Learning Runs Through Classroom Debates: What Debates Can Teach Us About Sharing the Agricultural Message
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1 Learning Runs Through Classroom Debates: What Debates Can Teach Us About Sharing the Agricultural Message Dr. Dixie Watts Dalton North American Colleges & Teachers of Agriculture June 26, 2014
2 Virginia farm girl Virginia Tech & Introduction Southside Virginia Community College My life s work.agriculture One concern.people s misperceptions of our industry
3 What comes to mind when you hear agriculture? Grandparents from a farm? Parents? Yourself? What percentage of the U.S. population farms?
4 When the general public hears agriculture, what comes to their minds?
5 Perceptions run deep what can we as teachers do to help overcome negative perception of our industry?
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13 Debates as a learning tool and to help with the agriculture message Setting: graduate ag marketing course, Fall 2013 Small (and captive) sample size of 14 students
14 Debates as a learning tool and to help with the agriculture message Measures: Knowledge of GMOs pre- & post-debate Perception of GMOs pre- & post-debate
15 Knowledge of GMOs pre- & post-debate Very little knowledge Somewhat knowledgeable Extremely Knowledgeable Expert level of knowledge Pre Post
16 Current opinion of GMOs pre- & post-debate Pre Post Extremely anti-gmo 0 0 Somewhat anti-gmo No opinion 14 0 Somewhat pro-gmo Extremely pro-gmo 0 7
17 Follow-up study by a former student, Kevin Kidd (SVCC & Virginia State University) 103 respondents (via link on Facebook) Perceptions of GMOs, before and after reading information on GMOs Plus Knowledge level of GMOs Information that respondents would find persuasive Preferred sources to learn more about GMOs
18 Self-reported Knowledge of GMOs Level of knowledge % reporting No knowledge 16 Very little knowledge 48 Moderately knowledgeable 24 Very knowledgeable 11 Expert amount of knowledge 1
19 Which describes GMOs? Characteristic Using growth hormones in animals Injecting insecticides into plants Feeding animals substances not normally in their diet Feeding animals feed that includes antibiotics % selecting
20 Current opinion of GMOs Extremely anti-gmo Somewhat anti-gmo No opinion Somewhat pro-gmo Extremely pro-gmo Pre (%) Post (%)
21 What does our industry tend to emphasize when discussing GMOs? What matters to the general public?
22 Information that would be most persuasive Type of information % ranking this #1 Food-safety focused 56 Environmental impact 21 Nutrition-focused 7 Cost or price-focused 5 Yield or productivity-focused 2 Nothing I know all I need to 3 Other 5
23 Sources for information Source % choosing source Government sources (ex: FDA, EPA) 59 University researchers 56 General websites about GMOs 34 Farmers who grow GMOs 28 News media 17 Food companies that use GMOs 14 Seed companies that provide GMOs 14 Local extension agent 8
24 The Take-home Message People s minds can be changed The information they want is not always the information we provide We are viewed as a credible source for information We can help educate!
25 Proud to lead SVCC s agribusiness program & help educate the next generation, as well as consumers in our community Agribusiness is the country s #1 industry Agribusiness is Virginia s #1 industry Agribusiness is Southside s #1 industry Agribusiness at SVCC allowed me to come home!
26 And there s no place like home!
27 Happy & proud to be a part of agriculture & to be in Southside Virginia
28 Thank you for sharing today
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