The new Intranet in a Web 2.0 world. Mark Osborn, Lotus Nordics Technical Brand Leader

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Patricia McDaniel
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2 The new Intranet in a Web 2.0 world Mark Osborn, Lotus Nordics Technical Brand Leader

3 Agenda Introduction 3 Web 2.0 Business Scenarios Summary and Q&A

has unique characteristics A Car A Horseless Carriage New

4 Adoption of New technology Sometimes new technology is at first made to look like it's predecessor, even though it has unique characteristics A Car A Horseless Carriage New feature: No horse required... Still looks like a carriage, though

5 Traditional Media vs Internet Technologies Old media characteristic: One to many communication Internet characteristic Many to many communication 1.0 intranets did not fully leverage the technology's Many to Many characteristics.

6 Web 1.0 Web 2.0 Data to People User Experience Social Networking Sharing Trust, Reputation End User Contribution More it used more value 2008 IBM Corporation

7 Newsstand IBM Corporation

8 The need for greater and better innovation CEOs said: top sources of innovation were employees, business partners, and customers Source: IBM, Glob al CEO Study 2006, March 2008 IBM2006 Corporation

9 From Web 2.0 to Enterprise 2.0 Web focused on new collaboration technologies social-networking sites, wikis, and other types of Web applications facilitate creativity, collaboration, and sharing between users

10 From Web2.0 to Enterprise2.0 Web 2.0 technologies adapted for business use. Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee, Harvard Business School A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence, and integration capabilities in the extended enterprise. AIIM Report

11 Social software tools adapted for enterprise use include: Social networking tools Social bookmarking Feeds Tagging and building organizational folksonomies (RSS/Atom) for monitoring and updates Social voting and ranking Blogs (weblogs) Mashups Wikis Podcasting Idea banks for idea generation Expert and expertise location

12 Web 2.0 & IBM Strategy Tap into Wisdom of my peers Innovate in teams Discover vs Search Capture Knowledge Securely Share Find Experts Etc. Mashups Tagging Tag Clouds Techniques Services Web 2.0 Sites Folksonomy Blogging wikis Semantic Tagging Technology PHP Flex XML REST RSS Microformats AJAX Atom 2008 IBM Corporation

13 What are our influences.???? 2008 IBM Corporation

14 2008 IBM Corporation

15 2008 IBM Corporation

all applications authentication for IBM.

One-third are intranet links and only 2.

16 Lotus Connections grew from Profiles BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all applications authentication for IBM. Communities IBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries. Blogs IBM BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags. Dogear Our internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private. Activities Our internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities and 32,000 users. 16 Web 2.0 and more 2008 IBM Corporation

17 People-centric to Community-centric Collaboration People Centric = One to One Communities = One to Many, Many to One Ability to capture tacit knowledge Leverage unstructured data Benefit from user generated content Ad hoc collaboration Reference: Muller et al: Return on Contribution: measuring the Benefits from Enterprise Social Software

Independence of members from one another Decentralization Good

18 The Wisdom of Crowds Groups are more intelligent than the smartest people in them Requires 4 conditions: Diversity of opinion Independence of members from one another Decentralization Good method for aggregating opinions Reference: James Surowiecki, The Wisdom of Crowds

19 Crowdsourcing Refers to how business are using the masses to their benefit Classic case: Open Source software movement Other examples: Collective intelligence customers solving problems for the good of all Crowd creation a.k.a. user generated content Crowd voting products, ideas Crowdfunding non-traditional loans Reference: Jeff Howe, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business

20 How many people bought a electronic device for Christmas? 2008 IBM Corporation

21 2008 IBM Corporation

22 Benefits of Social Software Collaboration Ad hoc, planned, intranet, extranet Productivity What you need when you need it Many paths to information and people Adoption Small % of early adopters benefit the masses

23 Day-in-the-Life Scenarios Three typical employees in a multinational company Christof, Sandy, and Conrad - busy people who just want to get their work done Common use cases, demos It's what we do as user experience professionals.

24 Meet Christof...

25 a.k.a... (also known as)

26 mr. Crisis

27 he's a project manager......for the CIO's office.

28 Christof manages multiple initiatives during the day. Project B Activity Project A Meeting Project D Files Meeting Project C

29 His teams are located all over the world. (which makes communication a challenge)

30 Before, he used and conference calls......to keep things moving along.

31 Today, he posts reports and updates to a team wiki

32 Team members can keep up to date......and contribute directly to the wiki.

33 This makes everyone happy... less time in meetings, more time getting the job done.

34 Furthermore... Christof's boss can always find out status by checking the project wikis or subscribing to the feeds.

35 Web conferences keep the global teams in synch, synch......and on time.

36 Project deliverables are posted......to the team's file sharing space. (not in anymore!)

37 Christof blogs about himself and process improvements the company could make......and reads blogs on the company's intranet site.

38 He learns that a colleague in France shares similar interests about wine, food, pets, and projects. Philippe Babineaux

39 Other departments come to Christof for advice, but luckily he's already posted all of his knowledge to his personal file sharing site......and to his blog.

40 This saves him a lot of time......answering the same questions over and over.

41 He starts a community so that other project managers and he can share their secrets......or commiserate about their projects.

42 Christof receives a bonus for going above and beyond!

43 He's happy! His team is happy! His boss is happy!

44 Meet Sandy...

45 a.k.a. (also known as)

46 Ms. Type-A Multi-tasking juggler

47 She's a regional sales representative...

48 She can't live without this: When she sees something important, she can flag it for follow-up later on.

49 Otherwise, she lives in her calendar.

50 While in her calendar, she can keep track of important events......related to her clients and accounts.

51 She can quickly access her and follow-up on the most important issues.

52 She keeps in close contact... with her major accounts.

53 and shares information with them online.

54 When she needs help finding some info or an answer to a question......she simply asks the community.

55 A sales community helps her acquire deeper skills.

56 She can find experts......when she needs them.

57 Like lawyers. And product specialists. Or event planners.

58 She's on the road a lot.

59 And stays in contact via her blog...

60 She subscribes to key information feeds... Reader...and sees that Christof has a post that will help her with a client.

61 And contacts him about it......which makes her client happy.

62 She meets new people...

63 All of which helps her career grow.

64 Meet Conrad...

65 a.k.a. (also known as)

66 mr. Web 2.0 Marketing guy

67 He uses these web sites:

68 And this:

69 His parents don't understand what he does.

70 but his boss knows it's important to reach out......to customers in a variety of ways.

71 He taps into the community to gain direct feedback from customers......on current and future product ideas.

72 He uses the community forum......to post interesting content and special offers.

73 He 's an early adopter and keeps up-to-date with the latest and greatest...he also gets to meet cool people, like himself :-)

74 The TOP IDEAS from customers go into a market research report for product planning......and shared with his team (of course).

75 He shares the information with an outside consulting firm.

76 The yearly product planning cycle begins......by going above and beyond office.

77 Conrad posts the planning document review, comment, and sign-off. for Love the deadlines!

78 Tapping into the community is rewarding for everyone. I get stuff done. I enjoy my job. I spend more time with my clients. I can find what I need when I need it.

79 Adoption in the Enterprise Not a new problem (ref. Notes, circa 1990) Today - Viral Effort Consumer-driven. Before implementing a community platform, over 3% of a company's daily internet traffic was to sites like LinkedIn, Facebook and MySpace Reported at the Office2.0 conference (Sept 2008) Yankee Group survey - 86% of respondents said they already use at least one consumer technology in the workplace.

80 Getting Started Inside the enterprise Create pilot program for a practical project need Find and encourage the small number of your users who will jumpstart the effort Understand the implications of Enterprise 2.0 Security Scalability Integration IBM Software Services for Lotus Business Adoption Services Prioritize business requirements to be addressed Ensure that the client achieves measurable business value from a technical solution Help the client to understand the health of their informal networks before and after deployment Enable the client to gain from IBM s own experience as well as the experience of other clients

81 Getting Started Start Connecting Start a blog (Domino, Connections, public service) Try Twitter - microblogging Try Lotus products on Greenhouse (greenhouse.lotus.com) or Bleedyellow.com Sign up for LotusLive (lotuslive.com) Connect with us!

82 Final, Final Summary Slide Web 2.0 Social software helps to 'flatten the grid' and encourage participation from all directions Helps the best ideas emerge Improves transparency Drives innovation Tap into the power of the community.

83 Backup

and how they are connected across your organization Identify hubs, bridges and gaps Business Value Empower people to

84 Social Network Visualization with IBM Atlas Personal Visualization Monitor the health and diversity of your professional network over time Understand how you are connected to others (Trust) Enterprise Visualization Visualize skilled resources and how they are connected across your organization Identify hubs, bridges and gaps Business Value Empower people to improve their networks Manage people and organizations more effectively based on the skills they have and how they share them 84

85 Driving Innovation at IBM 2008 IBM Corporation

86 86 IBM Software Day 2008 IBM Corporation

INV103: Social Software Ready for business with IBM capabilities

INV103: Social Software Ready for business with IBM capabilities Stephen Londergan stephen_londergan@us.ibm.com Understanding movement to Web 2.0 Web 1.0 = Static Web Sites Access to information Sites