women-owned businesses are driving the economy
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- Edwina Moore
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1 women-owned businesses are driving the economy how do you support the change makers? corporate partnership and sponsorship opportunities nawbocolumbusohio.com
2 120 members $1 billion combined annual revenue member businesses employ 600+ people average member business ownership is 9+ years 25% of member businesses exceed $1 million in annual sales; 42% exceed $250,000 Connection. Such a simple concept. To join, to relate. To bridge a gap, to fill a need. There is so much more to a corporate partnership with NAWBO Columbus than the exchange of dollars for benefits. There is the intrinsic value associated with creating relationships between people and businesses. Finding the right company, whose product or service solves a nagging problem. Or that next big client to help take a company to the next level. Or a stranger who becomes a colleague and mentor, who provides the kind of support that can t simply be listed on a benefits chart. There is a reason we have corporate partners and not sponsors. We want a two-way street: you help us grow our organization and grow our member businesses, and we in turn will help you reach your company s goals and form meaningful relationships. A corporate partnership with NAWBO Columbus affords exposure and access to the dynamic, diverse, and evergrowing landscape of women business owners. We truly value our corporate partners, and the NAWBO Columbus board of directors has worked hard to define a whole new level of benefits to help ensure we re providing the best partnership experience available in Central Ohio. We hope you ll consider joining the NAWBO Columbus family and be a part of our mission as we help women business owners forge their paths and grow successful companies. Caroline Worley Worley Law, LLC President Jeanette Armbrust Skyline Exhibits of Central Ohio President-Elect Darla King King Business Interiors 2nd Vice President Helen M. Colon Bishoff Financial Group VP of Corporate Partners chapter founded in 1997 The National Association of Women Business Owners, Columbus, Ohio Chapter, is an organization representing the interests of women-owned businesses of all sizes and in all industries. NAWBO Columbus seeks to advance women entrepreneurs toward economic and social achievement by helping them: Develop and grow strong, profitable businesses Build strategic alliances, coalitions, and affiliations Transform public policy and influence opinion makers Effect changes in the business culture
3 nawbocolumbusohio.com facebook.com/nawbocolumbus twitter.com/nawbocolumbus youtube.com/user/nawbocolumbusohio Frequently Asked Questions How will NAWBO Columbus utilize my donation? NAWBO Columbus uses corporate partnership dollars to pay for: Program development and education Hosting events, meetings, and workshops Overhead and administrative costs Marketing, communications, and advertising I am unable to take advantage of some of the benefits you give to corporate partners. Are you willing to customize my benefits package? Absolutely! Please contact us to discuss how we can help create a benefits package that best suits your company s needs. Is my corporate partnership tax deductible? At this time, NAWBO Columbus is a 501(c)6; however, we have filed with the IRS to form the NAWBO Columbus Foundation, a 501(c)3 organization. Assuming our application is approved, all donations given during the application process are retroactively assessed as tax deductible. Columbus is a Best City for Business (Forbes) 24.8 % growth rate for womenowned businesses in Ohio Columbus is the 7th Best City for Female Founders (Forbes) What is the term of a corporate partnership? The term of the partnership is 12 months from the date you first sign the contract. How many events do you have per year? We have recently overhauled our programming calendar, and we are now hosting significantly more events and programs to help meet the needs of our members. We estimate the following numbers for : 9-12 lunch programs On Point events 9-12 Member Meet & Mingle events 3-6 special events How is NAWBO Columbus engaged online? 9,236 visits annually (5,091 unique visitors) 39,126 pageviews annually (27,934 unique pageviews) 4-6 (minimum) s sent per month to 120+ members and 1,400+ non-members Active engagement on LinkedIn, Facebook, Twitter, YouTube, and Picasa Ohio has the 9th most womenowned businesses in the US womenowned businesses generate $ 42.5 billion in Ohio This is our first year partnering with NAWBO and already we have developed meaningful relationships with several members and their businesses, says Erica Godfrey of Columbus First Bank. As a community banker, I know the importance of women-owned businesses and the impact that they have on our local economy. It s wonderful to be part of an organization that not only supports women business owners but also provides them with additional resources to help their businesses grow. The exposure NAWBO has given Columbus First Bank has been great, but the opportunity to be involved with a group of women that truly support one another s success in business has been the best experience. Erica Godfrey, Columbus First Bank
4 NAWBO Columbus Corporate Partnerships Benefits and features are available throughout the 12 month term of the partnership. Exposure & Advertising Recognition by the president at meetings and events Recognition in online and offline marketing materials including website, s, meeting newsletters, PowerPoint slides at meetings, advertisements, and other miscellaneous communications Annual corporate partner spotlight featured on the NAWBO Columbus website Promote company s events and news on the NAWBO Columbus website Company profile listed on the NAWBO Columbus website Advertising credit on the NAWBO Columbus website ad units are approximately $25-$75 per quarter Promote company s events in NAWBO Columbus communications Complimentary event tickets not including the Visionary Awards Gala Opportunity to purchase event tickets at the member rate Events Exhibitor table at NAWBO Columbus meetings excludes the Visionary Awards Gala and other special events Opportunity to introduce speaker at monthly program excludes the Visionary Awards Gala Invitation to exclusive corporate partner events Opportunity to host events for NAWBO Columbus members Opportunity to host and/or conduct On Point events Visionary Awards Gala tickets Visionary Awards Exhibitor table Recognition in online and offline marketing materials including website, s, marketing pieces, invitations, PowerPoint slides at the event, signage, advertisements, and other miscellaneous communications Right of first refusal of ruby event sponsorship Event program advertisement Opportunity to provide promotional products in the swag bag for all event attendees Recognition by the emcee during the event Invitation to Visionary cocktail and VIP receptions Opportunity to purchase additional tickets at the member rate Additional Benefits Discount for NAWBO Columbus members up to $350 of your membership dues will be subtracted from your total costs Official company representatives receive special exclusive NAWBO Columbus communications, invitations to special events, and has access to register for events at discounted rate Company representative invited to serve on the NAWBO Columbus Advisory Board Company representative invited to serve on the NAWBO Columbus committee of their choice Digital copy of the NAWBO Columbus membership list provided annually, includes the member s name and company name Opportunity to network with women business owners Access to women-owned businesses to serve as your suppliers and subcontractors End of year recap of benefits
5 NAWBO Columbus members are committed to helping each other connect with the relevant resources to help grow their businesses. The assertiveness displayed within the NAWBO network to deliver on this commitment aligns perfectly with the Key4Women mission. Jon C. Meister, KeyBank Platinum Gold Silver Bronze available to members only $10,000 $5,000 $2,500 $1,000 large logo small logo large name listing small name listing 12 events 6 news items or blog posts 6 events 4 news items or blog posts 3 events 2 news items or blog posts 2 events 1 news item or blog post $700 $500 $350 $ large logo small logo large name listing small name listing full page half page half page quarter page
6 Visionary Table Packages VISIONARY AWARDS Each year, the NAWBO Columbus Visionary Award honors one Central Ohio woman business owner who has achieved success with her business while making notable contributions to her community, to her industry, and to initiatives for other women in business. The honoree is announced each year at the Visionary Awards Gala held in July. We are expecting people at the 2014 gala. There are a variety of packages and marketing opportunities available to businesses and organizations who want to become involved with the 2014 Visionary Awards Gala. Whether you re interested in purchasing a table package, including exclusive advertising opportunities, or you would like an exhibitor table, there are several options which cater to all sizes and types of businesses. Premier partnership exposure Speaking opportunity at the event Opal Amethyst Sapphire Emerald Ruby Member: $125 Non: $225 $1,200 $1,750 $3,000 $10,000 Visionary awards gala tickets Cocktail reception tickets A special invite-only event held in the Spring where the finalists will be announced VIP reception tickets A special invite-only event preceding the Visionary Awards Gala Complimentary parking vouchers Exhibitor table Exhibitor directory listing Name and website URL listed on the website and in the event program Exhibitor passport The passport program will encourage attendees to visit and engage with all exhibitors Pre-event exhibitor workshop Complimentary exhibitor workshop from Skyline Exhibits of Central Ohio, LLC Event program advertisement name listing 1/4 page 1/2 page full page 2 full page Recognition on invitation Recognition On website, signs, PowerPoint during the event, in event program, and other various communications name name small logo large logo Recognition by the emcee during the event Swag bag inclusion Provide marketing collateral, promotional products, etc. to event attendees Recognition on name tag Tickets to NAWBO Columbus events Complimentary tickets to a regular NAWBO Columbus monthly program 1 2 5
7 Visionary Exhibitor Tables If you would like to get exposure for your company but are unable to commit to one of the sponsorship packages, then an exhibitor table may be the right option for your business. There are a limited number of exhibitor tables available at the Visionary Awards Gala. Exhibitor tables will be located outside the ballroom near the registration area. Members Non-Members Non-Profit & Government Organizations $350 $550 $200 Exhibitor Table Exhibitor Directory Listing Name and website listed on the Visionary website and in the event program Exhibitor Passport The passport program encourages attendees to visit and engage with all exhibitors Pre-Event Exhibitor Workshop Complimentary exhibitor workshop from Skyline Exhibits of Central Ohio, LLC Visionary Awards Gala Tickets Exhibiting at the Visionary Awards Gala was a good experience and gave us a chance to meet people we normally wouldn t meet at an event. The exhibitor passport gave us a chance to talk with everyone; my staff met some very interesting people! Shaune Skinner, ASC Group Visionary Sponsorships Visionary Program Ads Program ads are an inexpensive way to gain visibility for your company and show your support for the women business owners of Central Ohio. Ads are included in the table packages, but a la carte advertising opportunities are also available. Quarter page ad w x h Half page ad w 5 x h Full page ad w 5 x h 8 Member Non-Member $70 $90 $110 $130 $150 $170 Cocktail Reception: $3,000 Sapphire-level table package at the event, plus: Logo listing as a sponsor at the event Recognition at the cocktail reception Logo listing on the cocktail reception invitation Video interview (pending final editorial decision) VIP Reception: $3,000 Sapphire-level table package at the event, plus: Logo listing as a sponsor at the event Recognition at the VIP reception Logo listing on signage at the event Exhibitor Area: $1,500 2 event tickets Naming rights to the area Logo listing as a sponsor at the event Logo listing on signage at the event Half page program ad Exhibitor table
8 Website Ads Share information about your services, products, events, and company news with visitors of the NAWBO Columbus website through cost-effective advertisements. Homepage 200px x 200px small square ad displayed at the top of the right column on the homepage. Ad will rotate dynamically with other ads in the cycle. Ad cycle is quarterly. Web & Ads only available to NAWBO Columbus members and corporate partners General Website Content 200px x 200px small square ad displayed in the left column on approximately 75% of the site s pages. Ad will rotate dynamically with other ads in the cycle. Ad cycle is quarterly. Cost: $50 Estimated CPM: $50-$100 Cost: $50 Estimated CPM: $25-$50 Event Ads Share information about your company s upcoming events and programs! 200px x 200px small square ad displayed statically in the right column of the Partner Event Calendar page and dynamically in the left column of the NAWBO Columbus event calendar. Ads will be displayed for 3 months. Cost: $15 for 1 event or $65 for 6 events Advertisements Share information about your services, products, events, and company news with NAWBO Columbus members and guests through ads in our marketing efforts. 468x60 full banner ad intermixed with NAWBO Columbus events and news. Ads are included in weekly member and non-member event s and other special announcement s. Each ad will be displayed in 4 s. Cost: $15 for 1 event or $65 for 6 events Web & Ad FAQs What s CPM? CPM means cost per mille (mille means thousand in latin) and is a common unit of measurement in advertising. CPM is calculated by dividing the cost of an advertising unit by the number of impressions (expressed in thousands) that it generates. What s Estimated CPM? The estimated cost per thousands of impressions based upon forecasted website pageviews. What s an impression? An impression is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time an ad displays it is counted as one impression. How are the ads displayed? Dynamic: This means that your ad will not be the only ad displayed in this space; instead, your ad will share the space with several other ads. Every time the page is refreshed, a different ad will be displayed in a cycle. Static: This means that your ad will be the only ad displayed in its reserved space and will not rotate with any other ads in a cycle. What are the date ranges for the ads? Quarter 1: January, February, March (Payment and artwork due December 15) Quarter 2: April, May, June (Payment and artwork due March 15th) Quarter 3: July, August, September (Payment and artwork due June 15th) Quarter 4: October, November, December (Payment and artwork due September 15th)
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