Get your vision going make them talk
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1 Get your vision going make them talk When you start talking about the present, you soon find yourself in the future
2 Buddy Roy Kluin Surabaya (Ind.) 1949 Psychophysiology in Tilburg More than 20 years experiences in ICT Marketing & Sales, Account management Methods & Techniques: KPN, AAB, Postbank Verzekeringen Management consulting & strategy development: ING Verzekeringen, Lease Plan, Bank of Scotland, AzyX Mobile Technology: Shell Oil Products, Philips CIT Visiting lecturer at the University of Amsterdam Visiting lectures at Harvard Business School and MIT in Boston (MA) Hobbies Mountaineering, mountain biking, skiing, photography Himalaya & Karakoram, Pagan
3 Wireless Communication to help us Understand one another Wireless communication is here to stay Even for routine, everyday processes, information must be exchanged independent of time and place So-called machine-to-machine communication is growing at a furious pace and will soon be more common than the human variety Gas meter at private household will send the gasworks its readings Packages being delivered by a courier will be in constant communication with the home office via the courier s PDA Wireless communication simplifies a host of daily life sequences, while the underlying processes become more cost efficient at the same time Products that cannot communicate will be swept off the market
4 Generating Talk: potential applications in the industrial sector Telemetry Metering: weather stations, radiators, electricity, water, gas remote reading of data Vending machines: stocking and maintenance, cashless payment Telemedicine: remote diagnostics and transmission of medical data Alarm systems: cable-free remote monitoring and alarm transmission Industrial telephony: pay phones, GSM gateways, least cost routers Telematics Traffic: orientation information systems for streets and multi-story car parks Fleet management: coordination of trucks and routes, car security systems Asset tracking: seamless tracking of shipments by courier services POS terminals: cashless payment at the table, credit cards, barcode scanner
5 Wireless Modules are the Key to Wireless Communication They allow you to streamline your operations and increase your effectiveness: ou save time by identifying problems sooner and react immediately without having to be at location Less personnel, because the machine assumes responsibility for monitoring and reacting to problems Lower costs by saving time and efficient personnel deployment Future-proof while products with integrated wireless modules can be upgraded whenever needed More competitive: the key to success lies in speed and good value and offering better products with more service
6 Who needs Mobile Solutions 80% Consumers Partners/suppliers Employees Don t know Target Employee Groups Fieldworkers 49 70% Sales 47 60% Operators 29 50% Logistics/Operations 24 40% Marketing 14 30% 20% 10% 0% Finance Other Don t know/no answer UK Nordic Benelux Germany Italy Total Source: PwC/IDC survey US/Europe 360 firms 2001
7 Mobile Communications Play Ground
8 Single Point Solutions SAP SAP runtime Enterprise applications Oracle Mobile Network operator Oracle 9iAS Siebel Mobile users Siebel runtime WebSphere WebSphere runtime Other Enterprise Other Runtime/AS
9 What about Growth SAP Enterprise applications Multiple Applications Multi modallity voice / data Mobile Network operator Multiple Devices SAP runtime Oracle Oracle 9iAS Siebel Siebel runtime WebSphere Other Enterprise Other Runtime/AS Mobile users WebSphere runtime
10 A Structured Environment Devices Markup Protocol Network Gateways HTML XHTML Basic WAP WAP -Nokia - Motorola - Phone.com Geo Info Systems HDML WML Tiny HTML TTML CHTML STKML HTTP SMTP SMS 2G GPRS Voice 3G/UMTS Voice - VoiceGenie -IBM -TelMe Other -Palm.net MiddleWare Solution Back Office Systems VoXML VoiceXML Office Automation Systems
11 MiddleWare Solutions Intranet & Internet Data Lotus Notes Microsoft Exchange WebSphere everyplace access Enterprise Data Mobile client browser access, Notes/Exchange, PIM/ , instant messaging, online/offline, device mgt. services
12 MiddleWare Solutions Company Network Mobile Network MBA Industry Solutions Standard ERP/Exchange Systems Selective Integration Synchronization Mobile Devices Proprietary Company Systems Company Systems MBA Server MBA Client
13 MiddleWare Solutions
14 MiddleWare Solutions
15 For Questions and further Details please contact Buddy R. Kluin Atalanta 140 NL-3892 EJ Zeewolde The Netherlands -now B2B strategy Phone Website
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