IoT in Agriculture: Ag + Tech Julie Morris World Food UC Davis

Transcription

1 IoT in Agriculture: Ag + Tech Julie Morris World Food UC Davis

2 AGRICULTURE + TECHNOLOGY

3 UC Davis: A Leading Agricultural University 1st in the nation and 2nd in the world in agriculture (QS World University Rankings; U.S. News & World Report) 1st in the world in plant and animal programs (U.S. News & World Report) 1st in the world in veterinary medicine (QS World University Rankings) 1st in the world in sustainability (GreenMetric World University Ranking) 6th best public university in the nation (Wall Street Journal/Times Higher Education)

4 California Produces Half Fruit & Veg in U.S. Cash receipts totaled US$47 billion in 2015 Exports totaled US$21 billion in 2015 Over 400 commodities Top producer is dairy industry followed by almonds and grapes together accounting for more than US$16.5B

5 What Exactly is Agriculture?

6 Feeding a Rapidly Growing Planet

7 Shifting Diets

8 What other issues are at play? Climate change (droughts, floods) Drive to sustainability Regulatory environment Pressure on freshwater resources Food security/food quality Labor shortages

9 How do we address these challenges? Higher Yields Reduce Waste Increased Cropping Reduce Impact

10 Solving the World s Agricultural Production WHAT IS THE ROLE OF TECHNOLOGY? And is there a role for your organization?

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12 Agriculture: Domestication of Plants and Animals Started About 10,000 Years Ago

13 Ag Tech Evolution: 1800s Grain Elevator & Reaper

14 Ag Tech Evolution: "Waterloo Boy" 1914

15 Ag Tech Evolution: Late 1990s and Early 2000s GPS/GIS & Aerial Imaging Gain Traction

16 Will IoT be the Agriculture 3.0? Sensors Drones Satellite Phones/Tablets/Computers Smart farm equipment Animal monitors Cloud computing Wireless communications

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18 What are the drivers of technology adoption? Low cost and pervasive connectivity Adaptable, robust for extreme climates Advantages in data storage and exchange Devices with ultra low energy consumption Innovative business models and partnerships

19 IoT Device Adoption Growing 20% Annually Smart Agriculture Market 2022E: US $18.5B

20 Data Generated at an Accelerating Pace

21 Demonstrated ROI is Critical to Farmers Many systems can detect the smallest details about a plant s growth. But a huge amount of data is just data until you can actually deliver an insight from it - Laura Lee, Lux Research, Inc. I m tired of paying for technology that doesn t pay me back - North Dakota Farmer

22 Silicon Valley Central Valley Wireless field & remote sensing Data analytics Control systems Integrated decision support tools

23 Fields are not Uniform

24 Modeling Complexity: inputs -> yield

25 Precision irrigation & nutrient management The exact amount of water & fertilizer for each plant

26 Efficient Water Use Wireless Mesh Network Allows Individual microsprinkler control Irrigation Node in Vineyards - Delwiche & Coates

27 Plant Water Status Network in Grapes

28 Real-Time Leaf Temperature Monitor in Almonds Diffuser Dome PAR/Light sensor Wind sensor Wind barrier Infrared thermometer Leaf holder Air Temperature and RH sensor (Bottom side)

29 Animals Too! Smart Sensor Smart Collar

30 From Research to Commercial Solutions

31 Tule Technologies Solution

32 Who is working in this market? Large agricultural companies Startups Domestic & global communications HW/SW Logistics Anyone & everyone

33 What do the Venture Investors Think? 2016 Global AgTech Investment by Category (US$3.23 billion) 6% 4% 3% 3% 3% Food Marketplace/Ecommerce Ag Biotechnology Farm Mgmt, Sensing & IoT 8% 40% Novel Farming Systems Supply Chain Technologies Bioenergy & Biomaterials 11% Innovative Food Robotics, Mechanization & Other Farm Eq Other Source: AgFunder 2016 AgTech Investment report 22%

34 What s holding back investment? Disconnect in the amount of investment into agtech vs. other sectors like healthcare Solutions looking for problems; ROI unclear Timeline expectations of investors (adoption rates, crop cycles, regulation) Education process for investors Few successful exits Marathon, not a sprint

35 Attributes of Winning IoT Solutions Understand the full value chain from farm to fork Reduce costs/inputs (water, energy, labor, inputs) Increase yields Improve efficiencies Deliver measurable benefits More than a point solution Address security and privacy concerns

36 Farmers are Sophisticated Business Owners Farming is relationship driven Farmers will experiment Farmers want to see support for technology claims Focus needs to be on true needs, not data overload

37 Thank You! Merci! Questions?