mautomotive: Latin American Telematics Roundtable Francesca Forestieri, Director mautomotive

Transcription

1 mautomotive: Latin American Telematics Roundtable Francesca Forestieri, Director mautomotive

2 Contents Why mautomotive? What is GSMA doing in mautomotive? Our Panel Today

3 Why is Automotive Important to Operators? 1. Predicted Growth in Telematics & Infotainment 2. Important Opportunity for Operators in Value Chain Vehicle Hardware Applicatio n Provider Telematics Service Platform Content Call Centres Connectivity OEMS (and suppliers) Telematics Service Providers 3 rd Party Providers Operators (Examples, Historic, Development Path) Operators (Critical Mass) 3. Why cross-industry collaboration is necessary? Existing fragmentation in requests for service support Necessity to develop interoperable, regional/global solutions Importance of connectivity related-issues (including security and privacy) are growing Evolving market demands, as more data intensive services are expected to be deployed on massive scales requiring new technologies, business models and cooperation

4 Global Connections (Billions) Growth: Global Automotive M2M Connections 2010: less than 90 million connections globally In 2020: growth to almost 1.4 billion connections 1 billion will be application-specific aftermarket devices +300 million will be vehicle platforms supporting multiple applications North America Latin America Europe MEA Dev'd A-P Emerging A-P [Source: Machina Research, 2011]

5 Global connections (billion) Growth: Automotive Connections by Applications Lease, rental, HP and share car management Insurance 1 Navigation Entertainment and internet access Emergency/eCall Security and tracking Vehicle platform [Source: Machina Research, 2011]

6 Annual Units Sales (Millions) Growth of Connectivity in Cars: Embedded Tethered Integrated Source: 2025 Every Car Connected: Forecasting the Growth and Opportunity

7 Unique Moment for Connected Vehicles General Drivers Connected Vehicle Drivers Technology Drivers Using Any device Services covering all consumer needs and environments Interaction throughout the Day Constant Innovation Evolution and in New Products consumer demand: Flexibility and SERVICES Cloud based services HTML5 changing the services offered in the car Shift from solely proprietary to mixed solutions (native OS and Html) High bandwidth cellular network deployment Brazil Europe Russia Regulatory Measures Resulting in Mandatory Fitment of Embedded Solutions in Vehicles New Business Models Services Connectivity

8 Contents Why mautomotive? What is GSMA doing in mautomotive? Our Panel Today

9 Launching mautomotive Workstream (2011) Launching of Joint initiatives Connected Car Forum White Papers/Flyer s - Increase collaboration across ecosystem actors - Bring forward areas of collective action that can reduce fragmentation - Promote use of GSM family technologies for services to the automotive industry Connecting Cars: The Technology Roadmap ( sma-connecting-cars-thetechnology-roadmap/22668) 2025 Every Car Connected: Forecasting the Growth and Opportunity ( sma-2025-every-car-connectedforecasting-the-growth-andopportunity/22670) Connected Cars: Business Model Innovation ( wp-content/uploads/2012/05/gsma- Connected-Cars-Business-Model- Innovation1.pdf )

10 Automakers: Operators: GSMA mautomotive: Connected Car Forum Audi, BMW, Fiat, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Nissan, Peugeot, Renault, Subaru, Toyota, Volvo, VW; AT&T, Bell Canada, China Mobile, China Telecom, China Unicom, Deutsche Telecom, KPN, KT, NTT Docomo, Orange, Rogers, Softbank, Telecom Italia, Telefonica, Telenor, Telstra, Teliasonora, Turkcell, Verizon Wireless, Vodafone; Past Events: Global Connected Car Forums: Past Regional Events include: London: 06/11, 09/11; 11/11; 02/12 North America 06/12 China 12/11 Japan 09/11

11 GSMA mautomotive: Realising Enablers & Growing Opportunities Priority Themes 2012 Remote Management of SIM: Proof of Concept Service Awareness & Roaming: Requirements for Telematics & Infotainment Services Charging & Billing: Split, Service Based Charging for Telematics and Infotainment Tethering: Tethering White Paper; Interoperability Requirements for PAN/DUN High Bandwidth Enabled Services: Looking Towards the Future ecall: Beyond pan-european ecall Workshops to Id. Barriers & Opportunities Requirements & Use Cases x x Specification s/guidelines Activities White Paper x x x x Trial / Proof of Concept x? x x x x x

12 GSMA Workshop on mautomotive Results & Activities 28th 10:00 Forecasted Growth and Opportunities for Connected Car Services 10:30 Connectivity Options for Connected Car Services: Use Cases, Motivations, SWOT Analysis GSMA Automotive Activities 2012/ :00 Proof of Concept: Remote Management of Operator Credentials in Automotive Trials: Charging & Payment 11:30 Connecting Cars: Innovating Business Models 12:00 Operator Opportunities & Lessons Learned 12:30 13:30 Networking lunch

13 Contents Why mautomotive? What is GSMA doing in mautomotive? Our Panel Today

14 Unique Moment for Brazil & LATAM: Workshop Themes & Speakers SIMRAV- Brazilian Regulatory Context: Denatran, Gristec Operator Opportunities in Connected Vehicles: Telenor Telematics Evolution in LATAM: Volvo, Magnetti Marelli, Fujitsu Ten Fleet Management Solutions: Autotrac Location and Traffic Management Services in Brazil: Nokia

15 Thank you!