Charles Manuel. Regional Manager ISV & Developer Relations ASEAN/SA

Transcription

1 Charles Manuel Regional Manager ISV & Developer Relations ASEAN/SA

2 Keep on Keeping Rational: What s Next?

3 The Marketplace is Changing Technology: Need for innovation, new technologies Business: New computing models Culture: The rising tide of globalization

4 How to Keep Up While Keeping Rational We re helping the IT community at all levels Innovative tools for today: developerworks Skills for tomorrow: IBM Academic Initiative Resources for Business success: PartnerWorld Industry Networks

5 developerworks- the single resource point for technology professionals What is developerworks and the IBM University relations program? IBM's single face to the worldwide Technology community- Students, Architects, Designers, Developers, QA/QC, Deployment teams, Maintenance Teams, System Administrators, IT Managers, CIO s, Project Managers and Directors Emerging technology access alphaworks technology licensing program alphaworks free code Beta code programs

6 developerworks engaging the professional community Skills Development Technical Information Sample code, Product test Downloads Building a Community

7 developerworks - engaging the Technology professional Skills Development Technical Information Sample code, Product test Downloads Building a Community Downloads Technical Info Skills Lotus 4% SOA 5% WebSphere 7% Open Source 7% XML 9% Community Other 9% Rational 9% Linux 19% DB2 13% Tutorial Registrations (1M) Wide range of example code, emerging Java 18% technologies, product trial software all available for download through dw 1000s of articles and tutorials on wide range of topics 31 industry awards for quality of content 50% authored by non- IBMers and industry experts Hot topics: AJAX, Eclipse, UML, Performance, security, JavaScript Strong community of 30% of all Top dw user page tasks: views Training, troubleshooting, downloads Wide range of services: blogs, forums, wikis, chat, podcasts, web feeds Community topics span IBM Build software your and skills industry through technology online tutorials topics and Technical Briefings Hear the voices of experts and Training available in many leaders from within and beyond topics. Top tutorials: Linux IBM certification, DB2 certification, Intro ~70% are non-ibmers (forum & Intermediate posts) Java, Lotus Domino, Intro to XML, Eclipse, AJAX, PHP 430+ live Technical Briefings delivered worldwide 55,000+ attendees

8 Benefits on ibm.com/developerworks Wikis Software Evaluation Kits Customized RSS Feeds Product Communities Technology Zones Product Downloads alphaworks Technologies Sample Code Tutorials How-to Articles Newsletters Blogs Webcasts

9 Innovative Tools for Today developerworks: Join the community of 6 million IT Professionals How-to information Trial product downloads Technical articles Tutorials Online events & webcasts Product demos Sample projects Blogs Discussion forums RSS Feeds Offline education through Technical Briefings ibm.com/developerworks

10 Something for Everyone Software Developers Architects Project Managers Hardware and Microcode Developers IT Technical Staff Analysts Testers University Technical Staff and Faculty Students

11 The developerworks Community A new twist on developer collaboration: developerworks spaces Customizable pages shared among users to encourage interaction and collaboration Rational discussion forums Take advantage of the collective knowledge of the Rational user community Share feedback with IBM

12 How to Keep Up While Keeping Rational We re helping the IT community at all levels Innovative tools for today: developerworks Skills for tomorrow: IBM Academic Initiative Resources for Business success: PartnerWorld Industry Networks

13 Resources for Business Success PartnerWorld Industry Networks Innovate Enablement tools to help you build on a growth platform Extend your scope Benefits to help you reach new clients and markets Sell globally Resources to help you link with IBM WWD sales teams Driving to help you reach higher

14 Partnering with IBM: Cumulative Benefits High Aligned Strategies As Our Partnerships Evolve, So Do Our Program benefits High Joint Business Value

15 Key Differentiator: Focus on Business Partner Success Support Across Business Cycle Build: Technical Support and Training Access to leading-edge, tools resources and experts via online, virtual environments, / chat/phone or face-to-face Integrated resources for seamless experience Technical & training Marketing Dedicated guidance and nurturing Market Marketing campaign tools that extend ISV marketing resources Access to IBM's telenurturing to progress ISV leads Sell Access to 40,000 person global IBM sales team IBM Sales Connections provides simple, effective approach for partners to access sales team and document results Collaborate Mature partner community with expertise across industries, geographies and technologies Value Networks: Formal and facilitated partner-topartner collaboration to drive new opportunities

16 Global Reach: IBM Innovation Centers and VIC Virtual Innovation Center 24/7 on demand access point to enablement portfolio 3,400+ partners leveraged 650+ online courses Tech support via chat or in 8 languages 900+ partners attained Advanced level via Partner Resource Managers 33 centers worldwide Newest in Barcelona and Kuala Lumpur 2007: Dublin, Turkey, Zurich, Oslo, and Copenhagen. Engaged with 6,000 BPs in 2006 Delivered 25K enablements 85% engagements are cross-platform BPs attended 825 seminars and workshops IIC New 2006

17 IBM Partner Programs: Supporting 15 industry sectors Telecom Energy & utilities Retail Banking Insurance Wholesale distribution Government Healthcare / Life Sciences Offer a program construct aligned with how IBM goes to market to help partners build their relationship with IBM, develop robust solutions, target customer opportunities and win Financial Markets Fabrication & assembly Travel & transportation Education & learning Automotive Electronics Media & entertainment

18 How to Keep Up While Keeping Rational We re helping the IT community at all levels Innovative tools for today: developerworks Skills for tomorrow: IBM Academic Initiative Resources for Business success: PartnerWorld Industry Networks

19 Skills for Tomorrow The IBM Academic Initiative Drive open standards in academia Provide a broad range of resources Build a competitive IT workforce ibm.com/university

20 The Technology engagement calendar- ASEAN IBM Developer Conference Indonesia and Thailand- Oct- Nov 2007 ibm.com/id/events ibm.com/th/events Large account Tech briefing sessions pan ASEAN Free Trial downloads and web based tutorials on the different products - ibm.com/developerworks/downloads Focused Newsletters and Tech updates for free subscription based updation - ibm.com/developerworks/offers/sek Blogs, Customizable RSS Feeds and Discussion forums for different communities across products/ solutions Feature articles and Application Development articles to assist the IT Practitioner community in the region - on-going basis

21 thank you!