Product Cost Management more than ever required PLM Europe 2018, Berlin. Restricted Siemens AG 2018

Transcription

1 Product Management more than ever required PLM Europe 2018, Berlin

2 Digitalization is transforming the Global Value Chains in industrial markets Page 2

3 From one size fits all and mass production in manufacturing Page 3

4 to mass customization and build-to-order and it changes the way how product cost have to determine Page 4

5 Product Management Slope of Enlightenment Peak of Inflated Expectations expectations Cloud-Native CAD Cloud-Native CAE, Simulation and Virtual Prototyping Digital Twin Cloud-Based PLM Applications Supply Planning MRO PLM Functionality Product Innovation Platforms MPM Frameworks Model-Based Manufacturing Cloud Computing in Manufacturing Operations Internet of Things for Manufacturing Operations Medical Devices PLM Enterprise Manufacturing Intelligence Product Requirements Management Parts and Materials Search and Selection Simulation and Virtual Prototyping Gartner_Hype Cycle for Discrete Manufacturing and PLM 2017 Enterprise Labeling Innovation Trigger Industrial Operational Intelligence 3D Printed Tools, Jigs and Fixtures (formerly 3DP-Enabled Augmented Manufacturing) Supplier Quality Management Applications Value-Chain-Centric PDM MES Applications for Discrete Manufacturing Plant Engineering and Design Product Portfolio and Program Management Simulation and Test Data Management Quality Process Management Applications Real-Time SPC Applications Product Management System Engineering Software Sustainable Design PLM Synchronized BOMs As of July 2017 Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Page 5 Years to mainstream adoption: time less than 2 years 2 to 5 years 5 to 10 years more than 10 years obsolete before plateau

6 Trends and challenges in Product Management Trends Challenges Increase efficiency World-wide competition Productivity, and efficiency Time-to-market Digital enterprises and business models Change in mindset for digital business models Data driven decision process Centralized data access and data analytics Page 6

7 Product Management We think you can master this challenges and improve your margin by up to 15% Page 7

8 Agenda: Digital Twin of Management Customer Success Stories Product Management More than ever required

9 Our holistic approach to get your margins improved Combining the ing and Product Development View Estimator/Controller view Estimate Target Change SOP Actual Product design Production planning Production engineering Production execution Product Delivery Product manufacturer perspective Page 9

10 Product Management Estimate Target Change SOP Actual Page 10

11 80% of product cost locked in the product design phase 100% 80% 60% Maturity Increase 40% 20% Reduction Opportunities 0% Estimate Target Change SOP Actual Page 11

12 80% of product cost locked in the product design phase Profitability Calculation Pre & Target ing Actual ing Design-to- Purchase Price Analysis Open Book Accounting Estimate Target Change SOP Actual Page 12

13 Teamcenter Product Management Creating the most holistic Digital Twin of Management Profitability Calculation Pre & Target ing Actual ing Design-to- Purchase Price Analysis Open Book Accounting Estimate Target Change SOP Actual Page 13

14 Teamcenter Product Management Creating the most holistic Digital Twin of Management feed back insights to continuously optimize product cost Virtual Product COSTING TWIN Virtual Production COSTING TWIN Profitability Calculation Pre & Target ing Design-to- Purchase Price Analysis EXECUTION COSTING TWIN Actual ing Open Book Accounting Estimate Target Change SOP Actual Page 14

15 Estimate Product ing BoM Integration Design and estimate the product cost Teamcenter PCM Teamcenter Gateway Teamcenter 12.x 3DVis viewer Page 15

16 Marquardt, Germany Automotive, Electronic and Semiconductor Marquardt Group enhances product costing processes using Teamcenter product cost management Main Customer benefits Improved product cost transparency Increased speed, consistency and accuracy of cost estimates Business Keys to success challenges Implement Employ consistent standardized companywide cost modeling costing and methodology processes Enable Deliver more sustainable accurate documentation costing for an and increased traceability number of cost of estimates product variants Reduce the time to create cost estimates Page 16

17 Estimate Tool ing NX Collaboration Design and estimate the production tool Teamcenter PCM NX Feature Page 17

18 Wirthwein, Germany Tool Maker With Teamcenter, plastic components manufacturer generates cost calculations 50% faster Main Customer benefits Up to 50% time savings High accuracy of quotation prices 40% more quotes due to automatic generation of CBD Business Keys to success challenges Increased Fast accurate tool variance tool costing and based complexity on High 3D-data number of requests for quotations Shorter Automatically time periods creation for of bid customer preparations cost Transparent breakdowns breakdown (CBD) of quotation items Utilize customized tool technologies Page 18

19 Successful Target ing Plan and target cost setting of your production processes Teamcenter PCM TcPCM 4S SAP ERP (SAP) Page 19

20 Festo, Germany Industrial Machinery Identifying and specifying target costs with Teamcenter product cost management Main Customer benefits Doubled the number of projects Reduced processing times Reached serial cost reductions -optimized new products Business Keys to success challenges Use Establish of different a worldwide cost calculation uniform standard tools Significant for product efforts costing spent in the in new discussions product about development calculation process results and basis Identification Achieve high of accuracy deviation in from preliminary cost calculation costing and to use the of later SAP serial calculation calculation logicin the Combine ERP system tool and product costing Page 20

21 Digital Twin of Management Virtual Product COSTING TWIN Virtual Production COSTING TWIN EXECUTION COSTING TWIN Page 21

22 Change different Plant for product realization, Design update Validate and update product and process cost Teamcenter PCM Teamcenter Gateway Teamcenter 12.x 3DVis Viewer Page 22

23 Siemens AG, Germany - Multi-industry Successful cost and value engineering with Teamcenter product cost management Main Customer benefits TcPCM core of global CVE ecosystem Transparent decision basis for target costing & target pricing Realized fact-based negotiation results Support annual productivity of 3% - 5% Page 23 Business Keys to success challenges Provide Support outstanding cross-functional customer costing value at best processes cost to across maintain departments competitiveness and profitability Simulate cost of products of design and variants solutions and Make alternative appropriate production design processes decisions early with Standardize focus on costing both value processes, and cost Leverage calculation the methods full performance & standards potential of the supply chain

24 SOP Planning Profitability Validation and simulation of cost and profitability Teamcenter PCM Teamcenter RA Page 24

25 Grammer, Germany Automotive Automotive interiors manufacturer uses Teamcenter to realize up to 15% cost savings in the quotation phase Main Customer benefits Realized up to 15% cost savings Reduced throughput time by up to 50% Increased order probability Improved competitive position Page 25 Business Keys to success challenges Respond Use Teamcenter to an increasing for product number & tool of costing quotation & profitability requests calculation on one platform Deal Increase with different the accuracy global of calculation quotations methods, Leverage data fast and simulations cost models of business case Support Use consistent, the internationalization current data for of calculations the production network and sourcing initiatives

26 Digital Twin of Management Virtual Product COSTING TWIN Virtual Production COSTING TWIN EXECUTION COSTING TWIN Page 26

27 Digital Twin of Management Teamcenter feed back insights to continuously optimize product cost One integrated Data Model Teamcenter Product Management Downstream Systems Virtual Product COSTING TWIN Virtual Production COSTING TWIN EXECUTION COSTING TWIN Page 27

28 This is what you gain Speed Flexibility Quality Efficiency reduced time on product cost & profitability analysis Integration into your IT landscape (PLM & ERP) Centralized database for all product cost Increased margin due to fast and more accurate cost analysis Page 28

29 Siemens integrated product cost management solution 50% shorter time to quote More than 300 customers across industries Up to 15% increased margins AUTOMOTIVE MACHINERY ELECTRONICS MEDICAL Page 29

30 Randon selects Siemens optimize costs& streamline process 50% shorter time to quote More than 300 customers across industries Up to 15% increased margins Product cost management provides a digital twin of a customer s product and tool costs, which enables an accurate representation of both planned and AUTOMOTIVE ELECTRONICS simulated costs Randon Truck Trailer Press Release MACHINERY MEDICAL Page 30

31 Teamcenter Product Management We connect more users to the digital Thread: Engineering Estimator Procurement Controlling Finance ( Planning) Manufacturing Planer Page 31

32 Realize the Digital Twin of Management PCM MORE THAN EVER REQUIRED Page 32

33 Presenter Peter Jockel LCS/ Global / Product Management peter.jockel@siemens.com Thomas Richter LCS/ Global / ALM & Product Management thomasrichter@siemens.com