THE STATE OF TRAVEL BLOGGING. Keith Jenkins & Melvin Boecher ITB Berlin, 8 th March 2018
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1 THE STATE OF TRAVEL BLOGGING Keith Jenkins & Melvin Boecher ITB Berlin, 8 th March 2018
2 About A global network of leading online travel influencers. Award winning influencers Global audience Quality + Reach
3 Our clients
4 TRAVELDUDES is an industry leader within the field of travel influencer marketing. In partnership with clients we create cost-effective, inspirational and engaging travel content for digital and social platforms, reaching an audience of over four million travelers each month!
5 TRAVELDUDES Video Campaigns 685,000 total followers & readers 4 million reach per month 6-9 minutes average watch time on video articles Geo-tagging for different locations Exclusive tip section for partners Show relevant travel offers Section for affiliate partnerships SEO friendly YouTube & Facebook video versions
6 Value of travel bloggers Immediacy Long shelf-life Personal Perspective Social Media Reach Interaction & Trust Multi Media/ Channel Content
7 Emergence of networks
8 Code of Ethics STS Code of Ethics iambassador.net/about/code-of-ethics/ (translated into French and Portuguese) Based on: Created by RBK in German
9 Community-building 229,000 Likes on Facebook 685,000 Total Followers & Likes 4 Million reach every month
10 Emergence of teams Editors Photographers Videographers Managers/Agents Assistants Social media managers
11 Brand & Destination ambassadors With Sovereign Travel With Sabah Tourism and Sarawak Tourism with LifeProof
12 Collaborations with travel media brands Dave & with Lonely Planet With National Geographic Traveler
13 Affiliate kings (Some) influencers have mastered the art of affiliate sales, earning $5/6-figure incomes. Products include: Accommodations, flights and tours Travel insurance Travel gear
14 Tours Some influencers are organizing their own branded tours.
15 Back to print
16 Television & podcasting Rachelle The Travel Bite US Daytime TV, national coverage Leaders of Travel podcasts
17 Partnerships that drive value & ROI Case studies
18 #EuroFoodTrip 40 M campaign impressions-opportunities-to-see (OTS) campaign mentions on social media views of the campaign video 2017 Cannes Tourism & Cultural Film Festival nomination 2017 World Travel Awards WINNER Europe s Leading Marketing Campaign 25 campaign articles/blogposts, 50 HD photographs, 7 YouTube videos 5 international influencers, 6 days of campaign Advertising-Value-Equivalent (AVE)
19 24 Hours in the UK One video every hour for 24 hours Amazing moments across the UK 32 videos in total 10 influencers 72m OTS in two weeks >0.5m Facebook video views 3m accounts reached
20 #LutherCountry Germany 9 influencers from chosen markets 3 teams on 3 different routes 5,001,951 reached people 42.7 million OTS 585,056 AVE (Advertising Value Equivalent; source: Brandseye.com)
21 Amberlair The world s first crowdsourced & crowdfunded boutique hotel. Bloggers as brand ambassadors Bloggers spearhead campaigns Crowdfunding 62% reached after 1 week
22 #LoveSabah 52.3 M campaign impressions/opportunities-to-see (OTS) a year-on-year increase of 100% in flight bookings from London Heathrow to Kota Kinabalu, Sabah 35 campaign articles/blogposts, photographs and videos 1 cinematic video 6 UK influencers 1.1 M USD Advertising-Value-Equivalent (AVE) 2015 Travel Media Awards WINNER Travel Media Innovative Campaign & Content of the Year
23 Amadeus Video Solutions
24 Graz Christmas Experience 12 Christmas markets 9 minutes average view time on video article 344,602 reached people 57,922 engagements 0,02 per view & 1 Krampuslauf experience
25 Krampuslauf in Graz Video URL > 32,000 views
26 Ingredients for Successful Partnerships
27 Research Do your RESEARCH both online/offline Read the blog/social posts Ask for a media kit Ask about a blogger s interests/strengths Meet in person (if possible)
28 Objectives What are your OBJECTIVES? Content? Engagement? Conversion? Match these with a blogger s strengths
29 Create ideal conditions Exchange ideas Create a relevant itinerary Flexibility Agree deliverables & timelines Reporting
30 Relationship Build a mutually-beneficial relationship Think of brand ambassadorships Think of other ways to collaborate
31 STS Think Tank reports Visit: thesocialtravelsummit.com
32 THANK YOU! Questions? Find us at: iambassador.net TravelDudes.org Velvetescape.com
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