The organic market in Germany - highlights 2017 DIANA SCHAACK AGRICULTURAL MARKET INFORMATION COMPANY (AMI) , BIOFACH, NÜRNBERG

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1 The organic market in Germany - highlights 2017 DIANA SCHAACK AGRICULTURAL MARKET INFORMATION COMPANY (AMI) , BIOFACH, NÜRNBERG

2 Highlights 2017 Supermarkets very activly widen their sortiments: discounters, supermarkets and drug stores Natural food stores are facing this concurrence and have to find new marketing ways, growth rates have slowed down Stable consumer prices for many organic products while conventional prices were rising Dry products are growing with higher volumes, higher prices were not really possible Milk- und Milk products and also meat are the most succesfull products groups Supply with raw materials remains a big topic for processors Organic area and procution has been grown by 10 % Processing Facilities for some products insufficient Market grew by nearly 6 % up to billion EUR % organic share The organic market in Germany 2017 AMI GmbH

3 Organic food sales in Germany In billion EUR excl. Catering +5,9 % Total Other sales channels Bakeries, butchers, fruit & vegetable shops, farmer s markets, small farm shops, Online shops, health food shops, petrol stations Natural food stores Incl. big farm shops with more than 50,000 EUR additional purchase ,5 % +2,2 % Supermarkets Incl. drug stores +8,8 % AMI 2018/OL-275 AMI-informiert.de Source: Arbeitskreis Biomarkt

4 Organic shares are rising Organic share of the total food market in Germany, in % ,1 bis 5, * Estimation depending on the development of the total food market 2017 AMI 2017/OL-277 AMI-informiert.de Source: AMI based on Arbeitskreis Biomarkt and destatis

5 Tops and Flops 2017 Growth rates of sales volumes and sales values of household purchases in Germany, 2017 vs in % Butter Red Meat Cheese Flour Drinking Milk Vegetable Oils Esggs Poultry Bread Sausage products Fruit Yoghurt Vegetable Potatoes -1.6 Sales value Sales volume AMI 2018/VB-177 AMI-informiert.de Source: AMI-analysis based on GfK houshold panel

6 Growth rates per marketing channel Growth rates of sales values of household purchases in different marketing channels, in Germany, 2017 vs. 2016, in % Natural food stores Supermarkets Discounter Drinking milk Yoghurt Butter Cheese Meat Sausage products Eggs Fruit Vegetables Potatoes Bread Flour Vegetable oils AMI 2018/OL-312 AMI-informiert.de Source: AMI-analysis based on GfK houshold panel

7 Consumer prices remained stable Consumer prices for organic fresh products, growth rates, in % Fresh produce* Poultry Cheese Eggs Milk / Milk products Potatoes Vegetable Oils / Margarine Sausage products Fruit Pork Beef Vegetables Bread / Bakery products 2017 vs vs * Sum of all mentioned organic products AMI 2018/VB-113 AMI-informiert.de source: AMI-Consumer price panel

8 Organic shares of different products Organic shares of household purchases of fresh products in Germany 2016, volume shares in % Eggs Drinking Milk Vegetable Oils Vegetables Fruit Yoghurt Potatoes Bread Butter Cream Cheese Cheese Red Meat Milk drinks Poultry Sausage products Margarine AMI 2018/VB-112 AMI-informiert.de Source: AMI-analysis based on GfK houshold panel

9 Organic Area and growth rate Organic Agricultural Area in Germany in ha and growth rate compared to previous year in % 16.3 Growth rate in % ' Agricultural area in ha 1'0161'0341'0451'048 1' AMI 2018/OL-278 AMI-informiert.de Souce: BLE ( ), BÖLW (2017)

10 More than 1 million kilo organic milk in 2018 Organic raw milk collection in Germany in million kilogramm and forcast until 2018 > and 2018: AMI-Estimation AMI 2018/OL-189 AMI-informiert.de Quelle: BLE

11 More Organic Milk in Europe Organic Milk delivery in selected European countries, in Million kilo Germany Danmark Austria AMI 2017/OL-239 AMI-informiert.de Quelle: BLE, AMA, Danmark Statistik

12 Diana Schaack Marktanalystin Öko-Landbau Tel. (0228) Fax (0228) AMI Agrarmarkt Informations-Gesellschaft mbh Dreizehnmorgenweg Bonn Die Agrarmarkt Informations-Gesellschaft erstellt unabhängig und übergreifend aktuelle Fakten und Analysen für das gesamte Agribusiness.