Driving Innovation in the Smart Car

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1 Driving Innovation in the Smart Car In the last decade, cars have evolved from just being connected to becoming smart. The car has become intelligent and, soon, autonomous cars will be able to think and act on behalf of the user. A car can inform the driver of the nearest gas station when fuel runs low or recognize the driver through a smart phone and automatically unlock the car. It can also connect and instruct several infrastructure facilities such as the home, parking lots, and toll booths. With consumers demanding an intuitive and connected infotainment experience, OEMs and Tier-1s are struggling to keep up with the introduction of latest consumer electronics features. The entry of open source technologies such as Android can address these challenges. Sasken rated in the Leadership Zone by Zinnov - Zinnov Zones Product Engineering Services

2 Connected Car Gateway Over the years there has been an increase in consumer demand for safety, comfort, and efficiency in cars. Modern high-end cars feature connected infotainment, re-configurable digital clusters, Advanced Driver Assistance systems (ADAS), and heads-up display among other features. Traditionally, new features were realized by introducing additional electronic control units (ECUs). The number of ECUs in high-end cars has increased from close to 40 to 100+ in the past decade. Sasken s connected car gateway solution is aimed at optimizing multiple functions like infotainment and telematics into a single unit. This solution provides features such as ignition control, climate control, remote locking, vehicle tracking, control/status monitoring, and intrusion detection. It enables the car with e-call, b-call, geo-fencing, fuel tracking, and on-board diagnostics (OBD-2). Sasken s solution is hack-proof and in-case of electronics control unit (ECU) hack, the gateway will be able to determine the rogue ECU and accordingly degrade the functionality of the car. Internet sharing Vehicle Security Secure communication between TCU and cloud using TLS protocol, Intrusion (IDPS) Interface to Home gateway unit to control AC, Garage lighting and other home appliances Provision for 3rd party modem integration Currently integrated with a Huawei dongle. Can easily expand the solution to support other modules like Telit Unified architecture supporting both OEM-fitted (CAN) and after market (OBDII) scenarios Usage of Standards based protocol MQTT based messaging system to communicate with cloud HTML5 engine Provision for Javascript API for getting vehicle related params. HTML5 standard based apps can be developed/doownloaded to realize variety of telematics applications like logistics, vehicle trackig, realtime performance monitoring etc. ecall, B-call Vehicle tracking Vehicle status monitoring and remote control from Mobile Collecting vehicle performance parameters and uploading to cloud for performing analytics In-depth expertise in infotainment and telematics Ecosystem relationship Faster time-to-market Extensive platform expertise Ability to deliver from concept to product

3 Android IVI Solution Automobiles have evolved from having just mechanical parts to include electrical and more recently electronic parts. In-vehicle infotainment (IVI) systems have become an integral part of the overall experience in cars. With high-end multimedia and navigation on mobile devices becoming the norm, consumers are expecting the same consumer electronic features with intuitive user experience in IVI systems. This is mounting pressure on automotive OEMs and Tier-1s to introduce the latest consumer electronic features at a pace comparable with the consumer market. 80% of the software is non-differentiated middleware. While OEMs focus on unique differentiators in IVI systems, 80% of the software is non-differentiated middleware. Hence, open source technologies like Android provide the means to re-use non-differentiating middleware while Tier-1s focus on developing differentiated features, thereby reducing time-to-market. Sasken s Android based IVI system bridges the gap in the stock Android by bringing in automotive specific functionalities to Android such as: CAN framework Reverse camera Fast boot BT sink modifications AUX/HDMI-in Apple CarPlay SDL Dual display HUD integration for maps, critical vehicle information IVI reference HMI Control of following functionality HVAC Seating/Lumbar adjustments Windows control Radio control including AM/FM HD radio Reduce costs (about 500K USD) Reduce time-to-market by about 6 months by creating an IVI accelerator based on Android Remote activation of vehicle using mobile phone Amazon Alexa integration for voice activated controls Internet Radio apps IVI Analytics Platform Market surveys suggest that customers prefer to have more apps on their IVI systems. To enable this, IVI systems are now moving away from proprietary platforms to Android and HTML based platforms to aid in app development. While Google Analytics was built for web and mobile transactions, the user interactions on IVI systems are different. Therefore, automotive OEMs and app developers need an equivalent of Google Analytics to analyse app acceptance across IVI platforms and demographics, analyse user interactions and personalize user experience, and get quality feedback on the usability and HMI design. Leveraging its 25 years of experience in the embedded OS, Android, and Automotive domains, Sasken has developed an IVI Analytics platform that addresses these issues for OEMs and app developers. The solution comprises of: An agent running on the OS which can store and forward events A library for the apps which can capture events A server side platform to store events A visualization server for analysis and presentation layer OS instrumentation to capture user interactions App instrumentation to capture user interactions Canned reports with data democratization capabilities Store and forward events even with loss in connectivity General trends with user/car level drilldown capabilities Machine learning for user personalization loop Only solution to gather IVI analytics for car users First hand and real-time feedback from customers Identify data pointers to evolve HMI design of controls Feedback for app developers Personalize experience for individual user based on individual habits. Ready to integrate solution across platforms

4 Smart Mobility Solution Today, consumers want their cars to be their companions and make smart choices about pit stops, fuel stations, drive routes, car wallets, upcoming service records, vehicle health, etc. While these are some of the key features for gaining customer loyalty and increasing value perception, they are also generating vast amount of data in cars. For OEMs and Tier-1s, there is immense value that can be extracted from the right analysis of this data. On the other hand, businesses like fleet owners, insurance providers, car rentals, etc. can analyse data from driving characteristics, vehicle breakdown modelling, driver and passenger safety for operational efficiencies. Sasken s smart mobility solution empowers OEMs, dealers, fleet owners, insurance, and car rental companies leverage a combination of OBD-II, telematics, car sensors, mobile phone, etc. to extract data from the car and analyze it in real time. Driver Behavior Analytics Trip Analysis Vehicle Analysis User Management Driver profiles Driver performance rating Driver performance tracking Peer comparison Over speeding alerts User management Route deviation Start/Stop trip Geofencing Route tracking Mileage and speed Mileage and speed Maintenance schedule Pre-post maintenance comparison OBD-II errors and alerts Registration Access control Authentication Subscription management OBD X-platform Native App Configuration and Monitoring Device Capability Business APIs Android ios Offline support Real-time alerts Configuration app parameters Sampling interval Device/vehicle set-up Data retention and archival Device calibrations Buffering events Sampling events Edge analytics Accelerometer, gyrometer Magnetometer, GPS Device provisioning Microservices Utility APIs Web app platform Canned reports HTML5/CSS Improved customer brand loyalty with machine learning from day-to-day interactions about user s preferences to provide the end user with enhanced experience Improved operational efficiencies by analyzing individual driving patterns to provide customized and targeted offering per individual Improved service center efficiencies by engaging with customer for scheduling services, tracking vehicle parts performance, and predicting part breakdowns

5 Success Track Record Over 2 million vehicles worldwide use Sasken s automotive solutions RSE system for Japanese tier-1 integrated in over 500K car units sold by OEM Over 125 million devices shipped with Sasken s performance optimized multimedia codecs Enabled NA OEM launch next-gen LTE-based telematics solution Developed European Tier-1 s India Center as the CoE for Connectivity Enabling OEM device Customization for Enterprise and Military customer marketing@sasken.com USA UK FINLAND GERMANY JAPAN INDIA CHINA Sasken Communication Technologies Ltd. All rights reserved. Products and services mentioned herein are trademarks and service marks of Sasken Communication Technologies Ltd., or the respective companies.

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