Architects of customer experience

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Marjory King
6 years ago
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1 Capabilities Overview Architects of customer experience The mission of Cast is to scale world-class execution and expertise. As a shopper-marketing agency, our highest priorities are to insure that client strategies are first well executed and then clearly communicated at the point-of-sale. This point-of-view, has led us to revolutionize disciplines like Retail Merchandising, and to invent solutions that deliver product information to shoppers at the speed-of-curiosity.

2 Trust & relationship We see ourselves as an extension of your business. Our mission is to In-Source capabilities that make your organization stronger and more aligned with customer needs.

3 Joint planning is the key to putting your strategy in motion Cast project managers work closely with you, to target key performance indicators. Project Management

Each Cast member is rated for on-time delivery and quality-of-work Performance ratings provide a significant motivation for our Cast Members to perform at the highest possible level.

4 Each Cast member is rated for on-time delivery and quality-of-work Performance ratings provide a significant motivation for our Cast Members to perform at the highest possible level. This perpetual performance rating floats up and down based on the agent s on-time delivery and quality-of-work score-card. Performance is a key part each Cast Member s deployment profile and priority is given to Cast Members with higher ratings. Performance Rating

5 5 Profiled deployment Cast Members are profiled on over 60 unique success factors prior to deployment. By considering the Cast Member s experience, skill-sets, category knowledge, tool availability and performance ratings, the right person is matched to each job requirement.

6 Training & Certification Prior to executing store visits, Cast agents are trained on program objectives and procedures using web-based video. The Cast deployment team then goes further by testing each agent on key objectives and procedures before awarding work assignments. This certification process insures that our Cast Members are prepared for the visit before they arrive at store level.

7 WITH OVER 18,000 CAST MEMBERS MERCHANDISING OVER 50,000 RETAIL DOORS PER MONTH, WE VE GOT YOU COVERED. Cast offers the scale needed to deliver full-chain execution within the most demanding timelines. World Class Execution

8 Your expectations drive our standards of operation It is standard protocol for Cast to QC 100% of stores serviced through our proprietary post-visit review process. It is typical for 20% of reported locations to require revisits before the final report is delivered to our client. Quality Control

Key performance indicators Cast works with clients to establish KPI s such as in-stock conditions and modular integrity so that each location can be

9 Key performance indicators Cast works with clients to establish KPI s such as in-stock conditions and modular integrity so that each location can be measured to establish a store performance rating. This score-card allows clients to measure and compare store conditions by KPI and as a weighted average.

Dependable & actionable data World-class retail

report store conditions and simultaneously track

All visit reports are reviewed for accuracy and

10 Dependable & actionable data World-class retail systems Cast provides a state-of-the-art system to report store conditions and simultaneously track the status of important compliance issues. All visit reports are reviewed for accuracy and then analyzed to highlight, high pay-off follow-up activities.

11 CAST S PROPRIETARY RESOLUTION TRACKER CAPTURES FOLLOW-UP ACTIVITIES AND THEN TRACKS them to final RESOLUTION Retail Systems

Actionable Data with measurable results Cast begins every visit with the end in mind.

Cast understands that accountability is the key to performance.

quality-of-work. Through this process, each Cast Member attains a performance rating of 1 to 5 Stars,.

12 Actionable Data with measurable results Cast begins every visit with the end in mind. Visit objectives are scrutinized to insure that the actions and time required has a pay-back. Cast understands that accountability is the key to performance. Cast Members are trained and tested prior to work assignment and then performance is evaluated for on-time delivery and quality-of-work. Through this process, each Cast Member attains a performance rating of 1 to 5 Stars,... and, That s just the beginning. Profiled deployment Background Check Profiled Skills Merchandising Experience Category Knowledge Channel Experience Training & certification On-line Video Based Training Certification & Compliance Performance rating Quality of Service On-Time Delivery Data Integrity Points of Difference

The Cast Quality Control Team verifies 100% of serviced stores through a stringent photo verification and

This provides the accountability necessary to ensure job completion at the highest possible standard.

Each issue is time-stamped, tracked, and reported against prescribed service level deadlines so that

At the conclusion of each retail visit cycle, Cast information systems deliver an action-oriented final

Cast is the nation s premiere retail merchandising agency, the points-of-difference is clear.

13 The Cast Quality Control Team verifies 100% of serviced stores through a stringent photo verification and data review process. This provides the accountability necessary to ensure job completion at the highest possible standard. Our proprietary Resolution-Tracker provides open access for all users to track necessary follow-up issues. Each issue is time-stamped, tracked, and reported against prescribed service level deadlines so that follow-up activities are completed in a timely manner. At the conclusion of each retail visit cycle, Cast information systems deliver an action-oriented final report, measuring such KPI s as merchandising compliance, and inventory status. Cast is the nation s premiere retail merchandising agency, the points-of-difference is clear. Issue/resolution tracker On-line Tracking Thru Resolution Direct Store Feedback Predetermined Response Times Quality control Visit Verification Data Integrity Review Planogram Integrity Review KPI Measurement Data & Analytics Key Performance Indicators Merchandising Compliance Inventory Status Trend Analysis on KPI s

14 INTERACTIVE Engage shoppers in ways that positively influence their shopping experience and buying behavior Virtual Interactive Solutions

NETWORK Scaling expertise Cast Sellavision Network provides the proprietary technology and expertise needed to effectively influence customers at the point-of-sale.

Sellavision Network interactively engages shoppers and delivers a more positive shopping experience.

15 NETWORK Scaling expertise Cast Sellavision Network provides the proprietary technology and expertise needed to effectively influence customers at the point-of-sale. We work with clients to webinize the store and beam live virtual experts directly to the point of sale. Expertise at the speed of curiosity. Sellavision Network interactively engages shoppers and delivers a more positive shopping experience. The network provides instantaneous access to LIVE teleexperts, product features, how-to videos and other product comparisons so that customers are prepared to make a purchase decision TODAY! Why other digital signage systems miss the mark. Consumers filter mass marketing messages during their shopping experience. Canned presentations are better left to other mediums that specialize in captured audience environments. The in-store decision-making process demands interactive communication. Learn directly from your customer. The Sellavision Network Analytics Suite provides customer interaction data such as: most viewed, foot traffic, dwell time, and other audience detection data like gender, age range,... and much more. A full-service turn key solution. Cast Sellavision Network is a turn-key comprehensive solution. From design, to user experience/interface, to installation and maintenance - clients deal directly with Cast.

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