MEDIA KIT THEPAMEDIAGROUP.COM

Transcription

1 2017 MEDIA KIT THEPAMEDIAGROUP.COM

2 Grow Your Business through tailored advertising solutions to reach your perfect customers. PA Media Group offers a full range of marketing opportunities for businesses large and small. Whether it s a customized digital program on social media or search, a strategic ad campaign in one of our award-winning publications, or a combination of the two, we ll find the perfect way to make your business stand out. Find your audience wherever they are. What sets PA Media Group apart as an advertising partner is our ability to find your audience, wherever they are online. Because we are a publisher of online content on PennLive, we are able to collect extensive 1 st -party data about our visitors online behaviors and characteristics. We then categorize these groups into audiences. Combined with 1 st -party data from our sister media groups in major markets around the country as well as additional 3 rd -party data, we benefit directly from the news services we provide. These resources allow us to target new customers for your business anywhere they go online. Our people make us the best in the business. We are a hard-working and fast-moving group of advertising experts, social media gurus, and data junkies. We re always sharing ideas, keeping up with best practices, and monitoring campaigns to ensure your campaign s success. As a true partner, we use a consultative sales process to ensure we understand your business as well as your unique challenges and opportunities. We ll work together to develop a customized package that fits your budget and goals. Our team members are Google Analytics certified individuals and use their expertise to create the perfect campaign for your business. We work with the best to bring you the best. Our company has been recognized for three years in a row as the Microsoft Digital Advertising Partner of the Year for providing outstanding services and solutions in digital advertising. We are one of the original 16 Google Adwords Premier SMB Partners, meaning we have been recognized by Google as an experienced Adwords provider and as experts in creating and managing online advertising campaigns. THEPAMEDIAGROUP.COM 1

3 OUR AUDIENCE Harrisburg Central Pennsylvania s Hub As the capital city of Pennsylvania, Harrisburg represents the hub of a diverse region. Major industries in Harrisburg range from government, medicine, and hospitality to manufacturing, agriculture, and distribution. Spanning 10 counties with a population of 1,554,336 adults, Central Pennsylvania is the third-largest metro area in the commonwealth MILLION Monthly Unique Visitors 2 42 MILLION Monthly Page Views 2 THE PATRIOT-NEWS REACHES MORE THAN 67% OF ALL CENTRAL PENNSYLVANIA RESIDENTS EVERY MONTH ,450 Weekly Readership 1 1. Source: 2016 Release 1, Nielsen Scarborough Report. 2. Source: Burt data, Source: AAM Quarterly Data Report, Q Harrisburg-Lancaster-Lebanon-York DMA print readership. *Subject to audit. THEPAMEDIAGROUP.COM 2

4 CENTRAL PA DEMOGRAPHICS Central Pennsylvania Central PA is home to state government, Hersheypark, Fortune 500 companies, Civil War battlefields, the beautiful Susquehanna River, farms, businesses, and a booming healthcare industry. Often called the snack food capital of the world, central PA boasts an abundance of chocolate, potato chip and pretzel companies. This friendly and growing area has a bright future that the industries and individuals of central Pennsylvania will define in the years to come. MIFFLIN JUNIATA PERRY CUMBERLAND FRANKLIN ADAMS DAUPHIN LEBANON Harrisburg LANCASTER YORK Reaching the Central Pennsylvania audience PA Media Group publishes PennLive.com, The Patriot-News, and Central PA Magazine. With more than 4 million monthly unique visitors and over 42 million monthly page views, PennLive provides digital-first news online and reaches one out of every four adults in the region. 1 The Patriot-News is a 6-time PA Newspaper of the Year winner and was awarded the 2012 Pulitzer Prize for Local Reporting. Central PA Magazine is sent to donors of public radio and targeted through income-based criteria to other high-value households in the region. Advertising in our publications helps you reach a local audience that is well educated and with spending power above the average for the region. 4 MILLION Monthly unique visitors 1 68% College educated 2 72% Employed $83,517 Median household income 392,450 Weekly readership 2 71% Own their homes 2 56% Married 14 YEARS Average in current home PennLive readers are college-educated, work in steady jobs, and have disposable income. Patriot-News readers are passionate about and deeply connected to Central Pennsylvania. Central Pennsylvania is connected 2 of households have computers of households have smartphones 1. Source: Burt data, Source: 2016 Release 1, Nielsen Scarborough Report. 91% 50% 32% of households have tablets of central PA residents spend 5 or more hours online each week of central PA residents spend at least 1 hour on social media every day 66% 54% 900,000 More than adults in Central PA use social media daily THEPAMEDIAGROUP.COM 3

5 DIGITAL ADVERTISING SOLUTIONS Digital Advertising Solutions See results from that fit your business Through our unique audience targeting capabilities, we can identify and target your audience wherever they are online. We combine our 1 st -party data about online user behavior with 1 st -party data from our sister media groups and additional 3 rd -party data and categorize these groups into audiences. Let s work together to get your message to your ideal audience, using the right digital solutions for your business. Display Advertising Search Engine Marketing Content Marketing Social Media Search Engine Optimization Over the years, I have placed advertisements with most of the major media outlets in Central Pennsylvania. Never have I seen such immediate, direct impact from a campaign as I did this year with PA Media Group s online advertising. Through this product, I am confident that I am not only reaching, but strategically re-messaging to the people most interested in the product my organization is offering. Simply put, online advertising with PA Media Group provides me with measurable results and specific campaign outcome metrics I feel it is by far the best value for my advertising dollar. Director of Communications, Education Industry THEPAMEDIAGROUP.COM 4

6 DIGITAL ADVERTISING SOLUTIONS The most comprehensive suite of Digital Advertising Solutions reaches your target customers wherever they are Display Advertising Narrow your audience by behavior, geography, and more. Ads are served to your audience wherever they are online: desktop, mobile, tablet, and video. Search Engine Optimization Our SEO team will work with you to provide on-site and off-site optimization that aligns with your website and goals. We work with your developer or with you directly to increase the credibility of your site in search engine rankings. Search Engine Marketing SEM, or paid advertising on search engine results pages, can help move your business to the top of the search results. We use the industry s leading bid management platform and offer consistent reporting to ensure campaign success. Video Solutions Content Marketing Connect with your customers and prove your thought leadership through a content marketing strategy that suits your business. We ll help you find the right mix of sponsor content articles, blogs, infographics, videos, social media, and more to communicate your message. Marketing Targeted can help you directly reach customers for your business, but sometimes your list isn t big enough. Our database of opt-in subscribers allows you to target specific behaviors or criteria to make your message heard. Social Media Marketing Reaching your audience where they already are through social media platforms is both an effective and daunting marketing strategy. We can set up your social media accounts, take over posting to engage consumers on your existing accounts, or both. Videos engage audiences across social media, pre-roll, and more and we ll help you target your videos to the right viewers. We also offer a unique in-story video placement, adjacent to our quality content. Use a video you already have, or we can help you plan and shoot a new one. We also offer: High-impact or content-targeted display advertising on PennLive Reputation monitoring to track customer ratings and encourage response as needed Directory listings to help consumers find your business Advertising in daily or weekly PennLive content newsletters THEPAMEDIAGROUP.COM 5

7 DIGITAL ADVERTISING SOLUTIONS The best local news source PennLive is Central Pennsylvania s #1 news and information website, attracting over 4 million unique monthly visitors and over 42 million monthly page views. 1 PennLive is a results-driven advertising platform, helping you reach your marketing goals and objectives with an affluent audience, whether launching a new product or service, driving traffic to your store or website, or building brand awareness. AUDIENCE BY AGE GROUP Median Household Income of PennLive Readers AUDIENCE PROFILE 2 49% READERS $ 83,517 51% 75% HOMEOWNERS MILLENNIALS % % GEN XERS % BOOMERS % % 60% MARRIED 68% ATTENDED SOME COLLEGE OR MORE The news Central PA needs PennLive delivers consistent information about breaking news, weather, and events, plus boasts an extensive sports team, covering high school, college, and pro level sports in Pennsylvania. With a great food & dining section, entertainment, outdoors, gardening, business listings, event calendars, and more, PennLive provides the news consumers need. The results prove our success, as PennLive reaches far more unique visitors in the local area than any other online news source. Reach the online audience you want Campaigns can be targeted around specific content on PennLive, as well as behavioral or geographic targeting. Interested in high school sports fans in Hershey, or all the foodies in the area? We can target your ads to the right audience for you. When visitors to PennLive go elsewhere online, we can continue to target your audience to serve your ad messages, making sure that your brand and business are visible to the right consumers. 1. Source: Burt data, Source: 2016 Release 1, Nielsen Scarborough Report. THEPAMEDIAGROUP.COM 6

8 PRINT ADVERTISING SOLUTIONS Central PA s strongest print medium The Patriot-News is Central Pennsylvania s largest newspaper and has served the 10-county Central Pennsylvania region since 1854, building trust with the people of this region. The Patriot-News has always been and will continue to be thorough, forthright and responsible with the news of Central Pennsylvania. No matter where you re reading us, know there s a shared history in every word Pulitzer Prize Winner 2012 PA Newspaper of the Year 2014 PA Newspaper of the Year The Patriot-News is printed on Tuesday, Thursday, and Sunday, and is available through home delivery and on newsstands throughout central Pennsylvania. An e-edition is published each day that the paper is printed, and is available to print subscribers. AUDIENCE PROFILE 2 Median Household Income of Patriot-News Readers 57% READERS $ 60,882 43% 56% 85% REGULARLY PURCHASE LOCALLY-GROWN FOOD 71% HOMEOWNERS VISITED A MEDICAL SPECIALIST IN THE LAST 12 MONTHS 56% MARRIED 52% ATTENDED SOME COLLEGE OR MORE Readership 1 233,692 Sunday Average Readership 105,016 Weekday Average Readership 272,490 Weekly Average Readership Circulation 2 70,740 Average Sunday Circulation 36,215 Average Weekday Circulation 1. Source: 2016 Release 1, Nielsen Scarborough Report. 2. Source: AAM Quarterly Data Report, Q Harrisburg-Lancaster-Lebanon-York DMA. *Subject to audit. THEPAMEDIAGROUP.COM 7

9 PRINT ADVERTISING SOLUTIONS Exclusivity and spending power Central PA Magazine spotlights the area s lifestyle, arts, and culture, exploring the local food scene, upcoming events, and cultural and social issues. Each edition includes a print run of 36,000, including 18,000 donors to local public radio. 2 The rest are sent to a targeted high-income households from a mailing list managed by PA Media Group. 1,500 copies are sold on select newsstands or placed at high-end businesses throughout the region. Central PA Magazine readers tend to be homeowners, with a household income far above the average for the region. This is a perfect way for businesses to reach customers who have disposable income and who are interested in entertainment and the arts. Median Household Income of Central PA Magazine Readers 53% READERS $ 83,750 47% AUDIENCE PROFILE 1 21% HAVE A POST-GRADUATE DEGREE 71% ATTENDED SOME COLLEGE OR MORE 85% HOMEOWNERS 67% MARRIED Compelling topics and themed editions Central PA Magazine publishes five times per year and includes a special August issue focused on Arts and Entertainment. The 2016 publication schedule is listed below. Publication Date Theme Winter 2017 January Food (includes results of Restaurant Survey) Spring 2017 March Home & Garden Summer 2017 June Leisure & Travel A&E August Arts & Entertainment (includes calendar of events) Holiday November Holiday Content Your guide to entertaining from recipes to hostess gifts Also inside : ADD SOME SPARKLE: Find thousands of lights at these seasonal attractions NATURAL DECOR: Try these DIY tips for sprucing up your home INSPIRING STUDENTS: Reagan Hollister and Joe Mansaray return to field after illness HOLIDAY 2016 $ Source: 2016 Release 1, Nielsen Scarborough Report. 2. Source: Internal Circulation Data, January THEPAMEDIAGROUP.COM 8

10 DIGITAL AD SPECS PENNLIVE.COM Standard Ad Unit Specifications* Ad Size (pixels) Common Name File Size Animation File Format 728x90 Leaderboard 60k max Yes, 15 sec jpg, gif, swf, png 300x600 Half Page 60k max Yes, 15 sec jpg, gif, swf, png 300x250 Rectangle 60k max Yes, 15 sec jpg, gif, swf, png 160x600 Skyscraper 60k max Yes, 15 sec jpg, gif, swf, png 120x60 Badge Section Sponsor 6k max No jpg, gif, png 1680x1024 Wallpaper Single 100k max No jpg, gif 200x200 Wallpaper Tile 10k max No jpg, gif 320x50 Mobile Web Banner 60k max Yes, 15 sec jpg, gif, swf, png 970x90* Collapsed Pushdown 100k max No jpg, gif 970x415* Expanded Pushdown 200k max Yes, 15 sec jpg, gif, swf, png FILE SIZE LIMIT STRICTLY ENFORCED. All of our specifications can be found here: * Both ad units are required for Pushdown ad unit. ** Additional rich media and video placements are also available. THEPAMEDIAGROUP.COM 9

11 PRINT AD SPECS THE PATRIOT-NEWS Modular Ad Dimensions Broadsheet Full Page 1/2 Page V 1/2 Page T 1/2 Page H 2/5 Page x x x x x x x x /3 Page 1/4 Page V 1/4 Page H 2/9 Page 1/6 Page V 1/6 Page S 1/6 Page H 1/6 Page B x x x x x x x x /8 Page 1/9 Page 1/12 Page V 1/12 Page H 1/12 Page B 1/18 Page 1/24 Page 1/36 Page V 1/36 Page H 1/72 Page x x x x x x x 1.50 THEPAMEDIAGROUP.COM 10

12 PRINT AD SPECS THE PATRIOT-NEWS Modular Ad Dimensions Tabloid Full Page 1/2 Page V 1/2 Page H 1/3 Page 9.00 x x x x /3 Page B 9.00 x /8 Page 1/12 Page 1/24 Page 1/4 Page 1/6 Page 1/6 Page B 4.44 x x x x x x 1.50 THEPAMEDIAGROUP.COM 11

13 PRINT AD SPECS CENTRAL PA MAGAZINE Modular Ad Dimensions Magazine Full Page 2/3 Page V 1/2 Page H 1/2 Page V 7.5 x x x x /3 Page V 1/3 Page S 1/6 Page H 1/6 Page V x x x x /12 Page S Full Page Bleed: w x d Final trim size: w x d Type safety margin:.25 (live image area w x d) Full bleed allowance:.25 White space between ads:.25 Gutter space between columns:.25 Head, face and foot margins: x THEPAMEDIAGROUP.COM 12

14 CONTACT PA MEDIA GROUP Connect with Our Team D. Lee Carlson President Sue Chieca Vice President, Sales Carol Volkman Director of Digital Strategy Jon Pombo Director of Digital Strategy Kelly Gambini Category Sales Manager Contact Us PA Media Group 2020 Technology Parkway, Suite 300 Mechanicsburg, PA or thepamediagroup.com Office Hours Monday Friday: 8 a.m. to 5 p.m. Customer Service Hours Monday Friday: 7:30 a.m. to 4 p.m. Closed Saturday Sunday: 7:30 a.m. to 11 a.m. Holidays: 7:30 a.m. to 11 a.m. Dian Farling Expansion Market Sales Manager dfarling@pennlive.com Jeff Stachowski Local Sales Manager jstachowski@pennlive.com Karen Zywan Ad Operations Manager kzywan@pennlive.com Us Advertising: Marketing: Local News: Business News: News Tips: Calendar Listings: Local Sports: Letters: pamediagroup@pennlive.com pamediagroup@pennlive.com newstips@pennlive.com newstips@pennlive.com newstips@pennlive.com calendar@pennlive.com sports@pennlive.com letters@pennlive.com Mary Clayton Marketing Event Planner mclayton@pennlive.com Submit a Press Release newstips@pennlive.com Submit an Event myevent.pennlive.com THEPAMEDIAGROUP.COM 13