2018 Media Kit. Contact us today XNSP83797 SP82342

Transcription

1 2018 Media Kit Contact us today XNSP83797 SP82342

2 Welcome to the Hope Star & Nevada County Picayune-Times In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Hope Star publishes Wednesdays and Fridays, providing Arkansas residents of Hempstead and Nevada counties with the latest news on their community. From education to city government to sports, residents can turn to the Star and hopestar.com for information. A hub of activity, Hope is possibly the most presidential city in Arkansas. Home to former president Bill Clinton and presidential candidate Mike Huckabee, Hope offers residents and visitors a glimpse into history, while continuing growth as businesses open and expand in the community. Over 10,000 people call the railroad town home, and a diverse population leads to a variety of arts, culture and history. The Nevada County Picayune-Times is published each week, offering residents the most up-todate news and information on their community. Nearly 4,000 residents call Prescott home, but others around the state may call it one of the most historic sites in Arkansas. With 16 properties listed on the National Register of Historic Places in addition to Elkin s Ferry Battleground and the Prairie D Ane Battlefield, Prescott and Nevada County offer more than just a cozy neighborhood for its residents. A booming downtown shopping area, the beautiful city park and the historic Depot Museum provide enjoyment for all who visit. For those looking for a little more excitement, Prescott offers camping and fishing at White Oak Lake and drag races at the Prescott Raceway Park. Students delve into academics through the Prescott School District, one that residents take pride in. The Hope Star & Nevada County Picayune- Times are continually expanding their product lineups to other products and services such as ThriveHive, a leader in digital marketing.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Hempstead and Nevada Counties, AR Hempstead Hope Prescott Nevada Gender Men 10,789 48% Women 11,762 52% Age Median Age: ,818 26% ,325 15% ,687 16% 55+ 9,721 43% Base: Total Adults - 22,551 Education (adults age 25+) College Graduate 3,789 19% Some College, no degree 4,343 22% High School Graduate 7,905 39% Other 4,000 20% Total Population 30,010 Total Households 12,093 Average Household Income $44,933 Employment (population age 16+) Executive/Professional/Mgr. 5% Office/Administrative Support 6% Sales 4% Healthcare 4% Services 20% Own a Home 8,291 69% Household Income Under $35,000 6,440 53% $35,000-$49,999 2,018 17% $50,000-$74,999 1,761 15% $75,000+ 1,874 16% Children at Home 4,117 34% Base: Total Households - 12, Claritas, Hempstead, Nevada Counties, AR

5 Consumer Spending Total Annual Consumer Spending $454 Million Key Consumer categories Expenditure (in millions) Apparel $14 Computers, Software & Accessories $3 Education $5 Household Furnishing and Appliances $14 Health Care $46 Groceries $42 Automotive - All $100 Pet Related $7 Sports & Recreation $4 Travel $12 Dining Out $ Environics Analytics, Hempstead, Nevada Counties, AR We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. hopestar.com Average Monthly Traffic Page Views 41,500 Unique Visitors 16,700 picayune-times.com Average Monthly Traffic Page Views 11,900 Unique Visitors 8,500 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 Multi-Media Solutions We are the one source for your customized solution. JUST SAY NO 2014 COLORING BOOK PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage We deliver shoppers to your business. DIGITAL SOLUTIONS hopestar.com picayune-times.com ThriveHive

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 The Hope Star provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us hopestar.com picayune-times.com 522 W 3rd Street Hope, AR (870)