choice Survey Reprinted with permission 2009 AdMall and Sales Development Services, Inc.
9 Page 9 Top Factors Considered When Choosing A Health/Fitness Club Cost is the most important factor when choosing a health/fitness club, according to 54 percent of Americans. Twenty-one percent say convenience or atmosphere is most important. Americans have health club memberships for health/weight loss reasons (43 percent), to improve appearance (16 percent), and reduce stress (8 percent). [Source: Fitness and Finances. Anytime Fitness. Accessed February 2009.] The International Health, Racquet & Sportsclub Association (IHRSA) reports that men exercise (listed in order of decreasing importance) for: muscle tone increased energy cardiovascular conditioning weight control Women exercise for (in declining order of importance): weight control feeling good afterward increased energy level muscle tone Consumers may also join a specific health/fitness club because of programs offered. IHRSA reports the following activity participation by gender: Men: Barbells 73 percent Dumbbells 63 percent Calisthenics 56 percent Spinning 53 percent Weight machines 48 percent Women: High impact aerobics 98 percent Low impact aerobics 97 percent Step aerobics 87 percent Aquatic exercise 80 percent Cardio kickboxing 71 percent The most popular fitness machines are: Treadmills Stationary cycles Weight/resistance machines Abdominal machines Elliptical motion trainers [Source: Sports Goods Manufacturers Association. 2008] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. Some Background On Diet/ Weight Loss Centers Diet/weight loss centers operate either as independent entities or as branches of larger organizations such as churches or health clubs. These businesses charge consumers a membership fee and in return consumers get the right to attend meetings and receive positive support. For additional fees, consumers can purchase pre-measured meals and/or access online resources. Diet/weight loss centers compete with each other and with physicians who might offer nutritional counseling or weight loss medications as well as the increasingly popular surgical alternative known as gastric bypass. Diet/weight loss centers also compete with retailers and manufacturers that sell over-the-counter solutions ranging from food products to pharmaceuticals that promise to suppress appetite. Well-known diet centers include the franchised Weight Watchers and Jenny Craig systems. Marketdata reports that the weight-loss industry is worth $55 billion, and that number is expected to reach $68 billion by The industry outlook is good as nearly two-thirds of American adults are overweight and many consumers who lose weight regain it. [Sources: Newman, Andrew Adam. The Skinny on Male Dieting. Adweek. April 7, 2008; Mahoney, Sarah. With Attendance Down, Weight Watchers Looks To Revamp Its Marketing. Marketing Daily. May 7, 2007; Weight Watchers 2008 Annual Report] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc.
10 Annual Advertising Budget For Diet/ Weight Loss Centers Target Customers For Diet/Weight Loss Centers Page 10 According to the SRDS 2008 Lifestyle Market Analyst, the average consumer of diet/weight control products/services is 50.5 years old. Here is a breakout of the market by age group: 18 to 24 years old 3.7 percent 25 to percent 35 to percent 45 to percent The annual advertising budget for diet/weight loss centers is approximately 6.1 percent of retail sales for personal services businesses. [Source: Advertising Ratios & Budgets. Schonfeld & Associates ] This amounts to an estimated ad budget of $27,938 per location for an average size personal care service company in the state of Pennsylvania. To be average in this market, personal care service companies need to spend at least $5,238 per employee on advertising every year. [Source: 2009 EASI/Ad-ology Annual Receipts Analysis based the latest reported data from the IRS, US Bureau of Economic Analysis, and the US Census Bureau.] Reprinted with permission 2009 AdMall and Sales Development Services, Inc. TIP Use this information to build realistic and attainable advertising proposals, to estimate your share of their overall budget (if the account won t give you an exact figure) or to counter account objections that they are spending too much on advertising. 55 to percent 65 to percent percent The same publication breaks out the market by the following income levels: Less than $20, percent $20,000-$29, percent $30,000-$39, percent $40,000-$49, percent $50,000-$74, percent $75,000-$99, percent $100, percent Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. Health/Fitness Club Media Preferences Health/fitness club advertisers prefer to promote their services in daily and weekly newspapers, radio, cable television, yellow pages, direct mail, event and team sponsorships, promotions and the Internet (web sites, s and social networks). [Source: Ad-ology.net ] Members of the International Health, Racquet & Sportsclub Association are frequently invited to participate in joint promotions. Information is available at Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc.
11 Page 11 Energy and Nutrition Bar Aficionados are Newspaper Readers by Jane Hungarter, PNA The most recent Scarborough Research reports demonstrate that Pennsylvanians who used energy/ nutrition bars in the past month prefer their newspaper to any other competitive medium. Adults 18+ who have used energy/nutrition bars in the past month who have used selected media in the past week: Harrisburg/Lancaster/Lebanon/York DMA Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Mifflin, Perry and York Counties 1 Newspapers (read a daily or Sunday newspaper) 143,770 Television (watched morning or evening local news) 134,738 Radio (listened to morning drive radio) 126,628 Online (visited any newspaper Web site) 43,830 Philadelphia DMA Berks, Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia Counties 2 Newspapers (read a daily or Sunday newspaper) 517,930 Television (watched morning or evening local news) 508,702 Radio (listened to morning drive radio) 430,728 Online (visited any newspaper Web site) 191,144 Pittsburgh DMA Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Forest, Greene, Indiana, Lawrence, Venango, Washington and Westmoreland Counties 3 Newspapers (read a daily or Sunday newspaper) 305,706 Television (watched morning or evening local news) 288,758 Radio (listened to morning drive radio) 233,196 Online (visited any newspaper Web site) 101,966 Wilkes-Barre/Scranton DMA Bradford, Carbon, Clinton, Columbia, Lackawanna, Luzerne, Lycoming, Monroe, Montour, Northumberland, Schuylkill, Snyder, Sullivan, Susquehanna, Union, Wayne and Wyoming Counties 4 Newspapers (read a daily or Sunday newspaper) 139,286 Television (watched morning or evening local news) 135,952 Radio (listened to morning drive radio) 82,666 Online (visited any newspaper Web site) 32,464 Copyright 2009 Scarborough Research. All rights reserved. 1 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.; 2 Source: 2009 Release 1 Aug 08 Jan 09 Scarborough Report.; 3 Source: 2009 Release 1 Sep 08 Feb 09 Scarborough Report.; 4 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.
12 Page 12 Media Influencers for Diet/Weight Loss Center Patrons Information/advertising from TV, magazines and newspapers are the traditional media types that most influence U.S. adults who have recently used a diet or weight loss program, according to the January 2009 Ad-ology Media Influence on Consumer Choice survey. Reprinted with permission 2009 AdMall and Sales Development Services, Inc.
13 Newspapers Are the Prescription for Advertising Success by Jane Hungarter, PNA Americans are all trying to live healthier lives, and Pennsylvanians are no exception. According to the most recent Scarborough Research reports, Pennsylvanians who personally purchased medication to quit smoking or lose weight in the past year are big newspaper readers. Page 13 Adults 18+ who have purchased medication to quit smoking or lose weight in the past year who have used selected media in the past week: Harrisburg/Lancaster/Lebanon/York DMA Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Mifflin, Perry and York Counties 1 Newspapers (read a daily or Sunday newspaper) 53,410 Television (watched morning or evening local news) 41,462 Radio (listened to morning drive radio) 42,582 Online (visited any newspaper Web site) 9,576 Philadelphia DMA Berks, Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton and Philadelphia Counties 2 Newspapers (read a daily or Sunday newspaper) 175,464 Television (watched morning or evening local news) 163,614 Radio (listened to morning drive radio) 140,162 Online (visited any newspaper Web site) 49,894 Pittsburgh DMA Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Forest, Greene, Indiana, Lawrence, Venango, Washington and Westmoreland Counties 3 Newspapers (read a daily or Sunday newspaper) 69,044 Television (watched morning or evening local news) 68,412 Radio (listened to morning drive radio) 61,452 Online (visited any newspaper Web site) 14,844 Wilkes-Barre/Scranton DMA Bradford, Carbon, Clinton, Columbia, Lackawanna, Luzerne, Lycoming, Monroe, Montour, Northumberland, Schuylkill, Snyder, Sullivan, Susquehanna, Union, Wayne and Wyoming Counties 4 Newspapers (read a daily or Sunday newspaper) 38,812 Television (watched morning or evening local news) 34,928 Radio (listened to morning drive radio) 31,112 Online (visited any newspaper Web site) 16,590 Copyright 2009 Scarborough Research. All rights reserved. 1 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.; 2 Source: 2009 Release 1 Aug 08 Jan 09 Scarborough Report.; 3 Source: 2009 Release 1 Sep 08 Feb 09 Scarborough Report.; 4 Source: 2009 Release 1 Oct 08 Mar 09 Scarborough Report.
14 Page 14 Gym Members Quit Within the First Year Approximately 27 percent of new gym members quit the gym within the first year. Those who start their memberships in January are most likely to quit that same year, many within the first few months. [Source: Perone, Joseph R. The Star-Ledger, Fitness Burnout. April 15, 2008.] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. Peak Sales Months/Seasons For Diet/Weight Loss Centers Traditionally, many consumers start diets as part of New Year s resolutions, as well as during the spring months. In 2009, 20 percent of those making a resolution said their goal was to lose weight. Preferred Ad Dates/ Times For Diet/Weight Loss Centers Diet/weight loss centers report having the most success when they advertise during early morning talk shows, early in each month and at the start of the swimsuit season. Mondays are also popular times to advertise as many consumers begin dieting on Monday. As a matter of interest, of the approximately 46 percent of consumers who start diets on Mondays, 31 percent admit defeat by Tuesday evening and return to normal eating patterns. [Source: MSNBC.com. April 9, 2007.] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. [Source: Marist Poll. Marist College Institute for Public Opinion. January 2, 2009.] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. TIP Propose ad placements that run in advance of and during this time. You might also be able to maximize sales by proposing promotions or non-traditional activities for increasing traffic during slower times. Top Advertising Media For Diet/Weight Loss Centers Diet/weight loss centers find value in promoting their services in or on the following mediums: television, radio, newspaper, magazine, yellow pages, Internet (Web sites, directories, blogs, social networks and online communities) and direct mail coupons. [Source: Ad-ology.net ] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc.
15 Page 15 Key Copy Points For Health/Fitness Clubs A health/fitness club advertiser can attract more attention to its ad by listing key or unique services in their copy. Here are a few items commonly offered: Diet planning Free towels Spa Free daycare Pro shop Heated outdoor pool Custom fitness Financing Giant whirlpool Tanning booths Summer camps For Diet/ Weight Loss Centers A diet/weight loss center advertiser can attract more attention to its ad by listing key or unique services in their copy. Here are a few items commonly offered: Free weekly meetings Nutritional counseling Low-impact exercise programs East-to-follow diets Pre-measured food Family discounts Unique planning journal Home meal delivery Diabetics a specialty Grocery shopping training Cooking classes Reprinted with permission 2009 AdMall and Sales Development Services, Inc. Reprinted with permission 2009 AdMall and Sales Development Services, Inc. Top Factors Considered When Choosing A Diet/ Weight Loss Center According to surveys by Consumer Reports, the following factors are important in selecting a diet center/weight loss program: Reasonable prices Flexible programs, including accommodation of special dietary needs Counseling and guidance to change eating habits for life Exercise programs [Source: Consumer Reports, Weight Loss Programs] Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc.
16 Page 16 Annual Advertising Budget For Health/ Fitness Clubs The annual advertising budget for a health/ fitness club is approximately 2.4 percent of retail sales for miscellaneous amusement and recreation services. [Source: Advertising Ratios and Budgets. Schonfeld & Associates ] This amounts to an estimated ad budget of $8,959 per location for average size fitness and recreational sports centers in the state of Pennsylvania. To be average in this market, fitness and recreational sports centers need to spend at least $533 per employee on advertising every year. [Source: 2009 EASI/Ad-ology Annual Receipts Analysis based the latest reported data from the IRS, US Bureau of Economic Analysis, and the US Census Bureau.] Reprinted with permission 2009 AdMall and Sales Development Services, Inc. TIP Use this information to build realistic and attainable advertising proposals, to estimate your share of the overall budget (if the account won t give you an exact figure) or to counter account objections that they are spending too much on advertising. Wishing you peace, happiness and the spirit of the season. Top Product Categories For Health/ Fitness Clubs According to the International Health, Racquet & Sportsclub Association, the top programs for health/fitness clubs are: Personal training Fitness evaluation Step/bench aerobics Strength training Child care Research information reprinted with permission 2009 AdMall and Sales Development Services, Inc. Tim Williams, President, timw@pa-news.org Jane Hungarter, Vice President of Marketing and Revenue Development, janeh@pa-news.org Lisa Knight, Vice President of Advertising Sales, lisak@pa-news.org Kevin Wert, Director of New Business Development, kevinw@pa-news.org Matthew Caylor, Account Executive, Interactive, matthewc@pa-news.org
by Marie Elena Howe, PNA
Newspapers attract both vacationers and business travelers PAGE 2 Volume 3, Issue 5 Summer 2010 Where does the entertainment industry spend its advertising dollars? PAGE 4 And the Oscar goes to your newspaper!
More informationMethodology for Defining Workforce Regions in the State System s Gap Analysis
CLARION UNIVERSITY Methodology for Defining Workforce Regions in the State System s 2016-2026 Gap Analysis The purpose of this document is to lay out the methodology for defining the University Workforce
More informationCommonwealth of Pennsylvania
Commonwealth of Pennsylvania Date: April 1, 2016 Subject: Children's Health Insurance Program Outreach Solicitation Number: RFQ 6100037762 Opening Date/Time: April 4, 2016 5:00 PM Addendum Number: 1 To
More informationThere has been much speculation
Marcellus Education Fact Sheet Pennsylvania Dairy Farms and Marcellus Shale, 2007 2010 There has been much speculation about the implications of Marcellus shale development for Pennsylvania farms and farmers.
More informationBID ITEM WORKBOOK COSTARS-13 Emergency Responder Vehicles BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: 2100 Washington Pike Heidelberg, Pa. 15106 Allgheny VENDOR NUMBER: 147187 Primary POC
More informationBID ITEM WORKBOOK COSTARS-6 Packaged Software BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: 1102 15th Street SW, Suite 102 Auburn, WA 98001 King PA Legislative House District Number
More informationGENERAL PERMIT NUMBER WMGR114
Description: The approval herein granted is limited to: 1. the processing of spent polyethylene glycol slurry containing silicon and silicon carbide or diamond ( waste ) for beneficial use in fresh slurry
More informationIf so, you should reconsider your grazing management!
Grazing Management Conservation solutions for your Pennsylvania farm Do you have problems with Bare ground or compacted soil in your pasture? Slow forage growth? Low quality pasture? Standing water after
More informationBID ITEM WORKBOOK COSTARS-8 Maintenance, Repair, & Operation Equipment & Supplies ("MRO") BIDDER/CONTRACTOR DATA
COSTARS-8 Maintenance, Repair, & Operation Equipment & Supplies ("MRO") BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: PA Legislative
More informationLEVEL 1 ASSESSMENT FORM
COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF ENVIRONMENTAL PROTECTION BUREAU OF SAFE DRINKING WATER LEVEL 1 ASSESSMENT FORM I. General Information PWS Name: PWSID #: Contact Name: Phone #: PWS Address: E-mail:
More informationBID ITEM WORKBOOK COSTARS-3 IT Hardware BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: VENDOR NUMBER: PA Legislative House District Number DGS Self-Certified Small Business
More informationBID ITEM WORKBOOK COSTARS-13 Emergency Responder Vehicles BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: VENDOR NUMBER: Primary POC regarding IFB/Contract: Secondary POC regarding IFB/Contract:
More informationLegislative Budget and Finance Committee
Legislative Budget and Finance Committee A JOINT COMMITTEE OF THE PENNSYLVANIA GENERAL ASSEMBLY Offices: Room 400 Finance Building, 613 North Street, Harrisburg Mailing Address: P.O. Box 8737, Harrisburg,
More informationBID ITEM WORKBOOK COSTARS-17 Waste, Recycling & Materials Handling Containers BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: VENDOR NUMBER: PA Legislative House District Number DGS Self-Certified Small Business
More informationBID ITEM WORKBOOK COSTARS-25 Municipal Work Vehicles BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: VENDOR NUMBER: PA Legislative House District Number 4162 LIBRARY RD PITTSBURGH, PA 15234
More informationBlueprint for One of the Nation s Largest SCM Maintenance Programs
Blueprint for One of the Nation s Largest SCM Maintenance Programs PA Department of Transportation Hydrologic & Hydraulic Studies Waterway Permitting Stormwater Design & Permitting Technical Course Development
More informationPROCEDURES FOR REVISIONS TO NATIONAL HIGHWAY SYSTEM CONNECTIONS TO MAJOR INTERMODAL FACILITIES
PROCEDURES FOR REVISIONS TO NATIONAL HIGHWAY SYSTEM CONNECTIONS TO MAJOR INTERMODAL FACILITIES Pennsylvania Department of Transportation Transportation Planning Division April 2014 (Revised March 2018)
More informationDEPARTMENT OF ENVIRONMENTAL PROTECTION Bureau of Oil and Gas Management
DOCUMENT NUMBER: ***-****-*** EFFECTIVE DATE: Month DD, YYYY DEPARTMENT OF ENVIRONMENTAL PROTECTION Bureau of Oil and Gas Management TITLE: Addressing Spills and Releases from Oil & Gas Wells and Related
More informationAn Assessment of the Economic Impacts of the Pennsylvania Dairy Industry 1
An Assessment of the Economic Impacts of the Pennsylvania Dairy Industry 1 Executive Summary Steven Deller, Mark Stephenson and Chuck Nicholson 2 To assess the contribution of dairy to the Pennsylvania
More informationTHE GOVERNOR GOVERNOR S OFFICE. Amendment to Proclamation
5346 THE GOVERNOR GOVERNOR S OFFICE September 18, 2004 in Allegheny, Armstrong, Butler and Washington Counties due to widespread and unusually severe storms, heavy rain, high winds and general population
More informationLAND APPLICATION OF RESIDUAL WASTE ANNUAL OPERATION REPORT. Instructions
2520>FM>LWM0408 ev. 8/97 25 PA Code 291.222 DEPATMENT OF ENVIONMENTAL POTECTION BUEAU OF LAND ECYCLING AND WASTE MANAGEMENT LAND APPLICATION OF ESIDUAL WASTE ANNUAL OPEATION EPOT Instructions 1. This report
More informationLEVEL 2 ASSESSMENT FORM
COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF ENVIRONMENTAL PROTECTION BUREAU OF SAFE DRINKING WATER LEVEL 2 ASSESSMENT FORM I. General Information PWS Name: PWSID #: Contact Name: Phone #: PWS Address: E-mail:
More informationBiosolids Quality. Enhancement Plan. For more information, visit keyword: Biosolids.
Biosolids Quality Enhancement Plan For more information, visit www.dep.state.pa.us, keyword: Biosolids. Biosolids Quality Enhancement Plan INTRODUCTION The beneficial use of biosolids has become a growing
More informationCurrent State of Air Quality in PA. January 16, 2018 Citizens Advisory Council
Current State of Air Quality in PA January 16, 2018 Citizens Advisory Council Tom Wolf, Governor Patrick McDonnell, Secretary Agenda National Ambient Air Quality Standards DEP s Monitoring Network Air
More informationGENERAL PERMIT WMGM020 RECOVERY AND BENEFICIAL USE OF FERROUS AND NONFERROUS METALS; AND REMOVAL OF UNBURNED
GENERAL PERMIT WMGM020 RECOVERY AND BENEFICIAL USE OF FERROUS AND NONFERROUS METALS; AND REMOVAL OF UNBURNED MATERIAL FROM MUNICIPAL WASTE INCINERATION FACILITIES DEPARTMENT OF ENVIRONMENTAL PROTECTION
More informationBID ITEM WORKBOOK COSTARS-36 Appliances, Cafeteria Equipment, and Supplies BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: BIDDER 4501 Westport Drive Mechanicsburg, PA 17055 Cumberland PA Legislative House District Number PA Legislative Senate District Number VENDOR NUMBER:
More informationSUMMARY OF KEY REQUIREMENTS FOR
SUMMARY OF KEY REQUIREMENTS FOR SURFACE WATER IDENTIFICATION PROTOCOL COMMONWEALTH OF PENNSYLVANIA Department of Environmental Protection For more information, visit us through the PA PowerPort at www.state.pa.us
More informationBID ITEM WORKBOOK COSTARS-8 Maintenance, Repair, & Operation Equipment & Supplies ("MRO") (04/23/2012) BIDDER/CONTRACTOR DATA
COSTARS-8 Maintenance, Repair, & Operation Equipment & Supplies ("MRO") (04/23/2012) BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN:
More informationBID ITEM WORKBOOK COSTARS-35 Furniture and Window Treatments BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: Steelcase Inc. 901 44th Street SE Mail Code: CH-2W-08 Grand Rapids, MI 49508 USA PA
More informationGeneral Permit WMGR116. Beneficial Use of Alternative Fuels for Circulating and Bubbling Fluidized Bed Boilers and Pulverized Coal-fired Boilers
General Permit WMGR116 Beneficial Use of Alternative Fuels for Circulating and Bubbling Fluidized Bed Boilers and Pulverized Coal-fired Boilers Department of Environmental Protection Bureau of Waste Management
More informationLocal Nitrogen Goals Across Different Geographies
Local Nitrogen Goals Across Different Geographies Lisa Schaefer Co-Chair of PA Phase III WIP Local Area Goals Workgroup County Commissioners Association of Pennsylvania Matt Johnston University of Maryland
More informationBID ITEM WORKBOOK COSTARS-6 Software BIDDER/CONTRACTOR DATA
COSTARS-6 Software BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: VENDOR NUMBER: PA Legislative House District Number DGS Self-Certified
More informationPre-employment Inquiries: What may I ask? What must I answer?
Pre-employment Inquiries: What may I ask? What must I answer? Common illegal or non-job related questions often asked on pre-employment applications and interviews This information is provided by the Pennsylvania
More informationBID ITEM WORKBOOK COSTARS-14 Recreational & Fitness Equipment BIDDER/CONTRACTOR DATA
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN: VENDOR NUMBER: PA Legislative House District Number River Valley Recreation York 94
More informationSITE ASSESSMENT SAMPLING REQUIREMENTS AT REGULATED STORAGE TANK SYSTEM CLOSURES
SITE ASSESSMENT SAMPLING REQUIREMENTS AT REGULATED STORAGE TANK SYSTEM CLOSURES Bureau of Environmental Cleanup and Brownfields Division of Storage Tanks November 1, 2016 2630-BK-DEP4699 11/2016 An Equal
More informationCountywide Action Plans
Countywide Action Plans Healthy Waters, Healthy Communities Pennsylvania Phase 3 Watershed Implementation Plan (WIP3) Countywide Action Plans Today s Agenda Overview Countywide Action Plans: Who What When
More informationU.S. DEPARTMENT OF HUD 04/11/2017 STATE: PENNSYLVANIA HOUSING TRUST FUND INCOME LIMITS
Allentown-Bethlehem-Easton, PA-NJ MSA Allentown-Bethlehem-Easton, PA HMFA HTF LIMITS 15400 17600 20420 24600 28780 32960 37140 41320 30% Limits 15400 17600 19800 22000 23800 25550 27300 29050 Altoona,
More informationBUREAU OF WASTE MANAGEMENT. DIVISION OF MUNICIPAL and RESIDUAL WASTE GENERAL PERMIT WMGR028
BUREAU OF WASTE MANAGEMENT DIVISION OF MUNICIPAL and RESIDUAL WASTE GENERAL PERMIT WMGR028 BENEFICIAL USE OF BAGHOUSE FINES OR SCRUBBER POND PRECIPITATES FROM HOT-MIX ASPHALT PLANTS Issued: August 1, 2017
More informationHEALTHIER EMPLOYEES, HEALTHIER BUSINESS. Corporate Membership YMCA OF GREATER FORT WAYNE
HEALTHIER EMPLOYEES, HEALTHIER BUSINESS. Corporate Membership YMCA OF GREATER FORT WAYNE THERE IS STRENGTH IN NUMBERS IN THE TYPICAL AMERICAN WORKPLACE 80% under-exercise 1 60% are overweight and sedentary
More informationCountywide Action Plans
Countywide Action Plans Healthy Waters, Healthy Communities Pennsylvania Phase 3 Watershed Implementation Plan (WIP3) Countywide Action Plans Today s Agenda Overview Countywide Action Plans: Who What When
More informationSTANDARD CONDITIONS GENERAL PERMIT WMGM042
STANDARD CONDITIONS GENERAL PERMIT WMGM042 A. Authorization: This general permit authorizes the processing (mixing or blending) of (i) animal manure, (ii) grease trap waste (collected from restaurants,
More informationAct 101 Section 902 Grants Round 53 Summary
APPLICANT PROJECT REQUESTED AWARDED Comments SOUTHEAST REGION 1 Bristol Township Curbside Recycling $90,585 $90,585 Bucks County Prorgam 2 Chester County Office Building & Community $46,490 $43,439 Item
More informationStraight Line Diagram. Cameron 12. January 2018
Straight Line Diagram Cameron 12 January 2018 This document was produced by the Pennsylvania Department of Transportation (PENNDOT) as an internal management tool for State maintained highways and is not
More informationStraight Line Diagram. Montour 47. January 2019
Straight Line Diagram Montour 47 January 2019 This document was produced by the Pennsylvania Department of Transportation (PENNDOT) as an internal management tool for State maintained highways and is not
More informationMARION. Media Kit 2019 HEALTHYLIVINGMAGAZINES.COM MAGNOLIA MEDIA COMPANY
MARION Media Kit 2019 MARION Mission Statement Healthy Living Magazine delivers content that inspires a healthy and active lifestyle. Focused on health, fitness, nutrition, beauty, and mental and financial
More informationContents. Media Outlets Schedule. Data. Objectives. Budget Allocation. Audience Description. Evaluation. Alice Li Jose Tancuan Sydney Esensten
Media Plan Table of Situation 2 Media Outlets 10-12 Data 4 2010 Schedule 13 Objectives 6 Budget Allocation 14-15 Alice Li Jose Tancuan Sydney Esensten Audience Description Contents 7 Evaluation 16 ituation
More informationGENERAL PERMIT PAG-02 FOR COVERAGE UNDER GENERAL NPDES PERMIT FOR STORMWATER DISCHARGES ASSOCIATED WITH CONSTRUCTION ACTIVITIES FACT SHEET
COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF ENVIRONMENTAL PROTECTION BUREAU OF WATERSHED MANAGEMENT GENERAL PERMIT PAG-02 FOR COVERAGE UNDER GENERAL NPDES PERMIT FOR STORMWATER DISCHARGES ASSOCIATED WITH
More informationThe Times Leader 2018 MEDIA KIT. 200 South Fourth Street, Martins Ferry, OH
The Times Leader 2018 MEDIA KIT 200 South Fourth Street, Martins Ferry, OH 43935 740-633-1131 www.timesleaderonline.com Our Mission The Times Leader has built a large, local audience serving Belmont county
More informationSPECIAL CONDITIONS GENERAL PERMIT WMGM025
A. Authorization: This general permit authorizes the grinding, shredding, crushing, screening and/or beneficial use of construction waste materials as follows: 1. Activity authorized at the permanent facility:
More informationHealth & Wellness Finance Home Shopping Technology Beauty Nutrition Fashion. and more!
Health & Wellness Finance Home Shopping Technology Beauty Nutrition Fashion and more! Enriching women s lives through events in: Cumberland County Dauphin County Lancaster County Lebanon County Beauty
More informationFact Sheet Commonwealth of Pennsylvania Department of Environmental Protection
Fact Sheet Commonwealth of Pennsylvania Department of Environmental Protection ASBESTOS PROGRAM FOR CONTRACTORS WORKING IN PENNSYLVANIA The Pennsylvania asbestos program includes federal and state regulations
More informationTHERE IS STRENGTH IN NUMBERS
Corporate Membership OF GREATER FORT WAYNE 2018 HEALTHIER EMPLOYEES, HEALTHIER BUSINESS. THERE IS STRENGTH IN NUMBERS In The Typical American Workplace: 80% 60% 50% don t exercise enough 1 are overweight
More informationInnovative Marketing Ideas That Work
INNOVATIVE MARKETING IDEAS THAT WORK Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility
More informationTHE Y IS HERE TO CHANGE THAT!
Corporate Membership YMCA OF GREATER FORT WAYNE 2019 HEALTHIER EMPLOYEES, HEALTHIER BUSINESS. DID YOU KNOW? In The Typical American Workplace: 60% are overweight and sedentary 59% don t exercise enough
More informationBID ITEM WORKBOOK COSTARS-8 Maintenance, Repair, & Operation Equipment & Supplies ("MRO") (04/23/2012) BIDDER/CONTRACTOR DATA
COSTARS-8 Maintenance, Repair, & Operation Equipment & Supplies ("MRO") (04/23/2012) BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: D/B/A NAME, IF APPLICABLE: BIDDER ADDRESS: COUNTY LOCATED IN:
More informationPennsylvania House Republican Policy Committee Thursday, November 16, Testimony of David Spigelmyer Marcellus Shale Coalition
Pennsylvania House Republican Policy Committee Thursday, November 16, 2017 Testimony of David Spigelmyer Marcellus Shale Coalition Good morning Chairman Benninghoff and the distinguished members of the
More informationBuilders Hardware and Specialty Company West 16th Street. Erie, Pennsylvania Erie County. Certification Number
BIDDER/CONTRACTOR DATA BIDDER/CONTRACTOR'S LEGAL NAME: BIDDER ADDRESS: COUNTY LOCATED IN: PA Legislative House District Number 2002 West 16th Street Erie, Pennsylvania 16505 Erie County 2 PA Legislative
More informationThe Belleville News-Democrat Reaching more than 7 out of 10 metro-east adults
The Belleville News-Democrat Reaching more than 7 out of 10 metro-east adults Always reach 71% of metro-east adults by combining print & online platforms The BND reaches: 75% of males age 18+ 67% of females
More informationthe BUSINESS MAGAZINE
2019 MEDIA KIT TABLE OF CONTENTS Overview... 1 Rave Reviews... 2 Readership Survey Results... 3 2019 Editorial Calendar... 4 Magazine Distribution Area... 5 Demographics & Statistics... 6 Advertising Rates...
More informationSilverSneakers. Reach the largest demographic
SilverSneakers Reach the largest demographic SilverSneakers has filled our facility during traditionally non-busy hours. SilverSneakers is something an owner can count on for consistent revenue. If your
More information2 State Profile. Pennsylvania 2018 State Hazard Mitigation Plan 7
Pennsylvania 2018 State Hazard Mitigation Plan 7 2. State Profile Geography and Environment The Commonwealth of Pennsylvania consists of approximately 46,058 square miles, 44,820 square miles of which
More informationMake a Game Changing Impact
Newtown Athletic Club Employee Newsletter, April 2014 Welcome to Newtown Athletic Club s first employee newsletter, we proudly have named life changers chatter. Make a Game Changing Impact. The NAC is
More informationParent. 2017/18 Media Kit. alaska. A FREE, full-color, quarterly magazine for Alaskan families. Alaska s No. 1 Family Resource
Parent alaska 2017/18 Media Kit A FREE, full-color, quarterly magazine for Alaskan families Alaska s No. 1 Family Resource About Us Targeted, Tested and Trusted Alaska Parent magazine, the most-trusted
More informationPermitted Industrial Minerals Operations Large 401 Small 759 Staff: 47 employees - Permitting, Inspection, Compliance and Clerical Staff
Pottsville District Mining Office 5 West Laurel Blvd., Pottsville PA 17901 (570) 621-3118 Fax (570) 621-3110 Permitting and monitoring & compliance activities for all anthracite surface and deep mining,
More informationWebsite Audience Analysis. Fall 2009
Website Audience Analysis Fall 2009 Release Date January 2010 Analysis Goals Profile CapeMayCountyHerald.com visitors Understand preferred content and features Evaluate Internet and media use habits Identify
More informationToday s Newspaper Audience Print & Online
Today s Newspaper Audience Print & Online How does your newspaper audience compare to the national average? What is the trend in adults reading print vs. digital? What categories of business are ripe for
More informationthe BUSINESS MAGAZINE
2019 MEDIA KIT TABLE OF CONTENTS Overview... 1 Rave Reviews... 2 Readership Survey Results... 3 2019 Editorial Calendar... 4 Magazine Distribution Area... 5 Demographics & Statistics... 6 Advertising Rates...
More informationMetals Data. for. Pennsylvania Soils
Metals Data for Pennsylvania Soils by Edward J. Ciolkosz, Richard C. Stehouwer, and Mary Kay Amistadi Agronomy Series Number 140 Agronomy Department The Pennsylvania State University University Park, PA
More informationWant to get the most out of your marketing dollars?
Want to get the most out of your marketing dollars? You need low-cost, high-impact marketing strategies to meet your specific goals. Strategic Marketing Workshops For proactive businesses in need of an
More informationCity of Driggs 2010 Retail Trade Area Analysis
City of Driggs 2010 Retail Trade Area Analysis Introduction The 2010 Retail Trade Area Analysis for the City of Driggs compares supply and demand for a variety of retail sectors and gives information on
More informationAmericas retail report
Americas retail report Redefining loyalty for retail June 2015 Redefining loyalty for retail Today, American consumers have more shopping choices than ever before. They have access to more diverse retailers
More informationBrad Hall Midstream & Marketing
Brad Hall Midstream & Marketing October 17, 2012 Overview Lines of Business Marketing Generation Midstream Natural Gas >100 Bcf > 30,000 locations 33 LDCs Power > 2 MM MWhrs > 10,000 locations 19 EDCs
More informationGeisinger Health System & Holy Spirit Hospital A Geisinger Affiliate
Geisinger Health System & Holy Spirit Hospital A Geisinger Affiliate Contractor Qualification Process & Contractor Monthly Performance Evaluation Process IFMA Meeting October 21, 2015 Contractor Qualification
More informationGeneral Permit WMGR025 Residual and Municipal Waste Composting
Department of Environmental Protection Bureau of Waste Management Division of Municipal and Residual Waste February, 9 2008 A. Description: This general permit authorizes the composting and beneficial
More information5 Principles of. Success
5 Principles of Success 1. Professionalism The Three Trusts (The Three V s) 1. Visual Trust a. Your Dress Should Reflect Your Profession 2. Verbal Trust a. Industry Specific Language 3. Viability Trust
More informationMEDIA KIT THEPAMEDIAGROUP.COM
2017 MEDIA KIT THEPAMEDIAGROUP.COM PAMEDIAGROUP@PENNLIVE.COM1 Grow Your Business through tailored advertising solutions to reach your perfect customers. PA Media Group offers a full range of marketing
More informationLYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
More informationDiane Williams Senior Media Research Analyst Arbitron Inc
Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Arbitron Out-of-Home Advertising Report 2013 1 Table of Contents Introduction... 2 Methodology... 2 Terms
More informationINSTRUCTIONS FOR COMPLETING AND SUBMITTING AN INDIVIDUAL PERMIT APPLICATION FOR AQUACULTURE PRODUCTION OPERATIONS
COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF ENVIRONMENTAL PROTECTION BUREAU OF WATER QUALITY PROTECTION INSTRUCTIONS FOR COMPLETING AND SUBMITTING AN INDIVIDUAL PERMIT APPLICATION FOR AQUACULTURE PRODUCTION
More informationWho we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers
Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to
More informationUn Futuro Prometedor:
Un Futuro Prometedor: Profiling the Hispanic Shopper Devora Rogers Senior Director, Retail Marketing Insights About Inmar Manages more print and digital retail content than any other company globally Largest
More information2017 MEDIA KIT. PRINT ONLINE eedition
2017 MEDIA KIT PRINT ONLINE eedition getting in Focus IMPACT - Focus Daily News provides impact for advertisers. As the ONLY newspaper dedicated to covering twelve Dallas suburbs we have proven to be the
More information2015 Hospitality Consumer Report. Get ahead of the biggest trends in the lodging and dining industries
2015 Hospitality Consumer Report Get ahead of the biggest trends in the lodging and dining industries Welcome to Our 2015 Hospitality Consumer Report If you ve got customers or guests, it s likely you
More informationCreating a winning Business Plan
Teacher: Lucia Gheorghiu COMMUNITY TECHNOLOGY CENTER PASSAIC COUNTY COMMUNITY COLLEGE Creating a winning Business Plan Dr. Lucia Gheorghiu 1 Overview This workshop covers all the components of a business
More informationMy Progression. MARKETING AND PROMOTION
My Progression. MARKETING AND PROMOTION Promotion is the most visible aspect of marketing and is the major focus for most sports clubs. Your promotional activities should be consistent, develop a distinctive
More informationPage 1 of Burning Resell Rights Questions Answered
Page 1 of 18 7 Burning Resell Rights Questions Answered 7 Burning Resale Rights Questions Answered By: John Thornhill LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in
More informationCh. 1 and 2 Test Review, S. E. Marketing
Ch. 1 and 2 Test Review, S. E. Marketing True/False Indicate whether the sentence or statement is true or false. 1. Marketing is an important business function that involves all individuals. 2. UPS is
More informationNorth Carolina Media Kit
North Carolina Media Kit 1-336-497-8175 www.everwondrmedia.com 8323 Linville Road, Box 533, Oak Ridge, NC 27310 Digital Ad Units 1-844-EW NETWORK www.everwondrmedia.com 8323 Linville Road, Box 533, Oak
More informationHow to Promote and Market Your Event Contents. Making the Most of Calendar Listings, Cable TV, Radio Stations, Newspapers
1 How to Promote and Market Your Event Contents Importance of Club Leader/Contact Being Focal Point for the Event Who to Contact, and Where to Send Your Press Release Press Release Information Sample Press
More informationTotalCare Wellness Programs Reduce Health Care Costs and Improve Productivity
TotalCare Wellness Programs Reduce Health Care Costs and Improve Productivity Up to 70% of an employer s health care spending is attributed to unhealthy lifestyle behaviors Poor Health Behaviors Drive
More informationGENERAL PERMIT WMGR123 PROCESSING & BENEFICIAL USE OF GAS WELL WASTEWATER FROM HYDRAULIC AND EXTRACTION OF NATURAL GAS
GENERAL PERMIT WMGR123 PROCESSING & BENEFICIAL USE OF GAS WELL WASTEWATER FROM HYDRAULIC AND EXTRACTION OF NATURAL GAS DEPARTMENT OF ENVIRONMENTAL PROTECTION BUREAU OF WASTE MANAGEMENT DIVISION of MUNICIPAL
More informationResponse Research shows that readers responding to product advertising are more likely to respond to a magazine ad than a television commercial.
Readership USTA Florida s 50,000+ strong membership, a coveted advertising demographic with approximately 50% belonging to private country clubs with household annual earnings of over $132,700. This is
More informationBUREAU OF WASTE MANAGEMENT. DIVISION OF MUNICIPAL and RESIDUAL WASTE GENERAL PERMIT WMGI005
BUREAU OF WASTE MANAGEMENT DIVISION OF MUNICIPAL and RESIDUAL WASTE GENERAL PERMIT WMGI005 Issued: July 27, 2017 Expires: July 27, 2027 A. Description: The approval herein granted is limited to the processing
More informationAmerican Women s Association Singapore. Advertising and Sponsorship Programs Spring / Summer 2018
American Women s Association Singapore Advertising and Sponsorship Programs Spring / Summer 2018 This media kit includes: 1. About our community 2. Our member profile 3. Advertising in AWA media a. Print
More informationUnderstanding Advertising
CHAPTER 7 Understanding Advertising Today we are surrounded by advertisements or ads as we call them. We watch these on television, listen to them on radio, see them on the streets and in newspapers and
More informationThe Australian Fitness Industry Report 2012
The Australian Fitness Industry Report 2012 Lynne Pezzullo Director, Deloitte Access Economics and Lead Partner, Health Economics and Social Policy, Deloitte Touche Tohmatsu The Australian Fitness Industry
More informationWelcome Session B8- Tourism Foundations:
Welcome Session B8- Tourism Foundations: Media is the Mediator between Tourism & Society: Editorial Content vs. Marketing, Promotions & Advertising 3:45pm 5:00pm To receive a Certificate of Completion,
More informationValue Exchange Mapping System GUIDE. Capturing Business Model Interactions
Value Exchange Mapping System GUIDE Capturing Business Model Interactions INNODYN Demand Creation System We have developed a new tool called the Value Exchange Mapping (VEM) System that works with the
More informationTITLE SPONSOR INFORMATION
BRAND INCLUDED IN SHOW TITLE COMMERCIAL TIME, EACH WEEK, ON ALL AFFILIATES! BRANDED CONTENT FOR YOUR USE! TITLE SPONSOR INFORMATION WEEKLY BRAND DEDICATED SEGMENTS ONLINE & NEWSLETTER ADVERTISING partners
More informationLas Vegas, April 13, 2011 Part I
RAB Revenue Road Show Sheila Kirby SVP Professional Development John Potter VP Training Brandeis Hall VP Training www.rab.com Today s Agenda How the world has changed Integrated Campaigns Digital 2.0 &
More information